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Mississippi INTERACTIVE REPORT 2012

INSIDE Agency Spotlight................ 2 Message From the General Manager............... 3 MSI Gives Back.................. 4

Focused On Mobile

Mississippi Department of Public Safety Launches Successful Mobile Applications

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his year Mississippi Interactive (MSI) expanded the state’s mobile presence by

ms.gov – From 0 to 60 In One Year

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n 2012, the state of Mississippi and MSI collaborated on a significant undertaking: to redesign the state’s website for the first time in more than 10 years. The result, ms.gov, was a landmark eGovernment accomplishment for Mississippi in greatly

improving online service delivery to citizens and businesses. The refreshed appearance modernizes ms.gov with citizen-submitted imagery

that highlights Mississippi’s unique heritage. However, ms.gov is more than just an

partnering with the Department of Public Safety

eye-catching site. A sample of ms.gov’s new functionality includes an interactive

(DPS) to release a Driver’s Practice Test mobile

services directory, GeoIP mash-up mapping, search optimization, customized live

application. A first of its kind for Mississippi, the

chat, and extensive social media integration.

mobile Driver ’s Practice Test is an interactive

The redesigned ms.gov was accomplished at no cost to the state or citizens using a

application featuring graphics, pictures, and road

self-funded model with Mississippi’s eGovernment partner, Mississippi Interactive

signs to test users’ knowledge of the road.

(MSI). Though ms.gov is hosted in Mississippi’s robust State Data Center, MSI covers

The Driver’s Practice Test has been downloaded

all operational expenses, valued at more than $345,000 thus far, such as the hardware,

more than 4,700 times and has been featured in

content management system, third-party tools, and customer support as well as the

local newscasts, radio programs, and various social

design, development, and ongoing enhancements.

media channels. Citizen response to the mobile

The design’s unveiling was announced during Governor Phil Bryant’s inaugural

application has been very positive. One reviewer

“State of the State” address in January. In addition to the initial extensive coverage

of the app said, “With two kids who will be taking

via press releases and local media outlets, ms.gov has been recognized as an award-

this test in the next two years, this app will see a

winning national leader by seven organizations, including a 5th place win in the Center

lot of use. Very well done!” Another citizen

for Digital Government’s prestigious Best of the Web Contest. Cathilea Robinett,

commented on the usefulness of the app for all

executive vice president for the center, described the redesign as going from

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“0 to 60” in one year. n


Agency Spotlight

Mississippi Department of Wildlife, Fisheries & Parks

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n partnership with the Mississippi Department of Wildlife, Fisheries & Parks (MDWFP), MSI

State of Mississippi’s Official Payment Processor

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n December 2010, Mississippi Interactive (MSI) was selected as the state’s partner of electronic government (eGovernment) services following a competitive bid process. The contract between Information

has implemented several key new services and

Technology Services (ITS), the Department of Finance and Administration (DFA),

solutions to support the agency’s commitment to

and Mississippi Interactive allows any Mississippi state agency, locality, board, or

providing value to its constituents.

commission to partner with MSI to provide self-funded eGovernment services to

In early 2012, the partnership launched over-thecounter payments for Quail Hollow Golf Course. For the first time, MDWFP clerks were able to accept

their constituent base. Additionally, under this eGov contract, MSI was named as the state’s official payment processor. Streamlining Mississippi’s official government payments through one solution

credit card payments for tee times and pro shop

has created efficiencies for integrating state solutions and provided a trusted,

merchandise. The solution has generated more

branded interface to citizens. Today more than 34 official Mississippi entities use

than $230,000 in revenue for the Department.

the MSI payment processor to securely process self-funded online, point-of-sale,

After the launch of the over-the-counter solution, MDWFP met with MSI to work on the launch of an

and mobile payments. At the heart of MSI’s comprehensive payment processing approach is the NIC

iPhone application to appeal to Mississippi’s

Payment Engine (TPE), a fully hosted, Web-based, enterprise-class payment

mobile-ready outdoor enthusiasts. The application,

processing solution that exceeds all processing requirements outlined by the state

launched in July 2012, contains fun, innovative, and

of Mississippi. TPE was specifically designed for use by state governments and

useful features such as online license purchasing,

has been seamlessly

state park GPS mapping, and social media

integrated with

integration. To date, the mobile app has been

Mississippi’s Statewide

downloaded 5,400 times. To accompany the mobile

Automated Accounting

application, MSI worked with the department to

System (SAAS).

redesign its online hunting, fishing, and boating

Future integration

licensing system, updating the interface and

with MAGIC will be

ensuring the service was mobile-optimized. MSI

completed in 2013.

was able to create one seamless dynamic system

By using NIC’s

for users to purchase a license or a boating renewal

payment solution,

from their computer, smartphone, or tablet by using

the state is relieved

responsive design. The responsive design present in

of most of the burdens

the application changes to the user’s own browser

and costs of PCI

and device orientation automatically.

compliance. NIC’s

Curtis Thornhill, MDWFP chief information

corporate and portal

systems officer, said of the services and relationships

security teams

MDWFP has developed with MSI, “MSI created

continuously monitor

a new customized portal for the sale of hunting

online applications and

and fishing licenses as well as renewal of boat

systems to detect vulnerabilities, and adhere to the highest levels of payment card

registrations. The new portal application requires less

industry (PCI) compliance. Yet, even with most of the risk outsourced, partners

time for a customer to make a purchase and complete

still need to be aware that 100 percent of the risk cannot be outsourced.

the payment process. The MSI staff has been very

2012 Mississippi payment processing highlights

As the state’s official payment processor, MSI looks forward to assisting

dedicated to the projects initiated by MDWFP

agencies and localities with online, over-the-counter, and mobile payment

and strives to provide a quality service for the state of

solutions. Our technical integration options, security practices, robust reporting,

Mississippi and to the citizens using our services.” n

and customer service set us apart from our competitors. n

2 | Mississippi INTERACTIVE REPORT 2012


Looking Local

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n 2012 MSI began working with the Mississippi State Extension Services’ e-BEAT to establish a local government initiative focused

Message From the General Manager

template that would enable localities to highlight their unique branding and

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heritage while allowing for rapid deployment. This approach, which utilizes

be overcome and the vast possibilities that can

the content management software SharePoint, also allows cities and counties

be accomplished by garnering the power of

to easily manage content specific to their citizens. In December 2012, the city

enthusiastic, inspired, and driven individuals.

of Leakesville, MS, launched its first website using this model generating an

Over the past two years, as general manager

on building Web presences for Mississippi communities. The

initiative’s first goal was the construction of an attractive and flexible website

ne person with passion is better than 40 people merely interested.” E. M.

Forster’s quote hints at the obstacles that can

outpouring of citizen support and appreciation. Through organization with

of Mississippi Interactive (MSI), I’ve had

the e-BEAT coordinators there are currently 14 municipalities across the state

the privilege to witness the role passion has

who are interested in a similar website solution.

played in the state’s eGovernment program’s

In addition to local websites, a number of municipalities have expressed

success. With Mississippi’s leaders embracing

a need to offer online payments to their citizens. From utility payments to

innovation and agency partners seeking the

parking fees, MSI is working to provide a payment solution that can be

latest technical solutions, the partnership

quickly implemented and easily maintained by city and county staff

between the state and MSI has achieved

members. Like the online solutions developed for state agencies, the local

remarkable milestones:

payment solution will use a self-funded model and will require no monies

• Redesigned the nationally recognized,

from the municipality’s budgets. With the successful launch of local websites, anticipated release of payment services, and continued support from the e-BEAT coordinators, the list of cities and counties, regardless of population size or budget, with attractive Web presences and efficient online services will spread throughout the entire state of Mississippi.

award-winning ms.gov • Created ms.gov’s first social media presences • Launched six websites, 19 applications, and seven mobile services • Drafted 11 press releases • Earned seven awards

Embracing Innovation

State of Mississippi Establishes Mobile Presence

• Provided enterprise, secure and reliable payment processing for more than 35 state entities The MSI team thrives off the state’s excitement for efficient, digital solutions. Every day, I hear their brainstorming and collaboration as they strive to deliver new services utilizing pioneering technologies to propel Mississippi’s eGovernment. On behalf of MSI, I want to thank the state of Mississippi for embracing the same passion we do for innovation. Sharing this vision, I look forward to celebrating many more “first in the state – and nation” achievements in the years ahead.

Deanna Gronlie

MSI General Manager Citizens are on the go and so is Mississippi!

Mississippi INTERACTIVE REPORT 2012 | 3


m ov MISSISSIPPI’S OFFICIAL STATE WEBSITE

200 S. Lamar St., Suite 800 Jackson, MS 39201 (877) 290-9487 ms.gov msegov.com

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MSI Gives Back

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he staff of Mississippi Interactive

Additionally, our 13-person staff pooled

understands the importance of

resources to donate more than $10,000

investing in one’s community. As

worth of clothing and goods to the Salvation

residents of Mississippi, giving back to our

Army, more than $500 in food to the Stewpot

state not only enriches the lives of others,

Community Services Food Pantry, and bins

but also our own. In 2012, the MSI team

full of toys for a holiday toy drive benefiting

created a “12 Months of Giving”campaign

the special needs students of the Little Light

focused on philanthropic efforts throughout

House. In all, the MSI team made donations

the state.

valued at more than $25,000 and more than

The staff served breakfast to the homeless each week during the summer, donated school

100 hours to our outreach efforts. MSI is excited to give back to Mississippi in

supplies to the fourth-graders of Davis

2013, and has already kicked-off the second

Elementary, participated in the Susan G. Komen

annual “12 Months of Giving” campaign with

Race for the Cure 5K, as well as sponsored the

a supply drive for a local no-kill animal shelter,

The MSI staff spreads some holiday joy at the

Little Light House’s “Milestone Challenge” 5K.

ARF (Animal Rescue Fund). n

Little Lighthouse in Jackson, Miss.

Focused On Mobile | continued from page 1 |

our partners have access to the latest technologies for providing

age groups by saying, “This app is great for new drivers and for drivers

electronic services. We are constantly reviewing, testing, and

who have been driving for many years, like myself.”

developing for these innovative new technologies. Additionally,

MSI’s accomplishments with the Driver’s Practice Test are just one example of NIC’s expertise in providing electronic government services for all types of devices. NIC is the largest provider of official government

NIC’s mobile expertise allows our portals to work together to share the code so that other apps can be quickly created. With the welcome reception of mobile apps such as the DPS Driver’s

mobile apps in the United States with the launch of more than

Practice Test, MSI is eager to partner with other state agencies to further

100 government mobile applications. NIC is focused on ensuring that

increase Mississippi’s mobile footprint. n


NIC State Report Mississippi