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TECH

LEADER

Ben Bacal

Merging Tech and Real Estate Bolstered by the success of his real estate professional mother, Ben Bacal burst on the real estate scene with enthusiasm and moxie. Eleven years later, he’s a successful associate and founder of Roofshoot, a video solution for agents.

A

t only 24 years old, Ben Bacal, a sales associate with Rodeo Realty in Beverly Hills, was already sparking creative company ideas. An entrepreneur at heart, Bacal had dreams of making movies. But dreams don’t always come true in their original form. “I was looking for a way to make money to make movies,” says Bacal. Thus was born a video company called DareJunkies. However, he says, “Our revenue stream was advertising, but in 2006, the video dollars just weren’t there.” Looking for other ways to fund his movie dreams, Bacal looked no farther than his mother, who, he says, “was making a lot of money. I figured I could do what she does.” In just a few months,

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Lives of Real Estate

LORE winter 2016  
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