BY LYNNE ROBINSON | PHOTOS BY DANIEL QUAT
aos has long been a destination for travelers from around the globe, from those seeking inspiration in the off-the-grid lifestyle of the Earthship community to outdoor adventurers seeking the best powder skiing in the country. In fact, the recent economic renaissance of this small Northern New Mexico village has been spurred in part by the 2013 purchase of Taos Ski Valley by billionaire conservationist Louis Moore Bacon. Furthermore, his emphasis on rebranding the world-famous resort as “sustainable mountain fun”—of which the green-built Blake Hotel is just one example—has inspired the civic leaders of Taos to make like-minded improvements to the town itself. Of note is their participation in the State of New Mexico’s MainStreet program, which relies on community support to help business and government leaders, local nonprofits, and citizen groups better
TREND 20th Anniversary Summer 2019
Local businesses source natural and sustainable ingredients for their made-in-Taos products
Kristine Keheley, artist and Vapour Organic Beauty co-owner, blends pigments for their cosmetics. Top: For Krysia Boinis, Vapour Organic Beauty co-owner, the path to natural beauty products started with her interest in plants and botanical ingredients.
identify the resources that will ultimately guide local economies in a more sustainable direction. These efforts have cascaded from the ski valley into business operations that respect and support the local ecology by minimizing energy use and waste while utilizing recycled materials. Vivác Winery, Vapour Organic Beauty, Rolling Still Bros., and Wumaniti Earth Native Sanctuary are among these developing entities. Along with revitalizing its brick-and- mortar infrastructure, the Taos city government is focused on fostering a green economy. In the past, community efforts have centered on the acequia irrigation system, which encourages sustainable agricultural practices that support local food producers. With a surge in sentimental nostalgia for home and hearth among residents, especially millennials—not to mention a distrust of industrial manufacturing—there
PHOTOS COURTESY OF VAPOUR ORGANIC BEAUTY (2)