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tradealerships. c to Nissan more MCM consumers drive tra We c todrive Nissan Asdealerships. more MCMAsconsumers drive the lot, we our third objective, to increase ve cars o the lot,cars we oaccomplish ouraccomplish third objective, to increase market rket share and sales.share and sales.
MEDIA PHASE EDIA PHASE THREE THREE
Phase starts in continue to run advertising se three starts in three September. WeSeptember. continue toWe run advertising from and two tocampaign reinforce our campaign m phases one andphases two toone reinforce our theme. We theme. We regional to buy designed to generate plement thesupplement campaign the withcampaign a regionalwith buy adesigned generate tra cSeptember during June, and February c during June, andSeptember February 2014, some of 2014, the some of the highestfor sales forWe theutilize industry. Weand utilize hest sales periods theperiods industry. radio salesradio and sales promotion to drive our target to local dealerships motion to drive our target to local dealerships where they canwhere they can test drive the vehicle, interact with the team, and ultimately drive the vehicle, interact with the sales team, andsales ultimately a new thelaunch lot. We also launchinitiative a dealership initiative e a new cardrive o the lot. car Weoalso a dealership designed integrate our campaign theme at the retail level, thus gned to integrate ourtocampaign theme at the retail level, thus the brand experience. ancing theenhancing brand experience.
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