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Title

Client

Design

Project Management

Creative Director

Designer

Blueprint 2011

Blueprint Group Pte Ltd

Trine Design Associates Pte Ltd

Khoh Wan Chin

Victor Lim

Hao

(Corporate Design)


Abstract Blueprint 2011 sees the inaugural collaboration between the international fashion event and Trine Design Associates for the creation of its campaign. We conceptualised the theme - ‘Brave New World’ to mark the start of a brave new world for the emerging fashion designers handpicked from around the world to be showcased at Blueprint, new in the sense that are new challenges to be faced and opportunities to be seized for the freshly minted future stars of the fashion world. A three-dimensional paper installation was also built for thes et of the photoshoot and the campaign visual features a model delicately emerging from the sculptural forest and dressed in an avant-garde clothing. The campaign visual evokes a sense of timeless beauty and yet conveys a bold character of progressiveness – a reflection of Blueprint’s 2011 fashion collection. The sculpture consists of arrangements of cut paper in its purest form – the intentional lack of finish and improvisatory nature create an interesting interaction between the subject (model), the clothes and the texture, plane and volume of the paper during the set. Trine’s use of three-dimensional space and paper sculpture is an experimental exploration of fashion photography through the marriage of art, design and fashion. The paper sculpture installation was also exhibited at Blueprint 2011, Marina Bay Sands Convention Hall on the 19th to 22nd May 2011.


Title

Client

Design

Creative Director

Design Team

Photography

Blueprint 2011

Blueprint Group Pte Ltd

Trine Design Associates Pte Ltd

Victor Lim

Ling, Hao, Ryan, MC & Justin

Joel Lim (CALIBRE)

(Corporate Design)


For the thematic image, we wanted to produce a bold and arresting key visual that was distinctive from the usual fashion week ones. We began experimenting with various materials and eventually hit on the versatility of a single sheet of paper in taking on myriad shapes and forms. By fusing paper sculptures with fashion, we could then create an unusual and visually stunning backdrop to offset the model and her clothes. We took a day to form and set up a threedimensional paper installation as an environment for the model to interact within. Over ten hours and 150 sheets of finely sliced paper later, a visual spectacle which we could not have fully anticipated presented itself. An organic, ethereal sculptural forest had emerged to yield our memorable campaign visuals this year.

Model

Outfit

Hair / Make-up

Paper

Music

Baoling (DIVA Models

Sophielle

Kizuki / Larry Yeo

Antalis (Singapore)

The Analog Girl

Singapore)


Title

Client

Design

Project Management

Creative Director

Designer

Blueprint 2011

Blueprint Group Pte Ltd

Trine Design Associates Pte Ltd

Khoh Wan Chin

Victor Lim

Hao

(Corporate Design)


Paper Antalis (Singapore)


Title

Client

Design

Project Management

Creative Director

Designer

Blueprint 2011

Blueprint Group Pte Ltd

Trine Design Associates Pte Ltd

Khoh Wan Chin

Victor Lim

Hao

(Corporate Design)


Paper Antalis (Singapore)


Title

Client

Design

Project Management

Creative Director

Blueprint 2011

Blueprint Group Pte Ltd

Trine Design Associates Pte Ltd

Ryan Hoe

Victor Lim

(Corporate Design)


Designer

Website Execution

Website

Hao

Hex

www.blueprint.sg


Title

Client

Design

Creative Director

Design Team

Paper

Blueprint 2011

Blueprint Group Pte Ltd

Trine Design Associates Pte Ltd

Victor Lim

Ling, Hao, Ryan, MC & Justin

Antalis (Singapore)

(Corporate Design)


Blueprint 2011  

Blueprint 2011 sees the inaugural collaboration between the international fashion event and Trine Design Associates for the creation of its...

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