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Assignment 2 Case Study OTTO’S WEINER WORLD is one of the best-known and most loved haute dog concessions in town. In business for about five years, he sells sandwiches and other lunch items made from locally produced food from his mobile food trailer. Otto’s passion and talent for creating reliably fresh, tasty lunch fare popular among a business clientele (largely employees and shoppers) has made his small enterprise a booming success. In the last year, Otto added three bicycle-towed concessions that travel to different strategic locations in town, selling his popular sandwiches to customers who work beyond walking distance of OTTO’S WEINER WORLD. He now has six employees, part-time, working the concessions. Because he caters to urban customers, the concessions operate on weekdays from 10 am to 2 pm. To promote word-of-mouth advertising, Otto uses Facebook to publish his daily menus and the locations of the bicycle concession. A sole proprietor, Otto has been pleased with his lunch business success. Now it is time to get serious about the future of his business. In the short and medium term, he wants to see the business grow into a potentially more lucrative enterprise, implementing a greater variety of food products and services, and increasing his competitive edge in the region. Ever the ardent entrepreneur, Otto’s long-term dream is to develop his creative, health-conscious culinary skills and services into a wider clientele outside the immediate region. An opportunity has arisen to lease restaurant space about 25 miles from his trailer concession location, close to a mall and the suburbs and nearer to his local food producers. Otto has jumped at the chance to own a restaurant and plans to expand his current business and will be changing the business form to an LLC. Although he has hired professional business consultants to help set up the space, design the menu, and implement the opening of the restaurant, he must also consider the short- and longterm financing, human resources, and management needs of the an expansion. Otto is


particularly sensitive to his relationship with his customers, employees, and the community.

You Have Learned A Wide Array Of Business Concepts Invent Youself/tutorialoutletdotcom  

FOR MORE CLASSES VISIT www.tutorialoutlet.com Assignment 2 Case Study OTTO’S WEINER WORLD is one of the best-known and most loved haute do...

You Have Learned A Wide Array Of Business Concepts Invent Youself/tutorialoutletdotcom  

FOR MORE CLASSES VISIT www.tutorialoutlet.com Assignment 2 Case Study OTTO’S WEINER WORLD is one of the best-known and most loved haute do...

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