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PROJECT BRIEF PART ONE: THROUGH RESEARCH AND THE EXPLORATION OF SEVERAL STRATEGIES, THE SEAHORSE IS REPRESENTED. SIXTEEN DIFFERENT REPRESENTATIONS WILL BE CREATED, IDENTIFYING THE CONCEPT OF THE ANIMAL.


1 PHOTO 2 GESURAL 3 PAINTERLY 4 GRAPHICAL 5 SHAPES 6 PHOTOCOPY 7 ALTERNATE TOOL 8 CONVEY A SPECIFIC MEANING USING ONE LINE 9 BEHAVIORAL CHARACTERISTIC 10 TEXTURE 11 HYBRID 12 MAKE MARKS ON ANOTHER SURFACE 13 CULTURAL REFERENCE 14 INDEX 15 ABSTRACT 16 TYPOGRAPHIC


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a seahorse is an ampersand.

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SEAHORSES are the new black (holes) they don’t have stomachs, so they are constantly eating.


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TRIANA THOMPSON

SEAHORSE


PROJECT BRIEF PART TWO: USING THE METHODS EXPLORED IN PART ONE, CREATE A BRAND IDENTITY FOR A FOOD TRUCK COMPANY INSPIRED BY THE SEAHORSE. DESIGN THE TRUCK, A MENU, & BUSINESS CARDS


Possible types of food trucks: BIG food Pita/Sandwiches/Wraps Chinese food Ice Cream Tea Smoothie Seafood Noodles Name Explorations: The Bottomless Pita -Big food for big appetites -Where the food is big & the people are hungry -Feeding eaters since 2013 Oh, Shore! Sealeaf Teahorse Tea-o-Metric Sea-o-Metric Splash & Dash Sea You Later Toodles! -Noodles, quick. -In, Noodles, Out -The quickest noodles The Garden of Eatin’

Bubble Spiked Crossed -Punchy. Juicy. Pineapple. Food Becomes Feces Seahorsin’ Around Tropic. Microtropic -Drinkable fruit -Slurpable Fruit -Punchy juices & smoothies -Get Juiced! -Punchy, bold, & straight from the tropics -Tropical smoothies & pastries -sassy smoothies & pastries -smoothies with sass (for your ass) Seaking Juiced Sliced A Taste of the Tropics Foods relating to seahorse texture: Pineapple Waffles Waffle cones (ice cream) Waffle fries Funnel Cake?


initial artwork & logo


final artwork & logo


menu & business card exploration

triana trianathompson thompson Owner

microtropic microtropic Smoothies & Pastries 785 221 1821 getjuiced.com

triana thompson owner

785 221 8121

getjuiced.com

329 SMALL 1-2 flavors

to 3 3.89 upflavors

drink

PINEAPPLE zippy, sweet, and refreshing. bound to leave your tastebuds tingling.

ARGE

eat

GUAVA sweet, juicy and pleasantly aromatic. will awaken your senses.

DURIAN creamy and delectable. you’ll feel like you’re in a dream...if you can get past the smell.

FRUIT TART choose from pineapple papaya, and mango. fresh, punchy, and straight from the tropics.

ALL PASTRIES 1.99

DOUGHNUT for the less adventurous. choose from glazed or extra boring.

SWEET BREAD it’s twisty and sweet, infused with coconut or pineapple.

At Microtropic, we like to keep it fast & simple. Get in, get juiced, get out.


back

front

to-go bag design


SMOOTHIES

PASTRIES

PINEAPPLE zippy, sweet, and refreshing. bound to leave your tastebuds tingling.

GO AHEAD GET JUICED.

FRUIT TART choose from pineapple papaya, and mango. fresh, punchy, and straight from the tropics.

GUAVA sweet, juicy and pleasantly aromatic. will awaken your senses.

DOUGHNUT for the less adventurous. choose from glazed or mango jelly-filled.

DURIAN creamy and delectable. you’ll feel like you’re in a dream...if you can get past the smell.

SWEET BREAD it’s twisty and sweet, infused with coconut or pineapple.

SMALL 3.29

LARGE 3.89

SMOOTHIES

PASTRIES

PINEAPPLE zippy, sweet, and refreshing. bound to leave your tastebuds tingling.

FRUIT TART choose from pineapple papaya, and mango. fresh, punchy, and straight from the tropics.

GUAVA sweet, juicy and pleasantly aromatic. will awaken your senses.

DOUGHNUT for the less adventurous. choose from glazed or mango jelly-filled.

DURIAN creamy and delectable. you’ll feel like you’re in a dream...if you can get past the smell.

triana thompson Owner

microtropic Smoothies & Pastries 785 221 1821 getjuiced.com

SWEET BREAD it’s twisty and sweet, infused with coconut or pineapple.

ALL OF OUR SMOOTHIES ARE BLENDED WITH WITH FRESH FRUIT AND SOY MILK. GO AHEAD, GET JUICED.

SMALL 3.29

PASTRIES 2.89

LARGE 3.89

PASTRIES 2.89

smoothies & pastries

menu (front)

menu (back)

ALL OF OUR SMOOTHIES ARE BLENDED WITH WITH FRESH FRUIT AND SOY MILK. GO AHEAD, GET JUICED.


Seahorse  

Seahorse representation and food truck branding based on seahorse.

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