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Is your business in shape to compete? April 2011

Are all your resources aligned to maximize your strengths? At a time when the margin for error is smaller than ever, high-performance businesses must not only outthink their competition, they must out-execute them as well. In fact, operational excellence is one of the most important drivers of high performance. To see how our vast experience and research can help you to turn execution into a competitive weapon, read ‘TrinityBiz’ and stay attuned with the world.

April 1st 2011

A month in picture

Chinese people cross the 200year-old Tai Ping Bridge in Sichuan province for an an-


News Briefing 3 BBC and CNN inquisitive insight into the constantly changing world Leaders 4 Living legend; a fusion between leadership, passion and success

nual event that involves throwing old clothes and coins in the water for good luck.


extent of the destruction caused by the biggest earth-

Bernie Ecclestone Science and technology 5 We give you the chance to power your own business with new brilliant ideas: Wikipedia's wars Business and life

quake on record to hit Japan was revealed as rescue workers and helicopters surveyed the area.


centuries the Buddhas of

The battle for Wikipedia's soul The Internet: The popular online encyclopaedia, written by unpaid volunteer contributors, has unlimited space. So does it matter if it includes trivia?

6 When you want to build a financial center, you should start with the rules Hey, what about us? Society 7 These events shape the world and have to be aware of them

Bamiyan stood in central Afghanistan, but 10 years ago the Taliban blew up what they considered un-Islamic representations of the human form.


The Famous Firsts 8 Business humor Bernie Ecclestone

her timeless beauty, onscreen dramas and off-screen

In Sofia, Bulgaria, origami birds

theatrics, Elizabeth Taylor was the epitome of Hollywood success.

hang from a tree in memory of the victims of the Japanese earthquake and tsunami.

It is a foregone conclusion that Bernie Ecclestone is rightfully one of the bright lights of his generation and big shot in the domain of racing. He is the one who had a cheek to transform car racing into a lucrative and highly appreciated art.

April 1st 2011


Dame Elizabeth Taylor buried outside Los Angeles

H Pop icon Michael Jackson, a friend of Taylor's, is one of a number of stars also er private funeral was held at the Forest Lawn Memorial Park in Glendale.

buried at the cemetery. Taylor, one of the 20th Century's biggest movie stars, died in Los Angeles on Wednesday of congestive heart failure. She was 79. Her funeral service started 15 minutes late, at the star's request. "Miss Taylor had left instructions that it was to begin at least 15 minutes later than publicly scheduled, with the announcement: 'She even wanted to be late for her own funeral'," said a statement from her publicist.

Libya: what next? By Mohamed Hussein BBC Monitoring One week after the United Nations Security Council authorized the use of military force in Libya, a solution to the country's crisis appears nowhere in sight. The Gaddafi regime remains entrenched in the west and the "rebels" continue to control the east, from Libya's second city of Benghazi to the Egyptian border, raising the spectre of stalemate and the de facto division of the country.

Tablet time: Tablet computers take on the workplace By Fiona Graham Raido Purge is one of the owners of Taibula, a colourful toy shop tucked away in a shopping mall in Tallinn, the Estonian capital. He is holding a Samsung Galaxy Tab tablet computer. The shop has started using the device running an app called Point of Sale as a replacement for the traditional cash register. "Clients are really impressed when we walk up to them and basically show them right here and right now, this is your product, would you like some additional information, would you like to see a Youtube video about this product?" he says. "They give us their order right then and there. I just print [the receipt], take the cheque, it's very comfortable." The app not only processes payments, it also tracks stock, can generate reports on sales and profit margins, collects customer data and links to them through social networking sites such as Facebook and Twitter. % variation

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April 1st 2011


Bernie Ecclestone It is a foregone conclusion that Bernie Ecclestone is rightfully one of the bright lights of his generation and big shot in the domain of racing. He is the one who had a cheek to transform car racing into a lucrative and highly appreciated art. Charles B ernard "Bernie" Eccle-

stone (born 28 October 1930) is known as a British sports entrepreneur, as president and CEO of Formula One Management and Administration. Being a person of unequalled power in Formula One World, this man is always surrounded by contro-

Domenica Patric he remarked "You know I've got one of those wonderful ideas ... women should be dressed in white like all the other domestic appliances." Ecclestone later called Patrick to apologize, but repeated his comments, before apologizing a second time. Earlier, in February 2000, he said that women would never excel in Formula One. The Sunday Times Rich List of 2009 ranked Ecclestone as 24th richest person in the United Kingdom with an estimated fortune of £2 billion. So, these are the milestones in the life of Bernie Ecclestone – a living legend; a fusion between leadership, passion and success.

versies and scandals. Strikingly enough, Bernard did not make his first million in racing or car manufacturing business. He became a well-heeled businessman after making several lucrative investments in real estate. Being a real go-getter he funnelled his money into something that he derived real pleasure from – racing and was in charge of certain competing teams gradually working his way up to the top of Formula 1. He gained control of television rights. The latter shuffled between Ecclestone's companies, teams, and the FIA in the late 1990s, but Ecclestone emerged on top again in 1997 when he negotiated the present Concorde Agreement: in exchange for annual payments, he maintains the TV rights. The contract with the various teams expired on the last day of 2007, and the contract with the FIA will expire on the last day of 2012. Despite heart surgery and triple coronary bypass in 1999, Ecclestone has remained as energetic as always in promoting his own business interests. Bernard is not very tolerant towards women drivers. In 2005, when speaking about Indycar racer

Quick Factfile Born Bernard Charles Ecclestone 28 October 1930 (1930-10-28) England, UK Occupation: Businessman Known for Being president and CEO of Formula One Management and Formula One Administration Net worth

£1.466 billion (2009)

Spouse: Slavica Ecclestone (1985–2009) (divorced) Children: Tamara Ecclestone (born 1984) Petra Ecclestone(born 1988)

April 1st 2011


The battle for Wikipedia's soul The Internet: The popular online encyclopaedia, written by unpaid volunteer contributors, has unlimited space. So does it matter if it includes trivia? t is the biggest encyclopaedia in history and the most successful example of 'usergenerated content' on the internet, with over 9m articles in 250 languages contributed by volunteers collaborating online. But Wikipedia is facing an identity crisis as it is torn between two alternative futures. It may strive to encompass every aspect of human knowledge, no matter how trivial, or it can adopt a more harsh editorial policy and ban articles on trivial subjects, in the hope that this will enhance its reputation as a trustworthy and credible reference source. These two conflicting visions are at the heart of a bitter struggle inside Wikipedia that are ongoing and heatedly debated.


Consider the fictional characters of Pokemon, the Japanese game franchise with a huge global following, for example. Almost 500 of them have biographies on the English-language version of Wikipedia, with the level of detail that many real characters would envy. But search for biographies of the leaders of Resistance movement in Ukraine, and you would find no more than a dozen – and they are rather poorly edited. The rules of the game In practice, deciding what is trivial and what is essential is not easy. How do you draw editorial distinctions between an article entitled 'List of nicknames used by George W. Bush' (status: kept) and one about 'Vice-presidents who have shot people' (status: deleted)?

To measure a subject's worthiness for inclusion, all kinds of rules have been devised. So an article in an international journal counts more than a mention in a local newspaper, ten matches on Google are better than one match, and so on. Jimmy Wales, the founder of Wikipedia, has himself fallen foul of these tricky criteria. Some time ago he created a short entry about a restaurant in South Africa where he had dined. The entry received a nomination – to be deleted, since the restaurant had a poor Google profile and was therefore considered not notable enough. After a lot of controversy, the entry was kept, but the episode prompted many questions about the adequacy of the editorial process. So, to create a new article on Wikipedia and to be sure it will survive, you need to be able to have enormous online backing (such as Google mention) to convince incredibly picky editorial team in its importance. This raises the threshold for writing quite high that very few people actually contribute. Many excited about contributing to the site, end up in the section 'Lost interest'. There are a lot of new attempts to snatch Wikipedia first position in the world of encyclopaedia created by such giants as Google. They promote an idea of allowing people to create a topic of their choice at any time. But even if it does not destined to be the Wikipedia-killer, it may push Wikipedia to rethink its editorial stance. Based on The Economist

April 1st 2011


Hey, what about us? Annually there is a list of top 100 Universities of the world being published to enlighten on the best ways to get higher education. But there is something missing from these global rankings of institutions. An entire continent. Africa.


ou can look through the lists of the top 100 universities and not find a single African institution. There are US and European universities, plus a growing number from countries such as China and South Korea. But Africa is conspicuous by its absence.

She describes visiting a central African university where the approach roads were lined by people operating photocopying machines, run on car batteries, copying 1950s text books for students. Students might have to travel three or four hours each day to get to university. Lecture halls are so overfilled that there are security guards and gates to control the rush.

Thandika Mkandawire, professor of African Development at the London School of Economics, says African universities are still trying to recover from a loss of funding that began in the 1980s, when resources were switched to primary education.

The lucrative market in overseas students has not brought students to Africa. Instead there has been a "brain drain" with Africa's scholars moving abroad. And Africa, with extremes of wealth and poverty, has lacked the type of expanding middle class that has helped to drive the growth in higher education in countries such as China and India.

In the post-colonial eras of the 1960s and 1970s universities grew across Africa, he says. But that came to an abrupt halt. And while other parts of the world invested in higher education, African universities missed out on an entire cycle of growth.

African Universities seem to miss out in different respects: staff, resources, funding. So, do Ukrainian Universities which also did not make it to the list. Only in case with African educational establishments there is hope. Can the same be applied to Ukrainian - remains an open question!

By Sean Coughlan BBC News education correspondent

To be successful you need to marry your ideas with money. Other people's money.

OVERSEAS FRIENDLY Universities 1. Germany 2. Australia 3. UK 4. China 5. Malaysia 6. US Source: British Council

7. Japan 8. Russia 9. Nigeria 10. Brazil 11. India

WORLD REPUTATION OF Universities 1.Harvard 2. MIT 3. Cambridge 4. California, Berkeley 5. Stanford 6. Oxford

7. Princeton 8. Tokyo 9. Yale 10. California Institute of Technology

Source: Times Higher Education

April 1st 2011


The Famous Firsts Twitter launched five years ago with the simple message "just setting up my twttr". In the same way, many technological breakthroughs that ultimately shaped the world began life, not with a fanfare of trumpets, but with a few humble words. "Alright, so here we are in front of the elephants." And so with great understatement, the first words were uttered on YouTube, in its first video posted in April 2005. Me at the Zoo depicts co-founder Jawed Karim at San Diego Zoo. And yes, he's in front of the elephants. the Moon's surface: "That's one small step for [a] man, one giant leap for mankind." Those words set the benchmark, says speechwriter Max Atkinson, because they have so endured so well. One of the rules of a great line is to invoke a contrast, which Armstrong does beautifully.

Six years, and billions of page views later, YouTube has become part of the media landscape, used by the Queen, world leaders and the owners of pets that do weird things. Some years before, Neil Armstrong uttered some of the most famous, and hotly debated, words ever spoken when he took the first human steps on

Thus, the founders, some of them household names now, aren't thinking about success and writing something elegant and meaningful, he says "They're very much focused on getting something up and running. That's why you're not seeing profound stuff." So if the destination is all that matters, and not the first tentative steps, perhaps an elephant enclosure is not a bad place to start.

I hereby declare... Telephone, 1876: "Mr Watson, come here. I want to see you." Wireless communication over open sea, 1897: "Are you ready?" Text message, 1992: "Merry Christmas" Google, Jan 1996: no record of first search term, it says Facebook, Feb 2004: no record of first post Moon landings, 1969: "That's one small step for [a] man, one giant leap for mankind."

April 1st 2011


Business Jokes Differences Between You And Your Boss 1. When you take a long time, you're slow. When your boss takes a long time, he's thorough. 2. When you don't do it, you're lazy. When your boss doesn't do it, he's too busy. 3. When you make a mistake, you're an idiot. When your boss makes a mistake, he's only human. 4. When doing something without being told, you're overstepping your authority. When your boss does the same thing, that's initiative. 5. When you take a stand, you're being pig-headed. When your boss does it, he's being firm. 6. When you overlooked a rule of ettiquette, you're being rude. When your boss skips a few rules, he's being original. 7. When you please your boss, you're ass-kissing. When your boss pleases his boss, he's being cooperative. 8. When you're out of the office, you're wandering around. When your boss is out of the office, he's on business. 9. When you're on a day off sick, you're always sick. When your boss has a day off sick, he must be very ill. 10. When you apply for leave, you must be going for an interview. When your boss applies for leave, it's because he's overworked.

The Requirements Of This Job Employer: "In this job we need someone who is responsible." Applicant: "I'm the one you want. On my last job, every time anything went wrong, they said I was responsible." The Best Boss in the World Smith goes to see his supervisor in the front office. "Boss," he says, "we're doing some heavy house-cleaning at home tomorrow, and my wife needs me to help with the attic and the garage, moving and hauling stuff." "We're short-handed, Smith," the boss replies. "I can't give you the day off." "Thanks, boss," says Smith, "I knew I could count on you!" Everybody, Somebody, Anybody, and Nobody This is the story of four people named Everybody, Somebody, Anybody, and Nobody. There was an important job to be done and Everybody was asked to do it. Anybody could have done it, but Nobody did it. Somebody got angry about that, because it was Everybody's job. Everybody thought Anybody could do it, but Nobody realized that Everybody wouldn't do it. Consequently, it wound up that Nobody told Anybody, so Everybody blamed Somebody.

2011 April ' TrinityBIZ' Editor-in-Chief: Ganna Isayeva; Creative Director: Anfisa Grigor; Editorial Team: Tanya Tanya Andrusevich Editorial Office: 150, 50 SSSR St., Office 'TRINITY' second floor, Donetsk, 83100

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Trinity Biz 1  

Business Bulletin for TRINITY Education Group Donetsk

Trinity Biz 1  

Business Bulletin for TRINITY Education Group Donetsk