EXECUTIVE FUTURE FINANCE TRENDREPORT EDITION Q3 2012
FACEBOOK LIKES RAISE INTEREST RATES The Munich-based Fidor Bank is now raising the interest it pays on its FidorPay accounts depending on the number of Facebook likes it gets. The normal interest rate is currently 0.5 percent. For every 1,000 fans that Fidor's Facebook page receives, it will raise the rate by 0.1 percent to a maximum 1.5 percent in 2012. Whether the promotion will be relaunched next year is not yet certain. The bank is seeking to acquire new customers and improve its customer community.
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Fidor Bank AG, Germany
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