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Forging Own


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Summer 2014 Volume 8 / Issue 2

4 6

Letter from the Publisher

Another interesting and varied group of real estate professionals are featured in this issue of LORE magazine. What’s your passion?


Forging His Own Path

After 14 years with the family business, Budge Huskey of Coldwell Banker decided it was time to move on. Read his story.

12 18 21


Scoring the Deal

Jason Abrams of The Abrams Team built a new business model after one sale to an athlete. Find out how.


Business Booster

A love of sports and his community helped REAL Trends The Fellowship member John Brophy of Keller Williams Realty find his true calling.


Designing Woman

From a successful clothing line to real estate, Rebecca Keliihoomalu of Sotheby’s in Hawaii, has an eye for luxury.





he news from the housing market is mixed. While prices continue to move strongly upward, unit sales have been slumping in the first quarter of 2014. Mainly, this is due to an extremely tight inventory of homes for sale and, in some regions, a bitter winter. Spring will come and with it a better housing market. The market has always changed, and it will continue to do so. What doesn’t change is that we continue to find incredible leaders, both sales agents and real estate executives, who find ways to navigate the market and create new success stories. Our industry’s ability to constantly find new blood and new ways of doing things is a credit to the indomitable spirit that pervades the women and men of this business—regardless of market conditions. In this edition of LORE, you will find new stories about leaders who inspire all of us with their ability to build new businesses and reinvigorate older businesses with new energy and ideas. These people, like their predecessors, have found that innovation is a way of life—not just something you read about in a book or hear at a seminar. They are driving change and encouraging all of us with their success. We trust you will enjoy LORE, and we will continue to look for stories that inspire and inform you.

Stephen H. Murray Publisher



Lives of Real Estate

XXXMPSFNBHB[JOFDPN 4UFWF.VSSBZ Publisher 5SBDFZ$7FMU  Editor-in-Chief %BWJE(SBTTOJDL Graphic Designer 5SBWJT4BYUPO Webmaster %POJFDF8FMDI Advertising 303-741-1000 Lore magazine is published online via Issuu four times a year—in February, May, August and November—by REAL Trends Inc. 7501 Village Square Drive, Ste. 200 Castle Rock, CO 80108 (303) 741-1000 Free Subscriptions: $MJDL)FSF or call 303-741-1000

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Forging Own



t age 23, Budge Huskey was ready to take on the world. In between his first and second years in the Masters of Business Administration (MBA) program at Wake Forest University, Huskey says, “I won an internship to study finance in Europe and worked with an insurance brokerage in London.” Sure, there was a family business, real estate brokerage Huskey Realty, to consider, but Huskey, now president and CEO of Coldwell Banker Real Estate LLC, wanted to go in a different direction. Home from London, however, he and his father, Everette, had a talk about the possibilities should he choose to join the family brokerage. “Over a period of time, I matured and my father mellowed, so we started a conversation. There was a feeling that if we don’t take the chance, we’ll miss an opportunity to work together,” he says. So in 1984, Budge chose to join Huskey Realty, where he stayed for 14 years.

Differentiating Himself As father and son, the Huskeys didn’t always see eye to eye. Chalk up some of that to normal familial relationship angst, but it was more complicated than that. “Some of the disconnect is probably very common when parents and children elect to work together,” says Huskey. “I know that one of the reasons my father and I didn’t see eye to eye was that we viewed opportunities and business dealings differently,” he says. “My dad was the eternal optimist. Because he always assumed things would work, he took extreme risks,” he says. “I am more Lives of Real Estate



3FBM&TUBUF-FBEFST conservative and pragmatic. It was my attempt to balance him that caused disagreements,” he says. One of those disagreements happened in 1998. With the elder Huskey close to retirement, Budge was positioning the company for a sale to residential brokerage company NRT. “Based on where [my father] was in his career, I felt it was in his best interest. But he couldn’t do it,” says Huskey. “He couldn’t give up ‘his child’ [the company],” he says. With the door closed on the buy-out, Budge decided to move on from the family business. “I felt I needed to do something different,” he says. He gave Everette six months’ notice and then joined NRT. Ironically, 18 months later, Everette did decide to finalize the NRT deal. “I had the privilege of working with him in a different capacity for the balance of his life,” says Budge. Everette died in 2007 at age 81.


Lives of Real Estate

Lessons of the Father The elder Huskey’s legacy lives on with Budge, who learned some valuable lessons from the way his father did business. “I credit him with teaching me the most important lesson in real estate—to recognize and understand the emotion behind what drives real estate sales,” he says. “He taught me what represents great customer service.” That’s because Everette believed that ethical behavior and above-and-beyond service were the cornerstones of a successful brokerage. “This sounds a bit odd, but he taught me how to be a gentleman. He taught me to always be aware of the feelings of others. Those are some of the qualities that stay true to me today. The things that bothered me growing up, where I would look at him and roll my eyes, are the very

things that are important to me today,” laughs Huskey. “I have become so much like him. For example, the things that bugged him—lack of commitment, lack of caring, not treating people well—are the things that bug me most.” The fact is, says Huskey, “My dad came from nothing and always treated people with respect, no matter their station in life. I respect that most about him.” Moving Up Through the years, those lessons learned have served Huskey well. After serving as a branch manager for Coldwell Banker Residential Real Estate in Longwood, Fla., he eventually became a district and regional manager in the organization’s Central Florida region before being named president and COO of NRT’s Coldwell Banker Residential Real Estate in Florida in 2004. After several other key moves, he was promoted to president and CEO of Coldwell Banker Real Estate LLC in January 2013, and moved to New Jersey. During his years in the business, Huskey has seen the real estate industry shift and reshift. “Everyone likes to talk about how much the industry has changed, and it has, but in many ways, the fundamental aspects have not,” he says. “The industry is more sophisticated, but it’s really as basic and as dysfunctional as it was when I started 30 years ago,” says Huskey, who notes that the industry has moved from what was historically a cottage industry to one where there are major players—public companies, investment capital and major brands. “Despite those structural changes, the ultimate success is based on the caliber of entrepreneurial salespeople who are entrusted with successfully managing one transaction at a time for the consumer.” One way the business has fundamentally changed, he notes, is with the brokerage financial model. “Brokerages are becoming service companies with diversified income. The brokerage bottom line is less reliant on transaction commissions.” Huskey notes that he would be remiss if he didn’t mention the most-talked-about change—technology. “I’ll go there and say there’s no doubt that technology has empowered the consumer, but we’ve moved from a phase in which the disrupters were openly calling the demise of the real estate agent to acknowledging the need for the real estate agent. These tech companies have moved to a partnership approach rather than declaring the agent a dinosaur.” The fact remains, he says, that integration of technology is a mandate for brokerages, but the benefit is for the consumer, not for agent productivity. “We’ve all seen owners invest more money in tech without any significant changes in agent productivity or adoption. In some respects, the technology is about creating and delivering efficient experiences to the consumer,” he says. “Change in this business is inevitable, but brokers and agents must stop changing course every 30 days with every new, shiny object. We must set a consistent course and make decisions based on that course.” Lives of Real Estate



Time Off With his finger on the pulse of real estate, Huskey travels frequently to Coldwell Banker offices to prepare brokerages for the future. A self-proclaimed workaholic, he has little time for time-consuming hobbies such as golf. “I grew up in Florida, so I surfed, played soccer through college, owned horses and played golf, but when I got into real estate, I adopted my father’s work ethic,” he within an says. “His mind was engaged in business 24/7, and I fell into that from day one. I didn’t want to spend my limited time off engaged in a four-hour golf game. I would rather spend that time with my wife.” Huskey and his wife, Jill, are celebrating their 25th wedding anniversary this year. “We’re going on only my second long vacation since I started in real estate. The only other time I took a two-week vacation was when Jill and I got married,” he laughs. However, work and family aren’t Huskey’s only two passions. “I worked in college record stores and love music,” he says. So much so, that he’s amassed a serious collection of more than 5,000 albums and compact disks. “I enjoy live music; that’s a hobby of mine,” he says. In addition, he says, “My wife and I don’t have children, but we do have two dogs that have become our children.” Thor is a blue weimaraner, and Jäger is a German shorthai pointer. “We didn’t name Thor, but we did name Jäger, which is German for hunter,” he says. For Huskey, his future is something he doesn’t spend a whole lot of time planning. “Maybe it’s a fault of mine. Of course, I have goals, but my goals have never been about the next position or promotion. To me, the future is all about what I do in this role. Right now, I’m focused on positioning our company to capitalize on the next housing cycle and continuing to protect our brand. We want to ensure relevance to the next generation of talent.” He adds, “This is a relationship business. People come and go, and they work with different organizations, but these are the relationships you nurture and continue. Our industry is large, but it’s also very small. It’s all about reputation in the marketplace.” Huskey’s reputation should take him far. L



Lives of Real Estate


organization which

Huskey and his wife, Jill, are celebrating their 25th wedding anniversary this year.






This is the best sales training I have ever taken. Prior to real estate, I was in technology. sales process I have been involved in. Jim Merrion, Boulder, CO





Learn more at


Market -



scoring the



o say Jason Abrams has a favorite client is like asking a mom to pick her favorite kid. “Every client is unique, so it’s difficult to pick just one,” says Abrams, founder of Abrams International and The Abrams Team, a Birmingham, Mich.–based team that specializes in selling homes to professional athletes. But push him a little, and he comes up with some names to share. “Adewale Ogunleye was an undrafted free agent when he came into the National Football League. He was dominant at defensive end,” says Abrams, “but what makes him stand out is that he is a tremendously effective businessman. He taught me a lot about business. I represented him on many different transactions all around the world. He quickly went from client to mentor.” While Abrams, who also is a co-owner of Keller Williams West Bloomfield and Keller Williams Commerce in Michigan and Keller Williams Phoenix in Arizona, learned a thing or two about business from Ogunleye, it was Major League Baseball pitcher David Wells who taught him how to let loose. “He knows how to have a good time, whether hanging out on the tennis court or in the room that houses his guitar collection. He knows how to enjoy life,” says Abrams, who works with professional athletes from all sports.

Jason Abrams (far left) with partner Kristen Cook, help NBA sensation Rudy Gay and his wife, Echo, find a home in Toronto, Canada.

Lives of Real Estate


4QPSUT'BO In the Beginning For his first six months in real estate, Abrams was operating “at a nonexistent level,” he says. After all, he decided to get his real estate license once he graduated from high school only because “in only five days you can get a license to write legal, binding contracts, and for less than $5,000 you can open a new company with unlimited earning potential,” he says. “When I got into residential real estate, a lot of my friends were in college earning degrees. They joked with me that real estate is for women in hats,” laughs Abrams. Within three years of getting his license, he built up a business good enough for him to win a sales award at the yearly Keller Williams Family Reunion. As luck would have it, he ran into another Keller Williams agent who also won an award. “She was representing a football player who was being relocated to Detroit and referred him to me. The sale was for $1.9 million, my biggest sale at the time. So after closing, I hopped on a plane, planning to personally thank the player’s agent and financial advisor. [When I got there] I never made it past the front desk, but I did leave a note.” It turns out that not many real estate professionals would go to such lengths to say thank you. “The agent and financial advisor called me shortly after that, told me they liked the way I communicate and asked if I could work with another athlete whom they represented,” says Abrams. That one connection helped him build a business that today takes him all around the country helping professional athletes find homes.



Lives of Real Estate

From Top: Athletes just want to have fun--in this fabulous game room! Former WNBA Player Brittany Jackson’s Family home in Tennessee. Jason (right in suit), Kristen Cook (with folder) help former MLB pitcher David “Boomer” Wells and his wife Nina find a dream home.

Scoring the Deal Now, Abrams has the last laugh. “My friends see that this has taken me all over the world, and I’ve been featured in The New York Times,” says Abrams, who now has a client list that is a Who’s Who of professional sports. That press is due to his wildly successful HGTV show, “Scoring the Deal” (Tuesdays at 11 p.m.), which features Abrams and his partner, Kristen Cook, traveling around the United States showing properties to professional athletes, broadcasters and more. “We’re in the tail end of our second season,” he says. Ironically, the show started as a joke. “My wife likes the Property Brothers, and I would joke with her about how she would like me better if I was on TV. Then, I thought, I really could do a show.” Abrams produced a sizzle reel (a video highlighting Abrams and his show idea) and ended up with multiple offers from different networks. He ultimately chose HGTV because he knew they would “make a show that was positive and that told the story I wanted to tell,” he says. Abrams was adamant about not wanting a drama-filled reality show. Instead, he wanted one that showcased the athletes and the services that his company provides. “I wanted to answer a common question that I get from sports agents and financial advisors: Why would I call you in Michigan and have you fly to California to show houses when I can just hire a California real estate professional?” he says. “Through ‘Scoring the Deal,’ I can show exactly why it makes sense.” Abrams doesn’t pay the athletes to come on the show. “We make them look good, plus they don’t have to take time out of their busy schedules to film. We film real time, when they are actually viewing the properties,” he says. Clearly a Success Abrams attributes his success to clearly defined goals, an uncanny ability to determine what type of home suits a particular athlete and his innovative business plan. It works like this: Abrams has a home office in Michigan and local affiliates throughout the country. An agent or financial advisor will call him and tell him a player is being relocated to another city. “We are the last face they see when they leave a city and the first face they see when they get to a new city,” he says. “When I’m told someone is getting traded, I ask the athlete three questions: Do you prefer the W Hotel or the Ritz-Carlton? When you buy a new car, do you leave the factory rims on or buy new ones? What one thing is a must-have in your new house? Then, I rely on the financial advisor to set the budget.” From there, Abrams calls a

Lives of Real Estate


4QPSUT'BO local affiliate real estate professional, who pulls all the listings that fit the profile Abrams provides. “I preview the properties with the local affiliate and pick the top three. They all have something different. One might have the best pool, one might have the best location, etc.,” he says. “The local affiliates know the idiosyncrasies of the local area. Nine times out of 10, we nail it on the first try.” Abrams takes the buyers out in a limo to view the properties. “We give the same service whether the athlete is renting or buying.” A side benefit of the show is that Abrams regularly gets calls from home sellers who have a house that can be marketed to athletes. “It’s brought a lot of real estate out of the woodwork,” he says. In addition, it’s just fun to work with the athletes. “The athletes are personable and funny,” he says. Several years ago, Abrams worked with NFL quarterback EJ Manuel. “He was coming from Florida State University to the Buffalo Bills, the team that drafted him. It was an incredible experience. EJ is very well grounded and brought his entire family with him. He wasn’t all entourage and flash,” he says. In fact, EJ’s only requests were that the home be within walking distance of the football stadium and that it didn’t cost him more than $2,500 a month. “He even challenged me to eat a chicken wing on camera. We had a lot of fun.” The truth, says Abrams, is that he’s a workaholic with a very supportive wife. Abrams is married to Kristina, a prominent architect who worked on the George Washington Library in Washington, D.C. “She will joke that while I’m working on my ‘little houses,’ she’s working on a million-square-foot historical building,” Abrams laughs. They have a son, Jackson, who is almost a year old. “My wife allows all of this to happen. She allows me to dream this huge, impossible dream and then gives me the freedom to do it, never once complaining even when I’m on the road.” Abrams is more than scoring the deal, he says. He’s living the dream. L 16


Lives of Real Estate


All Stars Here are just a few of the memorable athletes Abrams has had on his show and the impact they had on him. Inspiring: Bret Boone and Jerry Hairston Jr. “They are both third-generation Major League Baseball guys, so to be around baseball legacies is very exciting,” says Abrams. “They grew up with the Major Leagues’ being a family business. They were taught from birth that they had to carry themselves a certain way.” Uplifting: Brandon McCarthy He is a pitcher for the Arizona Diamondbacks. “He took a line drive to the head, and he wasn’t sure he would come back from that, but he did come back. Incredible.” Impressive: Gabriel Landeskog He was the youngest captain in the National Hockey League and plays for the Colorado Avalanche. “He’s a kid with a lot of pressure on him. He played in the Olympics. But as young as he was, he was thinking long term and didn’t want to overspend on his rental unit.” Hilarious: Clinton Portis He is a former NFL running back with the Denver Broncos and the Washington Redskins. “He’s a character. Sometimes, he’s literally in character, and he’s got a unique sense of style. All the properties he likes are over the top. One had a master bedroom with black leather wallpaper. He had a neon pink master bathroom. He’s not one-dimensional, that’s for sure!”

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Booster J

*Name changed.



Lives of Real Estate

ames* was a standout football and basketball player at Rocklin High School in Rocklin, Calif., when John Brophy, of The Brophy Group, Keller Williams Realty in Roseville, Calif., noticed his talent. As a booster for Rocklin High sports, Brophy makes it his job to mentor the kids. “He was a good kid, but when he went to college, he got into some trouble. He was falsely accused of something, and

that stayed with him. When he graduated from college, he couldn’t get a job,” says Brophy, who is also a booster for the men’s basketball team at the University of the Pacific (UOP) in Stockton, Calif. “I encouraged my son, Eric, who owned a pool supply company, to hire him,” says Brophy. “Soon after, Leslie Pool Company bought my son’s company. He and James moved to Arizona to take on executive roles.” Another Rocklin High basketball player, from a very poor family, received help from Brophy, as well. “I helped him through college, and he’s working for the Sacramento Kings now,” he says. All in a day’s work for Brophy, who, through his love of sports, is able to mentor and help both high school and college athletes. “I consider myself a connector,” he says. A connector in life as well as in business. A Helping Hand Brophy, who is married to Teri, started in real estate in 1992 after having an epiphany following his father’s death. “My dad died in August 1991, and my brother was in a serious car accident right before dad died. At the time, I was a manager with the phone company. Something happened to me when I lost my dad. I realized I wasn’t willing to sacrifice my family for the corporate world.” So Brophy started a real estate career. “It was a down market, and I was struggling, so I decided to get involved in the community,” he says. The easiest way to do that was to get involved in his son’s high school. “I started keeping stats for the basketball team in Eric’s sophomore year,” says Brophy, who also has a daughter, Karyn (32). That was 20 years ago, and Brophy is still doing the team’s stats. “I sponsor events for the football, basketball and baseball teams. It’s a growing community, and most of my clients are repeat or referral clients from the school district because I am a huge school district supporter,” he says. Brophy doesn’t just sponsor high school sports teams; he also funds two scholarships each year. “I’ve been doing that since 1997,” he says. The scholarships, called John Brophy Challenge of Change Awards, are for $1,000 apiece. High school seniors at Rocklin apply by filling out an application and writing an essay about change and overcoming life’s obstacles. “I get a lot of business from the police department, too,” says Brophy, who rides along with police officers, helps them with neighborhood watches and sponsors personal events for officers in need, such as a recent memorial service for a fallen hero. Traveling Man When Brophy isn’t busy with high school sports, he travels with the UOP basketball team. “We see a lot of inner-city kids from checkered backgrounds. It’s rewarding to help them through college and get them jobs,” says Brophy, who serves as a mentor to players from the UOP

Brophy helped his brother (far left) cross an item off his bucket list—to see the Kansas Jayhawks beat the Kansas State Wildcats. Also pictured, Brophy’s wife Teri, daughter Karyn and a friend. Brophy at the Phogg Allen Fieldhouse at Kansas University. Brophy (left) donates $500 to the Rocklin High School baseball team.

Lives of Real Estate


5FBN%BE team, as well as to other local college students and coaches who are in need. “It’s not the X’s and O’s of the game that excite me; it’s the relationships. I also love the recruiting part. I love evaluating players. The UOP is a small school, but we travel to Kansas, Oregon and North Dakota. My wife goes with me to almost every away game.” It was at UOP where Brophy met Michael Olowokandi, a standout player from London who was the No. 1 NBA draft pick in 1998. “He went on to play for the Los Angeles Clippers,” he says. Brophy has a soft spot for helping underprivileged athletes and not just those from his area. In fact, he met a junior college coach in Kansas who personally sponsors kids from the Kansas — John Brophy team. “He has limited money, so I send him money to help them out. Those are the types of things I do,” he says.

It’s not the X’s and O’s of the game that excite me; it’s the relationships.

Connecting Vets and Athletes The other “type of thing” Brophy does is help military vets. As a U.S. Marine from 1969 to 1972, he says, “That was not a good time in our nation’s history. I never want to see our men and women go through that again.” So he joined the Veterans Association of Real Estate Professional (VAREP), where he is a board member. “We do anything we can to help out vets,” says Brophy. Through this organization, Brophy met Cpl. Jeff Landay, a Marine who suffered a devastating brain injury during a roadside attack in Iraq. “I won Garth Brooks tickets and gave them to Landay after hearing his story,” he says. Since then, Landay and Brophy have developed a friendship. For the most part, Brophy says, he’s just a connector. He finds people in need and matches them with organizations and others who can help them. To others, Brophy is so much more. He’s a mentor, a father figure and the guy who gives second chances. L 20


Lives of Real Estate

From top: In his spare time, Brophy enjoys sports of all types, including fishing. Brophy (right) with a friend at a Notre Dame football game. Brophy (left) with Toby Keith and Cpl. Jeff Landay, a Marine who suffered a devastating injury during a roadside attack in Iraq.

Designing )PX*(PU.Z4UBSU


From a successful clothing line to real estate, this sales ssociate has an eye for luxury.


here’s no disputing it—Rebecca Keliihoomalu has an eye for developing and marketing products. It’s what helped her develop a successful junior sportswear clothing business in California and, when that business was shuttered, helped her re-emerge as a sought-after real estate professional selling luxury homes on the Big Island of Hawaii. Keliihoomalu has always loved clothing. “I could sew anything,” she says. “In fact, I would skip school to sew a whole new outfit for myself.” So it was only natural for her to design her own clothing line. “My ex-husband was already in the business. He was importing clothing from India,” she says. In the 1970s, Keliihoomalu took it a step further with a line that she designed and sold at retail stores. “Santa Cruz Imports was a clothing line that was

)PX*(PU.Z4UBSU innovative. We came up with themed collections, where all the items would coordinate, such as a romantic look or an Annie Hall look,” says Keliihoomalu, senior vice president of sales for MacArthur Sotheby’s International Realty in Kamuela, Hawaii. The brand had 17 retail stores before closing in the 1990s. “Eventually we focused on wholesale. The line was in every major department store from Macy’s to Bloomingdale’s,” she says. Getting her inspiration from her travels through Europe, India and other parts of Asia, Keliihoomalu was head designer and ran a staff of 30. “I designed my own fabrics and had them woven in [India and other parts of Asia]. We had four to six clothing lines a year,” she says. She also worked with a marketing director to promote the lines. “It was a complicated process that never stopped,” says Keliihoomalu, which was why she eventually stopped producing the line. Tugging at Emotions However, by then, Keliihoomalu realized she had a knack for more than just designing. She was an expert product marketer. “When I moved to Hawaii in 2002, I did some product marketing consulting, and I realized that it didn’t matter what the product was, I could market it,” she says. So she earned her real estate license in 2003 and applied her marketing experience to real estate. “So much of real estate is about presentation and packaging, especially in Hawaii. You must reach people emotionally—people’s dreams. We have a lot of properties that are purchased with a dream— to run a ranch or to start a farm,” she says. When Keliihoomalu takes a listing, she works to capture the essence of that property. “I think



Lives of Real Estate

about what will capture a potential buyer’s imagination. What is romantic? Then, I translate that through copy and advertising,” she says. But it’s her knowledge of the island, how the property sits on a lot and how she photographs it that helps Keliihoomalu’s listed properties stand out. “It’s the quality of your presentation. You identify and then execute, and that’s like what the fashion business is,” she says. Million Dollar Rooms Ultimately, it was her marketing know-how that got her featured on HGTV’s “Million Dollar Rooms” series. “HGTV found the property on the Internet because it was so special. It was truly one of a kind,” she says. The property was called Shangri’La and was in Kapoho Beach on the Big Island of Hawaii. “This property consists of small structures on a private lagoon full of tropical fish. The water is 90 degrees year-round,” she says. Keliihoomalu marketed the property for two years. “It never sold, probably because it was unique. It was always overpriced by market comparables, but not overpriced for what it was. The owner decided to market it as a rental,” she says. Regardless, says Keliihoomalu, this is the type of property, and property owners, that she’s passionate about. “Sometimes when I’m tearing my hair out because of the stress of the business, I think, ‘I love what I do. I like meeting people, understanding their motivations, helping them fulfill their dreams.’ I end up being friends with most of my clients.” Family While Keliihoomalu finds that real estate doesn’t give her much time for outside interests, she makes the time to travel and visit with her family. She is married to Samuel (Hawaiian name: Meolani) and has four children, Jessica (36), Jasmine (34), from her first husband; and Samuel (Hawaiian name: Kaanoi) (22) and Robert (Hawaiian name: Ikaika) (17). The kids live all over the United States and Europe, with Jessica in New York, Jasmine in San Francisco, Samuel in Spain, and Robert in Denmark. “I have two grandchildren, Teagen (2) and Finn (5). They are Jessica’s children,” Keliihoomalu says. She also recently started playing tennis and is very much into the farm-to-table food movement. When it comes to fashion, Keliihoomalu finds that the designer clothing of her past doesn’t really fit in with her Hawaiian lifestyle. “I still have nice shoes and shop in New York City,” she laughs. “But the lifestyle here is professional casual. I like embellished clothing with embroidery and beautiful fabrics.” Where, before, her passion was creating a clothing line that spoke to her customers, she now focuses on making dreams come true and creating lifelong relationships through her luxury real estate career. “I’m still designing, but instead of clothing, it’s real estate.” L

Lives of Real Estate


Lives of Real Estate - Summer 2014 Edition