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Senior Times • August 2019


Revamped Tri-Fun program offers food, venue deals BY ELSIE PUIG for Senior Times

Get a digital pass to experience some of the Tri-Cities’ best locally-owned dining and entertainment options for a fraction of the cost. Tri-Fun, a membership-based program providing deals at local eateries and venues, is growing under new ownership. Jane Winslow, owner of WinSome Design in Richland, bought Tri-Fun from Preston House, owner of the TriCity Papa John’s franchise, in September 2017. House launched TriFun in December 2016. WinSome Design, a brand development and marketing firm, rebuilt the e-commerce portion of the website to make it easier for participating venues and for members to redeem their rewards. “We reimagined it from the ground up to make the customer experience easy,” Winslow said. Here’s how it works: To redeem benefits, members use a special code online provided by the business. Members can either buy an Experience Pass or a Dining Pass—a new membership option not previously available. For a $50 annual membership, Experience Pass members can participate in more than 20 activities at 19 different venues, including a chocolate candy making party at Baum’s House of Chocolate, a live concert and appetizer at Emerald of Siam, a glass fusing project at The Glass Punty, a watercolor paint and sip event at The Wet Palette: Uncork + Create, or ice skating at the Toyota Arena. It also includes admission to the East Benton County History Museum and the Reach Museum, among other benefits. The total value of the Experience Pass is $345, or the cost to visit each of the venues separately. “The best benefit of the Tri-Fun

Experience Pass is that we have things for everybody, for little kids, teens, as well as adults and seniors,” Winslow said. The Dining Pass offers 10 buy one, get one free entrées that can be used at 20 different local restaurants, including Foodies, Foodies Too, Kimo’s, Emerald of Siam, Europa, Frost Me Sweet, Nomad, Fast & Curryous and more. The total value of the dining pass is $225. For participating businesses, Tri-Fun is a free marketing program. WinSome Design invests in direct mail, social media, video, streaming media for digital downloads, as well as feather flags, table tents and rack cards to promote Tri-Fun membership and benefits to customers. “It’s great for small businesses because they don’t have a ton of money to put into marketing, it’s slow organic growth,” she said. “We help with that.” Becky Brice, owner of The Wet Palette in Richland, has signed on. “I wouldn’t continue to be a venue if I wasn’t experiencing a positive return for my business, just in the amount of branding and exposure I get for my business and associating with other venues that are local and striving to create a culture in Tri-Cities that shops local,” she said. “I was a venue before the overhaul and Jane made it 10 to 20 times better,” Brice said. “She has always been attentive and helpful. She knows because she has also built a small local business.” Another benefit to participating companies is the passes provide them with an up-sell opportunity on items and services not provided through the pass. “To the businesses we partner with, we are a free marketing program. We market them as part of Tri-Fun to drive customers to their business. On the customer-facing side, we provide a heck of a deal to locally owned-businesses and restaurants,” Winslow said.

Photo by Elsie Puig Becky Brice, right, owner of The Wet Palette: Uncork + Create in Richland, is one of the local businesses participating in the Tri-Fun program. Tri-Fun owner Jane Winslow is at left.

Experience passes are sold per person—not family—but passes can be shared among family members. For example, if you buy four Experience Passes, each pass must be used by a different person. Gift cards for Tri-Fun passes also are available. In the future, Winslow hopes to add more venues, restaurants and experiences—especially in the theater and performing arts sector—and offer addi-

tional passes. “We’re picky about who we add and why. I want locally owned-businesses and different experiences, no franchises or licensees,” Winslow said. “I would love to take this on the road and build this in other small markets as well,” she said. » Tri-Fun:; 509-531-0121;

Profile for Tri-Cities Area Journal of Business/Senior Times

Senior Times -- August 2019  

The Senior Times has been delivering news to Mid-Columbia seniors since 1982. Each issue is filled with local events, stories on finance and...

Senior Times -- August 2019  

The Senior Times has been delivering news to Mid-Columbia seniors since 1982. Each issue is filled with local events, stories on finance and...

Profile for tricomp