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M A G A Z I N E

T H E

A S C E N T

I S S U E

HYPE

AYISHAT AYKANBI

VICTATE

QULIT

DYLAN WILLIAMS


TrendsetUK Magazine

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C O N T E N T S Th e As c ent Is su e : T SU K Ma g i n e 2

to

2 7

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Sty l i st Tip By

ay i s h a t a k a n b i

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4 1

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V i c tat e

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to

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to

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dyl an williams

Br an d Fe atu re

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Sp otl i g ht

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to

Qulit

cloth surgeon

4 0

4 2

Br an d Fe atu re

Mai n Fe atu re Inter v i e w

Pl a c es To Sh op

Hype. store

1 2 to

1 3

Contents

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8 30

Re tro Re surgenc e

1 5 L o okb o ok

20

2013 Most Fashi onabl e Musi c Vi d e os 44

Fashi on Faux Pas?

46

33

Hot Pi c k s Sty l e Gu i d e

Stre e t L o ok


TrendsetUK Magazine

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E D I T O r ' s

L E T T E R

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S o we’re f ina l ly he re w it h issu e t wo, b e tte r l ate t han ne ve r e y ? ! I told you b e fore t hat t h is wou l d on ly ge t bi g ge r and b e tte r, s o as prom is e d t h is issue is f i l le d to t he br i m w it h go o d i e s . Wit h exclus ive br and fe atu re s f rom t he l i ke s of c onte mp or ar y UK br and Vi c t ate, a spl ash of exot i c is m f rom wome n’s we ar br and Q u l it , a t h row b a ck s ne a ke r fe ature... w ait , l e t me not g ive it a l l aw ay! L e t’s just s ay, t he re’s s ome t h i ng i n he re for e ver yone. For t his issu e’s c ove r we ho oke d up w it h s ome one a l itt l e d i f fe re nt t h is t i me, t he man b ehind t he mach i ne ; bu d d i ng ne w ( . . . wel l f ai rly) de s i g ne r R av Mat har u. B e tte r k now n to you and me as C l ot h Su rge on ; you r f avou r ite r app e rs , f avou r ite d e s i g ne r. Of fer ing a b e sp oke s e r v i c e, h is sup e r st r i k i ng , cl e an c ut c ol l e c t i on has u nsu r pr ising ly c aug ht t he e ye s of many ; e sp e c i a l ly t hos e i n t he c el ebr it y sp ot lig ht , bre a k i ng h i m out i nto t he f ash i onsphe re at an i nc re as i ng ly f ast p a c e. (Yes, I just mad e t hat word up, l ove it ! ) We sp oke on t he i mp or t anc e of mor n i ng cof fe e, to cl ot h i ng Ke nd r i ck and c ompl e me nt ar y k i ck s ( R av ’s g u i lt y pl e asu re ) ... b e sure to che ck out t he f u l l i nte r v i e w on p age 22 onw ards . Now, onto an e x t re mely pre ss i ng issu e. . . how c ol d has it b e e n ? ! I me an , L ond on has b e en f re e zing t he s e l ast c oupl e of we ek s and i f you’re any t h i ng l i ke me, t h is t i me of ye ar I’m a lways h it w it h t he s ame d i l e mma. It b as i c a l ly b oi ls d ow n to eit her, (a ) lo ok i ng go o d and sub s e qu e nt ly dy i ng of pneu mon i a or ( b ) w r appi ng up li ke t here’s no tomor row and b e i ng mist a ke n for you r are a’s l o c a l t r amp : / I d on’t k now i f it’s just me but I c an ne ve r s e e m to b e abl e to f i nd t he r i g ht le vel of b a l anc e b e t we e n t he t wo. Than k f u l ly, for t h is issu e ou r l ovely st y l ists have comp o s e d a w i nte r l o okb o ok and share d w it h us t he i r hotte st pi ck s for t he s e Arct ic cond it ions . T h is shou l d c ome i n handy for t he app are nt 1 0 0 d ay s of s now we’re supp o s e d to b e h it w it h . . I me an . . “ai n’t nob o dy got t i me !” As a lw ay s, I’d l i ke to t han k e ve r y b o dy t hat mad e t h is p o ss ibl e. I hop e you e nj oy t his issue and appre c i ate a l l t he i r hard work and we’ l l b e s e e i ng you i n t he ne w ye ar, w it h ou r 2014 issu e. Just b e t we e n you and me, it’s goi ng to b e a go o d’u n ! Ania h B o ay ke - Sm it h , E ditor In C h i ef

Aniah Boakye-Smith

C o n t r i b u t o r s ........................................................................................................................................................

E xe c uti ve E d itor

E d itor In C h i ef

Millz miller

A n i a h B o ay k e - S m i t h

Ar t / C re ati ve D i re c ti on

Fa sh i on D i re c ti on

Millz miller

alize demange drey styles

Ph oto g r aphy

E d itor i a l Wr iti ng

Calvin ciele calvin condroy millo Michael stuart daley Nas Abraham alfred brondon ruben gomes

A n i a h b o ay k e - s m i t h khloe oba zee Sam adegule

Contents


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TrendsetUK Magazine

B R A N D

6

F E A T U R E QULIT

Words By K H L O E OBA Z E E ............................................................................................

R e ena Ar is (found er ), d r aw ing f rom he r As i an he r it age and we ste r n nur tur ing prov id es us w it h a br and t hat promis e s to c ombi ne inspir at ion w it h a uni qu e d e s i g n c onc e pt . ‘Q u l it’ me aning sk in in t he Ma l ay l ang u age is l e at he r fo c us e d and involves a hand ma d e t ai l or i ng pro c e ss to g ive t he app arel a d ist inc t ive e d ge. The re is pl e nt y to lust ove r w it h lu x ur y mater i a ls b eing t he c ore of he r work but us e d to c re ate in a t r ansfor mat ive w ay. Mu ch i n t he ve i n of c u r re nt f ashion , t he us e of le at her to g ive app arel ad d e d char ac te r is pres e nt w it h Q u lit . She d o es not stop w it h l e at he r e it he r ; e xot i c sk ins are a ls o pres ent w it h t h is br and, z ip d e t ai l i ng and usu a l d esig n on w hat c an of te n b e qu ite p e r pl e x i ng and r ig i d mater i a l. T he re is a ls o a st rong us e of col ou r w it h Q u l it ; p ass i onate or anges and st rong pur ples, ve r y b ol d and a ls o c ont r ast i ng colours, tur ning e ach pi e c e i nto a c ol ou r f u l tex tu re d t hem w it h a lux ur ious fe el. Q u l it is s ome w hat pione er ing i n it s d e s i g n and ve r y e xe mpl ar y of a d esig ner w it h a g re at l ove for f ash i on , lu x u r y sk ins and p a lettes. We c an not w ait to s e e w hat is ne x t for store for t he br and and it’s up and com ing col le c t i ons .

Con n ec t wi t h Q uli t ..................................... @ Q ul i t _ uk w w w .quli t .co.uk/

Brand Feature


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TrendsetUK Magazine

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r e t r o

r e s u r g e n c e I l lust rat ion By M I L L Z M I L L E R

Words By S A M A DE G U N L E

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J o r d a n

I

Air Jord an I – What c an’t b e s ai d ab out t he Air Jord an I? F i rst debute d in 1985 in a C hi c ago Bu l ls home g ame by His Ai r ne ss, t h is is t he sho e t hat st ar te d t he l e g ac y t hat is t he most p opu l ar s ig natu re sne a ke r l ine i n h istor y. 28 ye ars l ate r and Jord an Br and have b e e n f ly ing t he f l ag w it h an onsl au g ht of dif fe re nt c olour way s for t he 1’s . S ome wou l d s ay t hat t he ove rk i l l of col ou rs has mad e t he m a l e ss promine nt sho e, but fans of t he ot he rs owe it a l l to t h is sho e r ig ht he re as t he y are a st apl e in sne a ke r c u lture. You c an ge t t he s e f rom go o d re t ai le rs su ch as Fo ot L o cke r, Ki ck z and Sne a ke rhe a d and st ar t f rom £ 9 5 .

k a m i k a z e R e eb ok Kami k aze II – Mad e p opu l ar by for me r b aske t b a l l pl aye r Shaw n Ke mp b a ck i n 1996, t he b aske t b a l l sho e s aw a su dde n re tu r n w he n Sw i z z B e at z was brou g ht into R e eb ok i n 2 0 1 1 in orde r to b o ost t he br ands p opu l ar it y. He ce r t ain ly d i d t hat by g re e n-l ig ht ing mo d els such as t he Kami k a ze II in col ours such as t he “L e tte r of Inte nt” and t he “’ 96 S onics” w h ich have b e e n wel l re ce ive d. To l a ce up li ke Ke mp d id b ack in ’ 96; you c an pick t he s e up f rom Kick z , Fo ot Pat rol and s el e c t ove rs e as re t ai l e rs st ar t ing f rom £ 1 1 0 .

RETRO RESURG

Editorial Feature


TrendsetUK Magazine

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R et ro; i m it at ive of a st y l e, f ash i on , or d e si g n f rom t he re ce nt p ast. T h is te r m is not h i ng ne w to s ne a ke r he a ds and af ici ona do s a l i ke ; howe ve r a re su rge nce of t he re t ro sne a ke r has t a ke n pl a c e ove r t he p ast fe w ye ars and has blow n up on a mai nst re am s c a l e. Eve r y maj or br and w it h a not abl e re t ro s ne a ke r has b e e n goi ng hard w it h t he re- rele as e s as of l ate, s o we at Tre nds e tUK have t a ke n t he b e st of t he b e st and c ut it d ow n to a l ist of 5 ( no, t he y ’re not a l l Ni ke s ne a ke rs) of ou r f avou r ite re t ro sne a ke rs w it h a l itt l e b a ck g rou nd che ck and w here you c an c u r re nt ly ge t t he m f rom .

O GENCE

S c

' B o

j a c k s o n ’

Ni ke Ai r Trai ner SC – Arg u ably t he mo st p opu l ar c ro ss t rai n i ng s ne a ker, t hes e were f i rst rel e as e d to t he publ i c i n 1 9 9 0 and were b a cke d by Ni ke’s ot her bi g name at t he t i me, Vi nc ent “B o” Ja cks on . Henc e t he B o Ja cks on mon i ker t hes e k i cks hol d. A lt hou g h t hes e have b e en rel e as e d i n a v ar i et y of c ol ou r w ay s , t he mo st p opu l ar is t he “Hi g h Aubu r n” note d for t he g re y, orange and pu r pl e h i g h l i g hts on a w h ite upp er. You c an g rab a p ai r on t he Ni ke, Fo ot Pat rol and Sne a kerhe a d web s ites st ar t i ng at £ 1 0 0 .

h u a r a c h e Ni ke Ai r Hu ara che – You k ne w t h is w as goi ng to ma ke t he l ist, it’s a s ne a ker f avou re d by e ver y s na erhe a d i n t he Trends et te am ! Inspi re d by a Mex i c an s and a l, t h is Ti n ker Hat f i el d c re at i on f i rst c ame on t he s c ene i n 1 9 9 2 , just b efore t he Ai r Jord an V I I w h i ch b ot h have a ne oprene s o ck l i ner for a c om for t abl e, s nu g ger f it. T he resu rgenc e of t h is cl ass i c i n 2 0 1 3 has s e en it re- rel e as e i n a nu mb er of di f ferent c ol ou r w ay s t hat have ma de t he st re ets l o ok l i ke its 1 9 9 2 a l l over ag ai n . You c an get a p ai r at sp ots su ch as Ni ketow n , Fo ot L o cker and Etc Store st ar t i ng f rom £ 8 0 .

1 5 0 0 Ne w B a l anc e 1 5 0 0 – T h is 1 9 8 8 r u n ner remai ns a f avou r ite among st Ne w B a l anc e af i c i ona do s du e to its du rabi l it y, range of c ol ou r w ay s and its t a ke on t he t ra dit i ona l r u n n i ng sho e. It’s re- rel e as e i n nu merous c ol ou r w ay s as wel l as not abl e c ol l ab orat i ons w it h Nors e Proj e c ts , Un ite d Ar row s and t he c ra zy fou r- w ay w it h UN DF T D, L a M JC and C ol ette have c er t ai n ly help e d t h is cl ass i c s i l hou ette reg ai n p opu l ar it y. Now av ai l abl e at sp ots l i ke Fo ot Pat rol, Sne a kerhe a d and Si ze? st ar t i ng f rom £ 9 5 .


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s p o t l i g h t

L orem ip su m d ol or sit am e t , ti m e am ex p e ten d a te n am , e st e t vero om n i s a c c om m o d are. Ad su a s c om mu n e i n d o c tu m s e d, m e a c a s e mu n d i i r iu re c u, n e du o ju sto n olu i s s e i r a c u n d i a . Pr i an vero anti op am m e d i o c r it atem . S e a e a tr itan i r ati on ibu s re preh en du nt , s e d ut qu o d r ati on ibu s . Vita e d e c ore n em ore v i m te, a d hu c m ove t n onu my n o n am . Ad m el d i c at au g u e. D ol ore atom or u m c on s e te tu r ei e o s , d eb e t e ver ti i nteres s e t m ei a d. Vi x an a l i i tr it an i d ol or u m , i n i d qu e s a lut atu s du o. S e d e t f a c e te f ab el l a s .

Spotlight


TrendsetUK Magazine

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d y l a n

w i l l i a m s

Photog raphy By NAS A B R A HA M Words & Inte r v ie w By A N IA H B OA K Y E - SM I T H

We re c ent l y m e t up w ith th e bu d d i ng n e w f a sh i on f a c e t h at i s D y l an Wi l l i am s i n E a st L on d on’s Hox ton S qu are. G e t to k n ow a l ittl e ab out h i m h ere u n d er t h e sp ot l i g ht . ........................................................................................................................................................ Ho w di d yo u g e t i n to mo d e l i ng ?

I w as r u n n i ng l ate for work one d ay ( I w as work i ng for r ive r isl and at t he t i me ) w he n I w as s c oute d by a f ash i on st y list for G Q st y l e. T h is w as i n t he m i d d l e of R e ge nt s st re e t , I e nd e d up t a k i ng his c ard and w as tol d to e mai l. I d i d n’t g ive it mu ch t hou g h but ab out a we ek l ate r my Mu m w as d oi ng my l au nd r y and fou nd. She as wel l as a fe w of my ot he r rel at ive s ha d pre v i ously tol d me to t r y out mo d el i ng and I’d t hou g ht ab out it but I ne ve r t hou g ht it wou l d happ e n . I re c e ive d an e mai l ab out a we ek l ate r and w as tol d to c ome d ow n to t he age nc y. At t he t i me a ste e t c ast i ng w as going on and t he n pre tt y mu ch t he ne x t d ay I w as sho ot i ng AS O S . Wo w , s o t h i n g s mo v e d p r e t t y q u i c k ly f o r yo u?

Ye a h. In it i a l ly I w as w it h a st re e t c ast ing age nc y but w as s o on tol d t hat it w as n’t not for me and t hat i nste a d i ha d p ote nt i a l to b e a h i g h f ash i on mo d el. S o. . one d ay I w a l ke d i nto E l ite and t he y s i g ne d me on t he sp ot at 1 8 . Wh at di d yo u wa n t to b e g ro wi n g up ?

I w ante d to b e a l ot l au g hs I w ante d to b e a mus i c i an . . I s ong w r ite and rap. I n t h e m o d e l i n d ustry i s th e r e an yo n e t h at yo u’ r e i n sp i r e d by?

Whe n I f i rst st ar te d out t he re w as anot he r bl a ck mo d el on t he Mai n b o ard and I Ab o ag ye . T he y s ay we l o ok s i m i l ar, s o re s e arche d h i m to s e e w hat he w as ab out and stu f f. He mo d el e d for C a lv i n K l e in but t he n I d i d my f i rst e xclus ive show in Mi l an , a ls o for C a lv i n K l e i n . He stopp e d b e i ng my i d ol and b e c ame my c omp e t it i on

Wh at d o es a bu s y d ay l o ok l i k e for you ? D ur ing p e a k s e as on, s ay L f w for e x am pl e you c an have up to ab out 8 c ast i ng s in a d ay, a l l ove r L ond on. And t he n you have to go b ack and for t h to your agenc y to pick up c ards but d oing it w it h you r f r ie nds ma ke s it a l ot more f un. Wh at i s t h e m ost m em or abl e m om ent i n you r c are er s o f ar? Sho ot ing t he R ive r Isl and c amp aig n i n L A . I us e d to l o ok at t he mo d el in t he p oste rs and wond e r if it wou l d e ve r b e a bl ack b oy sho ot ing t he c amp aig n and t he n in L A , I was sho ot ing a l ongside t hat ve r y s ame mo d el.

“ Sho ot ing t he R iver

Isl and c amp aig n in L A. I us e d to lo ok at t he mo del in t he p ost ers and wonder if it wou ld e ver b e a bl ack b oy sho ot ing t he c amp aig n and t hen in L A, I was sho oting a longside t hat ver y s ame mo del. ”

Ama z i ng . Wh at ab out t h e wor st ? My worst ex p er i enc e w as w hen I went to Mi l an t he s e c ond t i me for c ast i ng s . I got t here; I’d just c ome b a ck f rom D ub ai t he d ay b efore. T he y ha d e ven aske d me to f ly out to Mi l an on t he d ay I’d just f low n b a ck to L ond on . But any w ay, I got to Mi l an , my phone d o es n’t work , I’ve got no eu ro s on me; your agenc y is supp o s e d to g ive you mone y. I get t here, w a l k i n and t he p e ople lo oke d me up and d ow n , put t hei r he a ds b a ck d ow n and c ont i nue d work i ng . A l l t he ot her mo d els t hat c ame f rom around t he world got c ars and t he y g ave me a map. I w as ex p e c te d to go to s e ven c ast i ng s i n a c ou nt r y t hat I w as n’t f am i li ar w it h and d i d n’t sp e a k t he l ang u age. I w ante d to go home t here and t hen . Tel l u s s ome t h i ng p e opl e d on’t g e t to s e e ab out t h e mo d el wor l d. It’s not as g l amorous as it c omes a c ro ss , at a l l It’s a ls o ver y sup er f i c i a l. At t he end of t he d ay you’re b o oke d on t he b as is of how you lo ok . It’s a d o g e at d o g world as wel l, e ver y one w ant s to b e t he b est . Fave d e si g ner ? Givenchy, R af Si mons , Jeremy S c ott . I d on’t re a l ly li ke h i g h f ash i on , I t h i n k it s a l l a bit s afe. I li ke more u nd erg round stuf f, st re et we ar. G o to item atm? Ox ford sh i r t s , esp e c i a l ly t he AS O S ones . And d es i g ner b oxers , Wi nter Wi sh l i st ? A h h d ef i n itely a t rench c o at . Bl a ck , blue b ei ge, k ha k i !


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h o t

p i c k s

T h e s e a r e so m e red ho t i tem s to hav e i n yo u r wa r dr o b e t h i s w i n t e r .

1. Mais o n L abic he, Kurt C o bain Te e S h i r t ( 2 . M a h a r i s h i M a n da l a DP M Ja c k e t . 3 . EC O AL F S al y Pimienta bac kpack 4 . G o u r m e t F o o t w e a r , T h e 3 5 B l a c k S c a le


1 . & Ot he r Sto r ie s , K n i t te d J u m p er 2. Z ar a, l ingerie d res s 3. Gi ve n ch y , R o t t w e ile r le ath e r c l utc h 4. Vagabo nd D io o n Bo o ts


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22

c l o t h

s u r g e o n

P HO T O G R A P H Y B Y C A LV I N C I E L E WO R D S & I N T E RV I EW B Y A N IA H B OA K Y E - SM I T H ........................................................................................................................................................

We re c e nt l y t o o k a t r ip d ow n t o R av Mat h a r u ’s r u s t i c D a l s t on s t u d i o, t o g e t t o k n ow t h e m a n b e h i n d t h e m a s t e r pi e c e t h at i s C l ot h Su r g e on . We w e re i nv it e d i nt o R av ’s n e s t of c re at i v e c lutt e r a n d it w a s h e re w h e re w e w e re a b l e t o s e e w h e re t h e m a g i c i s m a d e . Ta k i n g h i s n a m e f rom t h e s i mp l i s t i c m e t h o d i n w h i c h h e u s e s a s c a lp e l t o s c u lpt out h i s d e s i g n s , R av ’s pro du c e e m b o d i e s t h e f re s h , r aw e l e m e nt t h at i s l a c k i n g f rom mu c h of t o d ay ’s f a s h i on . T h e pi e c e s a re m a d e f rom a n i nt e re s t i n g m i x of s k i n s a n d f u r s s u c h a s g o at s u e d e a n d r a b bit f u r, w h i c h g i v e s e d g e a n d a n e v e n m ore c out u re app e a l t o t h e c l ot h e s . C E O, h e a d / on l y d e s i g n e r a n d pre tt y mu c h on e - m a n b a n d of t h e br a n d , R av h a s m ore or l e s s c re at e d a n d t h e br a n d by h i m s e l f ov e r t h e p a s t y e a r. O f f e r i n g a b e s p o k e s e r v i c e , h e h a s c l ot h e d a ny on e a n d e v e r y on e ; t h o s e s u c h a s Ke n d r i c k L a m a r a n d r ap l e g e n d Na s t o n a m e a f e w. T h i s e x p o s u re h a s re s u lt e d i n c re at i n g q u it e a n a m e f or h i m s e l f i n t h e i n du s t r y. P ro du c i n g c ont e mp or a r y y e t s i mp l e pi e c e s , C l ot h Su r g e on i s t h e p e r f e c t m i x tu re b e t w e e n h i g h f a s h i on a n d u r b a n s t re e t w e a r. R e a d on t o g e t t o k n ow a b out t h e m a n h i m s e l f p e r s on a l l y.

Main Feature


TrendsetUK Magazine

24

T S U K_ _ Wh e r e d i d th e n a me C l othsu rg e on com e

TSU K__ W ho w ould be your ideal c elebri t y mus e?

fro m ? Exp l a i n th e me a n i n g b e hind i t.

Cs __

Whe n I w as at Uni, I wou l d a lw ay s c ut my c ard p atte r n pi e c e s w it h a s c a lp el, my tutor wou l d s ay “your l i ke a su rge on” s o I r an w it h it. . . . Cs__

T h is usu a l ly change s f rom c ol l e c t i on to col l e c t i on , Ne w Ja ck C it y AW 1 3 / 1 4 C ol l e c t i on , Ice -T, E r i c B & R a k i m , And re Ag ass i w he re a l l consi d e re d mus e s , not forge tt i ng Ni no Brow n .

T S U K_ _ wh at ca r e e r a s p i r at i ons did you have a s

TSU K__ w here do you get your ins pir at ion from

a c h i l d?

f or your des igns ?

T here w as on ly one t h i ng I w ante d to d o w he n I was a ch i l d and t hat w as pl ay fo otb a l l. I pl aye d profess iona l ly for L e e ds Unite d u nt i l i w as 2 1 , t hings d i d not work out s o I we nt b a ck i nto e duc at ion . L ou g hb orou g h w as my f i rst stop w he re I d id a fou nd at i on i n Ar t & D e si g n . Cs__

T S U K_ _ how d i d yo u g e t i n to clothe s de sig ning ?

I have a lw ay s b e e n i nto C l ot he s and fo ot we ar f rom a you ng age, i n p ar t i c u l ar fo ot we ar, I wou l d a lway s s it and de s i g n/ draw, but f rom a you ng age, e arliest re c ol l e c t i on of me b e i ng s e r i ous ab out d es ig n was ab out 8 w he n i dre w a t r ai ne r, it ha d a s wo osh , ai r bubbl e f rom ni ke, torsi on b ar f rom ad id as , he xa l ite and pu mp f rom re eb ok , I ple ad e d w it h my mu m to s e nd it to n i ke. Luck i ly my de s i g ns to d ay are s ome w hat more ref ine d ! I have a lw ay s b e e n a ke e n d e si g ne r, s o d r aw ing cl ot he s and t rai ne rs b e c ame a s e cond nature to me. Cs__

T S U K_ _ wh at i s yo ur a i m f o r Clothsu rg e on?

I wou l d l i ke to s e t up a store i n e a ch maj or c it y, in t he worl d. A ls o l o ok to d e vel op t he br and in not just Fash i on. I s e t up a D e si g n Te am w he n I was younge r, age 23, w it h a l l my t a l e nte d cre at ive f r iends , we c a l l e d it C h romo C re w. It w as c a l l e d t his as e a ch fou ndi ng me mb e r w as of a d i f fe re nt r ac e, s o C h romo c omi ng f rom t he word C HROMOs one s t hat are i n you r DNA . I had Id e as for t hat , t hat to t h is d ay I wou l d st i l l li ke to put i nto pra c t i c e : ) Cs__

T S U K_ _ wh o a r e th e ta r g e t aud ie nce you have in m i n d w h e n d e s i g n i n g c l o th e s ?

I’d li ke to s ay it s ai me d to a c ustome r w ho k nows w hat he w ant s , u nde rst ands f abr i c qu a l it y and c onst r u c t i on. A ls o w it h t he b e sp oke el e me nt of t he br and it c an app e a l to e ve r yone, as its ma d e to t he c ustome rs sp e c i f i c s . Cs__

T S U K_ _ we ’ v e se e n a f e w b i g n a m e s sport ing som e o f yo u r b e s p o k e p i e ce s, te l l us who you have de/ s i g n ed for ? a n d w h o i n pa r t icu l a r you e nj oye d w o rk i n g w i th th e m o st a n d w hy?

I have worke d w it h qu ite a fe w cel ebr it y client s , Ke ndr i ck L amar,AS A P R o cky, Nas, Bi g S e an , J. C ol e, R i ck R o ss , Ti ni e Te mp a h , Ke v i n Har t , B aske t b a l l e r Ni ck You ng ( L A L a ke rs) a lw ay s has s ome i nte re st i ng i de as , a ls o D y namo Mag i ci an c ame t hrou g h w it h a g re at c once pt, a pi e ce i m just ab out to f i nish and e xt re mely e xcite d ab out. Cs__

T S U K_ _ wo r k i n g q ui te cl o s e ly wi thin the m u sic i n du s t ry , h av e yo u co me a c r oss a ny thing that h as part i cul a r ly sh o c k e d o r su rprise d you ?

Not re a l ly, I g u e ss I pre p are d my s el f for mo st t hings , it s i nte re st i ng to s e e w ho ma ke s i mp a c ts on s a les as opp o s e d w ho do e s nt , t h is c an b e qu ite sur pr is ing . Cs__

T S U K_ _ wh o i s yo ur fav o ur i te de sig ne r?

I wou l d s ay Yohj i Yamamoto, Pho eb e Ph i l o, ( Mais on Mar t i n) Marg i el a and R af ( Si mons) . Cs__

My i nspi r at i on usu a l ly st ar t s w it h a re fe re nc e pi nt usu a l ly s ome t h i ng I’m i nto or w ant to l e ar n more ab out , I t he n d elve f u r t he r i nto t hat and it op e ns a l l k i nds of d o ors of c re at ive t hou g ht usu a l ly d r i f t i ng f ar f rom t he i n it i a l p oi nt . It s l i ke an e du c at i on e a ch t i me you d o a c ol l e c t i on , and you w ant to l e ar n as you ge t s o i nvolve d i n it . Cs __

TSU K__ is t here anyone you as pire t o be like? and is the r e anyone you t hink is s imil ar t o you?

I d ont re a l ly aspi re to b e anyone, just b e t he b e st I c an b e. Cs __

TSU K__ w hat has been t he mos t diffic ult t hing/ roa dbloc k you’ve c ome ac ros s as a des igner?

TA X M A N . ha ha I g u e ss it s ge tt i ng you r he a d arou nd t he non c re at ive p ar t of t he br and. Wit h it just b e i ng me, a one man b and it s b e e n a l ot of hard work and l ong hou rs . Und e rst and i ng how t he busi ne ss r u ns and how to d e vel op and g row org an i c a l ly and i n t he r i g ht w ay, at t he r i g ht t i me. My w i fe Par v has c ome i n and t a ke n c ont rol of a l l t h is w h i ch has b e e n a g re at help. Cs __

TSU K__ t he mos t int eres t ing bes poke reques t ? for who?

R e c e nt ly ma d e a Ne opre ne and l e at he r R SM A- 1 Bi ke r Hy br i d, t he c ustome r w ante d a re a l n i ce i mage of a t re e pr i nt i ng on t he f ront as he w as an E col o g ist . ( S e e p age 2 6 i mage 1 ) Cs __

TSU K__ all t ime fav ouri t e piec e you’ve made and why?

I g u e ss A p e a ch / or ange R SM A- 1 pi e c e I ma d e i n my f i rst c ol l e c t i on . D u e to t he f a c t it has t hat s e nt i me nt a l v a lu e and t he l e at he r ha d t h is b e aut if u l w ashe d f i n ish , an ama zi ng we i g ht to it , but st i l l hav i ng a re a l s of t , we ar abl e tou ch . T he re has b e e n s ome g re at b e sp oke pi e c e s , but c ant re a l ly hard to s ay, w h i ch is my f avou r ite. ( S e e p age 2 6 i mage 2 - 4 ) Cs __

TSU K__ w hat is on your w int er w is h lis t ?

a R I MOWA A lu m i n iu m lu g g age s e t . TSU K__ w e know you’re a s neaker freak, w hat are you r t op t hree pic ks right now ?

R i g ht now Marg i el a , C onve rs e C hu ck Tay l ors , Ni ke Ma x 9 0 Hyp e r f us e Wh ite U S A p a ck and C l ot hsu rge on x Mo d e r n Vi c e P yt hon C hu k k a B o ot Bl a ck. Cs __

TSU K__ rec ent ly l aunc hed your l adies line, t ell u s a li t t le about i t ?

It s C l ot h Su rge on me ns we ar for wome n , i f t hat ma ke s s e ns e. C l e an l i ne s cl ass i c qu a l it y g ar ment s w it h a c onte mp or ar y mo d i f i c at i on may t hat b e t h rou g h f abr i c , d e t ai ls or c ut . Cs __

TSU K__ Finally, w hat c an w e ex pec t from you in the f ut ure?

Hop e f u l ly bi g t h i ng s , i have fe w i nte re st i ng col l ab or at i ons i n t he pip el i ne hop e f u l ly t he y w i l l come of f. . . . st ay tu ne d : ) Cs __


“ T here was on ly one t h ing I

w ante d to do w he n I was a ch i ld and t hat was pl ay fo otb a l l. I pl aye d profe ss iona l ly for L e e ds Un ite d unt i l i was 21.” ......................................................................

“I have a lways b e e n into C l ot he s and fo ot we ar f rom a you ng age, in p ar t ic u l ar fo ot we ar, I wou ld a lw ay s sit and de s ig n/draw.”


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Image 1

Ne opre ne and l e at he r R SM A- 1 Bi ke r Hy br i d, Tre e Pr i nt . .....................

Image 2

Pe a ch / or ange l e at he r R SM A- 1 .....................

Main Feature


w h a t s

i n

m y RAV

w a r d r o b e

MATHRU

th e t r e nd s e t u k t e a m a sked clo th su rg eo n what so m e o f hi s favo u r i t e p i e c e s i n i s wa r dr o b e . ........................................................................................................................................................

py t h o n e mb o s s e d l ams kin bac kpa ck - cl o t h s u r g e o n g e n u in e py t h o n s kin walle t - c l o t h s u r g e o n g e n u in e py t h o n s kin p h o n e c as e - cl o t h s u r g e o n r s ma - 1 u n t r e at e d l a mb s kin jac k e t - cl o t h s u r g e o n d at e jus t - r o le x c s s n a p bac k - c lo t h s u r g e o n g e n u in e py t h o n s kin c h u kk a b o o t - cl o t h s u r g e o n


TrendsetUK Magazine

27

P L A C E S

t o

HYPE.

s h o p

BOXPARK

..........................................................................................................................................................

B e i n g a m e re re f it t e d s h ippi n g c ont a i n e r at t h e f o ot of S h ore d it c h’s re v o lut i on a r y s h oppi n g a n d d i n i n g e s t a b l i s h m e nt B OX PA R K , t h e H Y P E . s h op i s a s t r i k i n g l it t l e g e m . Wit h t h e b l i n d i n g w h it e w a l l s a n d c ont r a s t i n g h e av i l y pr i nt e d app a re l , t h i s l it t l e p op up i s n ot on e e a s i l y u n n ot i c e d . T h e s h op s p a c e i s l i m it e d but t h e m i n i m a l i s t or g a n i z at i on br i n g s t h e e nt i re i m a g e t o g e t h e r, t o app e a r e x t re m e l y c on c i s e but at t h e s a m e t i m e e qu a l l y a s e y e - c at c h i n g .

Places To Shop

T h e d e c or of t h e s h op a n d t h e d e s i g n s of t h e c l ot h i n g a re v e r y mu c h c on s i s t e nt . T h e pi e c e s a re t y pi c a l l y s i mp l e i n t e r m s of s h ap e but a re d on n e d w it h v i br a nt pr i nt s . T h e s h op t o o i n t u r n h a s a v e r y c l e a n but s i mu lt a n e ou s l y bu s y v i b e t o it . T h e s h op it s e l f i s m o d e r at e l y m on o c h rom e but i s h it w it h a f e w l ou d a c c e nt s ; t a k e t h e f l or a l v i ny l f l o or or t h e h a n d c r a f t e d , pr i nt e d c a rd b o a rd s n e a k e r on t h e c a s h d e s k f or e x a mp l e .

T h e on l y c l e a r w a l l , on t h e l e f t h a n d s i d e of t h e s h op f e atu re s a n a n i m at e d t r a n s f e r of A l b e r t E i n s t e i n ; a f i g u re w h i c h t o o, a l on g s i d e s i m i l a r d e pi c t i on s of Ma r i l y n Mon ro e a n d E l v i s h av e app e a re d on s om e of H Y P E .’s app a re l ov e r t h e y e a r s . St a r t i n g f rom a b e d ro om i n L e i c e s t e r, w it h a m e re t h re e t - s h i r t s a n d a l i g ht e r H Y P E . h av e c om e a l on g w ay t o b e i n g on e of t h e U K ’s f a s t e s t g row i n g a n d m o s t s ou g ht a f t e r br a n d s ; h av i n g s t o c k i s t s f rom A S O S , t o Topm a n a n d Fo ot As y lu m . T h i s s e a s on’s c u r re nt c o l l e c t i on f e atu re s v e r y b ox y, n e opre n e pi e c e s w it h v i br a nt pr i nt s f or t h e l a d i e s ; a g a i n a l m o s t m i n i m a l i s t but i n s a n e l y e y e c at c h i n g . H Y P E . h av e re c e nt l y re l e a s e d t h e i r n e w c o l l e c t i on of app a re l a n d a c c e s s or i e s g oi n g by t h e n a m e of S h ore bx t c h ; a q u i r k y t a k e on t h e i r E a s t L on d on re t a i l h om e . ........................................................................................ f i nd th e h y p e . s t o r e u ni t 0 6 b ox pa r k , s h o r e di t ch .


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WO R D S B Y A N IA H B OAY K E - SM I T H

P HO T O G R A P H Y B Y RU B E N G OM E S

.................................................................................................................................


2 0 1 3

m o s t

f a s h i o n a b l e m u s i c

v i d e o s

............................................................................................................................................

With fashion increasely becoming a focal point for more musicians than ever before with more artist yearning to seen as fashion icons, the TrendsetUK team has compiled a collection of popular videos from over the past year that have showcased strong fashion connotations. I l lust r at i on By M I L L Z M I L L E R


f a s h i o n

k i l l a

..........................................................................

The self entitled “pretty flacko� is well known for his style and it is summarized with this catchy number that is Fashion Killa. Co-starring pop princess Rihanna, a plethora of designers are littered throughout the video from high end designers such as DNKY, Raf Simons (as seen on Rocky) to street wear staple Supreme (as seen on Rihanna). The video itself is more a retro inspired candid production which sees the two artists roam virtually attached from scene to scene.

B r i n g

t h e

n o i z e

.....................................................................................

Bring The Noize is the second single from the Matangi album by the mercurial artist that is M.I.A. Showcasing the minimalistic theme of the current era with the entire cast dressed in white, it epitomizes the culture of what is seen as contemporary trendy in London, which translates worldwide. Riding high from her recent colloboration with Versace, this solidifies her status as a true cultural icon.


t r a m p o l i n e

.......................................................................

After a storming debut Tinie Tempah returns with Trampoline (first single from sophomore album Demonstration). The London native can be seen donning a deluge of designs from Jonathan Saunders SS14 menswear in the video. The detail in the video streams as far down to the set design which features tartan and hoodstooth backdrops which are the current rage .

‘ .

t n e s ..... h o. . . . . . . . . . . . . . . . . . . . . . . . . . .

.... .........

h his rm. Wit hion d by sto as rap worl us to Drake. F est’. e th en ‘Hon ey Cyr as tak uture h e likes of Mil o the talking in d with F t, en couple e mom with th style d sts of th atured on hits , who lets his ntage red suit re Hendrix the arti One of und, he has fe Atlanta rapper en wearing a vi lf entitled Futu e so se unique atement for th uture can be sneakers, the se st ,F is a big stic mansion velco strapped s. ru la lnes a ie o g in co ar et es M S x) exud Martin Maison Jimmy Hendri n er (mod

' 2 3 ’ his predominantly by of the music world el Jorid ascent to the top mbers synonymous with Micha rap a de ma has Mike Will of this Nike . ‘23’ (the nu Cyrus and Future wcases the dominant reemergence seen on work with Miley be sho ) can dan ll Jor Tri n nd Bee bra r of dan and his traine k into the mainstream. Glimpses bac fueled sub brand o. Will als


Styled By - DREY STYLES Photography By - CALVIN CONDRY MILLO


L e at her j acke t - O as is Si lver top - AS O S White blous e - AS O S Trous ers - Top shop ...................................

Style Guide


T- sh i r t - A lb am Ja cke t - Parke r L DN Je ans - Tr u k f it ...................................


T- sh ir t - Urb an O ut f itte rs Tar t an d re ss ( wor n as a sk i r t ) - Urb an O ut f itte rs Tig hts and s o ck s - Topshop Trous ers - Topshop Sho es - R ive r Isl and ...................................


Shi r t - LF Marky C o at - D o dd Je ans - Sams o e & Sams o e Sho e s - C l ae

...................................


TrendsetUK Magazine

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s t y l i s t

t i p

AY I S H AT A K A N B I ..........................................................................................................................................................

T he Trends e tUK c au g ht up w ith sty l i st Ay ishat Ak anbi f am ou s for b ei ng t h e f a sh i on i n spi r ati on b eh i n d L abrinth, to f i n d out h er top sty l i ng tip s .

Stylist Tip


1 . t he w h i t e sh ir t - Is a st apl e t hat

e ve r yone - b e it man woman or ch i l d shou l d have i n h is or he r w ard rob e s. T he w h ite sh i r t e pitom i z e s t he cl assi c st y l e. E x p e r i me nt w it h mate r i a ls de p e nd i ng on you r b o dy shap e. T he p e r fe c t w ay to el e v ate a p ai r of j e ans . T he w h ite sh i r t s a d ly has a shor t shel f l i fe s o just one w h ite sh i r t w i l l not d o, t r y not to ove r bl e a ch for fe ar of yel l ow i ng . Ke e p it f re sh . 2. t he b u t t o n u p - T he re’s

not h i ng w rong w it h shoppi ng on a bu dge t a lt hou g h s ome t i me s t hat g re at j a cke t t hat a c tu a l ly is che ap e r t han ch ip s l o ok s it, du e to its hardw are. G e t c re at ive and change up you r buttons – a cre at ively che ap w ay to tu r n you r Pr i mark i nto Pr i mar ny ! 3 . life is b et t er in c o lo u r - I

c ome a cro ss s o many p e opl e w ho are s c are d to t r y col ou r, I w as t he opp o s ite - af r ai d to t r y bl a ck . D oi ng t h is wel l is s ome t h i ng t hat c ome s natu r a l ly to t he more e xp e r i e nce d f ash i on ist a but pr a c t i ce ma ke s p e r fe c t and t he re su lts are a lw ay s e ye c atch i ng !

4 . bac k to ba s i c s - Buy qu a l it y

b asi cs and i nve st i n you r a c c e ss or i e s w he n shoppi ng on a l i m ite d bu d ge t , i nte re st i ng j e wel l e r y and k i l l e r sho e s c an ste p you r l o ok up t i me s a m i l l i on ! And w hat’s b e tte r is you c an ke e p re i nve nt i ng l o ok s w it h t he b as i c s . 5 . c o nf i d e n c e i s k e y - S ome s ay it s

che at i ng but it mo st d e f i n itely is a st y l e t ip to me, c on f i d e nc e is e ve r yt h i ng it’s t he d i f fe re nc e b e t we e n 2 p e opl e we ar i ng j e ans and a t - sh i r t and one l o ok i ng g re at and one wel l not s o g re at ! C on f i d e nc e is att r a c t ive and is prob ably t he b e st st y l e t ip I c an g ive. If you d on’t have it “Fa ke it t i l l you ma ke it”.

C o n n e c t w i th ay i s h at @ Ay is h at _ A k a n bi ay ish ata k a n bi . tu mbl r . c om


TrendsetUK Magazine

B R A N D

42

F E A T U R E VICTATE

Words By K H L O E OBA Z E E ...................................................................................................................................................

Brand Feature


TrendsetUK Magazine

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D e s i g n e r E DW R D a k a E d w a rd L i d e s c r i b e s t h e br a n d a s a p e r f e c t c o l l a b or at i on of b e i n g v i c t or i ou s a n d a d i c t at or. In it i a l u n d e r s t a n d i n g s w ou l d a s s u m e d i c t at or s h ip t o h av e a c omp l e t e l y n e g at i v e out c r y but i n t r ut h it r at h e r s u g g e s t s t a k i n g f u l l c ont ro l of t h at w h i c h y ou ow n . In t h i s c a s e on e’s s t y l e a n d h ow t h e y e x pre s s t h at s e n s e of s t y l e . Vi c t at e w a s e s t a b l i s h e d i n 2 0 0 9 a br a i n s t or m i n g s e s s i on w it h a f e w f r i e n d s l e f t E d w a rd L i d re a m i n g up s om e t h i n g t r u l y f or m i d a b l e ; a s u c c e s s f u l B r it i s h br a n d . E DW R D u s e s t h e w ord s ‘ l i f e s t y l e’, ‘or g a n i c’ a n d ‘m atu r i n g’ t o d e s c r i b e h i s i n s pi r at i on a n d a l s o t h e br a n d , i n d i c at i v e of a br a n d t h at i s b ot h c re at i v e a n d f u n c t i on a l but a l s o on e t h at m at u re s mu c h l i k e h e d o e s . Hi s d e s i g n t e c h n i q u e i s s i mp l e ‘f i n d i n g w h at I f e e l i s m i s s i n g i n my l i f e s t y l e , my rout i n e a n d s e e i n g i f it c a n b e s o l v e d t h rou g h t h e c l ot h e s I w e a r’ - a h a r m on i ou s c o e x i s t e n c e of f u n c t i on a l it y a n d d e s i g n . Pa r t i c u l a r l y k n ow n f or t h e i r h o o d e d s w e at s h i r t , a n d s n ap b a c k h at , Vi c t at e a l s o s t o c k br a n d e d Te e s , m on o g r a m b a g s a n d a pr i v at e c o l l e c t i on , w h i c h i n c lu d e s t a i l ore d f it c ott on s h i r t s f or m e n .

T h e br a n d s c u r re nt s t o c k i s t s a re St u f f & C omp a ny i n B ay s w at e r, L on d on , Me n i k m at i i n Ma n c h e s t e r, T h e O p e n L i f e s t y l e St ore i n L e e d s , Sup e rc on s c i ou s i n B e r l i n , G e r m a ny a n d T h e G l a z e d S h op i n Pa r i s , Fr a n c e . T h e y a l s o h av e a f u l l y f u n c t i on a l on l i n e s t ore w h e re a l l t h e i r l at e s t it e m s c a n b e f ou n d . Wh at’s Ne x t ? T h e l at e s t it e m s i n t h e i r c o l l e c t i on a re t h e F l or a l L a c e R a g l a n , m a d e i n c o l l a b or at i on w it h S h iu h Tay a n d i nt e r n at i on a l l y k n ow n l a c e a n d e m broi d e re d f a br i c m a nu f a c tu re r, t h e n e w t e e s d e f i n it e l y pu s h b ou n d a r i e s a n d s e r v e t o s e t t h e i r m o s t f a s h i on a b l e c u s t om e r ap a r t f rom t h e re s t .

C o n n ec t w i t h V i c tate ........................................... @ v ic tat ec lo t h i n g w w w . V IC TAT E. c o. u k


f a s h i o n

f a u x PARODY

Fashion Faux Pas?

I l lust rat ion By M I L L Z M I L L E R

p a s ?

BRANDS

Words By K H L O E OBA Z E E


Many of these spoof brands began just for fun,; a quick and easy venture which with a little more thought generated a surge of business for them. The majority of items can only be bought online but the more popular ones have been introduced to stores across the c o u n t r y.

B R A N D S

I cannot help but appreciate these spoof brands, for their creative flare and mostly for printing on tees, jerseys and jumpers much of what I am thinking. Creating that dr y wit without a word being spoken, and for adding another edge to expressive and for ward moving streetwear style. Comfort and luxur y instantly comes to mind, and a g r e e a b l y, m o r e d e s i g n e r s a r e moving eagerly towards creating more lounge favorable items for their fashion fiend customers.

P A R O D Y

Since 2012 there has been a rise is what we can all render ‘Parody B r a n d s’. T h e s e b r a n d s a r e literally what the name suggests; knock offs of well-known quality brands with creative h u m o u r a t t h e i r c e n t e r. B r a n d s s u c h a s B a l m a i n’s r e c o g n i z e d c r e w neck jumper can be seen in the same script but with the word ‘ B a l l i n’ a n d ‘ B r a w l m a i n’ i n s t e a d . Another well known spoof and one t hat l e d t he lu x u r y br and Ive s St Laurent to cut ties with one of their retailers are beanies with ‘A i n t L a u r e n t ’ o n t h e f r o n t , t e e s a n d j u m p e r s w i t h ‘A i n t I v e s w i t h o u t L a u r e n t ’, w h i c h c a n b e bought in the high street r e t a i l e r Ur b a n O u t f i t t e r s . Give n chy h a s b e c om e ‘Gi r au n chy ’ and Hermes is sold worldwide in the form of beanies and tees b r a n d i s h i n g t h e w o r d ‘ H o m i e s’ wit h a simi lar logo. And p erhaps you can hazard a guess at what brand is now worn as ‘ B a l l i n c i a g a’ ?


TrendsetUK Magazine

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S T R E E T

L O O K

LONDON ..........................................................................................................................................................

Here are a few of our favourite looks tha you been sporting on the streets in and around L ondon. P HO T O G R A P H Y B Y A L F R E D B RON S ON

Street Looks


TrendsetUK Magazine

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Street Looks


Back


ShoreBitch LONDONS MOST ICONIC

UNDERGROUND PARTY

HOW IT ALL BEGAN.

It all started in May 2012 with a warehouse party at Village Underground (Shoreditch) soon becoming known for its urban �lavoured, fun, relaxed 'anything goes' music policy.

www.Shorebitch.co.uk

Twitter @SHRBTCH Instagram @Shorebitch Facebook.com/Shoreb1tch

Initially �illing 600 capacity venues, Shorebitch have since transcended boundaries, moving out of East London hosting a number of successful events across the capital from Kings Cross to Peckham. With numbers now exceeding 1300 capacity, the growth in size, scope and popularity has seen the brand become one of London's most iconic underground parties.

PREVIOUS ARTISTS INCLUDE. Darq E Freaker Kelow Shystie Artful Dodger DJ Luck & MC Neat Tempa T

WHAT TO EXPECT FROM 2014. Moving into 2014 the brand is expanding, with the beginnings of a clothing line in conjunction with Hype starting to surface and dates secured throughout next year the team will be introducing bigger budgets to bring its following stronger line-ups, new exciting locations

The Heatwave Phlo Finister Sticky Phreeda Sharp Nicky Blackmerket My Panda Shall Fly

Oxide & Nuetrino Yasmin Pied Piper & DT Dream Mclean M.O Mikill Pane

and edgier events including a Valentine's special with the highest capacity yet, a 5 day holiday package to Croatia, a 2nd birthday party which promises to blow this years celebration out of the water and a monthly series at Boxpark, Shoreditch.


TrendsetUK Magazine - Issue II  

The Ascent Issue.

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