StyleSpotlight brapatch:stylespotlight-winter 06/revise
THE BRA PATCH ••• Ruth Dowdy••• THE BRA PATCH HAS BEEN IN BUSINESS FOR OVER 30 YEARS. HOW WOULD YOU DESCRIBE YOUR STORE TO A NEW CUSTOMER? The Bra Patch is simply a store all about women and bras! It’s a very friendly, happy environment where we are dedicated to helping women find the best and most comfortable bra possible. What makes us different and sets us apart from other lingerie stores has got to be the personal service we provide along with the extensive selection and size range of bras we carry. Nearly all the fitters on staff have been at the store for many years and are very experienced and knowledgeable. We carry bras ranging in sizes from 28-56 bands with cup sizes from AAA up to N. With the huge selection of bras and sizes we can truly “fine tune” your fit. YOU DO A PERSONAL FITTING IN THE STORE. DO YOU FIND THAT MOST CUSTOMERS HAVE BEEN WEARING THE WRONG SIZE? Most women coming into the store are there specifically for a bra fitting. Our fitters will accompany them into a fitting room, take a measurement and talk about any issues they are having and what they are hoping for in a bra. Then we use that information to select the bras
22 | triangle style
that we feel will best address her needs. That’s really when the real “fitting” begins. Measuring is only a starting point. All bra manufacturers use their own sizing scale, therefore all bras fit differently. That’s where our expertise comes in. We know how one bra fits differently from another, even if they are the exact same size. We use that knowledge to take the guesswork and frustration out of a women’s quest for a good fitting bra. And yes, what you hear is correct; nearly all women are wearing the wrong size bra. THE BRA PATCH HAS RECENTLY EXPANDED THE SHOWROOM. ARE YOU CARRYING ANY NEW PRODUCTS? We have recently renovated and expanded the store, almost doubling our size. This has allowed us to add six spacious new fitting rooms, with one dedicated to mastectomy fitting. With the additional showroom space we have been able to bring in many new items. The most exciting being “bra sized” swimwear. Just as difficult as finding the right size bra can be, finding the right size swimwear can be just as frustrating. We are happy to be able to offer swimwear from Freya, Fantasie, Elomi and Panache. Our selection of sports bras, bridal foundations, and nursing bras has also expanded.
Triangle Style Magazine Summer 2012 Issue