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b u y i n g t r e n d r e p o rt

TRISHA BHAVNANI, AMANDA CEIDE, INDIRA DIAZ & DOMINIQUE MUNGUIA 1


STREETWEAR

Streetwear is a fashion style that developed from the California surf and skate culture. it has evolved to encircle elements of hip-hop, luxury and Asian fashion - Specifically, Japanese and Korean. The idea of streetwear revolves around casual comfort with products such as jeans, t-shirts, hoodies, caps and sneakers. Originating from the Los Angeles surf culture during the late 1970s, Stussy is known to be one of the first streetwear brands to gain popularity and acceptance. The brand’s move into exclusive distribution broadened the definition of streetwear - emphasizing on diversity and inclusivity, yet exclusivity in terms of luxury and availability. streetwear soon expanded and collaborated with sportsbased brands such as Adidas and Nike to produce products that represented elements of athleticism and fashion. The constant success of this style has resulted in streetwear penetrating the luxury market. Brands such as Gucci and Fendi are elevating the idea of streetwear, thriving through social media and celebrity influencers. streetwear is now one of the most popular styles and concepts in the fashion industry, influencing nearly every brand to transition and adapt towards it. 2


R E TA I L E R

Dover Street Market is a popular multi - brand retailer originating from Dover Street in Mayfair, London. The retailer, started by Rei Kawakubo of Comme des Garcons and Adrian Joffe in 2004, carries complementary high fashion labels, streetwear, and lines by up and coming designers. Dover Street Market is better described as a concept store rather than a department store. The shop has a different approach to retail and is constantly pushing the boundaries of what people think retail should be. DSM is a place where streetwear collides with luxury, young designers line up with world famous icons, and artists interfere with the installations. Dover Street Market is slowly expanding around the world with locations in London, Ginza, Singapore, Beijing, New York, and a Los Angeles location set to open in fall 2018.

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Seoul, south korea

L O C AT I O N

seoul is the capital and largest metropolis of south korea housing nearly half of the country. it is noted for it’s population density which is almost twice that of new york and eight times greater then rome. The fascination with south Korean is so infectious that it’s been called the Korean wave and no wonder seoulite fashion is growing as fast as it can. Street fashion grows on the energy of the street, like grassroots rather than a trickledown from haute couture names. it works at a maniacal pace to shell out the trends people want, with energy like no other city. there are so many talented designers and brands with distinct personalities and thats where dover street market fits in, by not only carrying well known brands but showcasing up and coming designers. it’s also backed by quality. Seoul is known to have some of the best fabric markets in all of Asia, filled with skilled artisans and designers collaborating on high-quality, cutting-edge designs. having designers, craftsmen and artists all at each other’s doorsteps is a significant reason why Korean streetwear and fashion, in general, will continue to be influential. 4


co m p e t i to r s

Common Ground is an artsy fashion retailer that is modeled after shipping containers. Much like DSM, Common Ground features small, local artists who design their own selling spaces. This is the go to place in Seoul to find local designs and unique items that reflect the vibrant youth culture of Seoul. ODD GALLERY is another local concept store in Seoul. Much like DSM, the clientele at ODD GALLERY enjoy the stores straightforward style and decor throughout the shop. The product assortment is catered to a more rebellious millennial and customers flock here for their favorite street style brands like Another Youth and LMC. 10 Corso Como is a cultural space that encompasses fashion, art, music, and lifestyle. The multi brand retailer sells luxury clothing made by numerous local and global designers.

Daily Projects is another multi brand retailer that combines fashion and art to create a concept store that caters to Seouls’ creative community. The shop sells both local and global designers to appeal to the wealthier millennials. 5


TA R G E T M A R K E T

The target customer that DOVER STREET MARKET attracts is a young hip crowd who’s a lover of not only streetwear but modern art and music as well. THEY WORK IN MEDIA, MARKETING, FASHION, MUSIC, ART, OR SPORTS. This customer group ranges all the way from young adults in their teen years to fashion lovers in their 40’s. This consumer is not price sensitive, as one of their main goals is to fit in with ALL OF THE LATEST street wear trends at any cost. THEY HIGHLY DESIRE EXCLUSIVITY AND THEIR MUSIC TASTES RANGES FROM HIP-HOP, ELECTRONIC, RAP, AND ALTERNATIVE. DSM CUSTOMERS are major fashion followers who keep up with streetwear blogs, magazines, and websites like Highsnobiety, GRIND, HYPEBEAST, SUPER-FUTURE, and Complex. The RETAILER is conscious of its target audience and the ways they put outfits together and buy products. They ARE aware that for its success, the youth plays such a gigantic role in all of it, giving STREETWEAR designers AND BRANDS the determination to merge designs and styles with others like high end fashion silhouettes. Dover’s target market is often tracking and staying up to date with hip-hop culture and the streetwear community overall. THEY ARE HEAVILY INFLUENCED BY SOCIAL MEDIA APPLICATIONS LIKE INSTAGRAM AND TWITTER THAT PURPOSELY TARGET THE YOUTH. THEY ARE ALSO INSPIRED BY CELEBRITIES, MUSICIANS, ARTISTS, AND STREETWEAR FASHION BLOGGERS WHO STAY UPDATED ON THE LATEST TRENDS. THIS SPECIFIC MARKET HAS CHANGED THE WAY THAT FASHION IS LOOKED AT AND EVEN PAVED A WAY FOR OTHER STREETWEAR LOVERS. 6


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trends

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THIS COLLECTION CONSISTED OF STYLIZED SPORTS-TECHNICAL WEAR WITH OVERTONES OF DOMINANCE AND POWER. THE KEY TREND FROM THIS COLLECTION REPRESENTS THE UNSEEN INTERSECTION OF ATHLEISURE MILITARY. THE FUNCTIONAL ASPECTS OF MILITARY WEAR WERE POSED AS AN AESTHETIC ELEMENT IN THIS COLLECTION. HARNESSES, BELTS AND SLINGS WERE USED TO CENTER THE WEIGHT OF THE BACKPACKS.

UTILITARIAN CONNOTES FUNCTIONALITY OVER AESTHETIC, YET IRONICALLY MAZHAR AND DSQUARED2 BRING TWO FUNCTIONAL CONCEPTS TOGETHER AND EXECUTES A FASHIONABLE TREND. THIS TREND WILL SERVE WELL TOWARDS THE CUSTOMER AND RETAILER AS IT PLOYS ON THE IDEA OF STREETWEAR WITH A TWIST.

DSQUARED2

THE IRREGULAR CONTRAST COLOR PANELS LENT A SENSE OF CURIOSITY TOWARDS THE TREND AS IT BRINGS TWO OPPOSING YET SIMILAR IDEAS TOGETHER. ADDITIONALLY, THE SHINY NYLON ELEVATES ON THE IDEA OF STREETWEAR, PERHAPS LENDING A FUNCTIONAL IDEA TOWARDS MILITARY WEAR.

NASIR MAZHAR

U T I L I TA R I A N

where military and athleisure meet to serve fashionable function

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DESIGNERS WILL USE MUTED NEON COLORS TO MAKE GARMENTS STAND OUT APPROPRIATELY. Neon has been a trend in the past that pushed designs to be kitchy and bold. designers will seek to mute the neon colors with neutral-colored layers and frame them within an athleisure and street vibe to enhance the wearability.

vetements takes a unique take on this trend as well infusing the neon with a pastel yellow to produce an in-between shade. This take on the trend is slightly more up-beat than land lord to help add a pop of color towards the overall look. THIS TREND WILL SERVE WELL TOWARDS THE CUSTOMER AND RETAILER AS IT re-iterates the essence of streetwear through color.

VETEMENTS

land lord uses a neon palette of yellow, green and orange but softens the scheme, allowing for the garments to be laid-back. this idea fits in well with streetwear as it represents the overall energy and concept behind streetwear and the idea of being casual and comfortable.

LAND LORD

MUTED NEON

muted-neon to make a statement on the streets.

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a pairing that is always talked about whether good or bad is back and ready to make its statement for spring 2019. either having the denim in the outfit of the same wash or not, it is how we will see denim being used in the streets.

off-white

it was seen as the major trend in off-whites collection. the take of the trend that the brand is using is having the similar wash of the denim in the whole outfit, giving off a vibe/trend that was seen in the 90’s as well. Rick Owens also takes his own twist on the trend by not only using the same wash in the outfit but as well as different washes. in his collection there is also an assortment of the trenD as well as the feeling of more feminine vibes

rick owens

DOUBLE TROUBLE

denim on denim strikes again

this trend is more for the customer who isn’t afraid to be bold and be completely matching from head to toe. As seen with our other trends, this seems to be a trend within itself.

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Something that is seen to be so sophisticated is now beginning to take a smarter turn on the streets. suits, sport-coats, and trousers are about to be all the buzz in the streets. this trend isn’t just seen as the sophisticated look, but as well as being paired with more casual garments.

philipp plein

philipp plein takes his twist on the street smart trend by pairing a sports jacket with a t-shirt. BEING ABLE TO KEEP THE SOPHISTICATED LOOK A LITTLE MORE CASUAL AND COMFORTABLE. BALENCIAGA IS KEEPING TO THEIR SOPHISTICATED ROOTS BY STICKING TO WHAT BUSINESS WEAR IS ALL ABOUT. BY HAVING IN THEIR COLLECTION MORE OF THE SUIT VIBES, THEY STILL KEEP WITH THE TREND, BY NOT HAVING THE GARMENTS AS FITTED AND A LITTLE MORE LOOSE FITTING SO THAT IT IS STILL COMFORTABLE

balenciaga

S T R E E T S M A RT

Business is making a grand entrance onto the streets.

THIS TRENDS IS MORE FOR THE CUSTOMER THAT IS STILL GOING FOR A SOPHISTICATED LOOK BUT WANTING TO BE A BIT MORE COMFORTABLE.

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In recent years, oversized fashion has found its way onto the runway by means of streetwear, a trend borrowed from skateboarding and early hip-hop culture. Designers will be adapting the origin of streetwear to create oversized apparel.

rick owens

Brands like Rick Owens and Off white seem to be opting for roomier fits. Aesthetically, they’re wonderfully unfussy and transmit an air of sartorial confidence. And, yes, there’s also a luxurious feel to them. Designers will be using more fabric in garments to acquire the aesthetics from streetwear culture.

off-white

THE BIGGER THE BETTER

Hulking silhouettes meet exaggerated proportions for Spring/Summer 2019.

This trend will serve well towards the customer and retailer as it presses the essence of streetwear through its roots.

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you start to see the use of patterns either accented on garments, full fleged on the entire outfit or as just a part of a garment. the patterns are either played alone or by being contrasted with another because what was once seen as weird is now becoming a norm.

dsquared2

DSQUARED2 IS USING THEIR OWN TWIST ON PATTERNS BY CONTRASTING NOT ONLY PATTERNS ON THEIR COAT BUT AS WELL AS PUTTING COLOR BLOCKING INTO USE AS WELL. AS FOR MONCLER 2 1952, THE COLLECTION WAS MORE FOCUSED ON USING THE PATTERN NOT ONLY THROUGHOUT THE WHOLE GARMENT BUT IN THE complete outfit as well As their accessories, WITH THEIR ONLY CHANGES BEING THE PRIMARY BACKGROUND COLOR THAT IS BEING CHANGED.

moncler 2

PRINT REMIX

THE USE OF PATTERNS AND COMBINING DIFFERENT PATTERNS IS WHAT WE ARE TO SEE HIT THE STREETS FOR IN SPRING 2019

This trend is serving more towards the customer who isn’t afraid of being bold with prints as well as mixing and matching patterns

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The wind breaker has been around for decades, but recently designers have been utilizing the trend in a much different way. The winder breaker is becoming a bold statement piece with designers aiming to combine the trend with bold prints, layering, and an oversized cut.

Dsquared2

The windbreaker dominated the Moncler 2 1952 SS 2019 show. Mixed with bold prints, text, and lots of Layering, what was once considered to be out of Fashion, is now a highly sought after athleisure look. Rick Owens and DSquared2 chose to use the Windbreaker sparingly, making the occasional Appearance in shorts or jackets combined with a more monotone color palette.

Moncler 2

GONE WITH THE WIND

Where a weather necessity meets street fashion

Gone With The Wind is merging athleisure with streetwear to make functionality, fashionable.

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The grunge look was first made popular back in the 1990s. Featuring oversized pants, a monochromatic color scheme, and the occasional chain, this look was a hit among the youths of the world.

phillip plein

Rick Owens executed the grunge look perfectly with his SS 2019 collection, as did Phillip Plein in a more Understated way. Each designer utilized a Monochrome color palette while Owens went for the oversized pants paired with ripped or oversized tops. Plein opted for a more subtle grunge look in terms of tops, pairing tighter graphic tees with denim and chains.

rick owens

GRUNGE-CHIC

Where a 1990’s trend meets modern day Streetwear

Grunge Chic is the merger of 1990s grunge wear with modern day Streetwear.

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This trend will serve well towards the customer and retailer as it highlights the core of streetwear through layering

DSQUARED2

L AY E R O N L AY E R

Moncler2 gives a more discrete layering look by playing with same pattern prints to serve a bulkier look. With an updated hoodie worn or printed jacket, over the same color or print creating a heavy layering illusion. DSquared2 is going for a nightbright, multi-layered vision that is seen as many layers of protection for men.

MONCLER 2

Layering is front and center for Spring/ Summer 19, with plays on texture and volume in a masterful game of accumulation.

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Rick Owens, for one, is known for genderless fashion. He continues to use inventive draping and tailoring to create an androgynous, genderless tribe.

This trend will serve well towards the customer and retailer as it opens the door for a bigger streetwear market, catering to both men, women, or a nonidentified customer.

balenciaga

Balenciaga is adopting a genderless fashion mentality that is expanding the horizons for streetwear culture and broadens the community. The genderless concept is something this season is really taking a hold on and inevitable creating a much-needed sanctuary for those people who have otherwise been excluded.

RICK OWENS

NO-GENDER

Blending men and women’s fashion is hardly a new premise

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p r o d u c t a s s o rt m e n t

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NASIR MAZHAR

NASIR MAZHAR IS A BRITISH FASHION DESIGNER, RECOGNIZED FOR HIS INNOVATIVE APPROACHES TOWARDS SPORTS CAPS AND HEADWEAR. BORN AND BROUGHT UP IN LONDON WITH TURKISH ROOTS, MAZHAR STARTED OFF AS A HAIR-STYLIST FOR BRANDS SUCH AS VIDAL SASSOON AND BRICK LANE. THEREAFTER, HE STARTED DESIGNING HEADPIECES AND SOON PROGRESSED TO HATS. MAZHAR HAD THE OPPORTUNITY OF CREATING HATS FOR THE 2012 SUMMER OLYMPICS OPENING CEREMONY - THE CLUBBING SCENE. HE LAUNCHED HIS FIRST FULL CLOTHING LINE FOR MEN AND WOMEN IN 2013 AT LONDON FASHION WEEK. HIS FAMOUS CLIENTELE INCLUDES LADY GAGA AND RHIANNA.

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the pop of color and monochromatic scheme adds something fresh to the consumer’s wardrobe - for those who feel daring enough.

a casual utilitarian look that abides by the original streetwear concept - casual comfort. appropriate for the general majority of customers.

keeping it simple, functional yet fashionable. this effortlessly cool look serves well towards dsm’s customer base.

HARNESSES, BELTS AND SLINGS are USED TO CENTER THE WEIGHT OF THE BACKPACKS. the pants serve comfort and are appropriate for everyday wear.

a tracksuit set appropriate for everyday wear on the streets. the colors flow well together to deliver something fashionable.

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a color alternative tracksuit to add versatility to the consumer’s casual yet stylish wardrobe.

STICKING TO THE OVERALL IDEA OF FUNCTIONAL AESTHETIC. THIS LOOK PROVIDES SHORTS AS AN ALTERNATIVE TO THE PANTS PRESENTED IN THE FOURTH LOOK.

a more neutral and military-based approach to the first look for customers who like to play it safe on the streets.

an inverted alternative to the third look. the neutral top flows well with the reflective pants. this is a unique take on the classic idea of utilitarianism.

a vibrant metallic overlay and take on basketball shorts. the reflective nylon layered with neutrals creates a bold aesthetic.

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A L E X A N D E R WA N G

ALEXANDER WANG IS AN Taiwanese-AMERICAN FASHION DESIGNER. his first label predominantly began with a knitwear collection, but soon expanded into readyto-wear and was critically acclaimed. simultaneously, wang was named the creative director at balenciaga. he has won numerous awards and his label is now stocked globally in more than 700 stores and venues, wang is known for this urban designs and is famous for using black as his predominant color in his collections. he is also appreciated for exhibiting outstanding tailoring skills. WANG’S CLOTHES EMBODIES A COOL, UTILITARIAN CHIC, DOWNTOWN STYLE THAT IS APPRECIATED BY CRITICS, CELEBRITIES AND MODELS ALIKE. HE DESCRIBES HIS STYLE AS M.O.D - MODELS OFF-DUTY. HIS FAMOUS CLIENTELE INLCUDE THE KARDASHIAN-JENNERS AND HADID-SISTERS.

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this look by wang features the double trouble trend combined with the windbreaker to give our customers the ultimate streetwear look.

this black on black look will appeal to out customers who are looking for an everyday go to outfit with understated grunge.

this layered look merges grunge chic with prints and graphics for a modern, comfy look.

this monochromatic look feature utilitarian like pants with a layered top and gloves for an edgy street look.

another black on black look, this look scream grunge chic and is perfect for our customers who aren’t afraid to stand out.

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this look omits chic double trouble for the perfect go to athleisure look.

another sporty look, this outfit will be perfect for our customers who who value functional clothing as it features windbreaker shorts.

a different take on the grunge chic trend, this trend gives our customer the perfect amount of edge while still being practical.

this look merges both the utilitarian and double trouble trends. perfect for our customers who dare to wear white on white.

another grunge chic look, this look combines prints on prints for a stand out streetwear look.

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RICK OWENS

Rick Owens is an American born fashion designer known for being a “rule breaker� in the industry. Born in Porterville, California to conservative Catholic parents, Owens launched his own line in 1994 after studying fashion design at Otis college of art and design and Los Angeles trade technical college. In 2003 Owens moved his brand headquarters to Paris where his collections have been shown at PFW ever since. The recipient of many awards, Owens is known for his innovative collections and monochromatic color palette is popular among many.

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ow e n s

r i c k

the oversized pants and ripped tank will cater to our customers who want a grunge look with a touch of street.

this look featuring a fitted denim jacket with an oversized top and pants gives a new take on the grunge chic trend.

another look with a new take on grunge chic, this look offers a more relaxed option for customers.

this double denim look has a touch of rebel but also allows the customer to pull off the denim on denim look in style.

this look combines layering with a touch of grunge to give our customers an edge while walking the streets.

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ow e n s

r i c k

this look combines the oversized trend with grunge chic giving our customer the best of both worlds.

as with the previous look, this look combines an oversized coat with a textured grunge chic top and bottom, adding a little something to the look.

this look, although mainly in the oversized category, touches on the grunge chic trend in terms of silhouette.

this oversized windbreaker jacket combined with grunge chic pants gives our customer the ultimate functional street look.

unlike the other looks pulled from this collection, this look combines grunge chic with a graphic printed top to give our customers diversity.

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B A L E N C I AGA

The Spanish born luxury fashion house was founded in 1917 by Cristobal Balenciaga in San Sebastian, Spain. Before the Spanish civil war forced balenciaga to close its doors, the brand famously clothed the Spanish royal family and aristocracy. Originally known for his bubble skirts and odd but modern silhouettes, Dior called Balenciaga “the master of all of us”. Now owned by Kering and based in Paris, Balenciaga has kept its reputation for having uncompromising standards and boasts celebrity clients like Madonna and sinead O’Connor.

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b a l e n c i aga this black on black look scream street smart, allowing our customer to stand out everyday whether it be at work or running errands.

another black on black look, this look combines the oversized trend with street smart to give our customers a modern take on business wear.

street smart and print remix? what more could our customers ask for? this trend screams high class street style.

a different take on street smart, this blue oversized coat allows our customer to stand out with a pop of color.

oversized leather, printed top, fitted bottoms. this grunge chic look is sure to be a hit with our customers look for a little edge in their closet.

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b a l e n c i aga this look offers a more casual take on street smart with a tailored jacket paired with fitted jeans.

this denim on denim look is a standout look when paired with chains, giving our customers the edge they’re looking for.

different than any look we’ve pulled, this look combine grunge chic with a gender fluid touch allowing both men and women to rock this look.

this funky printed top with fitted black jeans brings prints and grunge chic together for a playful standout look.

another gender fluid look, this look features an oversized coat that is sure to be a hit with the masses.

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MONCLER 2 1952

Moncler is an Italian lifestyle brand and apparel manufacturer founded in 1952 by Rene ramillon in Milan, Italy. Originally known for their quilted jackets, the brand is now known for their on trend sportswear and athleisure looks and boasts numerous fashion lines that are shown at fashion weeks around the world. With a flagship store in Paris and many celebrity collaborations, the brand has kept true to their roots with the Moncler 2 1952 collection through combining sportswear with streetwear.

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1 9 5 2

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m o n c l e r

this print on print windbreaker look brings something new to athlesiure department at DSM.

muted colors and a windbreaker pant, this look takes our customer back in time in a comfy way.

short shorts and prints on prints, this look will appeal to our customer that is Looking to be functional while standing out.

very similar to the previous look, this look feature print on print on print, allowing our customers to truly make a statement on the streets.

this black on black look combines oversized windbreaker with sporty shorts and a graphic top for the ultimate athleisure look.

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1 9 5 2

2

m o n c l e r

another black on black look, this windbreaker outfit is the ultimate functional look for our practical customer.

this muted neon look with windbreaker fabric is perfect for our customer that is looking to standout but remain practical.

this oversized coat with muted neon pants is the perfect athleisure look for our customers.

prints on prints and muted colors, this look gives our customer the best of two trends, allowing them to stand out and be comfortable.

another print on print look, this look combines layering with prints for the perfect on trend sporty look our customers look for.

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L A N D LO R D

Brooklyn-based designer Ryohei Kawanishi began designing his menswear label Landlord with a U.S. military-contracted factory in 2015. He often describes his brand in 5 words: Utilitarian, Streetwear, Made in New York, Luxe, Oversized. He gathers inspiration from Joseph Beuys, Pen & Pixel album graphics, Southern hip hop, and Mauri, an Italian footwear brand that many rappers wore in the late 90’s. LANDLORD was named in honor of starting a fashion label with a factory manager (Daniel Huang), who later became the brands CEO. The investment money for the brand was originally intended for him to use to start a real estate business. The Landlord team consists of graduates from Parsons and Central Saint Martins. They make contemporary, twisted casual and sporty designs rooted in military style.

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LAYER ON LAYER? THIS FUN STREETWEAR LOOK ALLOWS THE CUSTOMER TO PLAY WITH LAYERING AND COLOR.

FUN ATHLEISURE LOOK AT THE WAY. THE FUN PANTS LAYERED TOPPED WITH LAYERED SHIRTS SERVE A FUN, SPORTY LOOK.

MUTE ON MUTE COLORS TAKE US TO A FUNCATIONAL DEPARTMENT AT DSM.

THIS OVERSIZED COAT IS THE PERFECT ATHLEISURE FOR OUR SPORTY CUSTOMERS.

OVERSIZED AND ATHLEISURE? GIVING OUR CUSTOMERS THE ULTIMATE COMFORTABLE LOOK WHILE LOOKING WELL PUT TOGETHER.

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SPORTY SHORTS PAIRED WITH MILITARY VEST AND A POP OF ORANGE WITH THE SOCKS , SERBES THE ULTIMATE LOOK FOR OUR PRACTICAL CUSTOMER.

THESE FUN WINDBREAKER PANTS GIVES OUR CUSTOMER A COMFORTABLE LOOK WITHOUT LOOKING TOO CASUAL.

THIS FUNKY OUTFIT IS A NEON HOODIE PAIRED WITH FUN PANTS, ALLOWING THE CUSTOMERS TO MAKE A STATEMENT!

SERVING THE ULTIMATE GENDER FLUID LOOK, THESE NAVY BLUE PANTS AND OVERSIZED WHITE BUTTON DOWN CATERS TO A HUGE MARKET.

PRINT REMIX MUST I SAY? THIS FUN LOOK INCORPORATES NEON COLORS THAT OFFER THE PERFECT POP OF COLOR!

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OFF-WHITE

Off-White is an Italian streetwear and luxury fashion label founded by American creative designer and DJ Virgil Abloh in Milan, Italy in 2012. The brand specializes in season to season men’s and women’s lifestyle and high-end streetwear and has 24 flagship stores around the globe as well as being carried by various luxury high-end retailers worldwide. The current designs range from patchwork to graphic t-shirts, and all of them feature the company’s now trademark stripes, noticeably embossed on its back along with its name “WHITE.” Notable celebrities/ fashion influences who have worn Off-White clothing include Rihanna, Beyoncé, Jay-Z, Kanye West, Drake, Kendrick Lamar, Kylie Jenner, Kendall Jenner, Gigi and Bella Hadid, Travis Scott, and A$AP Rocky

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This denim on denim vest with pants will cater to our gender fluid customer

THE OVERALL MUTED TONE ON THIS LOOK TAKES OUR CUSTOMER TO A PRACTICAL SETTING.

THIS DENIM ON DENIM OUTFIT HAS A UNIQUE OUTLINE WHITE DETAIL ON THE SIDE ADDING A “TRACK SUIT” VIBE TO IT

ANOTHER LOOK SERVING A MORE CASUAL/ RELAXED MOOD AND OPTION FOR CUSTOMERS

THIS LOOK OFFERS THE OVERSIZED WHITE COAT GIVING OUR CUSTOMER THE ULTIMATE STREET LOOK

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ANOTHER OVERSIZED, GENDER FLUID JACKET THAT IS PERFECT FOR OUR DENIM LOVING CUSTOMERS!

THIS DOUBLE DENUM LOOK HAS A RELAXED TONE SET TO IT, ALLOWING THE CUSTOMER TO PULL OFF THE DENIM ON DENUM

UNLIKE THE OTHER LOOKS FROM THIS COLLECTION, THIS LOOK SERVES A UNIQUE PRINT THAT STREETWEAR OFFERS

PRINTS ON PRINTS ALLOWS OUR CUSTOMER TO PLAY WITH PATTERNS AND ALLOWING THEM TO STAND OUT FROM THE CROWD.

THIS LOOK COMBINES OUR GENDER FLUID TREND ALONG WITH OVERSIZING.

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VETEMENTS

VETEMENTS IS A FRENCH CLOTHING AND FOOTWEAR “DESIGNER COLLECTIVE” AND BRAND FOUNDED BY FASHION DESIGNER DEMNA GVASALIA IN 2014 AND DESIGNED BY A COLLECTIVE INCLUDING HIS BROTHER GURAM AND FIVE OTHER FRIENDS. GVASALIA GREW UP IN THE COUNTRY GEORGIA AND LIVED “A GYPSY LIFESTYLE” FOR SEVEN YEARS BEFORE SETTLING IN GERMANY, EVENTUALLY MATRICULATING AT DESIGN SCHOOL IN BELGIUM. GVASALIA’S PROFESSIONAL BACKGROUND INCLUDES SENIOR DESIGN ROLES AT LOUIS VUITTON AND MASION MARTIN MARGIELA. IT IS BELIEVED THAT HIS VETEMENTS COHORTS ARE FORMER COLLEAGUES AS WELL AS CLASS MATES FROM THE ROYAL ACADEMY OF FINE arts in antwerp. VOGUE STATED: “PART OF THE GENIUS OF DEMNA GVASALIA’S VETEMENTS IS ITS APPROPRIATION AND REFINEMENT OF MASS CULTURE INTO TONGUE-IN-CHEEK GARMENTS.” THEIR FAMOUS CLIENTELE INCLUDES KENDALL JENNER AND GIGI HADID.

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yellow jacket layered over white tee and paired with color blocked denim jeans.

oversized denim shirt over white tee and tucked into color blocked denim jeans.

OVERSIZED white button up paired with plaid boxers.

pinstripe coat layered with an oversized turtleneck and a midi skirt.

long sleeve skater skirt dress with high knee socks.

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OVERSIZED COAT OVER A TURTLENECK MAXI DRESS AND A SKI MASK ONLY EXPOSING THE EYES AND NOSTRILS

graphic tee paired with a camouflage mini skirt, layered over red sweats and black combat boots

black button up tucked into a pair of jeans with black combat boots

OVERSIZED white t-shirt that has been tucked into black vinyl boots

layered is the camo jacket over a graphic tee and face mask bodysuit. The same camo pattern on the skirt over black pants

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PHILIPP PLEIN

PHILIPP PATRICK PLEIN IS A GERMAN FASHION DESIGNER BORN IN MUNICH, GERMANY IN 1978. HE FIRST BEGAN STUDYING LAW FROM THE FRIEDRICH ALEXANDER UNIVERSITY BEFORE ENTERING THE DESIGN WORLD IN 1998. THAT SAME YEAR HE ESTABLISHED HIS FURNITURE LABEL AND IN 2004 HIS FASHION LINE GOT SOLD AT THE COLLECTIONS PREMIERE’S DÜSSELDORF TRADE FAIR. IN 2006 HE INTRODUCED ACCESSORIES AND TWO YEARS LATER THE CURRENT PHILIPP PLEIN READY TO WEAR LABEL WAS LAUNCHED. pHILIPP plein collections are fun, provocative and always luxurious, with an attention to craftsmanship that is rarely matched within the industry. the brand and lifestyle are a tribute to the passionate individualist who transforms their innermost desires into reality, who makes a daily promise to live their dreams THEIR FAMOUS CLIENTELE INCLUDES PARIS HILTON AND WINNIE HARLOW.

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white suit pairet whith a silver sequinced button up and a buckle belt

leather jacket over a black long sleeve button up and black pants

color blocked leather jacket with no shirt under and white pants withe buckles wrapped at knees

black suit with a black long sleeve button up underneath

camo coat layered over black suit with a black long sleeve button up underneath 45


Sports jacket layered over tee and paired with black pants

leather jacket layered over black button up and paired with vinyl pants

black sports jacket layered over black button up and black pants

white sleeveless graphic tee paired with Grey jeans and black leather belt layered over outfit

flame jacket over sequined button up and black pants

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d s q au r e d 2

tHE UBER SEXY LABEL WAS LAUNCHED IN MILAN IN 1994 BY CANADIAN TWIN BROTHERS DEAN AND DAN CATEN. after COMPLETING THEIR STUDIES AT THE PRESTIGIOUS PARSON’S SCHOOL IN NEW YORK, IN 1994 THE TWO DESIGNERS MOVED TO ITALY LAUNCHING THE WORLD’S FIRST MEN COLLECTION. SUCCESS CAME QUICKLY WITH WOMEN’S LINES, ESPECIALLY AFTER THE SURPRISING RELATIONSHIP WITH THE MUSIC AND ENTERTAINMENT WORLD DSQUARED2 SHOWS ARE OFTEN MULTIMEDIA EXTRAVAGANZAS, COMBINING FASHION WITH ART AND MUSIC, AND A WHOLE LOAD OF SEX. the brand in itself is a mix of Canadian irony, Italian tailoring and extreme attention to detail THEIR FAMOUS CLIENTELE INCLUDES RICKY MARTIN, justin timberlake, and LENNY KRAVITZ.

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black sports jacket layered over hoodie and mesh top, paired with utilitarian pants.

camel button up layered over another button up and a plain green tee paired with utilitarian cargo pants.

neon color blocked coat jacket with color blocked pants that correspond with one another .

hooded jacket layered over tee and paired with utilitarian cargo pants.

long sleeve button up shirt layered over a hoodie and white tee paired with black cargo pants. 48


neon color blocked coat layered over a black mesh top and black leather joggers.

neon color blocked sports coat layered over a hoodie and a black mesh top with camo pants.

black Sports jacket with black mesh top and black shorts with color blocked neon pockets layered over parachute pants.

Pattern mixed coat layered over neon hoodie and white tee paired with joggers.

color blocked long sleeve button up and color blocked pants with the neon accent. 49


w i n d o w d i s p l ay

DOVER STREET MARKET IS FAMOUS FOR THEIR ARTSY AND UNIQUE TAKE ON INTERIOR SPACES AND WINDOW DISPLAYS. THIS DISPLAY IS APPROPRIATE FOR THE BRAND AS IT HIGHLIGHTS THE OBVIOUS CONCEPT OF STREETWEAR WITH FASHION. THE IDEA PORTRAYS THE ILLUSION OF THE GRAFFITI OVER THE GARMENTS ALTHOUGH THIS IS NOT THE CASE. IT IS A VIBRANT AND CREATIVE display that will attract consumers in to the store. 50


i n t e r i o r s pa c e

rei kawakubo, founder of dsr says “I want to create a kind of market where various creators from various fields gather together and encounter each other in an ongoing atmosphere of beautiful chaos: the mixing up and coming together of different kindred souls who all share a strong personal vision.� The interior spaces are art installations that change every January and July. Common areas, general menswear and womenswear spaces, till points, changing rooms and more also fell under her creative brush. this holistic artistic experience makes dsr a popular shopping destination for customers.

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https://www.alexanderwang.com/us https://www.balenciaga.com/us https://www.dsquared2.com/us

SOURCES

http://www.landlordnewyork.com https://www.moncler.com/gb/us/ https://www.myguideseoul.com/shopping/multi-brand-stores https://www.nasirmazhar.com https://www.off---white.com/en/US https://www.plein.com/us/home/?gclid=Cj0KCQiAoJrfBRC0ARIsANqkS_5Y0E0ncbv7ASDgQ5r6I2sq7T72yoWlLom90W15t_5EHrccix9qpPwaAk34EALw_wcB https://www.rickowens.eu/en/US https://theculturetrip.com/asia/south-korea/articles/the-best-streetwear-stores-in-seoul/ https://www.tripzilla.com/places-shop-seoul/47229 http://vetementswebsite.com https://www.vogue.com/fashion-shows/spring-2019-menswear

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