EXECUTIVE FUTURE FINANCE TRENDREPORT EDITION Q3 2012
NEW BUSINESS MODELS
LINK ENABLES INSTANT PAYMENTS The London-based company GoCardless has launched a new feature called "PayLinks", thus allowing customers to create short, Twitterfriendly links in just a few seconds so that they can then collect payments online. It is ideal for one-off, regular or pre-authorized payments, and the advantage for users is that these payments are not made via credit card companies as the amounts are booked immediately and credited to their own accounts. The links can be shared by e-mail, chat, IM and social networks.
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