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“They are the children who fall out of

their prams when the nurse is looking the other way. If they are not claimed in seven days, they are sent to the Neverland to defray expanses.�

-Peter Pan


TABLE OF CONTENTS o 6 logcharacters

15

10 size comparison

19 29

17icons

patterns

23 borders

27 style sheet

product placement


LOGO


THE LOST BOYS

10


tootles “The Leader”


cubby

“The Shy One”


slightly

“The Adventurer”


nibs

“The Rebel”


SIZE COMPARISON


ICONS


Icon 1

Icon 2

Icon 3

Icon 4


PATTERNS


Pa t t e r n 1

Patter n 2


Pa t t e r n 3

Patter n 4


Patter n 6

Pa t t e r n 5


BORDERS


Bor der 1

Bor der 2


B o r de r 3

B o rde r 4


Bor der 5

F r ame 1


COLORS & FONTS


Pantone Colors

132 C

29955 C

1265 U

Neutral Black U

128 U

7491 U

167 U

7506 U

Black 3 C

Nanum Brush Script

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Ficus

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890


PRODUCT PLACEMENT



The Lost Boys