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20.–22.09.2012 HPI Hasso-Plattner-Institut Potsdam

d.confestival Program


»If you have several people and they have different perspectives and they’re not all from the same kind, you get a much better perspective… because it doesn’t matter anymore if you’re a great mechanical engineer or computer scientist or artificial intelligence… this is something new.« Hasso Plattner

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Hasso Plattner, Co-Founder SAP AG, Head of Advisory Board SAP


Welcome from Christoph Meinel Welcome to the d.confestival at the Hasso-Plattner-Institut in Potsdam! We are delighted that so many creative lateral thinkers and innovators from all over the world and completely different fields have accepted the invitation to join us here. During the next three days we have the opportunity to take part in passionate discussions and disputes and together to create something new and exciting. On this fifth birthday of our HPI School of Design Thinking, we wanted to give this global meeting a special setting. Therefore we came up with a new, interactive event format combining the seriousness of a scientific conference with the lightheartedness of a festival. What is Design Thinking’s contribution as an innovation method and culture to inspire change and renewal processes and create new and truly customized products and services? This is the central question that will preoccupy us here. One thing is clear: it is only through innovation that society and the economy can master the challenges of an ever-faster changing world. Dynamic change cannot tolerate rigid thinking and acting any more than it can antiquated structures or processes. Digitalization and global internetworking challenge us to find new analytical and creative solutions – especially for the workplace of the future. Design Thinking is an excellent approach because it unites the analytical side with the creative side of the innovation process. Thus forward-looking solutions for complex problems and sustainable growth potential can be tapped and developed. Use this opportunity at the d.confestival to get to know other Design Thinkers, entrepreneurs and innovators from all over the world. Have fun thinking laterally and Christoph Meinel President, CEO and Scientific Director, Hasso-PlattnerInstitut for IT-Systems Engineering

acting creatively in teams composed of diverse members. Design think the future!

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David Kelley, Co-Founder of the Stanford d.school

»The cathartic thing that happens is that you or your team succeeds in making a creative leap, coming up with something that surprises you. You weren’t expecting to get to that point…« David Kelley

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Welcome from Ulrich Weinberg Welcome to the first international meeting of the Design Thinking community! When I came to Palo Alto in the spring of 2007 to visit the Stanford d.school and gather the first impressions I had, after a few days, the feeling that something big and good was going on here - the whole atmosphere felt very unfamiliar, but also very “right.” I felt that an attempt was being made here to answer the burning questions of our time with the right tools. Ultimately convincing for me was the incredible personal commitment of all those involved and the enthusiasm, which was particularly noticeable among the students. After five years, the D-School Potsdam has more than 500 students, coached by over 70 professors and assistants. It is this contagious enthusiasm with which people can work together to solve complex problems that fascinates me again and again. There are the surprised exclamations of individual students: “I didn’t know I could do that!” and the enthusiastic, sometimes speechless, responses from our projects partners: “The idea is so amazingly simple, why didn’t we, as experts, think of that much earlier?“ that have ensured me that the focus on team work, a team-supportive work environment and a work process that utilizes both our analytical and intuitive potentials, is correct and up to date. I am delighted that, together with our friends at Stanford, we have managed to mobilize the global community of Design Thinking enthusiasts to come to Potsdam and reflect on our future during the next three days. The d.confestival has been developed in good Design Thinking spirit in many iterations throughout the recent months, together with a global Steering Team and Triad Berlin. The comprehensive program Ulrich Weinberg Chair d.confestival 2012 Head of HPI School of Design Thinking

consists of five layers, with discussions and presentations, workshops, special events and exhibitions. We will have enough time for personal exchange between the program slots and we will celebrate on two evenings in our circus tent. Experience three days in a circle of innovators, thinkers and doers, teachers and students, researchers and designers, encourage wild ideas and help Design Thinking to spred around the world!

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The d.confestival From the 20th to the 22nd September 2012, the first

on our way to a successful future. The d.confestival gives

international d.confestival is taking place on the campus of the

you the chance to find out about what present and future

Hasso Plattner Institute in Potsdam, close to Berlin. Welcome

possibilities Design Thinking can offer and how it can be

to three days of Design Thinking and exciting events!

implemented as a strategic approach in global companies.

Meet leading experts in exciting presentations, discuss with international coaches and fellow participants in interactive workshops, and experience the meaning of teamwork in truly multidisciplinary teams. The d.confestival is a conference and

Representatives of internationally leading companies and innovation experts from all around the world will be presenting current perspectives on the pioneering role of Design Thinking in their professional environment.

a festival at the same time, a multi-layer forum for design

In five different program tracks, more than 50 events will

thinkers, innovators and everyone who is interested. Together,

be taking place on the HPI campus. The d.notes will give

we will create, present and discuss viable solutions for crucial

you the big picture and introduce you to some of the most

questions of the future.

prominent trailblazers of Design Thinking. More than 20

What is Design Thinking? It is a multidisciplinary approach to creating products, services and ideas for all spheres of life. It combines the creativity of design with methods from technology and business, it creates an environment supportive of team work, and it always puts the needs of the user first. Design Thinking is therefore a promising approach to innovation which can solve complex problems in a creative and user-friendly way, while also taking into account costeffectiveness and technological feasibility. Many industries and global companies have already recognized the unique power of innovation that Design Thinking can unlock. Be it in production or in management, in global corporations or in smaller companies, in public administration or in NGOs – where there is need for creativity, innovation and network thinking, Design Thinking can open up new horizons. Design Thinking frees up vast potential for innovation and

presentations will showcase the newest developments and applications of Design Thinking in the areas of management, learning, and research. Numerous workshops will give you hands-on opportunities to get to know and apply the various methods of Design Thinking. Last but not least, there will be a number of special events and evening entertainments full of surprises. We invite you to take full advantage of all the different possibilities that this special combination between conference and festival offers! The d.circus, a huge circus tent built specifically for the occasion, will be the central location of the d.confestival. All the d.notes and many presentations as well as some of the special events will be taking place in the d.circus. You are also welcome to stop by at the d.circus during the day to meet and mingle with other participants. Join the d.confestival! Join the d.circus!

facilitates economic and sustainable progress, inspiring us d.confestival d.confestival2012 201207 7


Zeit

Presentations Management

Learning

Workshops

Time

Research

9:00

10:00

11:00

9:00 am

Registration & Breakfast

Welcome D.Circus

12:00

10:00 am

11:00 am

Welcome to the HPI d.confestival

David Kelley, Christoph Meinel, Ulrich Weinberg

Design Thinking for Future Business Design Thinking – Helping to Reinvent Enterprise Computing Hasso Plattner d.note

12:00 am

d.Circus Design Thinking – Driving Customer Centric Innovation at SAP Jim Hagemann Snabe

13:00

14:00

15:00

Banking & Finance

18:00

ESBZ Berlin, K12 Lab d.school Stanford, we school Khajuraho

d.Circus

Lecture Hall 1

Frame Creation Kees Dorst

Lecture Hall 3

Why design? Why now? Patrick Whitney Lecture Hall 3

Rapid Experience Design aka Design Acts of Kindness

10 Commandments for Nurturing Innovation Teams SAP

Thomas Both, Zaki Omar, Adam Royalty

WorkShop Space 1

Telecommunications Deutsche Telekom, Swisscom, Singtel, Telefonica (tbc)

2:00 pm

3:00 pm

WorkShop Space 3

4:00 pm

Coffee

Lecture Hall 2

D-School Beijing, Paris, Potsdam, Stanford, Tokyo

Lecture Hall 1

Experience Values and Service Design Yong Se Kim Lecture Hall 3

Defining “Designership” Rick Schuhmann Lecture Hall 3

Taming the Elephant – Gaining Emphathy

Implementing Design Thinking in a Corporate Environment

Brand Driven Innovation

Tiefenschärfe

Deutsche Bank

WorkShop Space 1

WorkShop Space 2

3 WorkShop Space 1

5:00 pm

MetaDesign & Anne Prib

6:00 pm

7:00 pm

19:00

20:00

Elementary School

DekaBank, Deutsche Bank, PostFinance, Zürcher Kantonalbank

16:00

17:00

1:00 pm

Lunch

Dinner d.note d.Circus

The Difference between Design Thinking and Design

George Kembel, Oliviero Toscani

8:00 pm 8:30 pm

20:30

Night@d.circus 23:30 d.confestival 2012 08

Kammerakademie Potsdam / Magic Moment 11:30 pm


Special Events

Zeit

Global Challenge

9:00

10:00

Time 9:00 am

Registration & Breakfast

10:00 am

11:00

11:00 am

12:00

12:00 am

13:00

14:00

15:00

Experiencing Music between Rules and Chance

d.collective Connect and Share

Redesign your City! Workshop

D.Collective D-School Potsdam

ESBZ Teens Berlin

Lecture Hall 2

D.Dome

Exhibition Area

D.Ictionary

Chat with David Kelley

Kammerakademie Potsdam

Flavia Beuel, Anna Isselburg, Hedi Pottag, Katharina M端ller

Meet the Guru:

Coffee

Exhibition Area

2:00 pm

3:00 pm

4:00 pm

Workshop Space 3

Redesign your City! Workshop

ESBZ Teens Berlin

18:00

19:00

1:00 pm

Lunch

16:00

17:00

Thursday 20.09.2012 Program DAY 1

5:00 pm

6:00 pm

Exhibition Area

7:00 pm

Dinner

20:00

8:00 pm

20:30

8:30 pm

23:30

11:30 pm

Please find more detailed program information starting on page 20. d.confestival 2012 09


Zeit

Presentations Management

9:00

10:00

Learning

Workshops

Time

Research

9:00 am

Breakfast Implementing Design Thinking in a Company d.note Changing Perspectives! Cafer Tosun & Project Partners

10:00 am

d.Circus Design Thinking meets SAP Software Development Gordon Mühl, Hanswerner Dreissigacker

11:00

Mobility

Daimler (tbc), Deutsche Bahn, Fraport

University

Istanbul, Koblenz, Moscow, Porto, Singapur, St. Gallen

d.Circus

13:00

Health

Charité, Janssen-Cilag, SAP, Siemens

d.Circus

16:00

Retail & Logistics DHL, Gravis, Metro

18:00

Lecture Hall 1

Impact Solutions & Steven Ney

WorkShop Space 2

WorkShop Space 3

Lecture Hall 3

12:00 am

1:00 pm

Professional Training

Dark Horse, d.school Stanford, gravity, HPI Academy Lecture Hall 1

Design Thinking Research –

Jointly Separated

Paper Presentations 2

Global Education Team

Lecture Hall 3

WorkShop Space 1

Redesign our Company from the Inside Out

Frame Creation Kees Dorst

Point Blank International

WorkShop Space 2

2:00 pm

Part 1

3:00 pm WorkShop Space 3

4:00 pm

The Future is in Beta Erik Spiekermann Lecture Hall 2

Museums as Learning Environment Rhonda Rubinstein Lecture Hall 2

Design Thinking Research – Paper Presentations 3

Design Thinking and Product Go Live in Six Months

FORTH Innovation Expedition

WorkShop Space 1

WorkShop Space 2

Gijs van Wulfen

Frame Creation Kees Dorst

6:00 pm

SAP

Lecture Hall 3

5:00 pm

Part 2

WorkShop Space 3

7:00 pm

19:00

23:30

Lecture Hall 1

Arne van Oosterom

Coffee

17:00

20:30

Lecture Hall 3

Design Thinking 11:00 am for Social Innovations

Lunch

14:00

20:00

The Role of Design in Value Co-Creation and Innovation

Design Thinking Research – Paper Presentations 1

12:00

15:00

Design Thinking Research Christoph Meinel

Dinner d.note

Does Design Thinking Change Your Life? Bernie Roth

Welcome Speech Ralf Christoffers Party@d.circus Matchmaking Event / Bands / DJs

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8:00 pm 8:30 pm

11:30 pm


Special Events

Zeit 9:00

Global Challenge

10:00 am

Angklung Warm-Up & Bamboo – The Tree of Visions Dwinita Larasati, Fiki Satari, Eku Wand,

14:00

Andry Widyowijatnoko Outdoor

Exhibition Area

Innovation Accelerator

Redesign your City! Presentation

Bandung, Bangalore, ESBZ Teens Berlin, Kolding

15:00 Lecture Hall 2

17:00

11:00 am

12:00 am

1:00 pm

Lunch

SAP Innovation Center

16:00

Redesign your City! Presentation

Bandung, Bangalore, ESBZ Teens Berlin, Kolding

12:00

13:00

friday 21.09.2012 Program DAY 2

9:00 am

Breakfast

10:00

11:00

Time

D.Ictionary

Flavia Beuel, Anna Isselburg, Hedi Pottag, Katharina Müller

Meet the Guru:

Chat with David Kelley

2:00 pm

3:00 pm

Exhibition Area

Coffee

4:00 pm

Workshop Space 3

Redesign your City!

5:00 pm

Feedback Lounge

18:00

6:00 pm Exhibition Area

19:00

Exhibition Area

7:00 pm

Dinner

20:00

8:00 pm

20:30

8:30 pm

23:30 23:00

11:30 pm

Please find more detailed program information starting on page 20. d.confestival 2012 11


Zeit 9:00

Presentations

Workshops

9:00 am

Breakfast

10:00

Miracles of Thinking Bernhard von Mutius (in German) d.circus

10:40

Making Global Change Visible Lutz Engelke

Create a Global Design Thinking Network

Game Design as Prototyping Method

Gruppenbing!

WorkShop Space 1

WorkShop Space 2

WorkShop Space 3

Designechos

D.Circus

11:20

d.bing

10:00 am 10:40 am

Victor BedĂś

11:20 am

Cradle-to-Cradle Michael Braungart d.circus

12:00

Time

Design Thinking the Future d.note Members of the d.confestival’s Steering Team

12:00 am

d.Circus

13:00

Lunch

1:00 pm

14:00

2:00 pm

15:00

3:00 pm

16:00

4:00 pm

17:00

5:00 pm

18:00

6:00 pm

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Special Events

Zeit 9:00

10:00

Collaboration in Digital Spaces Tele-Board

Designing the Future of Collaboration foresee

Time

saturday 22.09.2012 Program DAY 3

9:00 am

Breakfast

Lecture Hall 1

10:40

Global Challenge

Redesign your City!

Feedback Lounge

10:00 am 10:40 am

Lecture Hall 1

11:20 am

11:20 Exhibition Area

12:00

13:00

14:00

12:00 am

Lunch Movie Park Tour

1:00 pm

2:00 pm

Filmpark Babelsberg

15:00

3:00 pm Filmpark Babelsberg

16:00

Making Movie

4:00 pm

Filmpark Babelsberg

17:00

5:00 pm

18:00

6:00 pm Filmpark Babelsberg

The beginning and the end of the d.confestival are certain. Single parts of the schedule may be subject to change.

Please find more detailed program information starting on page 20. d.confestival 2012 13


The d.confestival Premises This map will help you find your way on the premises of the d.confestival. Should you have any questions, please don’t hesitate to ask us at any time!

Parking Railway Station Griebnitzsee

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Map Lecture Halls Presentations Global Challenge

d.sport

Registration

d.circus d.notes Presentations Main Building Global Challenge Exhibition Workshops d.dome Special Event

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Exhibition Area Lecture Hall Foyer 01 System 180 02 G  ET – Global Engineering Teams Presentation of the best global multidisciplinary GET student projects of 2012. On display are projects from the areas of sustainable energy usage, health care in the third world and biomedical engineering. GET students are present and looking forward to discuss the presented results with you. 03 Janssen-Cilag Hörsaalgebäude Sponsorenflächen EG 04 ZukunftsAgentur Brandenburg

910/2650/95

910/2650/95

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Main Building – First Floor

13 13

13 Design Thinking Research Presentations 14 Tele-Board You will experience a remote Design Thinking session enabled by the Tele-Board system. Participants will be split into two groups and separated in two locations. They will then work together on one challenge with the help of the Tele-Board system. With this setup we address the need for remote collaboration: a daily challenge for teams working in global corporations.

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H-1. 36 Bespr.-/Forschungsraum 16 Personen

14 14


05

Main Building – Ground Floor 06

3/4

07

02 01

01 SAP Innovation Center Come and meet our team at the SAP Innovation Center booth!  Experience live demos and learn about our successful projects in various sectors while getting a sneak peek of the Design Thinking concepts behind the construction of our new building.

08

Foyer 300 Personen (in Reihe) 600 Personen (stehend, kurzzeitig, sehr eng!)

09

10

H-E (Ra .6 Leh Dr. um be rbeau 14 P Krohn legt. V ftragt erso kläre erfü en B nen n) gbrk üro eit mit

11

02 HPI Academy Design Thinking for Professionals Innovation Trainings, Workshops & Consulting 03 Design Thinking Coach – There is a problem solver in everybody Deople Network e.V. The Design Thinking Coach is a guide offering easy access to the world of Design Thinking. In an app-based workshop, teams are instructed and supported to identify, understand and solve problems. (Only on Thursday) 04 Empact Meter Human Castle Team Empact Meter is a tool app, designed to evaluate Design Thinking Projects through empathy, intuition and impact. Pass by our booth to experience and test the empact meter and to learn about a new way of evaluating team based project work. (Only on Friday and Saturday) 05 Global Challenge – Redesign your City!

06 DT@eE of DT Design Thinking @ eEtiquette of the Creation Center of the Deutsche Telekom Innovation Laboratories 101 guidelines for the digital world is an open source design research project, applying the methodology of Design Thinking throughout its process. The interactive exhibition will take you through the journey of the eE, spark a discussion about the dos and don’ts in interacting with new media, and present highlights and current developments like the eE App and a game for media competence.

08 Design Thinking Wall What Would Harry Do? At the Design Thinking Wall d.confestival participants are invited to create and share their understanding of Design Thinking. Starting out as an organized wall out of plain cubes, the wall will turn into a constantly changing artwork - exhibiting the interaction of the audience and being shaped through their interventions. Therefore the wall will track the experiences and insights of the participants throughout the d.confestival.

07 D.Ictionary

09 d  .confestival – I like, I wish, how to Here is the space to give feedback to the d.confestival: What do you like, what do you wish for and how could we do it even better. We’re looking forward to your input!

10 Institute of Design, Illinois Institute of Technology 11 Design Thinking@SAP Unveiling SAP’s Strategic Freight Management – Design Thinking project from SAP Labs, Bangalore Userfriendly Access Request – Design Thinking project from SAP Labs, Palo Alto CRM Lightweight Mobile App – Design Thinking project from SAP AG, Walldorf Experiences from Design Thinking Activities in China Mobile First – Design Thinking applied to SAP Apps Design Thinking and Lean SAP’s Design Thinking Initiative 12 foresee Collaboration Room

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Welcome Notes Thursday, Sept. 20, 11 a.m. d.Circus Welcome to the HPI d.confestival David Kelley, Co-Founder of the d.school Stanford Christoph Meinel, President, CEO and Scientific Director, Hasso-Plattner-Institute for IT-Systems Engineering Ulrich Weinberg, Director of the HPI School of Design Thinking

d.notes During the three days of the d.confestival, the d.notes will offer lots of input for exciting discussions. Outstanding managers, innovative masterminds and leading scholars will talk about their experience with Design Thinking. The participants of the d.confestival will get immediate insight into the expertise and practice of Hasso Plattner (SAP), David Kelley (IDEO), George Kembel (d.school, Stanford University), Bernard Roth (d.school, Stanford University), Jim Hagemann Snabe (SAP), Patrick Whitney (Director of the Institute of Design, Illinois Institute of Technology) and Oliviero Toscani (designer and photographer, formerly United Colors of Benetton), among others. d.confestival 2012 18


Thursday, Sept. 20, 12 noon d.Circus Design Thinking for Future Business Design Thinking – Helping to Reinvent Enterprise Computing Hasso Plattner, Co-Founder SAP AG, Head of Advisory Board SAP New software technologies like inMemory systems can speed up business process by a factor of 1000 or more. This significant speed up requires a complete re-thinking of how we run and structure enterprises. Hasso Plattner, the person behind the D-Schools in Stanford and Potsdam, shows how Design Thinking functions as a mental enabler for the management to re-invent current procedures and come up with completely new business ideas. Design Thinking – Driving Customer Centric Innovation at SAP Jim Hagemann Snabe, Co-CEO SAP Companies are facing a tremendous and constantly growing pressure of change in a modern, networked society. New products and services require the early involvement of the customer in order to come up with successful solutions. Jim Hagemann Snabe, Co-CEO of SAP describes how Design Thinking is implemented at SAP to support and structure the co-creation process with the customer.

Thursday, Sept. 20, 8 p.m. d.circus The Difference between Design Thinking and Design George Kembel, Co-Founder and Executive Director, d.school Stanford University Oliviero Toscani, Italian photographer, designer of the controversial advertising campaign for United Colors of Benetton If an architect, a business person, a lawyer, a psychologist and an engineer want to work together in a team, they need to agree on a common working process. Using the way how traditional designers think and act helps them to activate both the analytical and the intuitive capacities at the same time, generating surprisingly creative outputs. If the team is supported by a flexible, team-oriented work environment, you can call this Design Thinking. George Kembel, Co-founder and current Executive Director of the d.school at Stanford University meets Oliviero Toscani, internationally acclaimed photographer and designer to discuss commonalities and lines of distinctions between Design Thinking and design.

Friday, Sept. 21, 10 a.m. d.Circus Implementing Design Thinking in a Company Cafer Tosun, Managing Director and SVP, SAP Innovation Center Gordon Mühl, SVP SAP and Global Sponsor Design Thinking, SAP Hanswerner Dreissigacker, Head of Frontrunner Innovation Team, SAP Christian RA Regenbrecht, Group Leader Cancer Stem Cell Group, Institute for Pathology and Comprehensive Cancer Center, Charité Michael Gutsmann, Chief Financial, Officer Bigpoint User focus and speed determine the way SAP drives innovation. In his speech about Changing Perspectives! you will learn from Cafer Tosun how the SAP Innovation Center lives up to those principles in its projects with users from diverse industries and partners in research and academia. He will be joined by Christian Regenbrecht and Michael Gutsmann, who will talk about their experiences in engaging with the Innovation Center. Gordon Mühl will then highlight the general importance of Design Thinking for SAP and explain their approach to make Design Thinking an integral part of the software development process and culture, together with Hanswerner Dreissigacker he uses a real-life development project as an example.

Friday, Sept. 21, 8 p.m. d.Circus Does Design Thinking Change Your Life? Bernard Roth, Academic Director, d.school Stanford University A primary objective of the class in Transformative Design I am teaching at the Stanford d.school is for the students to have a transformative experience – a goal I believe it is best to leave unstated. This phenomenon of realizing unstated implicit objectives that often transcend the explicit objectives seems to be a characteristic of many d.school classes. This talk analyzes this phenomenon and contrasts Design Thinking activities with traditional design and problem solving activities. Saturday, Sept. 22, 12 noon D.Circus Design Thinking the Future Members of the d.confestival’s Steering Team The final discussion of the d.confestival will bring together some of the most inspiring thinkers and practitioners of Design Thinking to talk about where we can go from here. What is the future of the d.confestival, of the different schools of Design Thinking, of Design Thinking itself? Get a first glimpse of what is yet to come. d.confestival 2012 19


The Presentations More than 20 presentations will showcase the newest developments of Design Thinking in the areas of management, research and education. The presentations will show how Design Thinking can be implemented in different companies and industries, how it can be a valuable tool to accompany technical paradigm changes, and how it can prepare students to better navigate increasingly more connected environments.

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Management Presentations The Management Presentations will give international answers to the question of how Design Thinking goes above and beyond established business processes and structures and how it can be implemented in global companies. Practitioners of Design Thinking from different sectors and industries will come together to share their experiences in five thematic clusters: Banking & Finance, Telecommunications, Mobility, Health, Retail & Logistics. Thursday, Sept. 20, 2 p.m. d.circus Banking & Finance Volkmar Weckesser, CIO, DekaBank Katharina Berger, Head of Design Thinking, Deutsche Bank Ralf Stüber, Head of Business Development for Business Customers, PostFinance Peter Schliephake, Head Supply Management Ressources, Head Design Thinking, Zürcher Kantonalbank

Friday, Sept. 21, 11 a.m. d.circus Mobility Sabine Groeben, Head of Department, DB Mobility Logistics AG DB Training Marcel Plaum, Senior Executive Manager, Fraport Daimler (tbc)

How can the financial services industry develop new models and products that are more closely in touch with customers’ needs and wishes? How will such a close relation between a bank and its customers find material expression in the future design of a bank’s branches? The presentations in this cluster show various applications of design thinking in the financial sector.

Can Design Thinking increase mobility? Mobility cannot be narrowed down to one means of transportation. From the perspective of the consumer, mobility simply means getting from A to B – whether that involves walking, cycling, driving, taking the train or flying. A perspective that focuses on the consumer suggests that we have to think of the various means of transportation in interconnected ways if we want to get to an understanding of mobility that is both user-friendly and future-oriented.

Thursday, Sept. 20, 5 p.m. Lecture Hall 2 Telecommunications Raimund Schmolze, Vice President Research & Innovation, Head of Creation Center, Deutsche Telekom Innovation Laboratories Andreas Erbe, Senior Experience Design Coach, Swisscom Lula Chee (tbc), Deputy Director, Centre of Operational Excellence, Singtel Lars Stalling, Innovating Services and Digital Experiences

Friday, Sept. 21, 2 p.m. d.circus Health Georg Duda, Professor, Director Julius Wolff Institute, Charité Marcus Stüttgen, Director New Business Development & Vaccines, Janssen-Cilag Peter Langkafel, Industry Director Healthcare EMEA, SAP Michael Meyer, Vice President, Clinical Products and Business Development Strategy Germany, Siemens

Can Design Thinking enhance worldwide communication? The telecommunications industry has been confronted with questions of globalization and network thinking much earlier than most other industries. This has made the industry a beacon in terms of engaging with Design Thinking and its approaches to people and spaces. Learn how several of the most forward thinking companies engage with the future of telecommunications in future labs, creative centers and other spaces of innovation.

Can Design Thinking promote health? New approaches in the health industry are taking the idea of health services beyond just finding the right pill. They aim to offer services that are more encompassing and more in tune with the patient’s needs and wishes. In light of the demographic changes of today and tomorrow, the battle against illnesses needs to be accompanied by a battle for health. Learn how Design Thinking helps develop and implement paradigmatic changes in the health industry. d.confestival 2012 21


Saturday, Sept. 22, 11:20 a.m. d.circus Cradle-To-Cradle Michael Braungart, Founder and Scientific Director, EPEA Friday, Sept. 21, 5 p.m. Lecture Hall 1 Retail & Logistics Frank Rehme, Head of Innovation Services, Metro Martin Wegner, VP Solutions and Innovation, DHL Archibald Horlitz, Founder and CEO, GRAVIS Can Design Thinking work as a retail strategy? The examples of DHL and Metro show how Design Thinking can help to optimize processes and develop services that meet the customers’ needs and desires. From new retail strategies to innovative solutions for logistics and transport: Design Thinking can help large and small companies to find their unique door into the future.

Imagine a world in which we can actually be pleased about the benefits our consumption has on the environment. That is exactly the kind of world that the Cradle to Cradle® design concept opens up to all of us by being “eco-effective” instead of “eco-efficient.” Rather than minimizing the material flows, eco-effectivity transforms products and their respective material flows so that a workable relationship between ecological systems and economic growth is made possible.

Saturday, Sept. 22, 10 a.m. d.circus Miracles of Thinking Bernhard von Mutius, social scientist, philosopher, author and consultant Bernhard von Mutius is a social scientist, philosopher, author founder and partner of the Denkbank, and ambassador of a new way of thinking. The magic of the “black boxes” he works with are an expression of a new type of presentation that inspires questions and open-minded thinking. He is always in search of integrated, innovative and interdisciplinary approaches to resolve the complexities of today and to inspire confidence in our ability to shape the future. He is the philosophical thinker among the doers. (in German)

Saturday, Sept. 22, 10:40 a.m. d.circus Making Global Change Visible Lutz Engelke, Founder, CEO and Creative Director, Triad Berlin In our age of global and local branding with its perceived lack of adequate tools of critical thinking, we need to rethink design and Design Thinking. How can they be shaped and used as critical tools in a global context, and how can they help us to address the systemic challenges of the future? Lutz Engelke, CEO and Creative Director of the award-winning communications agency Triad Berlin offers some food for thought. d.confestival 2012 22

Learning Presentations What is the future of education? In comparison to other areas of society, it may often seem that the educational sector is, paradoxically enough, slowest in implementing changes and adapting to new needs. The Learning Presentations in this section show that there are, in fact, important steps being taken toward groundbreaking changes in the theory and practice of education.


Thursday, Sept. 20, 2 p.m Lecture Hall 1 Elementary School Margret Rasfeld, Director, Evangelische Schule Berlin Zentrum Adam Royalty, K12 Lab, d.school Stanford Ulrike Reinhard, Founder, we school Khajuraho (India) The seeds for a new attitude toward learning and education have to be sown early on: schools need to put a much stronger emphasis on teamwork and responsibility, on new forms and spaces of knowledge acquisition, and on opening minds for uncommon combinations and unheard of ideas. Get to know some schools that make a difference. Thursday, Sept. 20, 5 p.m. Lecture Hall 1 D-School Ulrich Weinberg, Director, HPI D-School, Potsdam Claudia Nicolai, Program Director, HPI D-School, Potsdam Huang Xinyuan, Dean of School of Animation and Digital Arts, Beijing George Kembel, Co-founder and Executive Director, d.school, Stanford University Fumiko Ichikawa, Assistant Director, University of Tokyo Véronique Hillen, Director, Director d.thinking Paris, Ecole de Ponts Paris Tech Nowhere is the idea of cross-disciplinarity and network thinking being realized more radically and with more passion for innovation than in the various academic programs for Design Thinking presented in this talk. Hear about the objectives and approaches of Design Thinking departments from all over the world. Friday, Sept. 21, 11 a.m. Lecture Hall 1 University Nader Nada, Chair, Master Program in Innovation and Entrepreneurship, Fatih University, Istanbul; Harald von Kortzfleisch, Professor, University of Koblenz-Landau; Anna Ploskonos, Design Thinking Lab, Moscow; Katja Tschimmel, Adjunct Professor, ESAD, Porto; Stuart Smith, Deputy Chief, Service Innovation, Institute of Systems Science, National University of Singapore (NUS) Walter Brenner, Professor and Executive Director, Institute of Information Management, University of St. Gallen In addition to established academic programs, Design Thinking is also being taught and practiced as part of established curricula at universities worldwide. Students of different disciplines get the chance of grasping and applying the revolutionary ideas of Design Thinking in courses, seminars and workshops. Find out how Design Thinking is integrated into existing curricula.

Friday, Sept. 21, 2 p.m. Lecture Hall 1 Professional Training Timm Krohn, Managing Director, HPI Academy George Kembel, Co-Founder and Executive Director, d.school, Stanford University Sascha Wolff, Co-Founder, Dark Horse Judith Hufnagel, Partner, gravity How can established professionals learn to use Design Thinking? In these presentations, coaches from various training programs will show how the principles of Design Thinking can be conveyed effectively to company staff members and managers in continuing education programs and management trainings. The session will be moderated by Timm Krohn, HPI Academy. Friday, Sept. 21, 5 p.m. Lecture Hall 2 Museums as Learning Environment Rhonda Rubinstein, Creative Director, California Academy of Sciences Everything is connected in this journey through time via the California Academy of Sciences. This San Francisco institution is home to an aquarium, planetarium, natural history museum, as well as Research and Education facilities. Science meets design in this Renzo Pianodesigned transparent building containing 26 million real specimens. See how things have been shaken up at the Academy with a history deeply connected to the earthquakes that have rocked the city. Find out what it takes to make an earthquake… exhibit. Throughout, design plays a key role in developing engaging experiences around the defining issues of our time. Literally and metaphorically, we notice the earth-shattering moments while the ground is continually shifting beneath us. The question is, how can museums remain relevant and become the learning institutes of the future? Friday, Sept. 21, 6 p.m. Lecture Hall 2 The Future is in Beta Erik Spiekermann, Creative Director, Managing Partner, Edenspiekermann Rethinking design means redesigning thinking. The way we work is being redefined as disciplines shift, merge and emerge. New methods challenge designers and clients alike. Speed and depth are not opposites anymore. Agile processes give us working prototypes more quickly. Designers use their skills to visualize the invisible. Cooperation doesn’t mean consensus, idea generation is not idea selection, and failure is part of the process. Everything restarts as soon as it is finished. d.confestival 2012 23


Research Presentations In the Research Presentations, leading international experts in Design Thinking research will give insights into their work. These presentations are addressed not only to an academic audience but to everyone who is interested in the newest findings in Design Thinking research. Speakers will come from world-class institutions like Stanford University, the Hasso Plattner Design Thinking Research Program, the HPI School of Design Thinking, the University of Sidney, the Illinois Institute of Design, the Massachusetts Institute of Technology (MIT), Sungkyunkwan University Seoul and various other academic programs and institutions.

Thursday, Sept. 20, 2 p.m. Lecture Hall 3 Frame Creation Kees Dorst, Professor, University of Technology, Sydney

Thursday, Sept. 20, 5 p.m. Lecture Hall 3 Experience Values and Service Design Yong Se Kim, Professor and Director, Creative Design Institute, Sungkyunkwan University

Frame Creation is a design-based innovation method for governments, institutions and companies that builds on the results of 20 years of research into the practices of expert designers. Kees Dorst, Founder of the Frame Creation method, gives an introduction and offers first glimpses of the extended methodology that will be presented in his new book to be published by MIT Press in 2013.

Yong Se Kim is the Director of the Creative Design Institute and a professor of Mechanical Engineering at Sungkyunkwan University. His presentation will introduce a service design method and design support tools together with a few design cases developed at the Creative Design Institute, Sungkyunkwan University, Korea.

Thursday, Sept. 20, 3 p.m. Lecture Hall 3 Why design? Why now? Patrick Whitney, Professor and Dean, Institute of Design, Illinois Institute of Technology Why is design important and why now? It is about how the shift from an “economy of scale” to an “economy of choice” creates a growing number of foggy problems characterized by incomplete information that changes faster than it can be understood. Design can help organizations ensure they are solving the right problem and avoid crafting exquisite solutions to the wrong problem.

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Thursday, Sept. 20, 6 p.m. Lecture Hall 3 Defining “Designership” Rick Schuhmann, Program Manager and Senior Lecturer, Massachusetts Institute of Technology (MIT) Engineering design has brought the world remarkable technologies and benefits; it is also responsible for environmental degradation, sickness and in some cases death. What distinguishes design that seeks only to meet with applicable standards from that in which the designer and design transcend the minimum? What behaviors and attributes define what we can perhaps call “Designership” and how might Designership relate to other similarly suffixed terms?


Friday, Sept. 21, 2 p.m. Lecture Hall 3 Design Thinking Research: Paper Presentations 2

Friday, Sept. 21, 11 a.m. Lecture Hall 3 Design Thinking Research: An Introduction to the HPDTRP Christoph Meinel, President, CEO and Scientific Director, Hasso Plattner Institute The CEO and Director of the Hasso Plattner Institute will give an introduction to the Hasso Plattner Design Thinking Research Program (HPDTRP). It is a highly fruitful and innovative cooperation of projects between the HPI and Stanford University, bringing together diverse research projects within IT and Engineering, among other disciplines, and Design Thinking. The results are shown in the first and second edition of the book Understanding Innovation, the third edition is being launched at the d.confestival.

Alexander Luebbe, Sharing Knowledge through Tangible IT Engineering Models (PI: Mathias Weske) Raja Gumienny & Lutz Gericke, Tele-Board: Remote collaboration in real world settings (PI: Christoph Meinel) Grace Hawthorne (Via video), Impact and Sustainability of Creative Capacity Building (PI: Allan Reiss) Adam Royalty, Assessing Team Learning PIs: Shelley Goldman, Bernard Roth Design Thinking Research worldwide Christophe Vetterli, Need of a Reference Meta Model for Design Thinking (in the context of IT) Christine Schnaithmann, How Might We Fill the Void? Re-thinking the Workspace, 1906/2012 Friday, Sept. 21, 5 p.m. Lecture Hall 3 Design Thinking Research: Paper Presentations 3

Friday, Sept. 21, 11:30 a.m. Lecture Hall 3 Design Thinking Research: Paper Presentations 1 Holger Rhinow, From Prototypes to Innovation: Activating Design Thinking Prototypes in Companies (PI: Christoph Meinel) Franziska H채ger, analyzeD: A Virtual Design Observatory (PIs: Larry Leifer / EPIC) Thomas Beyhl, Connecting Designing and Engineering Activities (PI: Holger Giese) Adam Royalty, Developing a Design Thinking Evaluation System (PI: Bernard Roth) Bastian Steinert, Can Design Thinking Improve Programming? Empirically Evaluating Design Methods for Program Design Tasks (PI: Robert Hirschfeld)

Bettina Bruder, (r)elastic thinking Rodger Watson, Crime and Design Thinking: Kings Cross, Sydney; The Home of the Wicked Problem Anna Thies, Design Approaches for the Development of Health Care: A reflection on Design Methods and Skills in Health Care Innovation and Development Blaz Zupan, Improving Entrepreneurship Education by Including Design Thinking in the Entrepreneurship Curricula Pieter Vermaas, Towards SMART Design Thinking for the Sake of Management Svenja Bickert, How to Prototype and Test Abstract Theoretical Questions Using Design Thinking Methods?

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Workshops Design Thinking is all about experience! Our workshops will give you the opportunity to get to know and immediately apply the various innovative methods of Design Thinking. International coaches and workshop hosts will show you the ropes. In small groups you will get to experience hands-on the different forms of Design Thinking and the possibilities of their application. All workshops take place in the original workshop spaces of the HPI D-School.

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Thursday, Sept. 20, 2 p.m. Workshop Space 3 Rapid Experience Design a.k.a. Designing a Moment Thomas Both, Experience and Curriculum Designer Zaki Omar, Adam Royalty This workshop will challenge you to create something that will catalyze a special experience for someone at the d.confestival. The majority of the workshop will be hands-on working time, in which we will emphasize two aspects that do not always play out in Design Thinking: completion and subjectivity. The workshop will end with the deployment of a creation (not just a concept), therefore you will have to use the available capabilities and resources. And since the topic of catalyzing a special moment for someone is inherently emotional and subjective, you will develop your own stance on the challenge and share your creativity and experience with others. (30 participants max.)

Thursday, Sept. 20, 2 p.m. Workshop Space 1 10 Commandments for Nurturing Innovation Teams Chris Peters, Tatjana Borovikov and Satya Viswanthan, Senior Internal Strategy Consultants, SAP This workshop will offer participants some guidance on how to encourage an innovation team to deliver outstanding results. Based on the experiences we had as Design Thinkers in many SAP projects, we put together a list of 10 commandments that will help managers to get the most out of their teams. After an introductory presentation, participants will work in small groups. We will discuss the validity of the commandments and brainstorm on how they can be implemented in practice while making sure that the expectations of the manager’s stakeholders are met. (30 participants max.)

Thursday, Sept. 20, 5 p.m. Workshop Space 2 Implementing Design Thinking in a Corporate Environment Katharina Berger, Head of Design Thinking, Deutsche Bank Ahmet Emre Acar, Strategy & Cooperations, HIIG

Thursday, Sept. 20, 5 p.m. Workshop Space 3 Brand Driven Innovation Linda Stannieder, Head of Brand Environments, MetaDesign AG Anne Prib, Creative Business Consultants Brand identeties can be seen as a framework to inspire, create and evaluate innovations. To create sustainable and valuable innovations that lead a brand and its products and services into a prospering und successful future, brand core elements can become a basic foundation for differentiating and outstanding ideas. This workshop will highlight future mobility topics. How can automobile brands adapt to mobility needs of tomorrow? How do car brands even survive in a future that can also be imagined without cars? (20 participants max.)

Thursday, Sept. 20, 5 p.m. Workshop Space 1 Taming the Elephant - Gaining Empathy An Experience of Possibilities and Pitfalls in Empathizing with (Y)our User Bettina Michl, Tiefenschärfe: Agentur für erfinderisches Entwickeln Hedi Pottag, Robin Mehra

This workshop is particularly geared toward company representatives. Would you like to understand how Design Thinking works or what kinds of management culture and workflow come with it? Are you wondering what special potential Design Thinking holds for workflow processes in companies and how it can be implemented, documented and validated? This workshop will give you answers.

In most cases, we simply do not know the motives that guide human behavior. The only way to get an insight into what really drives people’s actions is empathy. This process of getting a feel for people’s motives has to be sensitive and allow for as little interference as possible, and the observer needs to be aware of cognitive mechanisms that influence his or her own perception, reasoning and reactions. In this workshop, we will shed a light on this process by inviting you to participate in an experimental experience geared to both beginners and practitioners of Design Thinking.

(25 participants max., company representatives only)

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Friday, Sept. 21, 11 a.m. Workshop Space 2 The Role of Design in Value Co-Creation and Innovation Arne van Oosterom, CEO DesignThinkers Group, Founder Design Thinking Network Inês Gonçalve, Brian Ling Join us for this hands-on co-creation session and discover the value of the Service Design Thinking tools and mindset. In this high energy session we will introduce you to Scenario Building, Value Co-Creation and Value Network Mapping because business should be all about creating real value with and for people. You will be challenged to create innovative concepts that are both desirable and doable. (40 participants max.)

Friday, Sept. 21, 11 a.m. Workshop Space 3 Design Thinking for Social Innovation: Creative Processes for Entrepreneurship and Societal Transformation Tell Münzing and Dr. Shamim Rafat, Managing Directors, Impact Solutions Steven Ney, Professor, Jacobs University, Bremen What roles do entrepreneurs and companies play in solving the great challenges of sustainability today? What are the concepts of social innovation and social entrepreneurship? This interactive workshop will address these questions and show participants what role Design Thinking can play for developing new values, approaches and business models that drive societal transformation through social innovation. (40 participants max.) Friday, Sept. 21, 2 p.m. and 5 p.m. Workshop Space 3 Frame Creation – Part 1 and 2 Kees Dorst, Professor, University of Technology, Sydney; Founder of the Frame Creation Method Frame Creation is a design-based innovation method for governments, institutions and companies. It brings together the results of 20 years of research into the practices of expert designers. After an introductory talk you will learn how to use the Frame Creation method to create completely new solutions to a particular, complex problem situation. In the following discussion we will talk about different ways of implementing Frame Creation into organizational structures and processes. This is a sneak preview of the extended Frame Creation methodology that will be presented to the public in early 2013. Please note: This workshop consists of two sessions, participants will be asked to attend both the 2 p.m. and the 5 p.m. session to gain a complete understanding of the method’s theory and application. d.confestival 2012 28

Friday, Sept. 21, 2 p.m. Workshop Space 2 Redesigning our Company From the Inside Out Tobias Wenker, Unit Director Project Coordination, Point-Blank International Julia Mros, Trainee, Point-Blank International The team of Point Blank International What happens when a marketing research company is brave enough to turn the tables –to study their own community culture instead of clients’ and users’? Can instilling a mindset of innovation and Design Thinking change a company from the inside out? Experience our intense journey in a “living exhibition,” including chats with team members, real-life examples, and artifacts of the work in progress. Experience a six-month innovation process in 90 Minutes. Discuss and let yourself be inspired – could a similar process be sparked in your own company? (13 participants max.) Friday, Sept. 21, 2 p.m. Workshop Space 1 Jointly Separated Marco Eisenberg, Global Education Team Cornie Scheffer Les Sztandera Most Design Thinkers and engineers know how it is to be working in a team that is distributed all over the globe. This kind of teamwork creates a whole new set of challenges. The participants of this workshop will get a chance to report their experiences in globally distributed teamwork and will then work in groups to apply nonvirtual, non-distributed Design Thinking to create solutions for some of the problems identified. Please note: It is desirable that each participant should bring printedout slides or pictures that visualize their background and experiences in working with globally distributed teams. (36 active participants max., observers welcome)

Friday, Sept. 21, 5 p.m. Workshop Space 2 The FORTH Innovation Expedition Gijs van Wulfen, Founder of the FORTH Innovation Method In this workshop you will join an active innovation expedition along the 5 islands of the FORTH Innovation Method to solve the innovation challenge of Sanoma Media. Create two new concepts for the leading women’s magazines in the Netherlands and get to know the FORTH Innovation Method and other Design Thinking tools on the way!


Friday, Sept. 21, 5 p.m. Workshop Space 1 Design Thinking and Product Go Live in Six Months Ariane Skutela, Product Owner, SAP André Stern, SAP In this workshop you will be introduced to a project that started in March 2012 and was completed when the product, a deployment cockpit for SAP Rapid Deployment Solutions, went live on September 2, 2012. You will be taken on a journey behind the scenes of this Design Thinking project in SAP’s LEAN/Scrum environment. How is it possible to start a project knowing neither what issue is to be solved nor what methods are to be used and to still end up with a final product successfully going live only 6 months later? Find out in this workshop. (60 participants max.) Saturday, Sept. 22, 10 a.m. Workshop Space 3 d.bing! Alexander Tornow, gruppenbing! The gruppenbing! team This workshop starts with a short theoretical presentation of the gruppenbing! method and a discussion about the potential of combining it with Design Thinking. In the practical part that follows, teams will be created to start a Design Thinking process. The teams will be put into an intelligent communication structure in order to use the knowledge and the insights of the other teams for their own challenge. This will foster the group’s collective intelligence beyond that of single teams and thus enrich the development and results of the whole Design Thinking process. (72 participants max.)

Saturday, Sept. 22, 10 a.m. Workshop Space 2 Game Design as a Prototyping Method Victor Bedö, Invisible Playground This workshop explores a new approach to the prototyping phase of Design Thinking. Participants will get to know a rapid game design prototyping method that helps to turn ideas and concepts into game-prototypes. The strength of a game-prototype (as opposed to look-alike-prototypes) is that it turns ideas into something actionable with a fairly high level of involvement of the tester. After creating and testing game-prototypes, we will reflect on the strengths and challenges of this method. Please note: Some experience in Design Thinking is required for participating in this workshop. (24 participants max.)

Saturday, Sept. 22, 10 a.m. Workshop Space 1 Create a Global Design Thinking Network Juliana Proserpio, Monica Puoli, Ricardo Ruffo, Designechos, Brazil We live in a transition from the era of scarcity to the era of abundance. We already have EVERYTHING we need to do ANYTHING. We just need to know how to connect and organize ourselves to get it and how to include those places that are still isolated and with a huge handicap to rethink and address social needs. “There is no longer such a thing as scarcity. There are only misallocated resources.” (Venessa Miemis, The Future is Networks) This is why we want to co-create a creative network that will work globally to solve local problems, connecting knowledge and resources, allowing people to interact freely and create something that impacts society. d.confestival 2012 29


Special Events The d.confestival’s special events will give you the chance to experience key ideas of Design Thinking in uncommon settings and extraordinary ways. Design Thinkers know that only network thinking and team efforts will yield successful solutions, and it is these skills that our special events emphasize.

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Thursday, Sept. 20, 2 p.m. Lecture Hall 2 Experiencing Music between Rules and Chance Bettina Lange, Tobias Lampelzammer, Friedemann Werzlau, Kammerakademie Potsdam, Dr. Rainer Neugebauer, John-Cage-Orgel-Stiftung Halberstadt “We need first of all a music in which not only are sounds just sounds but in which people are just people, not subject, that is, to laws established by any one of them even if he is ‘the composer’or ‘the conductor.’ Finally we need a music which no longer prompts talk of audience participation, for in it the devision between performers and audience no longer exists: a music made by everyone.“ John Cage, 1973 Music is one of the areas in which the importance of teamwork and integrated perception plays out most notably. This is why d.confestival participants will be given the unique opportunity to conduct a chamber orchestra! Thursday, Sept. 20, 2 p.m. d.dome d.collective: Connect and Share d.collective, D-School Potsdam At the d.collective it’s all about you. You will not get a presentation or a talk. We provide a topic and then it’s up to you to have exciting and enlightening discussion about the following subjects: Make Space: How should a space for Design Thinking look like? Design Thinking, Business Plans and Lean Startup: How can we bring all of that together? Realizing Ideas: How can we include the realization of ideas in the Design Thinking process? These discussion circles are just the kick-off for our activities that continue throughout the whole d.confestival. It’s all about connecting and sharing – it’s all about you! Thursday, Sept. 20, 4 p.m. Exhibition Area D.ictionary Flavia Bleuel, Hedwig Pottag, Katharina Müller, Anna Isselburg There is a growing number of institutions and companies teaching and practicing Design Thinking throughout the world. They all share the language of Design Thinking. In order to experience and share the beauty of this language in a fun and collaborative way, this event explores the typical vocabulary of Design Thinkers and asks participants to translate it in their own special way. These translations will be documented on video and in photographs; in addition, a Design Thinking Vocabulary Booklet will later be produced both digitally and in print.

Thursday, Sept. 20, 4 p.m. Workshop Space 3 Meet the Guru: Chat with David Kelley David Kelley, Co-Founder of the Stanford d.school David Kelley is considered to be most prominent pioneer of Design Thinking. He is also the founder and chairman of IDEO, a global design and innovation consultancy based in California. Meet David and ask him everything you always wanted to know about Design Thinking … but were afraid to ask. Friday, Sept. 21, 11 a.m. Outdoors Angklung Warm-Up & Bamboo – The Tree of Visions Andry Widyowijatnoko, Institut Teknologi Bandung (ITB) Eku Wand, Braunschweig University of Art Bamboo is one of the most sustainable raw materials on earth. In this special event, a team of d.confestival participants will be invited to build a bamboo tensegrity sculpture – a representation of the commitment of Design Thinking to ecological sustainability and global cooperation. The term “tensegrity” is a portmanteau of tension and integrity attributed to Richard Buckminster Fuller and Kenneth Snelson. After a short introduction to bamboo and tensegrity sculptures, the team will build a tensegrity sculpture as shown in the picture. Please note: Only a limited number of participants can work on the sculpture. d.confestival 2012 31


Friday, Sept. 21, 2 p.m. Lecture Hall 2 Innovation Accelerator Cafer Tosun, CEO SAP Innovation Center

Saturday, Sept. 22, 2 p.m. Filmpark Babelsberg Movie Park Tour

Meet some of the most exciting big data startups from the SAP Startup Focus Program and learn in an interactive session with tangible live pitches how their software solutions aim to impact our lives – from improving cancer treatment to better managing energy consumption and improving customer loyalty! Participating startups: Alacris Theranostics, Acteno Energy, Next Audience, Piranha Womex, Pixray, Gaminside

Filmmaking shows that the combination of teamwork and openmindedness is crucial if you want to create something out of the ordinary. For those who would like to get a close-up view of the industry while spending their Saturday afternoon in Potsdam, a tour of the Babelsberg film studios, the birthplace of German cinema, will be offered. We will meet at 2 p.m. at the main entrance of the Filmpark Babelsberg.

Saturday, Sept. 22, 10 a.m. Lecture Hall 1 Collaboration in Digital Spaces Tele-Board Raja Gumienny, PhD Student, Hasso Plattner Institute

Saturday, Sept. 22, 4 p.m. Filmpark Babelsberg Making Movies

In this special event you will experience a remote Design Thinking session enabled by the Tele-Board system. Participants will be split into two groups and separated in two locations. They will then work together on one challenge with the help of the Tele-Board system. With this setup we addresses the need for remote collaboration: a daily challenge for teams working in global corporations. (8 participants max.)

Saturday, Sept. 22, 10:40 a.m. Lecture Hall 1 Designing the Future of Collaboration Frank Sonder, Managing Partner, foresee Remote collaboration among geographically dispersed team members has become standard practice for many companies and research teams. In this talk, we present the Tele-Board system and its features, use cases in different domains and various hardware setups, as well as insights of our ongoing research. d.confestival 2012 32

(30 participants max.)

With instructions from film professionals, teams of 10 people get the chance to produce a short ad in mixed roles. Be a director, actor, camera or sound operator! (50 participants max.)


Global Challenge, Exhibition Hall In the global challenge, we asked the international Design Thinking community to show us ideas for better cities of the future. These ideas will be presented on Friday, Sept. 21, from 11 a.m. to 1 p.m. and from 2 p.m. to 4 p.m. The presenters will be Ann-Cathrin Borsch from B.A.U.M. e.V. , Margret Rasfeld, Director of Evangelische Schule Berlin Zentrum (ESBZ), Andrea Scheer and Elias Barrasch from creative confidence (Berlin) with teams of children from that school, Lakshman Pachineela from SAP/TIGF India and Eskinder Mamo from Make Sense (Berlin/Ethiopia), Andreas Krüger, one of the founders of MODULOR Berlin, Dwinta Larasati from ITB Bandung (Indonesia), Tina Thomsen from the Design City Kolding (Denmark), Mariana Gutheil from Perestroika (Brazil), and the HPI D-School alumni Thuy Chinh Duong, Florian Strenge, Hanna Martus and Axel Menning. In a Design Thinking workshop on Thursday, Sept. 20, the ESBZ-Teens will be working on the challenge “Redesign Your City (Berlin) for School Trips.” You can join and watch them in the Exhibition Hall. All presentations will be embedded in the so-called Feedback Lounge, organized and hosted by our HPI D-School alumni from deople e.V.

The d.confestival’s Moderators FRITZ LIETSCH

BETTINA VON STAMM

F  ritz Lietsch is a social entrepreneur and CEO of the ALTOP publishing house, as well as chief editor of ECO World, a guide to eco-friendly products, and forum Nachhaltig Wirtschaften, the leading German CSR magazine. He studied business management, market and advertising psychology and has authored numerous books and articles. He is also a consultant, moderator and lecturer on topics such as ecology, eco-marketing, LOHAS, CSR, biodiversity, e-mobility and sustainability. With his motto “Make the impossible possible!” he works for clients at national and international fairs, conferences, panels and symposia.

 ettina von Stamm is an expert in innovation B processes and has been passionate about working on the threshold between business and university for 20 years. With an academic background in Architecture and Urban Planning as well as in economics (MBA and PhD), Bettina von Stamm has acquired vast expertise in the fields of innovation, product development and design. Her work spans research, teaching, and consulting, her clients include IDEO, the BBC, Ford, SKF, and Ernst & Young International. In 2004 she founded the Innovation Leadership Forum, which supports big corporations in managing innovation and progress.

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Evening Program

Thursday 20.09.2012 Night@d.circus 20:00–20:15 Welcome 20:15–20:45 d.note: The Difference between Design Thinking and Design George Kembel, Oliviero Toscani 20:45–21:00 Intro Matchmaking Event 21:00–21:30 Conversion 21:30–22:30 Kammerakademie Potsdam 22:30–23:30 Get-together

Friday 21.09.2012 Party@d.circus 20:00–20:20 Impro 20:20–20:30 R  alf Christoffers Brandenburg’s Minister of economy and European affairs 20:30–21:00 d.note: Does Design Thinking Change Your Life? Bernie Roth 21:00–21:30 Conversion 21:30–22:00 Band: Galifé 22:00–23:30 DJ

Ralf Christoffers Brandenburg’s Minister of economy and European affairs

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Supported by

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Prof. Bernard Roth Director of d.school, Stanford University

Prof. Dr. Hasso Plattner One of the founders of the SAP AG, chairman of the board until 2003

Prof. Roger L. Martin Joseph Rotman School of Management, University of Toronto

Prof. Ulrich Weinberg Director of the HPI School of Design Thinking, Potsdam

Katharina Berger Head of Design Thinking department, Deutsche Bank

Prof. Dr. Larry Leifer Director of the Center for Design Research, Stanford University

Prof. Bill Buxton Microsoft Research

Dr. Claudia Nicolai Curriculum Designer of the HPI School of Design Thinking, Potsdam

Prof. David Kelley Co-Founder and chairman of IDEO, one of America’s leading design innovators Arne van Oosterom Founder of the Design Thinking Network, Amsterdam

Julia Leihener Research based product innovator, Creation Center Deutsche Telekom

Prof. Dr. Christoph Meinel CEO of the HPI Potsdam

Dr. Véronique Hillen Director at the department Génie Industriel, Ecole des Ponts Paris Tech

Prof. Patrick Whitney Institute of Design, Illinois Institute of Technology

Prof. Dr. Terry Winograd Director of the human computer interaction program, Stanford University

Steering Team Prof. Dr. Erik Spiekermann German Typographer In memory of Bill Moggridge (1943–2012) Co-Founder IDEO, Director of the Cooper-Hewitt National Design Museum

Prof. Kees Dorst University of Technology, Sydney

Bruce Nussbaum Director of Parsons The New School for Design

George Kembel Co-founder and executive director of the d.school, Stanford University Dr. Raimund Schmolze Creation Center Deutsche Telekom

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Production Team

HPI School of Design Thinking d.confestival 2012 Chair Uli Weinberg d.confestival production team Heike Balluneit Nina Buschle Ulla Egelhof Katy Kavanaugh Isabel Kneisler Verena Völkel

Triad Berlin Anne Ahrens Anette Baier Elena Baumgartner Barbara Dechant Robert Eysoldt Michael Hajduk Lilian Harms Jeanina Hoeft Stella Hombach Sabine Kahlenberg Stefan Klessmann Harald Lipken Elena Macari Tom Mueller Ansgar Petters Stefan Richter Maria Slowinska

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Hasso-Plattner-Institut iDeveloper Timo Djürken Tim Specht

HPI School of Design Thinking Anna Bickenbach Thomas Both Anni Dirzus-Naß Moritz Gekeler Harald Goegl Katharina Grascha Mario Heber Nurith Mörsberger Claudia Nicolai Caroline Szymanski Elisabeth Voigt Kristin Wagler

d.confestival hosts Nicole Adelt Sebastian Blinn Kathrin Bort Florian Bremer Susan Buckow Johannes Busch Alev Coban Tina Dreisicke Ariane Ecker Ayax Fernandez Paula Fischer Robert Fischer James Fish Laura Gabrysiak Jochen Gürtler Stefan Hampel Elisabeth Helldorf Carien de Heus Katrin Hoppe Richard Hylerstedt Andrzej Karel Michael Karsch Wolfgang Lauterbach

Katrin Lütkemöller Trechelle Lyn Ras Christoph Matthies Axel Menning Joe Murphy Klaus Oberbauer Lucas Paes de Melo Mebuba Perveen Alexander Prokop Johannes Puschmann Lukas Pirl Giulia Radtke Mauro Rego Anton Reinig Alina Schauf Johannes Seibel Lukas Stadelmann Celine Staigies Mana Taheri Carla Tanaka Hemma Thaler Michael Wessel Nushin Yazdani

Hasso-PlattnerInstitut Hans-Joachim Allgaier Katrin Augustin Stefan Blankenburg Silke Braune Uwe Braune Michael Dirska Thomas Hertzer Sebastian Ihrke Steffen Körner Klaus Knebel Timm Krohn Christoph Meinel Marcel Mellack Steffen Zierl D-School Potsdam Spin-Offs Deople Network e.V. Kristin Borlinghaus Lucas Licht Andreas Müller Christoph Peschel Anne Schanz Daniel Warnke What Would Harry Do? D.collective Roberta Jordan Jörg Koslowsky Nathalia Nogueira Marie Schmieder Johannes Seidel Lea Voget And all the others who were there when we needed them


www.hpi.dconfestival.net www.facebook.com/d.confestival www.twitter.com/dcf2012

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Hasso-Plattner-Institut HPI School of Design Thinking Campus Griebnitzsee D-14482 Potsdam, Germany office-d-school@hpi.uni-potsdam.de www.hpi.uni-potsdam.de


d.confestival Program 2012