EXECUTIVE FUTURE FINANCE TRENDREPORT EDITION Q3 2012
MOBILE REWARDS AT THE POS In cooperation with the start-up LoyalTree, the American provider of POS software LionWise is offering the integration of a loyalty program that links shopping in stores with rewards that are displayed on the customer's mobile phone in real time. This Mobile-to-POS integration gives retailers an up-to-date customer retention platform without having to use additional hardware. What's more, LoyalTree can help the retailers to get a deeper insight into the habits and preferences of their customers in order to be able to offer them customized deals.
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Cardeeo Inc., USA
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