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At its 2nd Annual Awards Ceremony, the IMS Health Foundation awarded scholarships to four different Valley high school seniors in June 2011. The scholarships awarded in conjunction with the IMS Arizona Marathon totaled $6,500. These scholarships went to Angel Lam, Chelsey Orth, Clayton Lanham and Eric Rios All of the winners will be entering their freshman year of college this fall and will be pursuing a professional health care degree. The Foundation appreciates all those who have made contributions to the Foundation to allow for these important scholarships to local students. The IMS Health Foundation will award four new college scholarships in 2012. College bound High School students who intend to pursue a professional healthcare degree or medically related career in the allied health profession are eligible to apply for the scholarships. Applications will be available in January 2012. Please go to www.imsaz.org/foundation to find out more.

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WINTER 2011 | VOLUME 1 • ISSUE 2

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CITY OF AVONDALE

CITY OF GOODYEAR

CITY OF LITCHFIELD PARK

11465 WEST CIVIC CENTER DRIVE AVONDALE, AZ 85323 PHONE 623-333-1000 www.ci.avondale.az.us

190 N. LITCHFIELD ROAD GOODYEAR AZ 85338 PHONE 623-932-3910 TOLL-FREE 1-800-872-1749 www.goodyearaz.gov

214 WEST WIGWAM BLVD. LITCHFIELD PARK, AZ 85340 PHONE 623-935-5033 www.litchfield-park.org

MAYOR Marie Lopez Rogers

MAYOR

MAYOR Thomas L. Schoaf

VICE-MAYOR Jim McDonald

COUNCIL MEMBERS

Georgia Lord

Wally Campbell

VICE-MAYOR Paul Faith

Gary Gelzer COUNCIL MEMBERS Jim Buster

Sheri Lauritano

COUNCIL MEMBERS Tim Blake

Stephanie Karlin

Joanne Osborne

Frank Scott

Joe Pizzillo

Peter Mahoney

Charles Vierhout

Bill Stipp

John Romack

Ken Weise

Diane Landis

Paul Stucky

EDITOR - Trish Arana ADVERTISING COORDINATOR - Kim O’Leary ART DIRECTOR - Jane Gridley ADVERTISING CONSULTANT - Candice Mathon WEST VALLEY MAGAZINE 14175 W INDIAN SCHOOL RD., B4-496, GOODYEAR, AZ 85395 P/F: 1-800-315-9630 | westvalleymagazine.com PUBLISHED BY WESTVALLEY PUBLISHING Simply The WestTM is a trademark publication of West Valley Magazines. Reproduction in whole or part is prohibited without expressed written consent.

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...

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contents 13

Winter 2011 | Volume 1 • Issue 2 9 Special Events What’s going on.

13 The Goodyear Fair The Goodyear Fair, billed as “a neighborhood event that entertains the Goodyear community,” is a family-friendly event for all ages.

16 Arizona In ACTION Active Citizens Together Improving Our Neighborhoods. A non profit organization from Goodyear is expanding its goals and mission.

21 THE ZOOM BUS Service operates every 30 minutes taking passengers to local destinations and attractions for 50 cents per trip.

16

23 PAUL WEEKS LITCHFIELD A Biography by Litchfield Park Historical Society.

27 Farmers’ Market’s The Avondale and The WigWam Farmers’ Market’s offer fresh alternatives for your favorite dishes.

30 Avondale City Center An ambitious mixed-use project that spans 400 acres in the heart of Avondale.

21

ON THE COVER: The Goodyear Fair - The Goodyear Fair kicked off the fun and festivities November 20th with a myriad of art displays, vendors, crafts, and delicious food and beverages. The fair, which was held at Goodyear Ballpark, also included bounce castles and carnival games that entertained kids and families for hours. Photography by Michael Jordan Photography westvalleymagazine.com • Winter 2011/2012 | 7


CALENDAR OF EVENTS

WINTER

2011

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.................................................................................................................................................................................. Avondale Farmers’ Market Every Saturday throughout - Dec, Jan Avondale Farmers’ Market is an openair gathering place offering fresh, locally-grown foods, value-added products and hand-crafted goods. For more information about the market, or vending opportunities all Dee Logan at 623-848-1234, or email deelogan@arizonafarmersmarkets.com, or visit www.arizonafarmersmarkets.com Avondale Fire-Rescue Free Immunization Clinics 3rd Saturday - Nov, Dec, Jan It’s best for children to receive immunizations at their pediatrician’s office; however, free immunizations for children under age 19 are available through Avondale Fire-Rescue to anyone who does not have a “medical home” and/or health insurance. Avondale Community Center, 1007 S. 3rd St. 10 am to 2 pm on the 3rd Saturday of every month Free immunizations for children under age 19 Sam Garcia Library Come & Play with Us! Every Wednesday from 10am to 4pm Come & Play, is a joint effort between the City of Avondale, Phoenix Children’s Hospital & First Things First* where moms, dads, caregivers and kids can meet to play and socialize. Come & Play is open to all babies, toddlers, and young children up to age five, accompanied by an adult. There is no cost. There is no registration required--come and go as you please. Come & Play is intended to be an open play date and doesn't have activities planned.

Goodyear's City Market Saturday, December 3 Visit Goodyear's outdoor market for produce, specialty foods, unique gifts, crafts, pet novelties and works by local artists. 9:00AM - 1:00PM @ Goodyear Ballpark Home Plate for the Holidays Saturday, December 3 Play in the snow or on the inflatable activities, visit with Santa Claus, listen to carolers, or shop for holiday gifts at the vendor arts and crafts booths. Don't miss out on the holiday fun at Goodyear Ballpark! 5 - 8:30PM Catherine Ruane: Gila River Monday, December 5 7:00 PM - 8:00 PM @ Total Wine and More at Palm Valley Pavilions West, just north of I-10 West Valley artist Catherine Ruane discusses her portfolio of nature images and her working process. Ruane has earned numerous awards and studied art in the United States and Italy. The GOODYEAR FAIR Second to last weekend of every month - Goodyear Ballpark Front Lawn Billed as “a neighborhood event that entertains the Goodyear community,” is a family-friendly event for all ages. Even better, the fun will continue on the second to last weekend of every month, except in March due to baseball’s spring training. 10:00am to 5:00pm Hot Coffee - Rock Art in the Valley Thursday, January 27 - FREE Casandra Hernandez of the ASU Deer Valley Rock Art Center will discuss who created these carvings, possible interpretations and their importance to Arizona's heritage. Sponsored by Goodyear Parks & Recreation and the Goodyear Arts & Culture Commission. Coffee provided by Ground Control. 7:00 - 8:00pm Ground Control - 14140 W. Indian School Rd., Goodyear 85395 623.882.7809

Arts in the Park LIVE Series of Six Free Concerts Rondavous- Sunday, January 22nd Mary Hoffman- Sunday, February 19th Bring the family and lawn chairs and enjoy the concert! Dance to the sounds of Rondavous! Wigwam Front Lawn - 3 - 5PM Christmas in the Park Tuesday, December 10 Bring the whole family for this fun packed day! A parade with marching bands, drill teams and floats starts at 10:00a.m. Snow, visits with Santa, live entertainment throughout the day, craft show, and great food! Litchfield Park Town Center 9:00AM - 4:00PM Litchfield Park Native American Art Festival “The Gathering” January 7th and 8th Featuring over 200 of the finest Soutwest Native American artists. A variety of Native American art, entertainment and learning opportunities. 10:00am to 5:00pm Litchfield Park Winter Trouot Derby January 14th Great fishing with over 1,000 trout stocked in the lake. The event includes food, prizes and giveaways. Tierra Verde Lake Park 301 S. Old Litchfield Road Litchfield Park, AZ 85340 Adults: $6 per pole Children 15 and under: $4 per pole

.

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| GLIMPSES of the fair....................... The Goodyear Fair kicked off the fun and festivities November 20th with a myriad of art displays, vendors, crafts, and delicious food and beverages. The fair, which was held at Goodyear Ballpark, also included bounce castles and carnival games that entertained kids and families for hours.

............................. The Goodyear Fair

|

billed as “a

neighborhood event that entertains the Goodyear community,” is a family-friendly event for all ages. The Goodyear Fair is an annual event with the next one being slated for November 2012.

“We encourage everyone in Goodyear to come out, support your community and have fun,” said Eric Lopez, promoter of the Goodyear Fair. “We are bringing entertainment to the West Valley, so everyone is invited to enjoy the festivities. It’s the perfect opportunity to enjoy the weather and have a great afternoon with the family!”

............................................ Photography by Michael Jordan Photography For Distribution call 888-750-7772

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 Arizona in ACTION

 “Never doubt that a small group of thoughtful,

has more than 40 member

committed citizens can change the world;

businesses and

indeed, it’s the only thing that ever has.”

organizations

~Margaret Mead

The Move-A-Thon at Estrella Mountain Elementary School Three years ago, a handful of Goodyear residents helped the City of Goodyear win the All-America City award. These residents were so motivated by the competition and the mission of collaboration to make good things happen in a community, that they formed a grass roots group called ACTION.

A C T I O N stands for Active Citizens Together Improving Our Neighborhoods.

Today, the group is adding member cities from across the state and has expanded into Arizona In ACTION, or A.I.A. Even though this group works to promote healthy living among people of all ages throughout our state, its reach extends nation-wide.

options for consumers. Awards were given to national and local organizations including the City of Goodyear and Maricopa County Department of Public Health. This past fall, Arizona in ACTION teamed up with the Estrella Mountain Elementary School PTO for a Move-AThon. The students got pledges for 60 minutes of exercise. Local businesses ran fitness stations for the event. And the PTO raised just as much money as schools that sell unhealthy foods as fund raising tools. In 2012, Arizona in ACTION will invite more cities from across the state to join its mission. You can check out A.I.A. at the IMS Arizona Marathon Fit Kids Fun Run on February 19th. And watch this organization to continue to promote, educate, and motivate people of all ages to live healthier lifestyles with unique and fun programs. If you’re interested in volunteering or donating prizes for Goodyear In ACTION Day, please contact visit ArizonaInACTION.org.

A.I.A. received national attention for several of its recent, innovative programs. Jennifer V. Barber Executive Director Arizona In ACTION/Goodyear In ACTION



This past summer, A.I.A.’s vending machine challenge encouraged cities and businesses to provide healthier



http://arizonainaction.org | www.facebook.com/ArizonaInACTION | http://twitter.com

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FAMILY PRACTICE Sun Valley Family Practice offers comprehensive family care to the West Valley of the Phoenix Metro Area. We are committed to bringing the highest level of care to our patients, tailored to their needs. Our health care providers are board certified in family medicine.

ACCEPTING NEW PATIENTS • SAME DAY APPOINTMENTS AVAILABLE • Personalized healthcare tailored to you • Physical exams for all ages • Immunizations for all ages • Asthma • Diabetes

• Hypertension and Cholesterol Care • Maintenance of acute and chronic health conditions • Women’s gynecologic care MOST H INSURA EALTH • Allergy treatment NCE PL ANS ARE AC • Sports medicine and exams CEPTED . • Skin care treatment

12409 W. Indian School Rd.,Building E. www.sunvalleymg.com Avondale, AZ 85392

623-536-5353

MON-FRI: 9:00 AM - 6:00 PM

URGENT CARE Sun Valley Urgent Care, P.C. will provide treatment for many illnesses and occupational medicine services. The following list describes many of the illnesses or injuries we treat, including the additional services we offer at our facility.

ILLNESS & INJURY • Cold, cough, flu, and sinus infection • Upper respiratory problems, asthma, and bronchitis • Sore throat, earache, or headache • Abdominal pain • Back pain • Rash or skin infections

• Eye infections • Nausea, vomiting, or diarrhea • Urinary tract infection • STD's • Limb fractures, sprains, and strains • Lacerations or wound care • Burns

NT OINTME NO APP SARY NECES

ADDITIONAL SERVICES • School/Sports physicals • Department of Transportation physical exams • Drug screening services and breath alcohol testing 2910 N Litchfield Rd. Goodyear, Arizona 85395

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• Immunizations • On-site digital x-ray 7 days per week • On-site lab services

623-218-6907

MON-FRI: 8:00 AM - 8:00 PM SAT-SUN: 8:00 AM - 4:00 PM

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The Zoom bus, with its unique bright red logo and checkered flag graphics, traverses a 14-mile route between 5:30 a.m. and 8:30 p.m. each weekday in accessible vehicles that seat between 8 and 11 passengers. Service operates every 30 minutes taking passengers to local destinations and attractions for 50 cents per trip.

THE ROUTE , which is funded by federal and local sources, was given the green flag after the completion of a feasibility study and public input in 2010. Eighty-four percent of residents said they would either use the service often or occasionally if the community shuttle was available to them. With transit service across the Valley being reduced due to budget and sales tax declines, the route was viewed as a positive step forward for the local community and the destinations it will serve. Place to go include: Estrella Mountain Community College | Estrella High School | Old Town Avondale | Avondale Community Center La Joya High School | Avondale Civic Center | Avondale Civic Center Library | Randall McDaniel Sports Complex Universal Technical Institute | Avondale Auto Mall | Gateway Pavillions

Hours of Operation: M-F, 5:30 am – 8:30pm, service operates every 30 minutes. Cost: $0.50 each ride, exact fare required. Look for the ZOOM logo at bus stop signs. For more information, visit ValleyMetro.org or call 602.253.5000, TTY 602.251.2039.

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PAUL WEEKS LITCHFIELD His love for America revealed itself through his radio program “Greatest Story Ever Told” and by completely committing the company to the ware effort after Pearl Harbor.

Paul Weeks Litchfield

by the Litchfield Park Historical Society

was born to a Boston family that traced its ancestry back to the Mayflower Pilgrims. Litchfield was an 11th generation descendant of George and Mary Soule and Myles and Barbara Standish. In 1900 at the age of 25, armed with a chemical engineering degree from MIT and his tenacious New-England heritage, Litchfield went to work for the Goodyear Tire and Rubber Co. of Akron, Ohio. Frank Seiberling, founder of the company, had named it after Charles Goodyear, the discoverer of vulcanization. Litchfield, foreseeing a great future for the automobile, became interested in the design and production of tires. By 1901, he had designed the detachable side-flange tire, the forerunner of the straight-side tire. He continued to work on improving the performance of tire; and by 1905, he had created a braided wire ‘bead’ which held the tire to the rim. It soon became the industry standard. In 1906, he produced the famous Goodyear “All-weather’ diamond tread non-skid tire which was followed by multiple-ply tires for military use.

U.S. Department of Agriculture indicated that the soil in this part of Arizona mirrored that of Egypt and was thus suitable for growing cotton, he purchased 16,000 acres of land (at $25 an acre) so that Goodyear Tire & Rubber Co. could grow its own. As a result, the company formed a new subsidiary --- the Southwest Cotton Company --with Seiberling as its first president. Early in 1918, Litchfield, with help from architect L. G. Knipe, laid out a ‘company’ town. It was originally designed to be home for several hundred legally-recruited Mexican laborers and a variety of other employees. He erected a flagpole in the center of town (still there today0 and planted alternating palm trees and orange trees along the main roads. There was a company store, sites for a Catholic and a Protestant church, and a mess hall that also housed the original school. Additionally they erected several company buildings that included offices, a blacksmith shop, a machine shop, a warehouse, and a carpenter shop; and within a

It was Litchfield’s quest for improved tire cord that brought him to the West Valley in 1916. Pneumatic tires were the newest thing on the market, replacing the older solid tires. While they increased truck speed from a range of 10-15 mph (miles per hour) to 35-40 mph, they performed poorly due to a weakness in the carcass (or fabric) of the tire. Litchfield knew that high-grade, longstaple cotton was the answer. However, timing was a problem. This type of cotton was grown in Egypt where importation had been cut off because of WWI, or from the South where the crops had been devastated by the boll weevil. Experiments by the

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year or so, they added an ‘Organizational House” whichwas used as a hotel for visiting Akron executives. That one building grew into what is now the Wistory goes --- after the town was founded, there was a discussion between Seiberling and Litchfield, the young executive who had convinced the company to grow its own cotton. Seiberling is said to have jokingly remarked to Litchfield, “Litch, I doubt if this place will ever amount to much. So I think we’ll name it after you!” Litchfield responded with, “That’ll be all right with me.” However, when mail was sent to the Southwest Cotton Company in 1920 the Post Office Department designated the fourthclass post office as ‘Lichton’ to avoid confusion with an older Arizona town named ‘Littlefield.’ It wasn’t’ until 1926 that an agreement was finally reached on the present name of Litchfield Park. Paul Litchfield had a life-long relationship with Goodyear Tire & Rubber Co. while expanding the company and working for the good of America. His abilities to envision what ‘could be’ and his engineering background brought forth many unique accomplishments. In addition, he cared dearly for his employees demonstrated by such things as recognition programs, welfare assistance, and reduced work hours during the Depression so that he could employ more people.

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His love for America revealed itself through his radio program “Greatest Story Ever Told” and by completely committing the company to the ware effort after Pearl Harbor. The journey that began in 1900 at age 25 ended on October 6, 1958, when Litchfield relinquished his role as an active executive and retired to the post of Honorary Chairman of the Board. He was 83. Paul Litchfield passed away on March 17, 1959, in Phoenix after a brief illness. Hen looking back over Litchfield’s many accomplishments, one can’t help but smile when reading this passage from his personal diary dated February 12th, 1899 (one year before he was hired by Goodyear): “As blue as can be, and awfully homesick. Shall never has a happy day while I have this position. Oh – it nearly drives me crazy, and I am so very lonely.” It is a lesson to all of us who have at one time or another felt we haven’t found our niche in life. Litchfield indeed found his niche and left an amazing legacy to both his company and his country. It has been said that Litchfield was to rubber what Edison was to electricity. And the City of Litchfield Park thrives today as a tribute to the visionary Paul Weeks Litchfield.

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FARMERS’ MARKET’S BRING FRESH FOOD TO YOUR TABLE AVONDALE |

The WIGWAM | Think of it as the good karma of good food. Every Sunday from October through April.

The Avondale Farmers’ Market is an open-air gathering place offering fresh, locally-grown foods, value-added products and hand-crafted goods. The inaugural season for this market is set to operate rain or shine on Saturdays from 8 a.m. to noon through April 2012.

The Wigwam Farmer's Market, held on the Front Lawn of the resort, is a direct outgrowth of our commitments both to serving fresh, locally produced food at our resort and to supporting those who grow it. Every Sunday, our market will feature fresh fruits, vegetables and handcrafted delicacies such as cheese, preserves, bread and wine. We warmly invite the entire community to come support these local Arizona heroes who share with us the gift of fresh, healthy and nutritious food and drink.

A fresh and locally grown established farmers market will kick off on Saturdays, starting in November at Friendship Park in Avondale.

“Farmers markets are all about community, serving as a connection between local Arizona farmers, residents and visitors,” states Dee Logan, of Arizona Farmers’ Markets. “The Avondale Farmers’ Market will provide southwest valley residents these direct resources fresh from the farmer’s trucks to the dinner table, on a weekly basis.” In addition to an array of fresh food and crafted goods, the market will include associated special events relating to farm life, gardening, nutrition and ecology are family oriented and free of charge. The Avondale Farmers’ Market is provided in partnership with the City of Avondale and the Arizona Farmers Market Association. The Arizona Farmers Market Association is a non for profit collaborative of valley markets supporting direct, sustainable commerce between local area farmers and producers and their surrounding community.

Also find inspiration for your purchases over a leisurely breakfast prepared by our chefs with many of the organic ingredients sold at the market. Enjoy breakfast and shopping at The Wigwam Farmer's Market - a truly delightful way to start or end your weekend in Phoenix. Fall Farmer's Market Hours: 8:30am-12:30pm If you are interested in becoming a vendor please fill out an application by visiting: www.managemymarket.com/landing.aspx?orgID=150 For questions please contact Patty Emmert at 623-694-6172.

For more information about the market, or vending opportunities call Dee Logan at 623-848-1234, or email deelogan@arizonafarmersmarkets.com, or visit www.arizonafarmersmarkets.com. Friendship Park is located at 12325 W. McDowell Rd. Avondale, AZ 85392.

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Avondale City Center

The bright hues of green, red,

"It's exciting to see the vision of a

orange and yellow stand out in the

truly dynamic urban environment

middle of farm fields along

take shape," said Dan Davis,

Avondale Boulevard. The "can'tmiss" vibrant building is the Randall McDaniel Sports Complex, home to American Sports Centers Avondale and proposed retail and dining establishments. It's the starting point for Avondale City Center, an ambitious mixed-use project that spans 400 acres in the heart of Avondale.

amateur sports tournaments and spilling hundreds of thousands of dollars into the local economy. The City of Avondale's private-public partnership with ASC Avondale has more than answered the area's demand for such a facility catering to youth and amateur sports enthusiasts.

With the

opening of the first business

Since opening in November 2010,

tenant at the site this fall, Carlos

the 83,000 square foot indoor

O'Brien's Mexican Restaurant will

basketball, volleyball and soccer

provide another exciting dining

sports complex has been a hub of

option for residents and visitors to

activity, luring regional youth and

the area.

Avondale's

Economic

Development Director. "Avondale City Center will offer new and exciting opportunities with an array of amenities, offering both daytime attractions."

and

nighttime

At

build-out,

Avondale City Center will over more than 1,000 urban residences, 150,000 square feet of retail and 400.000 square feet of Class A and creative office space.

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t takes a very rare combination of pedorthic expertise, shoe-fitting experience, the right corrective tools, fashionable shoes and a keen sense of empathy in order to be called a Foot Whisperer. The Foot Whisperers at FOOT SOLUTIONS know how to satisfy hard to fit feet (too long, too narrow, too wide, too short). While the highly trained staff never diagnose, they absolutely know how to treat issues such

I We’ve moved! NEW LOCATION

2000 OFF

$

Any Regularly Priced Shoes. 1981 N. PebbleCreek Pkwy. Suite 5 Goodyear, AZ 85395

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Expires 1/31/12 Goodyear Foot Solutions location only.

as Plantar Fasciitis, Achilles Tendonitis, Neuromas, Hammer Toes, Bunions, Corns, swollen ankles, diabetic feet, knee pain, back pain, poor balance and many other issues. The entire experience at FOOT SOLUTIONS will enlighten you, entertain you and educate you to a whole new world of balance and comfort. This assessment is part of their amazing customer service- NO Charge- Appointments not necessary!

The most comfortable shoes you’ll ever wear

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I Check & Money Order deposits now being offered for USAA Account Holders, for more information, please call I Two convenient locations to serve you in Litchfield Park in the Basha’s shopping center and one in Goodyear in the Safeway shopping center I Remember, we can provide theft protection of your packages with our private mail boxes. I 24-hour access to your mail, package notification, & special printing prices available to our mailbox customers. I All The UPS Stores are locally owned and operated-Support local business 32 | Winter 2011/2012 • westvalleymagazine.com

THE UPS STORE #4700 5115 N Dysart Rd, Litchfield Park, AZ 85340 (just north of Basha's Grocery Store)

p: 623-535-3003 Hours: Mon-Fri 8:00-6:30, Sat 9:00-3:00

10% OFF All Products & Services THE UPS STORE #1453 14175 W Indian School Rd Goodyear, AZ 85395 (just west of Safeway Grocery Store)

p: 623-935-9720 Hours: Mon-Fri 8:30-7:00, Sat 9:00-5:00

10% OFF All Products & Services To Advertise Call 1-888-509-0045


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Simply The West Winter Quarterly