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Our company’s vision is to provide a brand new luxury type shopping experience to all women. Our goal is to have women of all walks of life shopping our store and enjoying our products.

We believe every woman deserves a personal stylist; our mission is to bring that experience to the customer. We also believe that the world is changing and growing with social media, so are we. Fashion blogging is taking off faster than ever and we want to merge fashion bloggers into our store giving the customers an experience that they will enjoy, styling tips from their favorite fashion gurus.

Amira Zee boutique is a women’s clothing retailer. Our handpicked designs are brought into our store to cater to women of almost every lifestyle/ background. All of our products are selected based on three elements; Modesty, Contemporary, and boldness. We offer on-site stylists to aid each customer that walks through our doors. We also have tablets readily available for each customer who would like to browse fashion inspiration from online bloggers that Amira Zee collaborates with. The online bloggers would display the way they choose to style the pieces that are available at the Amira Zee boutique.

What makes Amira Zee unique is our staff. We are extremely interactive with our clients hoping to build strong long lasting relationships. Our store is upbeat, positive, and welcoming. The warm chandelier lighting, vintage couches and soft drapes will make the customer feel relaxed and comfortable while shopping.



City Size


Social Class

Middle to upper Age




Family Lifecycle




Efficiency, Quality, Network








Ethnic Background





Spiritual, Trendsetter, Bold

Benefits Desired

Usage Rate



Akira would be one of our main competitors due to its boutique style and bold clothing. The store also offers ‘personal’ stylists to aid customers as they shop.

Almost every fast fashion clothing retailer would be considered competition. They offer the latest trends while still targeting women between the ages of 18 and 35.


Total Space Available: 1,300 SF Rental Rate: $17 /SF/Year Property Type: Retail Property Sub-type: Street Retail

Building Size: 1,300 SF APN / Parcel ID: 1417314066 Listing ID18676691

Location is right off of Irving Park Rd just steps away from the Southport & Irving Park junction. With a daily car count exceeding 27,000 you will have tremendous street exposure. There are huge windows with great street visibility. There is off Street parking available directly across the street. The unit has hardwood floors with tall ceilings. 200 amp service and is sprinkled.

1430 W. Irving Park Rd Street, Chicago, IL 60613

Like Akira, Forever 21, and Charlotte Russe we want to have a large following on Instagram, Facebook, Twitter, and Pinterest. Also have our own online website. Pinterest will be utilized to pin new products that will be displayed on our e-commerce website. Facebook will be used to interact with our target audience through discussion questions and opinions. Instagram will be used to take “daily life” pictures that are surrounded by the brand. It could be pictures of store shipments, flowers, accessories. It would be pictures that are appealing to the “feminine” eye. Twitter will be used to advertise sales promotions and events.

Place: In store and online website Price: $10-$50 Promotions & Events: Social Media, flyers, word of mouth, coupons, email blast, catalog, and fundraisers for charity. Advertising: Social media sites, Community bulletins Publicity: Website, Blogger networking, Press Release








Cardstock ads will be made and passed out around universities, community centers and bulletin boards.

During the introductory phase of the retail store


Launch party at the store location on Irving Park there will be music, sweets and giveaways. Social media giveaways Coupons given away

During introductory phase of store. Social media giveaways done 4 times a year. (Jan,Jun,Oct,Dec) Coupons given away bimonthly.


Bloggers that are chosen to collaborate with Amira Zee will announce the store opening and location. They will provide the Amira Zee Boutique website link on their blog and on their social media accounts.

During the introductory phase of the store, this will last for 6 months. The bloggers will be paid.


Email Blasts every week to promote new merchandise and website blog updates


Online Website

Total: $1,550

We value our employees and in order to show them our appreciation for all the hard work that they do we will offer them: 25% Discount for all managers and employees Contests that result in giveaways Congratulating on hard work with reward ceremonies

Our Ideal employee has: A fun, positive attitude Strong selling, styling, and clienteling skills The ability to charm, engage, and relate to customers A creative flair for fashion, as shown in his/her wardrobe An outgoing, personable, and friendly demeanor A strong work ethic Leadership skills

Goal Setting Sheet: Associate

Goal Week 1

Goal Week 2

Goal Week 3

Goal Week 4

Goal Week 5

Goal Total



































$2,100 Monthly Total

Total by week







Selling Programs:

Employee of the Month Ability to grow within the company Bonuses twice a year Leadership Style:

Our Company will consist of the CEO, General Manager, Assistant manager, and three sales associates. Sales associates will be able to voice comments and suggestions as well as give feedback on the company and managers.


General Manager

Assistant Manager

There will always be a manager scheduled and two sales associates. Sales Associate

Ethics: We have an open policy when hiring team members. Amira Zee does not discriminate any race, religion, color, or gender. We treat our employees with respect and expect the same in return. We treat all clients with fairness and give the best customer service. Hourly Rates: General Manager: $16 an hour Assistant Manager: $14 an hour Sales Associate: $10 an hour Discounts: 25% of all clothing for managers and associates, unlimited quantity. Training: Assistant Manager will go over training which includes:       

Company policy and standards Proper way to greet customers Loss prevention How to style a client and build a long lasting relationship How to work register Proper packaging Proper way to fold and replenish items

Employee Handbook & DVD:     

Company policies Dress code Leadership organization Payroll details DVD will show mock situations that may happen in the store and how to handle it.

Name Melissa Ascia Mel Amina Sam

Sunday 11a-6p ---------------------11a-6p 12p-6p

Monday 8a-4p 2p-7p 8a-4p 11a-7p -----------

Tuesday 11a-7p 8a-4p 2p-7p ----------9a-5p

Wednesday -----------8a-7p 9a-5p 2p-7p ------------

Thursday 8a-4p 2p-7p ----------3p-7p ------------

Week of Feb 2-Feb8 Schedule Friday ----------2-9:30p 10p-5p -----------2p-9:30p

Saturday 8a-7p ----------11a-7p 10a-3p 11a-4p

Total 40 40 34 29 27.5 170.5

Monthly sales Plan: Month January February March April May June July August September October November December Total

% of Total Sales Per Year 3% 10% 5% 6% 10% 5% 15% 5% 8% 5% 13% 15& 100%

$ Sales Plan 10,500 35,000 17,500 21,000 35,000 17,500 52,500 17,500 28,000 17,500 45,500 52,500 $350,000

Sales Plan by Classification: Class Dresses Outerwear Shoes Tops Pants Skirts Scarves Bags Jewelry

% of Total Sales Per Year 15% 10% 10% 20% 8% 8% 9% 10% 10%

$ Sales Plan 52,500 35,000 35,000 70,000 28,000 28,000 31,500 35,000 35,000 Monthly Merchandise Classification:



Jan 3% Dresses 15 1,575 Outerwr 10 1,050 Shoes 10 1,050 Tops 20 2,100 Pants 8 8,400 Skirts 8 8,400 Scarves 9 2,835 Bags 10 1,050 Jewelry 10 1,050 Total 100 27510

Feb 10% 5,250 3,500 3,500 7,000 2,800 2,800 3,150 3,500 3,500 35000

Mar 5% 2,625 1,750 1,750 3,500 1,400 1,400 1,575 1,750 1,750 17500

Apr 6% 3,150 2,100 2,100 4,200 1,600 1,600 1,890 2,100 2,100 20840

May 10% 5,250 3,500 3,500 7,000 2,800 2,800 3,150 3,500 3,500 35000

Jun 5% 2,625 1,750 1,750 3,500 1,400 1,400 1,575 1,750 1,750 17500

Jul 15% 7,875 5,250 5,250 10,500 4,200 4,200 4,725 5,250 5,250 52500

Aug 5% 2,625 1,750 1,750 3,500 1,400 1,400 1,575 1,750 1,750 17500

Sep 8% 4,200 2,800 2,800 5,600 2,240 2,240 2,520 2,800 2,800 28,000

Oct 5% 2,625 1,750 1,750 3,500 1,400 1,400 1,575 1,750 1,750 17500

Nov 13% 6,825 4,550 4,550 9,100 3,640 3,640 4,095 4,550 4,550 45,500

Dec 15% 7,875 5,250 5,250 10,500 4,200 4,200 4,725 5,250 5,250 52500

Total 100% 52,500 35,000 35,000 70,000 28,000 28,000 31,500 35,000 35,000 350,000

Business Hours: Mon-Thu 9a.m.-7p.m. Fri 2:30p.m.-9:30p.m. Sat 9a.m. - 7p.m. Sun 11 a.m. - 6p.m. Loss Prevention & Security: Cameras Inventory Check each month Pat down coats and check bags and purses before employees walk out of store.

We love our customers! To keep them satisfied we offer: 30 day return or exchange with a receipt, if no receipt we will have a system that will allow us to look up the receipt with the debit or credit card used. Hold Merchandise for 24 hours Personal Stylists Tablets readily available for browsing fashion inspiration and store inventory