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7 100 ideas that changed marketing
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gamification
Gamification describes the adoption of game design elements and game thinking by nongame contexts. It’s applied to make less interactive situations more engaging to users.
Some forms of gamification in marketing include awarding badges or providing incentives for
participation in specific activities. For instance, at HubSpot we often give away prizes to random attendees of our marketing webinars or people who share our content with their networks.
“Games and research into human psychology have taught us that people are happier when they
earn something, rather than when it is given to them,” wrote Darren Steele, the strategic director of Mindspace, and co-author of the gamification book, I’ll Eat this Cricket for a Cricket Badge.
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