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Issue No.

15

Thursday, 6 October 2011

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‫‏‬Discover

Accessories

A cake for every pan in the cupboard Laughter might be good medicine for Alzheimer’s patients Page

Fashion Page

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‘Magic mushrooms’ for world peace? Page

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‫‏‬It’s Thursday and the Bloom team is back with a plateful of scoops from the world of health, lifestyle, science, technology, fashion & beauty. ‫‏‬This week we have some amazing discoveries and inventions that will leave you at awe. ‫‏‬Imagine taking a ride down the street in a laser car. Yes! BMW will soon be rolling out laser-based illumination on its next-gen BMW i8 concept with laser headlight technology which is something to look for. ‫‏‬Did you ever visualize what it will be like to fly in a transparent cabin? If not then be prepared to experience a whole new concept of flying by 2050. ‫‏‬And does it seem weird to have a world full of happiness, peace and harmony? If it does then why not try having some magic mushrooms? ‫‏‬Before you turn the pages let me tell you there’s a lot more in store. From high end fashion to beauty, from health to tantalizing recipes we have it all! We thank you for your feedbacks. Keep up the good work by writing to us at bloom@qimqatar.com. Let us know what you like about Bloom, your suggestions to make it better, your reviews on our features. Story ideas from our valued readers are always welcomed. And if you are interested to contribute for Bloom – be it science, technology, lifestyle or fashion columns don’t you hesitate to drop us a word.


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Thursday, 6 October 2011

Health

Laughter might be good medicine

for Alzheimer’s patients To explore whether and how much humour might help, the authors focused on 399 nursing home residents with dementia or other “age-associated conditions” living in one of 35 facilities in the Sydney area. All the patients had lived in their respective facilities for at least three months. However, none was considered to be in an end-of-life situation or suffering from severe psychosis An “Elder Clown,” trained to engage in humour-based therapy in a medical setting, performed the weekly humour sessions. To a large degree, the sessions relied on humorous improvisation skills, similar to those used by “clown doctors” performing for sick children. The goal: to lift the mood of the patients, while engaging them in both conversation and physical interaction. In addition, regular facility staff was partnered with these clowns, to continue to promote humour therapy between sessions. Depression, quality-of-life, social engagement and agitation behaviours were all assessed before therapy, at the end of the three-month program, and 26 weeks after therapy began. While humour therapy did not appear to affect mood or quality of life, it had a clinically significant impact on patient agitation, on par with what might be expected following administration of standard antipsychotic medications. However, while agitation itself remained lower 26 weeks following therapy launch, the boost in both happiness and positive behaviours seen during the program faded once the program ended. Nevertheless, the team suggested that humour therapy should become a first-line treatment choice for dementia patients suffering from agitation. Sam Fazio, Chicago-based director

Humour therapy is just one nonpharmacological approach among a range of viable options, including both art therapy and pet therapy

Exposing Alzheimer’s patients to “humour therapy” appears as effective as psychiatric drugs in reducing the agitation that often plagues those struggling with dementia, new Australian research suggests. In a three-month period, nursing home residents who actively participated in a weekly two-hour clowning session involving music, mime and humorous props showed a significant reduction in both physically and verbally aggressive behaviour. What’s more, the 20-percent plunge in overall agitation, which the team attributed to humour therapy, lasted for at least 14 weeks beyond the conclusion of the clowning program, the investigation team found. “Normally, nursing homes are a little like being stuck on a bad cruise where you can’t get off,” said study co-author Jean-Paul Bell, creative director at the Arts Health Institute in Avalon Beach, New South Wales, and co-founder of the Australia-wide hospital-based “Clown Doctor” program. “You are getting the creature comforts but no stimulating conversation or playful contact.” Bell and his colleagues sought to

implement what he called a “personcentred” therapeutic approach, coupling visual sight-gags -- such as mimicking a conversation through two tin cans -- alongside provocative and irreverent verbal humour to encourage active patient participation and reactions. The result: “The humour intervention worked well for pretty much everyone,” Bell noted, particularly for the “highestcare” patients deemed most debilitated by dementia. As an added bonus, the impact was achieved without running any of the risk for serious side effects, including falling and premature death that have been previously associated with prescription antipsychotic drugs. Bell and Australian colleagues (at the Dementia Collaborative Research Centre, the University of New South Wales and Prince of Wales Hospital, among others) recently presented the findings at the National Dementia Research Forum, in Sydney. The study authors noted that between 70 percent and 80 percent of dementia patients experience some form of agitation and distress, which can include bouts of wandering, screaming and repetitive behaviours.

of medical and scientific relations at the Alzheimer’s Association, described the study as “very well-done” and “important.” “I think that the point about it being a good alternative to pharmacological treatment is really something to consider,” Fazio said. “We need more of this type of research to show that there are other ways to work with people than simply medication.” Fazio added that humour therapy is just one non-pharmacological approach among a range of viable options, including both art therapy and pet therapy. He said that while all such interventions show promise, they do not replace the overall need to better understand the physiological roots of agitation. “Reducing agitation is of great benefit,” he said. “And I’m not discounting this therapy at all, because it can work for a lot of folks. But we need to also look at what’s causing the agitation, what the triggers are. And then decide exactly how we’re going to approach it.” (HealthDay News)


Fine Living

Thursday, 6 October 2011

A cake for every pan in the cupboard

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From an upside-down stunner to pretty frosted bites, each of these cakes is its own special occasion.

SIDEP U Y R R E B E U L B PLUM 10) to 8 s e v r e (S E K A DOWN C ACTIVE TIME: 15 minutes. TOTAL TIME: 65 minutes + cooling. Ingredients: • 10 tablespoons (1 1/4 stick) unsalted butter, room temperature, plus more for pan • 1 cup packed light-brown sugar • 1 large firm but ripe black plum, cut into 1/2-inch wedges • 1 1/2 cups blueberries (7 ounces) • 1 large egg plus 1 large egg white • 1 tablespoon finely grated orange zest • 1 1/2 cups allpurpose flour (spooned and levelled) • 1 teaspoon poppy seeds • 3/4 teaspoon baking powder • 1/4 teaspoon baking soda • 1/2 teaspoon fine salt • 1/2 cup buttermilk • 1 teaspoon pure vanilla extract Method: 1. Preheat oven to 375 degrees Fahrenheit. Lightly butter an 8-inch round cake pan (2 inches deep); line bottom with parchment paper. Melt 2 tablespoons butter and pour into pan; swirl to coat paper. Sprinkle 1/2 cup brown sugar evenly over butter. Arrange plum evenly in pan, and then add blueberries, filling in any gaps. 2. In a large bowl, using an electric mixer, beat 8 tablespoons butter and 1/2 cup brown sugar on high

until light and fluffy, about 3 minutes. Beat in egg, egg white and orange zest until combined. In a medium bowl, whisk together flour, poppy seeds, baking powder, baking soda and salt. With mixer on low, beat flour mixture into butter mixture until combined. Beat in buttermilk and vanilla until smooth. 3. Transfer batter to pan. Tap pan firmly on counter several times to remove air bubbles; smooth top. 4. Bake until cake is deep golden brown, juices are bubbling around edge and a toothpick inserted in centre comes out clean, about 45 minutes, rotating pan halfway through. Let cake cool in pan on a wire rack, about 1 hour. Run a knife around edge of pan and invert cake onto a serving plate. Serve warm or at room temperature. (Store covered, at room temperature, up to 2 days.)

COOKIE CUPCARKREYS WITH RASPBE G (Makes 12) FLUFF FROSTIN ACTIVE TIME: 25 minutes. TOTAL TIME: 45 minutes + cooling. Ingredients: • 1 cup (2 sticks) plus 2 tablespoons unsalted butter,

room temperature • 1/2 cup unsweetened cocoa powder • 1 cup all-purpose flour (spooned and levelled) • 1 cup granulated sugar • 3/4 teaspoon baking soda • 1/2 teaspoon baking powder • 1/4 teaspoon fine salt • 1 large egg plus 1 large egg yolk • 1/2 cup buttermilk • 1/2 teaspoon pure vanilla extract • 12 cream-filled chocolate sandwich cookies • 3 tablespoons seedless raspberry jam • 3 cups marshmallow topping • 1/3 cup confectioners’ sugar Method: 1. Preheat oven to 350 F. Line 12 standard muffin cups with paper liners. Melt 2 tablespoons butter; let cool. In a large bowl, whisk together cocoa powder, flour, granulated sugar, baking soda, baking powder and salt. Lightly beat egg and egg yolk and add, along with melted butter, buttermilk, vanilla and 1/2 cup hot water; whisk until smooth. Put 1 tablespoon batter into each muffin cup and top with a cookie. Top each with 1 tablespoon batter. Bake until cupcakes are puffed and set, about 15 minutes, rotating pan halfway through. Let cupcakes cool in pan on a wire rack. 2. Meanwhile, in a large bowl, using an electric mixer, beat 1 cup butter and raspberry jam on mediumhigh until smooth. Add marshmallow topping and confectioners’ sugar and beat until fluffy and smooth, about 3 minutes. Transfer mixture to a quart-size zip-top bag; with scissors, snip a small hole in one corner. Pipe frosting onto cooled cupcakes and serve immediately. (You can store unfrosted cupcakes in an airtight container at room temperature up to 2 days.)

Dermalogica unveils the first synergistic skin brightening system Doha: Dermalogica, the skin health experts, announces the launch of ChromaWhite TRx, a new synergistic skin brightening system that works to lessen the appearance of hyper pigmentation in as little as four weeks. The primary mission of the new product line is to target current pigmentation while protecting skin against the development of hyper pigmentation for a more consistent, brighter skin tone, free of darkened areas. Uneven skin tone has been determined to add 10 to 12 years to a woman’s perceived age, according to a 2006 study conducted at Vienna’s Ludwig-Boltzmann Institute for Urban Ecology, with findings published in the scientific journal Evolution and Human Behaviour. “The study pointed out that wrinkles aren’t the only visual cue to a woman’s age,” says Dermalogica founder Jane Wurwand. Moreover, Skin tone and luminosity have generally been overlooked as indicators of skin health, when in fact these are very significant measurements of skin condition. ChromaWhite TRx is the first brightening system to take a three step approach to controlling hyper pigmentation while simultaneously focusing on improving skin health. Typically, consumers rely on a single treatment product containing skin brighteners, rather than approach

pigment-balancing in every aspect of their skin care regimen. Because the production of skin pigmentation is a multi-step process, a multi-step system must be used to control discoloration and produce visible brightening results. With ChromaWhite TRx, consumers will prepare skin for maximum treatment through cleansing and exfoliation, prevent pigmentation formation on a cellular level with targeted treatments, and protect skin from environmental assaults that trigger discoloration with sophisticated treatment moisturizers, including SPF30 protection. The line introduces seven new products to the internationally respected Dermalogica brand, both professional and retail. Dermalogica enlisted an Asian pharmaceutical company to produce high tech ingredients that have not yet been used in brightening products. In particular, the ChromaWhite TRx system introduces the use of Algae extracts to help control the cellular messenger systems that direct the cells to make pigmentation. The incorporation of Vitamin C and its derivatives such as MAP (Magnesium Ascorbyl Phosphate), Niacinamide and Ascorbyl Glucoside contribute to the effect of brightening the skin without impairing skin health.


4

Lifestyle

Thursday, 6 October 2011

: a h t r a Ask M

A crispier spanakopita and a garden for the birds

Q: My spanakopita keeps coming out soggy. What is the best way to remove water from cooked spinach? A: Spinach can become watery when cooked, turning the flaky phyllo of a carefully crafted spinach pie into mush or creating a puddle on your plate. When using the spinach as a filling, let it cool before squeezing out the moisture: Spread out the just-cooked leaves in a colander or sieve over a bowl or in the sink. When they stop steaming, roll small batches in a clean, lintfree kitchen towel. Twist the ends to wring out as much water as possible. If you’re serving spinach as a side dish, use a slotted spoon to press the leaves into the pot’s side after cooking them. This should expel most of the liquid.

Q: In my garden, what should I cut back and what should I leave for the birds over the winter? A: Many gardeners leave the stalks and seed heads of perennial plants in their gardens through winter to provide visual interest, as well as food and shelter for wildlife – especially birds. Sedums, coneflowers, black-eyed Susans, ornamental grasses and liatris, which are all sturdy and produce plenty of seeds, provide cover and nourishment well into the season. In fact, most perennials can be left standing in the garden for winter. Doing so can benefit the plant – the foliage and stems protect the crown and roots. There are a few plants that should always be cut back: Diseased or infested plants, herbaceous perennials such as peonies and daylilies (they turn black or mushy when a strong frost hits), and any plant that spread seeds too enthusiastically (plume poppy and garden phlox are two examples) should be cut back after the first killing frost. A sharp pair of hand pruners does the job well. To dispose of the resulting debris, compost flora that spreads by runners (underground shoots), and throw away trimmings from seed-borne vegetation.

r u o i v a h e b s d l i h c r u o y Is

? m e l b o r p posing a

ts may all arental conflic p y, il m fa e th Again m wards school. separation fro to e d tu ti at e tal ativ Ahmed tensive paren in e end up in a neg k li m Dr. Jasmine le b ical pro merous one psycholog me may be reflected in nu mbo nail-biting, thu g, ed by human quarrelling at h e it k ib li h s ex m le ly b al ro p su are u and forms of behaviour stutterin ‫‏‬Behaviour that developmental time-table yper activity, h , g n ti et opting d -w e te th cep sucking, bed eliberate mutism, etc. And ad ild’s beings as per ons are approved and ac d rns of aggressiveness, tati r is the ch societal expec iour. However some patte oned behaviou approval or ti en m ve o o d ab ey av ur as th oiding dis any of the as normal beh roblem behavio tisfaction or av king, he finds such p sa r g u ed in io rm in av te ga eh e f b o ar way of thin ns. Such behaviour ild annoyance. In his own way Such behaviours are his cial expectatio ch so e to th r rm fo fi n ry . co to not g nal and logical o and unsatisfac ti lt ra r cu u io iffi d accomplishin d av an fe eh es li b ir es d is makes h tisfying ur should . in only way of sa rns of behavio d te io at er p and his parents p l ch ta su , en ssing re m o of the develop um as well as his goal. Theref reted as abnormal, embarra re e rs u co e th g Durin uilibri isinterp nally secu the states of eq aviour pattern of not be m of prestige issue. An emotio equately th o b , d o o h d eh il ch ter eb s ad ildren and a mat ng his problem co-operate in th disequilibrium the period of equilibrium, ch e of child is capable of handli d unpredictable setbacks an at ng the child. Duri od adjustment while the st apt ruling out interruptions development of a healthy ad go th f to in e d show sign o may interfere help the chil h t ic o h n w s A es o s. d d disequilibrium ple and environmental deman ent. personality. ve m eo rity, a positi cu se al n o ti o adequately to p ot show signs of good adjust iour n, em damental on Love, affectio ich behav t are the fun aviour h w en m g n ge a result, they d ri ra u u d co d hy beh childhoo e prede and en uring a healt Two stages in receive close scrutiny are th ural attitu rt u n in ts role played by io emen ms al ir av u le ci q eh b u b re ro cr , p ly e d al th te rm d la o re an N y child’s pattern in the child cannot be ruled out. Timel y school years. school and earl nt a conflict between the , rd n o ga si re se arents, parents in this arental super vi the p er p ro p problems repre nality and that of his p gh so om the intervention throu attention and discipline in developing per and other children with wh ction, orth, a gs guidance, prote will induce a sense of self w teachers, siblin ent to contact. sting contentm r ght proportion la ri a r d la an cu s ti es ar child comes in p of belongingn eaningful life fo sponsible for a se m re n d e se b an y ay e p b m t ap rs o h o n wards a use can A host of fact us, a single ca arrival of a contributing to d parents. Th . m le b ro p r e child an behaviou ctors like imes, many fa vironment, fear of both th et m o S . d te la iso s en ar of the clas new sibling, fe


Science

Thursday, 6 October 2011

5

Promising mouse model for testing new autism therapies cells that connect the neurons that carry impulses into the central nervous system with those that transmit impulses out to the rest of the body.

The mouse model to study potential therapies that may one day help people with autism

Vinodh K. Pisharom

Autism is a disorder of neural development characterized by impaired social interaction and communication, and by restricted and repetitive behaviour. The exact cause of autism is not known, but research has pointed to several possible factors, including genetics (heredity), certain types of infections, and problems occurring at birth. Some people have a genetic predisposition to autism, meaning that a susceptibility to develop the condition may be passed on from parents to children. Researchers are looking for clues about which genes contribute to this increased vulnerability. Though many genes have been linked to autism, it remains unclear what goes awry to increase a person’s susceptibility to the disorder UCLA (University of California, Los Angeles) scientists have created a mouse model for autism to observe how a gene variant commonly linked to human autism reveals itself in mice. The research found that autistic mice display remarkably similar symptoms and behaviour as children and adults on the autism spectrum.

Earlier research by Dr. Daniel Geschwind, professor of neurology at the David Geffen School of Medicine at UCLA, found that children carrying the CNTNAP2 variant possess a disjointed brain. Their frontal lobe is overconnected to itself and poorly connected to the rest of the brain. Communication with the back of the brain was particularly diminished. “Our observations are consistent with theories suggesting that autism rewires the brain to reduce longrange connections and boost short-range connections,” said Geschwind. “The front of the brain talks mostly with itself. It doesn’t communicate as much with other parts of the brain and lacks long-range co nections to the back of the brain.” Geschwind never expected the behaviours of autistic mice and autistic persons to so closely resemble each other. Similarities in b haviour suggest that many neural pathways are shared between the two species. The mice also responded well to treatment with risperidone, an antipsychotic drug that was the first to win FDA (Food and Drug Administration, USA) approval for treating symptoms of autism spe They focused on a gene called CNTNAP2, trum disorder. which scientists believe plays an important Animals given the drug grew less hypera role in brain circuits responsible for language tive, showed less repetitive grooming beha and speech. iour and were better at building nests. Ho UCLA researchers studied mice lacking ever, consistent with previous observations in CNTNAP2 and found that the animals demhuman patients, the mice did not show i onstrated many features of human autism, provement in social interactions. “Our findings including abnormal vocal communication, irsuggest that evolution has maintained the regular social interaction and repetitive berepetitive behaviours related to autism across haviours. The animals were hyperactive and species,” Geschwind said. “If the same is true of suffered epileptic seizures. A closer look at the social behaviours, we will use the mouse model animals’ brains before their seizures set in reto study potential therapies that may one day vealed abnormal development of brain-cell help people with autism.” circuitry. The problems included irregularities His lab next aims to develop drug treatments in how neurons travel from their site of origin to their final position in the brain and in how to improve social skills and use the mouse groups of neurons communicate with each model to explore the different brain-cell pathother. The animals also possessed fewer nerve ways that influence core autistic behaviours.

‘Magic mushrooms’ for world peace? Vinodh K. Pisharom

Just Imagine a world where all people love and respect each other, share a sense of interconnectedness with all living and nonliving things, where peace, happiness and harmony prevails - a world devoid of pain, sufferings, war, terrorism, hatred and intolerance. Too good an imagination for the common, though compulsive optimists may barely realize it in the realms of their imagination. The beliefs and behaviours of mankind are so diverse, and seem to have evolved more complex over ages that materialization of such an ideal world seems increasingly difficult. Love, respect, compassion, tolerance etc. have become mere words, condemned to desolate existence in dictionaries. If only we could change people, open up their minds and fill it up will goodness, this world may transform into a paradise. A magic potion or divine nectar to effect such a transition in human beings could have been the silent appeal from the psyche of many that something promising seems to be brewing. Researchers at the Johns Hopkins University School of Medicine have been studying the mystic influence of ‘magic mushrooms’ on the personality of human beings. ‘Hallucinogen psilocybin’, the active ingredient in these mushrooms, was found to bring about measurable personality change, lasting at least a year, in nearly 60% of the par-

ticipants. Openness, one of the traits of personality, showed a remarkable change when measured using scientifically validated personality inventory. These changes were lasting, and larger in magnitude than changes typically observed in healthy adults over decades of life experiences. According to the researchers, after the age of 30, personality doesn’t usually change significantly. “Normally, if anything, openness tends to decrease as people get older,” says study leader Roland R. Griffiths, a professor of psychiatry and behavioural sciences at the Johns Hopkins University School of Medicine. Volunteers underwent two to five eighthour drug sessions, each separated by at least three weeks. During each session, participants were encouraged to lie down on a couch, use an eye mask to block external visual distraction, wear headphones through which music was played and focus their attention on their inner experiences. Personality was assessed one to two months after each drug session and approximately 14 months af-

ter the last drug session. Nearly all of the participants in the new study considered themselves spiritually active (participating regularly in religious services, prayer or meditation).Griffiths believes that the personality changes found in this study are likely to be permanent since they were sustained for over a year by many. Griffiths says lasting personality change is rarely looked at as a function of a single discrete experience in the laboratory. In the study, the change occurred specifically in those volunteers who had undergone a “mystical experience,” as validated on a questionnaire developed by early hallucinogen researchers and refined by Griffiths for use at Hopkins. He defines “mystical experience” as among other things, “a sense of interconnectedness with all people and things accompanied by a sense of sacredness and reverence. “We don’t know whether the findings can be generalized to the larger population,” Griffiths says. As a word of caution,

Griffiths also notes that some of the study participants reported strong fear or anxiety for a portion of their daylong psilocybin sessions, although none reported any lingering harmful effects. He cautions, however, that if hallucinogens are used in less well supervised settings, the possible fear or anxiety responses could lead to harmful behaviours. Psychologists consider neuroticism, extroversion, agreeableness, conscientiousness and openness to be the five broad domains of personality. During the course of the study only openness changed among the participants. However, Griffith believes that psilocybin may have several therapeutic uses. “There may be applications for this we can’t even imagine at this point,” he says. “It certainly deserves to be systematically studied.” Magic mushrooms to change personalities, change people and bring about peace, prosperity and happiness in this world, could be a far-fetched hallucination. Should it turn out to be nature’s gift to humanity, how many of us would acknowledge our shortcomings and munch the mushrooms for a personality makeover? If there are hardly any takers, the ‘Hallucinogen psilocybin’, has to evolve from nowhere but one’s conscience.


6

Technology

Thursday, 6 October 2011

Laser Beamer Nawras R Diaa

The legendary Beamer, formally known as the BMW, has long been the pride position of car enthusiast who jumps at the opportunity to “strut their stuff” as they slowly drive around the streets. An eye-turner, the Beamer lights up the room, or more precisely the street, with its distinct edgy and sporty presence. But the folks at BMW don’t want to merely settle for the proverbial lighting of rooms; there’s a vision for a futuristic design that will not only light up any room, street or highway, but also use lasers to do so! Calling laser headlights “the next logical step” after the LED headlamp, BMW has announced that it will be rolling out laser-based illumination on its next-gen BMW i8 concept and will further develop laser headlight technology for extension across its various models. This concept car created excitement and very positive feedback when launched at the 2009 International Motor Show in Frankfurt, Germany. The BMW Vision Efficient Dynamics made ​​it clear that an emotional sports car with the fuel economy of a small car is no contradiction, but could soon be reality. With acceleration of 0 to 100 km/h in under five seconds

combined with fuel consumption in the European cycle of under three litres per 100 kilometres, the BMW i8 boasted figures currently beyond the capability of any vehicle powered by a combustion engine of comparable performance. And if that wasn’t enough, the BMW i8 now comes with lasers! One of the reasons for this new revolutionary approach is one which we can all relate to - it saves fuel. Another reason; which in many people’s cases would be the more prominent one; is that anyone who has ever seen a James Bond movie has since secretly longed for owning a fast European sports car which can shoot rockets, defy bullets, and most importantly have lasers in it. But before you let visions of Bonddom take over your daydreams, know that these won’t be the kind of laser beams that blind or even dazzle. The blue light from the laser-emitting diodes BMW is developing will be run through a fluorescent phosphor material inside the headlight unit that will convert it into a diffused white light that is bright and luminous but pleasant to the eye. The advantage comes from the fact that laser diodes emit 170 lumens per watt whereas LED’s only produce 100 lumens per watt. That boost in

The blue light from the laser-emitting diodes BMW is developing is bright and luminous but pleasant to the eye.

energy efficiency translates into a more efficient car, according to sources from BMW. Furthermore, you need less overall footprint to produce the same amount of light, so while BMW designers don’t intend to shrink the surface area of the headlamp, they will be able to reduce its overall under-the-hood size, allowing them to play with new possibilities for headlight positioning and body styling. Although not quite the 007 missile-launching bridge-jumping wonder car for which one might have hoped, it does leave room for an over-active imagination to roam wild and hope that the razzledazzle of the Beamer will become even more “razzlier-dazzlier” in a not-so-distant future.

‫ ‏‬o fly in the T sky in 2050! ‫‏‬Envisioning what it will be like to fly by 2050, Airbus unveils its futuristic planes that features green technologies making flying a more interactive and incredible experience for riders. ‫‏‬This new concept would really push the limits of air travel, making it way more enjoyable than the current “sardine in a can” experience. ‫‏‬Not only it will give a whole new ‘cool’ look to airplanes but it will actually reduce the weight and necessary fuel, allowing the craft to be designed with more open spaces. These transparent planes would actually make people want to go up in the sky to have a clear look at the world and beyond for it will be possible for them to see everything in the front as well as on the sides of the aircraft. Even though the entire concept seems so amusing, it might actually be horrifying to some. A considerable section of people may need blindfolds at least during takeoff and landing. The organic plane walls are designed to change its colours so that it goes well with

the light radiated from outside. It makes sure to keep the passengers entertained throughout the flight with holographic games which are powered by heat from passengers’ bodies. The high-end virtual games will take the passengers to any social setting desired. Apart from ‘relaxation zones’ in the front and ‘work zone’ in the back, the intelligent cabin concept also has a revitalizing zone filled with anti-oxidant and vitamin enriched air, mood lighting settings, with aroma therapy and acupuncture treatment. The plane will also stock up a full-fledged bar for socializing. Airbus claims that this newly designed concept aims at offering passengers the experience of being on ground paired with luxuries of a bird’s eye view and a transparent set up. Whilst basic technology such as moulding seats and ‘head-up displays’ already exist, Airbus’s plan to install the plant-based, transparent ‘skin’ of the plane still remains perplexing. Airbus further claims that the concept of organic structure imitates the idea of bird zone, its striking feature being adaptability to changing outer environment and the panoramic view that it proposes. Though the entire idea of such a plane has been announced to the world back in September 2010, the aircraft makers have recently come up with a blue-print of it. However the transparent beauties are expected to take off in 40 years from now.


Natural beauty

Thursday, 6 October 2011

Hypnose

make up look

Facial Skin care products which gives you a glamorous younger look

Photo Ready Revlon

Chanel

M.A.C.

Love Spell

Ravishing Love

Victoria’s Secret

Victoria’s Secret

Turn a boring outfit

Swarovski

into an amazing look with the right ِaccessory!

Prada

Vacheron Constantin Angela Jackson

Celine Balenciaga

Glam Rock McQueen

Valentino

Donna karan Marc jacobs

Kors

Ralph March

Tiffany & Co

Marc Jacobs

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8

Thursday, 6 October 2011

Tara Jarmon

Fashion

Fashion for

Work..

Tara Jarmon

Every lady wants to look stylish & make an overlasting impression but this is impossible without knowing the latest trends in the fashion world, therefore we bring you a collection of the latest stylish and elegant formal wear, which is designed to flatter and impress.

CH

Paule Ka

Tara Jarmon

Tara Jarmon

CH

CH

Send your feedback and suggestions to bloom@qimqatar.com • Tel : 44666810, Fax : 44654975

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