INSIDE T/K 3 6 0 R E P U TAT I O N M A R K E T I N G
INNOVATION + is alive and well in the sectors we serve, be it pure tech or those mainstream industries that have redefined their potential through the marriage of technology â&#x20AC;&#x201D; ed-tech, clean-tech, fashion-tech, fin-tech, food-tech â&#x20AC;Ś the list goes on. Of course, we continue to serve traditional segments like consumer goods, wellness, healthcare, financial services, food and beverage, franchising, home improvement, environment, government and more. Read further and you will discover our vision looks beyond services and industries into much more strategic considerations.
From Global Pedigree To National Boutique
Four Integrated PR And Marketing Pillars
Reputation, Engagement, Adoption and Advocacy
HOW WE WORK.
Four Distinct Management Personas
Markets We Serve And Cross Fertilize
A Dedicated Studio For Cool Creative
Understanding Our Path To Building Brand Reputation
Range Of Client Experience And Accomplishments
From Scope to Budget to Immersion
HISTORY BEYOND OUR BORDERS
With a devastating technology crash in our rear and a global agency pedigree deep in technology and lifestyle, we launched Trevelino/Keller in 2003, confident in our ability to build a national boutique that would one day compete with some of those same global agencies that schooled us. 17 years later, we are proud to own the industry’s #1 retention rate, humbled to have been one of the fastest growing firms in the country and excited to have successfully expanded our business into a digital public relations and marketing firm with a staff getting it done coast to coast. Looking in the rear, all we see is amazing memories. Heading into the future, we couldn’t be more optimistic.
AGENCY PRINCIPALS EXIT OGILVY TO LAUNCH TREVELINO/ KELLER
INTRODUCTION OF ATLAS ALLIANCE GLOBAL BOUTIQUE CONSORTIUM
10th “BEST PLACES TO WORK” RECOGNITION AS FIRM INCLUDING TOP 30 IN NORTH AMERICA
RECOGNIZED AS FOURTH FASTEST GROWING FIRM IN THE U.S
EXPANSION INTO FULL SUITE OF DIGITAL PR AND MARKETING SERVICES | LAUNCH OF GROOVY STUDIOS
SECOND FASTEST GROWING FIRM IN US | NEW OFFICE EXPANSION
RANKED #2 IN ATLANTA, #2 IN NINE INDUSTRIES
REACH FAR AND WIDE IN TODAYâ&#x20AC;&#x2122;S DIGITAL LANDSCAPE
We get it. Agencies are sounding more and more alike because, well, they are crossing the chasm of services. There are few boundaries. Weâ&#x20AC;&#x2122;re really no different in that regard. We are stepping on the turf of digital marketing firms and creative agencies. Sorry, but the world is digital and content is dynamic and diverse in source and medium. Where do we differ? Our perspective in everything we do is built around reputation. We still believe that businesses and consumers make buying decisions based on reputation. And today, we believe that precious reputation is influenced by the look, feel and voice of a brand. We believe media remain influential in their coverage of a brand as well as other third party influencers. We believe the message and the image across social media properties can motivate as much as it can alienate followers. So you have to ask yourself, do you want a creative and strategic group that understands the nuances of reputation, protecting and marketing that reputation or a creative group of marketers being creative for the sake of being creative.
Advertising | Billboards
Finding an agency with the breadth of services and relevant industry experience increases the chances of a successful, longer-term, thoughtful relationship. Beyond services and experience though, we believe thereâ&#x20AC;&#x2122;s something more relevant, more purposeful. We believe being outcomedriven ultimately defines the need a company seeks. Our outcome-driven path is simple: reputation, engagement, adoption. So find us because of our services and experience, but hire us for the outcome.
MARKETS OF DISTINCTION
For years, we have been serving emerging and established companies across seven core practice areas. Once we took a step back to look at common ground among the visionaries of these companies, four distinct markets rose to the surface.
C ATEGORY PIONEERS
Companies have been disrupting industry for more than a century. Today, these fearless brands are no longer intimidated by the size and steadfast nature of an industry — public transportation, car buying, travel accommodations, real estate sales. With the right capital and strategy, they are on the move and we never aligned better with their spirit, energy and brashness.
Some may find it difficult to distinguish between a disruptor and a pioneer but we see the difference clearly. The inventor of the electric car is a pioneer as is the first tablet innovator. They’re not simply improving an industry, but rather creating a new category. TCBY pioneered frozen yogurt and then lost its way to disruptive brands like Pinkberry and Red Mango. They called us to make a pioneer relevant again. That’s what we do.
Often they grow successfully under the radar for one of two reasons. One, they didn’t believe in the marketing ROI. Or two, they felt it was in the company’s best interest to stay stealth. But something changed along the way … an unsettling sense of competitive encroachment or possibly a desire to exit. Ironically, we lose more clients to acquisition following a successful valuation drive. As a result, unknown leaders have become re a bit of a sweet spot for us.
The agency founders worked in progressive agencies led by fearless, dynamic women. When they started the firm, it was with independently ambitious women with a get it done mentality. Since then, women entrepreneurs, second and third generation daughters and granddaughters and persevering, glass-ceiling crashing gals, have found their way to our firm, not for an egodriving motive, but because they know what we do is, well, good for business.
BUT INCREDIBLY SYNERGISTIC
Our practices are purposeful. They map to our interests in business and life. Some may question our
ability to be specialists because we focus on multiple
can tell you that our charge is to identify and leverage
practices. We wouldn’t argue with that basic logic. We the synergies of one practice with another. It was our
work with Verizon Wireless and TCBY that enabled us to take advantage of a Google Android update
LIFESTYLE FOOD & BEVERAGE
called “Froyo.” Our experience in the environment proved beneficial to our food and beverage franchise when we
launched their first green initiative. Our work in technology and lifestyle makes us ideally suited in
the fashion-tech space. Franchising and software, yes, we’re good there. Or trucking and clean technology. Start your engines. One practice or one industry focus only? That seems a bit narrow minded.
HOW DO WE
RANK N AT I O N A L LY
This past year we were the 12th* fastest growing firm in the nation and 2nd overall in Atlanta. For those sectors ranked by the industry media, we rank nationally in each of our practices as well as some sectors outside our practices. Across all nine sectors, we rank somewhere in the top three, locally.
3 | Technology 2 | Food & Beverage 2 | Healthcare 2 | Financial Services 2 | Sports & Leisure 2 | Home Furnishings 1 | Beauty & Fashion 2 | Professional Services 2 | Environment
WHY GROOVY STUDIOS? No one can argue that marketing today, more than ever, must be integrated across multiple channels and mediums because customers, business or consumer, consume data in no less than 10 sources weekly — Facebook, LinkedIn, Twitter, XM Radio, News Aggregators like Pulse, Email Subscriptions, etc. Unfortunately, agencies simply don’t integrate well because the lines are blurred across what was once clear divisions of labor. And so Groovy Studios evolved out of the agency carnage to establish T/K as an only stop solution for emerging brands who don’t have the time or resources to manage unwanted collaboration as well as for established brands whose creative resources are stretched.
MEASUREMENT Reputation | Engagement | Adoption
Earned | Owned | Shared | Paid
THINKING 360 REPU
It’s both a philosophy and a methodology. First off, brand should never taken lightly. It’s
audiences, refine our messaging and deliver our interface across web with those persona
direction, content. Based on resources, we can build a journey across one or
BRAND DNA Identity | Persona | Messaging | Expression | Web
CAMPAIGN FOCUS Leadership | Innovation | Success
s not enough to have a name and a logo. We need to expend the energy to understand our
as top of mind. From there, everything must begin with a campaign in mind. Theme, creative
r more media platforms. Then we measure, rigorously, leveraging the latest tools.
PROUD CLIENT LEGACY In 17 years, we have served established brands trending upward, unknown brands on a disruptive trajectory, lost leaders eager to refresh and middle market companies thoughtfully gaining on 800 pound gorillas. Along the way, we have accomplished much for them and a few things for ourselves. Rather than long-winded case studies, here’s a few of those brands and some interesting facts along the way.
CLOSED MORE THAN 100 BOOMERANG ENGAGEMENTS
INTRODUCED THE FIRST CARBON NEUTRAL ZONE IN US
EARNED THE INDUSTRY’S #1 STAFF RETENTION
RANKED NATIONALLY IN SIX OF ITS SEVEN PRACTICES AND THREE ADDITIONAL INDUSTRIES
RANKED AS THE 10TH FASTEST GROWING FIRM, SECOND IN THE SOUTHEAST IN 2017
SECURED MORE THAN 140+ PLUS AWARD WINNING PROGRAMS
RECOGNIZED AS ONE OF THE 30 BEST PLACES TO WORK IN NORTH AMERICA
INTRODUCED AMERICA’S 1ST CAR VENDING MACHINE
LAUNCHED THE INDUSTRY FASTEST GROWING FAST CASUAL RESTAURANT PORTFOLIO
LAUNCHED ONE OF THE TOP 10 APPS THAT COULD SAVE YOUR LIFE
INTRODUCED VERIZON’S LAUNCH OF THE IPHONE, IPAD, AND ANDROID
HOW WE WORK We start by defining a scope of work, assign a budget and timeline and build a team based on skill sets and industry experience. Our budgets are served up menu style with flexible options and simple terms. We’ll launch the relationship with an immersion meeting and hit the ground running as fast you can. Measurement aligns with the scope of work and clear set of business objectives. Communication is planned and often. Strategy and creativity drive the relationship weekly. In the end, success is not just about the numbers, but the execution — our accessibility, reliability, productivity, stewardship and resourcefulness. Measure us on all of it … we won’t let you down.
INTERESTED? DEAN TREVELINO firstname.lastname@example.org
GENNA KELLER email@example.com
404-214-0722 X106 | X105