hen the Triangle’s Luxury Home Marketing Group was founded in 2004, members rode in a limo to tour homes. Times have changed, says Jill Rekuc, a member of the group since 2009 and the 2016 group president. “Since the recession at the end of 2008, we began touring homes in our cars, because we didn’t believe touring in limos was sending the right message to sellers whose price points were hit the hardest.” An unexpected benefit, she says is that “we learned having multiple members per car, allowed us to have more concentrated conversations and network more.” Talking Trade The Luxury Home Marketing Group of the Triangle, which is an LLC, is normally comprised of 12 leaders in the luxury market in the Triangle area of North Carolina, Raleigh Durham and Chapel Hill. “Membership is currently down two members; we are actively recruiting,” says Rekuc. The group offers its members an unsurpassed network of the industry’s top-producing agents, where they tour each other’s listings and other luxury homes on the market, offer unbiased feedback to their sellers, and attend monthly meetings. “We are peers and competitors,” says Rekuc. A prospective member must meet and maintain high standards to be considered for candidacy. Each member has been selected based on her history of experience and sales success, professionalism, and commitment to
the group. “You have to be nominated and voted into the group. Qualifications are assessed against the entrance criteria specified in our bylaws,” she says. Support and Collaboration It’s hard to ignore the makeup of the group—seasoned female real estate professionals. While the group does consider men for membership, Rekuc finds that it’s the power of women supporting women that seems to attract females. However, she is quick to point out that, “We fight the image of this group being a group of women getting together and chitchatting. Significant business is being accomplished at our monthly board and full group meetings.” That said, the power of the group, according to Rekuc, is the sharing of knowledge. “It’s a very powerful, influential group. Even the top producers in town can learn from each other,” she says. In addition to monthly meetings, the group enjoys a retreat every September. “We go offsite and regroup, analyze the status of the market and strategize,” she says. “The goal of the LHMG is to share our knowledge and expertise between ourselves and our clients. Yes, we hope to capture more of the market share and yes we use the group as a selling tool in listing presentations. We are aware that we compete against each other, but it’s a healthy competition,” she says.
Find out more at luxuryhomemarketinggroup.com. To read about what happens at meetings, visit the blog at luxuryhomemarketinggroup.wordpress.com.
Members of the Force of Twelve Deborah Nance Ida Terbet Jill Rekuc Kathy Beacham
Kimberly Conroy Leslie Young Linda Bird Kolarov Linda Craft
Lindsay Taylor Mary Edna Williams Mollie Owen Shawn Britt LORE