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Table of Contents The Big Plan - 1 Fonts and Colors - 2 New Logo - 3 Package Redesign - 4 Before and After Package - 5 Advertisment - 6

The Big Plan History In 1906, Adams unveiled Chiclets peppermint gum. Chiclets has been a contender in the candy/gum business for almost 104 years now. Chiclets has been famed with being possibly America’s first candy-coated gum.

Redesign Plan Chiclets gum has been around a few more years than most gum products on the shelf today. For this reason a redesign of the product logo, package, and advertisement is completely necessary. Our goal is to keep the “classic� gum look but modernize just the right amount. By giving Chiclets peppermint gum a: 1. more modern color and type scheme 2. redesign of the logo and package 3. new advertising method We hope to appeal to the gum chewer of 2010.

Target Our target consumer would be a modern buyer with modern tastes. The age demographic might span from 12-30 years of age. We are appealing to those who want their gum chewing experience to be, in more or less words, hip.

Fonts Body Copy: Palatino


Charcoal CY

Colors: C:15, M:100, Y:100, K:0 Pantone: 1795 C R:212, G:35, B:43

C:0, M:0, Y:78, K:0 Pantone: 394 C R: 225, G:84, B:226

C:15, M:100, Y:100, K:0 Pantone: 7541 C R: 225, G:225, B:225

Logo Redesign New Logo The new logo for Chiclets gum is more modern. With clean lines, new font and new colors the logo appeals to today’s gum chewer. Logo Placement Chicletes logo should go on the front and back of the product package as well on any advertisment. The logo can be changed to black and white when needed.


Peppermint Gum


Package Redesign Chiclets


Sugar, Gum Base, Glucose Syrup, Modified Food Starch, Natural Flavoring, Candelilla Wax and BHT (To Maintain Freshness)

Nutritional Facts

Serving Size 2 pieces. Servings Per Container 36 Amount Per Serving. Calories 10% Daily Value* Total Fat 0 g, Sodium 0 mg0% Total Carbohydrate 2 g1%, Sugars 2 g Protein 0 g0%, * Percent Daily Values are based on a 2,000 calorie diet. Your Daily Values may be higher or lower depending on your calories needs.


The package will be a vertical container, with a lid the flips open. To set it apart from other gum products, the logo and name will be on the front and the nutritional facts located on the back. The container will be red and the label will wrap around that container. Dimensions: Label: 2.5x4 inches

New Package Old


Advertisement T-shirt ad

Runners sponsored by Chiclets gum will wear the shirt during a race.


Chiclets We like our gum like we like our runners...long lasting

23 Chiclets




Product Re-design  

Chiclets mock product and package re-design.

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