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trevor m born md

TMB fall 2020

SPECIALbeauty EDITION T RULY MODERn

DOCTOR’S NOTE: COPING WITH COVID-19... THE ZOOM EFFECT: COSMETIC PROCEDURES ON THE RISE... OLYMPIC GOLD MEDALLIST MARK MCKOY ON EMSCULPT...

+ FEATURING

CAITLIN CLEMMENS


BUILD MUSCLE & SCULPT YOUR BODY After the age of 30, one loses roughly 3% to 5% of one’s muscle mass per decade.* Core to floor therapy utilizes two HIFEM procedures to strengthen, firm and tone the abdomen and pelvic muscles resulting in improved strength, balance, posture, incontinence and back discomfort issues.

CORE TO FLOOR THERAPY Because Muscle Matter. #LiveLife #CoreToFloor FOR DETAILS, VISIT EMSCULPT.COM

Results and patient experience may vary. As with any medical procedure, ask your doctor if the EMSCULPT® procedure is right for you. Emsculpt® is intended for improvement of abdominal tone, strengthening of the abdominal muscles, development of firmer abdomen. Strengthening, toning and firming of buttocks, thighs, and calves. Improvement of muscle tone and firmness, for strengthening muscles in arms. BTL EMSELLA is intended to provide entirely non-invasive electromagnetic stimulation of pelvic floor musculature for the purpose of rehabilitation of weak pelvic muscles and restoration of neuromuscular control for the treatment of male and female urinary incontinence. ©2020 BTL Group of Companies. All rights reserved. BTL®, EMSCULPT® and HIFEM® are registered trademarks in the United States of America, the European Union and/or other countries. The products, the methods of manufacture or the use may be subject to one or more U.S. or foreign patents or pending applications.*Data on file.

EMSCULPT.COM | INFO@BTLNET.COM

799-74EMCCTFANUS100 Emsculpt_AD_Core-to-floor-A_ENUS100


TMB MAGAZINE

CHANGING SEASONS, CHANGED WORLD...

Editor in Chief Erin Mccann Design & Layout marymary Productions Cover: Pictured Caitlin Clemmens Photographer Mark Tiu Makeup & Hair Erin Winn

Truly Modern Beauty Magazine info@tmbcosmetic.com Media/ Advertising Inquiries: erinamber.mccann@gmail.com Canada 199 Avenue Road Toronto Ontario M6H 3G1 Tel: 416 921 7546 USA 910 Fifth Avenue New York, New York 10021 Tel: 212 400 0999

facebook.com /tmbcosmeticsurgery

twitter.com /trevormbornmd

instagram.com /trevorbornmd

The information provided herein (Truly Modern Beauty Magazine, www.trulymodernbeauty. com) by Trevor M. Born MD and other contributors does not constitute individualized medical advice, and is not intended as an alternative to medical advice from your doctor or other professional healthcare provider. The information provided is for educational or entertainment purposes only. Anyone using the information provided by TMB Magazine, whether medical, legal, business or other, does so at their own risk, and by using such information agrees to indemnify TMB Magazine from any and all liability, loss, injury, damages, costs and expenses (including legal fees and expenses) arising from such use. If you have any specific questions about any medical matter you should consult your doctor or other professional healthcare provider. If you think you may be suffering from any medical condition you should seek immediate medical attention. You should never delay seeking medical advice, disregard medical advice, or discontinue medical treatment because of information found within TMB Magazine or on trulymodernbeauty.com.

Hard to believe how much time has gone by since we released an issue of Truly Modern Beauty magazine! We had plans earlier this year to release an issue around Mother's Day - but like so many things, the pandemic forced us to put that on hold. Instead, we focused all our time and energy on retro-fitting our clinic and surgical facility to meet new COVID-19 regulations and provide our patients with the safest experience possible. Things may be very different around the TMB practice, but our goals are unchanged: we aim to provide each and every patient with world class care and results. We're still here with all of your favorite treatments - Botox, EMsculpt, fillers - and we're still working hard to bring you the newest, most advanced technology, procedures and techniques possible, to help you look and feel your absolute best. We had a bit of catching up to do when the lockdown was first lifted, so I thank all of you who may have been waiting longer than usual for your appointments. I'm happy to say things are rocking at full speed again, and in fact we have been busier than ever! We are lucky to have weathered the storm and come out stronger for it. I hope all of you have been keeping well - mentally and physically during these last few challenging months. I know we are once again looking at the unwelcome prospect of more COVID, more closures, less travel and more time apart from family and loved ones, but I want you to know: you are not alone. Myself and my staff are here to help bring a sense of normalcy, happiness and joy to your lives! Please don't hesitate to get in touch for any reason - we love hearing from you and we want to help you through this pandemic in whatever way we can. As we face this second wave, I can't help but dream of kitesurfing in Maui, and that old surfer saying comes to mind, "You can't stop the waves, but you can learn to surf..." See you on the next break everyone. Enjoy the issue.

Trevor Trevor M Born, M.D. Founder - TMB Magazine & TMB Cosmetic Surgery (NYC & T.O.)


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DO CTO R' S NOTE

Dr. Born offers advice on how to cope with the new reality of COVID-19...

12 T HE Z O O M EFFECT

Cosmetic procedures are on the rise since the pandemic - are Zoom calls the reason why?

CONTENTS 18 M A R K M CKOY X EM S CU LP T

Gold medal Olympian Mark McKoy talks about EMsculpt's muscle building tech...

22 C A ITLIN CLEM M ENS

Get to know one of our beautiful patients...


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doctor’s

NOTE

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H E A L T H , B E AU T Y & S T Y L E F R O M A N E X P E R T P O I N T O F V I E W. . .

Photography by Mark Tiu Suit by Marc Jacobs; Shirt by Dries Van Noten; Tie by Chanel; Pocket Square by Hermes 6

photo by Mark Binks


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ONWARD UPWARD With the right tools, we cannot only learn to cope with COVID, but become stronger, wiser, better and... more beautiful!

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ix months into the worldwide pandemic, it's probably fair to say that many of us aren’t feeling great. People are facing an unprecedented amount of stress as they face the news of rising COVID cases, increased unemployment, government restrictions and greater isolation from friends and family - and as we know, stress manifests itself through a myriad of unhealthy habits and distressing symptoms.

Here in Canada, a poll conducted by the Canadian Centre on Substance Use and Addiction found that 44% of Canadians were drinking more alcohol as a result of pandemic related stress. In September, CTV News reported that Toronto dentists had seen a surge in patients with cracked or damaged teeth due to stress related jaw clenching and grinding. Within the TMB practice, we’ve heard complaints from patients about increased headaches, brain fog, lack of sleep, irregular menstrual 7

cycles, sudden acne breakouts and more - all symptoms which are commonly attributed to chronic stress. It's all enough to make one wonder - what’s worse: COVID or the anxiety surrounding it? The good news is, we can all learn to develop strategies to cope with stress, and many of these practices can lead to greater health, vitality and outer beauty in the long run. Here are my top 5 tips for dealing with pandemic related stress... Cont.>>


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EXERCISE... Even low- to moderateintensity physical activity can help counteract stress related symptoms. It can also increase neuronal connections in the brain, which leads to greater cognitive function (critical as we age). Physical activity can also be meditative: ever notice how a good yoga session takes your mind off of your worries? When you concentrate on the rhythm of your breath and form of your movement, it can help take you out of your worried mind and refocus your energy into the body. For the yoga-averse, there are many other types of exercise and movement that can help you achieve a zen-like mindset: swimming laps, a game of tennis, and ofcourse surfing are all exercises that force you to focus on the task at hand, rather than the stressful world around you. Regular physical activity also helps you sleep better, and we all know how restorative a good night’s sleep can be (and how frustrating it is when anxiety keeps you up all night). A recent Oregon State University study found that those who got at least 150 minutes of exercise per week improved their sleep quality by 65%. Just take care not to work out too intensely right before bed, which can lead to night time jitters.

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M E D I TAT E . . . Meditation is a powerful tool that has been shown to reduce stress significantly with as little as 5 minutes of daily practice. It can even change the structures of the brain associated with stress, as shown by one Harvard study which found that participants in an eight week mindfulness meditation program actually increased the cortical thickness of the hippocampus - which plays an important role in the regulation of emotions. The same study also found that meditation decreased the volume of the amygdala - the part of the brain which experiences emotions like fear, stress and anxiety. In the long term, meditation also protects the aging brain from deterioration. A 2015 UCLA study

found that meditation appears to help preserve our gray matter, found in the areas of the brain which control memory and thought, motor control and coordination.

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staring into your pet’s eyes have both been shown to release Oxytocin, a feel good “cuddle chemical” produced by our brain that has been shown to counteract stress related inflammation. It’s important to remember as well - it’s not just you who may be feeling alone. Staying connected can also help those who may be more vulnerable, such as the elderly or those who suffer from mental illness, feel less isolated. Connection with others can also help to redirect anxiety and reduce stress - try spending just 30 minutes less consuming media, and instead find a way to connect with friends or family. Technology has come so far - there are apps now to play games virtually, people are watching movies together online, you can even visit “virtual dance clubs” online like “Club Quarantine” where you can hear world class DJ’s spin and connect with fellow partygoers.

protect us against depression and other mental illness, as well as dementia. Refocusing our energy away from dire news reports and media oversaturated with more stressful COVID stories can also help stave off depression and anxiety. Try practicing a new language, drawing or painting, take an online course, or even pick up and instrument and learn a simple tune to truly impress your friends and family on that next Zoom call!

TA L K TO YO U R DOCTOR... Last but not least, this one should really go without saying: stay in touch with your family doctor. Lockdown measures should not prevent you from consulting with any physician: there are online tools available which allow doctors to perform most checkups virtually - myself included! Regular check ins with your doctor help you stay healthy in the present, and identify any potential risks to your health for the future. If for some reason you aren’t able to connect with your doctor, there are many other healthcare experts at your disposal who can offer great insight and advice when needed: your dentist, your local pharmacist, your psychiatrist or therapist - all of these providers are here to help you manage your physical and mental health. Finally, I am always here for any of my patients should they have a concern about something. I have a vast network of professional colleagues whom I can direct you to if needed - so don’t hesitate to tell me what’s on your mind. //

LEARN... One of the upsides of lockdown measures? It finally affords us the time to pick up new skills and hobbies - which is a good thing, because studies have shown that learning new things supports brain plasticity (neuroplasticity), which is the brain’s ability to change and adapt as a result of experience. This ability to “rewire” neural pathways can

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C O N N E C T. . . Just because we have to practice social distancing doesn’t mean we have to isolate ourselves from friends and family. Talking with loved ones, even virtually, or just

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T R U LY M O D E R N B E A U T Y . C O M

THE

ZOOM EFFECT

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he pandemic has had a devastating effect on several industries that depend on people socializing and going out. Makeup companies and clothing retailers have watched sales plummet as more and more people work from home and avoid gatherings outside of their immediate family circles. People just don’t want to spend money on things no one sees while in lockdown. Interestingly enough, plastic surgery and cosmetic procedures have not been affected by this trend. On the contrary, all the isolation time has triggered a huge boom in cosmetic services including injectable fillers, face and body surgery. A June survey conducted by the American Society of Plastic Surgeons (ASPS) found that 49% of

those who haven’t had plastic surgery indicated they were open to cosmetic treatments in the near future. Another ASPS study published the same month found that 64% of plastic surgeons had seen an increase in their virtual consultations since COVID-19 began. So what exactly is the reason for this rising demand in cosmetic treatments? According to Dr. Born, there isn’t just one reason for this surge, but rather a convergence of some of the pandemic’s characteristics: more time spent at home, empty calendars, less socializing, face mask mandates, and last but not least: Zoom calls. “There was def initely a sudden influx of patients complaining to us about things they noticed while on Zoom video calls,” Dr. Born explains,

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“Web cams are certainly not flattering, so all those lines and wrinkles, under eye bags and double chins became a priority for patients during lockdown.” The so-called “Zoom Effect” might just be here to stay. According to a Statistics Canada report released in September, nearly three-quarters of the 3.4 million Canadians who began working from home at the start of the pandemic lockdown were still working remotely in August. Another survey by ADP Canada suggests that many of those employees and their employers actually prefer this new workfrom-home reality. As in-person boardroom meetings are increasingly replaced by virtual ones, demand for cosmetic procedures will likely be continuing on its upward trend for the foreseeable future. cont >>


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“NOW THAT PEOPLE ARE WORKING REMOTELY... THEY CAN HIDE OUT AT HOME AND RECOVER IN PRIVATE. PATIENTS AREN’T AS WORRIED ABOUT THE DOWNTIME, SO THEY FORGO THE LESS INVASIVE OPTIONS AND GO STRAIGHT FOR SURGERY...”

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hen stage one lockdown measures were lifted at the TMB Cosmetic Practice, patients couldn’t book in fast enough. “It’s October now, and we have been going non-stop for the last 3 months,” Dr. Born tells us. “The most popular treatments are Botox injections and facial f illers, and we saw an increase in body sculpting procedures such as EMsculpt and liposuction because the gyms were all closed for so long.” Dr. Born also thinks the extra time at home, away from the public eye, has been a big factor in people’s decision to move forward with procedures. “Before the pandemic, the biggest concern patients had was downtime specif ically not having enough of it.” He explains, “No one wanted to go to work with visible bruising or ‘telltale’ signs of having had work done.”

“Now that people are working remotely, that barrier has been lifted. Patients can hide out at home for a few days and recover in private. It’s actually allowed us to be more aggressive with treatments in some cases - patients aren’t as worried about the downtime so they forgo the less invasive options and go straight for surgery.”

until their symptoms have resolved.”

Another reason why people are suddenly more comfortable with cosmetic procedures? Masks.

“I think COVID has really shifted how we live to such a great extent that we will never fully revert back to our pre-pandemic ways,” he tells us, “Most likely, we will be wearing masks, maintaining social distancing practices, working from home and on more Zoom calls long after a vaccine comes along.”

“One of the fastest rising procedures in our practice is lip injections,” Dr. Born says, “But many patients previously shied away from the procedure because there can be visible bruising and swelling at the injection site(s). With the current mask mandate in place however, patients are able to conceal any bruising and swelling and remain inconspicuous

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With a second wave of the pandemic well underway, Dr. Born believes that the upward trend for cosmetic procedures will likely continue for some time, possibly even after a vaccine for COVID-19 has been approved.

“All of these new lifestyle factors have contributed to the increased demand for our services, so I don’t see that demand slowing down any time soon.” //


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Photo by: Mark Tiu


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MARK

McKOY

TELLS US WHY EMSCULPT’S NEW MUSCLE BUILDING TECH IS A “NO BRAINER...”

M

y name is Mark McCoy. I’m an Olympic gold medalist in the 110 meter hurdles, which I won at the 1992 games in Barcelona Spain. For the last 15 to 20 years, I’ve worked mostly as a personal trainer with professional athletes, mainly hockey players. Not only do I train these athletes, but I train with them. So whereas most athletes train once a day or twice a day, I usually train four or five times a day because I train with all the different players coming through the gym on any given day.

all the different players coming through the gym on any given day.

to undergo surgery for the second time in my career.

For most of my years as an athlete, I’ve been lucky to stay mostly injury free. I had one operation on my Achilles when I was competing 30 years ago, and that was it - until recently. I always tell my athletes, “It doesn’t matter how good or how strong you are, you’re going to get hurt.” It’s just the nature of the job that eventually, we all get injured. So, after all these years, I finally injured my knee (I damaged my meniscus) and I’ll have

Since I injured myself, I haven’t been able to use my legs as much, or work out to the same extent that I normally would. For my work as a trainer though, it’s critical that I maintain as much muscle mass and strength as possible so that my recovery time after surgery is as short as possible. The tricky part is though - I don’t want to reinjure myself or make things worse before surgery, so I needed to find a different way to keep my legs strong during this downtime. Cont. >>

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Top: Mark competing at the 1992 Barcelona Olympics; Middle: Mark on the winner’s podium; Bottom: Mark receiving an EMsculpt treatment in August 2020


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“IT’S EFFECTIVE, IT’S TIME EFFICIENT, AND YOU GET THE BENEFIT OF A GREAT WORKOUT WITHOUT THE EFFORT. ”

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hat’s where Trevor (Dr. Born) came into the picture. He had been raving to me for some time about this new device, EMsculpt, which uses electromagnetic energy to stimulate (or contract) your muscles involuntarily. Basically, the machine does the workout for you. Dr. Born suggested we treat my quads using the EMsculpt before my surgery to help minimize any downtime afterward.

impressed so far with the results. Basically what it does is, it stimulates the muscle much more powerfully than most people are used on their own. For example, if I’m doing a squat or a leg press, I’m probably recruiting maybe 50 or 60% of the muscle in total, whereas with the EMsculpt, you can get up to a 90-95% contraction of the muscle - and the machine does it all for you.

I was somewhat familiar with the concept behind EMsculpt, having had Russian stimulation therapy in the 1980’s (which is similar to EMS or electronic stimulation, but uses a much higher frequency of electronic waveforms.). That treatment was very, very painful. Having had that experience, I was curious to see what EMsculpt’s newer (supposedly less painful) technology could do for me.

It ’s not just that I “feel good” or “feel stronger” after the treatment: I’ve actually measured ever ything. I measure my power output, how much I can lift and for how long - so I have a reference point. With the EMsculpt treatments, I’ve been able to maintain a lot of the strength and power I had prior to the injur y, which is great.

also think EMsculpt is a great preventative treatment for athletes, because we all get hurt at some point. You can ask any athlete that ’s been hurt: it ’s a nightmare coming back. So if you can do something that you know is going to strengthen the muscles in preparation for a season? And all it takes is thirty minutes once or twice a week? It ’s a no brainer to me. Especially when you’re a pro athlete and you can’t afford the downtime - EMsculpt is something I would be doing all the time, ahead of the season and all season long.

I actually think you’re going to see a lot more athletes incorporating things like

It’s effective, it’s time efficient, and you get the benefit of a great workout without the effort. //

I’ve done six EMsculpt treatments on my quads, and I’ve been very

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EMsculpt into their training and rehab programs in the future. Like I said, we used to do treatments similar to this 30 years ago, but this a much newer, more effective technology.

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patient

PROFILE

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photo by Mark Binks


CC T R U LY M O D E R N B E A U T Y . C O M

CAITLIN CLEMMENS PHOTOGRAPHY BY MARK TIU HAIR & MAKEUP BY ERIN WINN

TMB Mag: Hi Caitlin! As you know, we love sharing the stories of our wonderful patients in every issue. Tell us a bit about yourself! What do you do?

Caitlin: Thank you so much for having me! This has been fun. I think Dr. Born is so amazing, I’m so happy to be a part of the TMB family! About me: I’m a real estate agent on the

Starke Realty Team at PSR Brokerage in Toronto. Working as a real estate agent provides me the opportunity to meet people from all walks of life, to have dynamic work days, and to truly be the sole curator of my own financial success. If I’m being honest I never thought that real estate would be my choice of career after graduating from University, but I truly cannot see myself doing anything else! 23

And the real estate industry is booming right now as well! You must be so busy! We are SO busy right now! In March, we thought things might slow down - but the opposite has been true. I’m so grateful that our industry is still going strong.

Tell us, where are you from originally? >>


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MY ADVICE TO MY YOUNGER SELF WOULD PROBABLY BE “STOP COMPARING YOURSELF TO OTHERS.” AND “FOCUS ONLY ON THE THINGS YOU CAN CONTROL.”

I

’m from London Ontario, but my family moved to a small town called Smiths Falls when I was in Grade seven. I spent my highschool years there and then ultimately made the decision to move back to London to go to University at Western. Many people know you from your stint on The Bachelor. Tell us something interesting about yourself that people might not know... Well, I used to be a very competitive equestrian! Up until I made the move to Toronto about 5 years ago, my whole life was centered around horses. Every summer would be spent traveling to competitions, living out of a camper and braiding in between classes to try and make money to achieve my goals. In 2015, I made my childhood dreams come true by competing at Nationals at the Royal Winter Fair. I’ll never forget the feeling of walking down the shoot and seeing my name on the jumbotron.

As you know, beauty and wellness is our thing... Tell us a little bit about your beauty and wellness philosophy /routine… To be honest, my skin care routine was severely lacking before I came to Dr. Born and TMB Cosmetic! Now I know the importance of washing my face with more than just an Olay cloth before bed! I’d say the three main products I use are a vitamin C, Hyaluronic acid cream and Retinol. I personally have pretty sensitive skin, so I keep the Retinol use to about once a week. When it comes to wellness, staying active is very important to me. I’m happier, more energized and ultimately more eager to start the day when I can fit in a morning workout or a long walk with my pup. Who is your greatest beauty/ health inspiration? It’s going to sound cheesy, but my Mom is by far my biggest health inspiration! At the age of 55 my Mom was on stage competing in fitness competitions and bringing home medals. I mean, I don’t know very many 55 year

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olds that have that kind of discipline! She has instilled in me a goal setting mentality and a motivation that I’m convinced not many could. We know you recently celebrated a birthday... What advice would you give your younger self, say, 5 years ago? I think the most important advice would be “Stop comparing yourself to others” and “Focus only on the things that you can control.” I’d be lying if I said I didn’t have to continue to remind myself not to compare myself to others, but I think I’m a lot better at using those moments of comparison as an opportunity for introspection and inspiration. Finally - What is you favorite TMB beauty/ skincare treatment? I have to admit I’m a huge fan of Botox! I love the preventative benefits as well as the confidence boost I get when those fine lines are minimised. Dr. Born, as we all know, is a huge advocate for the natural look so he always makes sure that I can still have lots of expression while minimizing fine lines and wrinkles. //


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TONED. NOT TEXTURED. NON-INVASIVE – NO DOWNTIME

EMTONE simultaneously delivers both thermal and mechanical energy to treat all major contributing factors to cellulite.

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Results and patient experience may vary. EMTONE is intended to provide heating for the purpose of elevating tissue temperature for selected medical conditions such as temporary relief of pain, muscle spasms, and increase in local circulation. EMTONE massage device is intended to provide a temporary reduction in the appearance of cellulite. ©2019 BTL Group of Companies. All rights reserved. BTL® is registered trademark in the United States of America, the European Union, and other countries. The products, the methods of manufacture or the use may be subject to one or more U.S. or foreign patents or pending applications. Trademarks EMSCULPT®, EMSELLA®, EMTONE™, EMBODY®, and HIFEM® are parts of EM™ Family of products. *Data on file. The percentage indicates the level of difference of simultaneous application compared to the consecutive application.

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SAY NO TO INCONTINENCE 1/3 of women who experienced incontinence said they were hesitant about physical activity for fear of losing urine.*

Don’t be a statistic. #LiveLife #BTLEmsella BTL Aesthetics | *Realself survey data available upon request

FOR DETAILS, VISIT BTLEMSELLA.COM

Results and patient experience may vary. As with any medical procedure, ask your doctor if the BTL EMSELLA® procedure is right for you. BTL EMSELLA is intended to provide entirely non-invasive electromagnetic stimulation of pelvic floor musculature for the purpose of rehabilitation of weak pelvic muscles and restoration of neuromuscular control for the treatment of male and female urinary incontinence. ©2019 BTL Group of Companies. All rights reserved. BTL®, EMSELLA® and HIFEM® are registered trademarks in the United States of America, the European Union and/or other countries. The products, the methods of manufacture or the use may be subject to one or more U.S. or foreign patents or pending applications.

EMSELLA.COM | INFO@BTLNET.COM 27

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TMB PHOTO: MARK TIU

NICHOLAS KRIKORIAN AT TMB COSMETIC, WE HELP YOU BE YOU, AT YOUR BEST.

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