TYLER SANGUINETTE umsl Printing Services Saint Louis 4
Copyright ©2012 by Tyler Sanguinette All rights reserved. No part of the work covered by the copyright hereon may be reproduced or used in any form or by an means — graphic, electronic, or mechanical, including photocopying, recording, taping , or information storage and retrieval systems — without permission of the publisher. Every reasonable attempt has been made to identify owners of copyright. Errors or omissions maybe corrected in subsequent editions. Published by umsl Printing Services Printed in the umsl Arts Administration Building First Print: December 2012
To the Oompa Loompa population and everyone who spends a massive amount of time on lettering.
FOREWORD WHEN IT ALL BEGAN
knowing typography is a key aspect for any good graphic designer. It can set a tone, mood, or style of a project. Like anything else it is important to have a wide range and variety of techniques to use for the various motifs type can be associated with. Handmade illustrations and Victorian style design have played a significant role in my personal style and taste of typography. I first was interested in Victorian style typography and design after attending a lecture at Washington University by Jessica Hische. I was instantly captured. Her style and popular techniques push the boundaries of “design or illustration?”. This had a great impact on the way I approached projects in the fact that I started hand lettering and making specific typographic formations to fit very specific needs for a project. However, with the rise in popularity and exposure of Jessica’s work it has made me rethink how non-unique the style is becoming. To bring a little more individuality and uniqueness to my work I looked toward other lettering specialists for inspiration. I found Louise Fili and Dana Tanamachi among other great designers. Since both Jessica and Dana worked for Louise their styles are similar in the way they get inspiration and transform type. They gather inspiration from old handmade signs, Victorian swash-like line-work and Italian letter forms. This has also changed the way I gather inspiration and then transform it into something new and interesting.
After doing research on other letterer’s I started looking toward more handmade messy illustrations and typography. I quickly found Jeff Rodgers and was instantly drawn to his treatment of type and image. With the exposure to different techniques and ideas of image-making Jeff ’s work is where I get my inspiration. His projects mainly consist of type that is hand drawn with various forms such as ink, paint and pastel. I hope to explore more with these mediums as I continue to design and I’m sure that is why I am drawn to his work. Reflecting on the styles of Jessica and Jeff, they share similar qualities of hand drawing, but the biggest difference is that Jessica’s work is more stylized and vectorized. Jeff ’s work is somewhat left in its original state of being a little more rough with texture and shapes. His illustrations are simplified which go well with his fine detailed type. If his illustrations were any busier the type treatment would definitely be unsuccessful. Overall, whether you are into Victorian style or handmade based styles it is good to get out of your comfort zone and try different techniques as well as different styles. Sometimes it is good to be able to produce a popular style but it is just as important to be unique and create something that is far from the normal.
TA B L E OF CONTENTS JESSICA HISCHE
Target Gift Cards Client: Target
Today is the Day Client: Galison / Mudpuppy Art Direction: Juanita Dharmazi
Barnes & Noble Classics Client: Sterling Publishing / Barnes & Noble Art Direction: Jo Obarowski
Nashville The Everywhere Project 2012
Crab Lovers Client: Baltimore Magazine Art Director: Amanda White 2012 Next Big Thing Client: Eugene Weekly Art Director: Todd Cooper
Pssst 8'x 10' oil on board
McDonaldâ€™s Print ad This ad is part of the McBites campaign. Jersey Strong Mural 7'x 9' mural for Workout World
AOL Project Client: Aol Agency: Wolff Olins Art Direction: Melissa Scott
Crosswords Client: St. Martin’s Press Art Director: Robert Grom
Book Cover Design for Steve Martin 2012 Purina Ad Agency: Lowe Roche Art Direction: JP Gravina Copywriter: Simon Craig
Personal Work For personal leisure and experiment
Macyâ€™s Holiday Campaign Each year Macyâ€™s puts on several special events in cities all across the US to help promote the joy of the Christmas season.
MTV Core Values I was asked by MTV to illustrate two of their companies core values. The illustrations were used on MTV goods such as journals, posters and other accoutrements.
Burgermat Show Pure Cow. Placemat design for the Burgermat show, London.
Party Invite Client: D+G Agency: Ideas Factory Back to School 2010 Client: The Washington Post Print ad 2010
THE END Thank You! 4
PRODUCTION: This book was created by Tyler Sanguinette in the 2012 fall semester of Advanced Problems in Graphic Design I at the University of Missouri — St. Louis. Book layout was created in Adobe InDesign cs5. Cover lettering was hand-made and then vectorized using Adobe Illustrator cs5. Adobe Jenson Pro was used for body copy and captions. Other typefaces include Neutra. Printed on 24# laser paper, 100 brightness. Cover is 110# laser paper, 100 brightness. A special thanks to Liz Meyer for book cover lettering critique and Bruce Sachs for overall supervision. BIBLIOGRAPHY: Jeff Rogers: http://howdyjeff.com/ Tad Carpenter: http://tadcarpenter.com/ Darren Booth: http://darrenbooth.com/ Jessica Hische: http://jessicahische.is/ Mary Kate McDevitt http://marykatemcdevitt.com/ № of 2 45