EXECUTIVE FUTURE FINANCE TRENDREPORT EDITION Q3 2012
GETTING IN-GAME CREDITS WITH AMERICAN EXPRESS Zynga Games and American Express recently teamed up to develop a prepaid debit card that enables users to redeem virtual credits in games. When playing FarmVille, for example, customers can benefit from the cards to get virtual credits that they can use in the games. Every purchase over $25 will help players to earn more money on their virtual FarmVille account. Zynga is planning similar reward systems for the players of CityVille and CastleVille. For American Express, this partnership works as a great way to increase the use of their digital payment platform, Serve.
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