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TABLE OF CONTENTS 4

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WOLF RIDGE LOGO WEBSITE TRAIL MAP IPHONE APP

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EDPED WEBSITE POSTERS TWITTER

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YMCA WEBSITE

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ATLAS SOUND ALBUM COVER

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DESIGN FREAKS POSTER NAME TAG COFFEE MUG BOOK


Hedron. Derived from Ancient Greek, it is defined as the face of a geometrical solid. Similar to the many surfaces of polyhedrons, the work of a great designer must be dynamic and multifaceted.

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AIGA WEBSITE

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FEEDING AMERICA AD CAMPAIGN

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REFRESH MAGAZINE WEBSITE TYPEFACE

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BLUE JACK LOGO ILLUSTRATION PACKAGING

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SOLIO AD CAMPAIGN

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WOLF RIDGE SKI RESORT

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Background

A medium sized ski park located in Mars Hill, NC, Wolf Ridge Ski Resort is a favorite winter-time get away for locals and non-natives alike.

Challenge

Redefine Wolf Ridge Ski Resort’s brand by designing a new logo, website, trail map, iphone app and lift tickets.

Solution

Inspired by the Blue Ridge Mountains the brand’s look and feel was designed to capture the chill of the snow and the warmth of the lodge. The iphone app utilizes augmented reality (AR) to help the user locate themselves on the trailmap even without a signal. The user photographs one of many AR barcodes located on signs throughout the resort to determine their position on the trailmap and plan a route to the bottom. It also allows them to photograph the AR barcode on their lift ticket to recieve daily coupons and specials redeemable at the Wolf Ridge Grill.


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DOUBLE LIFT

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NEW QUAD LIFT

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UPPER LODGE

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9 QUAD LIFT

DOUBLE LIFT

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FUTURE DOUBLE LIFT

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LOWER 6 LODGE

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EDPED

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Background

EDPED (Everyday Posters Everyday), the collaborative effort of Hiller Goodspeed and Travis McKinney, is a website that merges poster design and the celebration of everday life. It has been featured on BuzzFeed.com and The Onions AV Club.

Challenge

Inspire designers, artists, and the creatively inclinded to celebrate life’s everyday, mundane occurences using poster design as a medium.

Solution

Helped create and maintain website and twitter page. Designed posters.


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EDPED has received many creative and well designed posters. The following are a few of the posters contributed to the website.

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YMCA OF FLORIDA’S FIRST COAST

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Background

The YMCA of Florida’s First Coast is a Jacksonville based organization devoted to empowering the community by focusing on youth development, healthy living and social responsibility.

Challenge

Design a website that fits the universal rebrand for a local division.

Solution

The rebrand shows five different color schemes. The website was created with five style sheets that are set on an array to change every few hours, changing the color palette of the site; it changes the logo and header photograph, the color of the navigation bar as well as a few other elements on screen. View the site at firstcoastymca.org


Five different stylesheets were made to accommodate the five different color schemes created in the new YMCA brand. These stylesheets were set on an array using javascript to change every few hours giving the site a fresh feeling everytime the user comes back to the site.

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ATLAS SOUND - LOGOS

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Background

Atlas Sound is the solo project of Deerhunter’s frontman, Bradford Cox. He has been recognized as one of the most prolific musicians in today’s scene.

Challenge

Create an environmentally friendly album cover for a special edition release of the album, Logos.

Solution

The hand-drawn design was screen printed onto vintage, recycled album covers using eco-friendly inks.


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DESIGN FREAK SHOW Background

Every year AIGA Jacksonville hosts a portfolio review for students and professionals to show their work and receive feedback and criticism. They have a poster competition for the review in which this poster won second place.

Challenge

Create a theme and design a poster for the 21st annual AIGA Jacksonville portfolio review.

Solution

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The theme was inspired by early 1900s freak show and carnival posters. The poster conveys essential information about the event and gives a sense of playfulness to an event that would otherwise be seen as tense. To compliment the theme, name tag lanyards, coffee mugs and books to hold business cards were created.


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AIGA FLAGLER COLLEGE STUDENT GROUP

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Background

AIGA has over 200 student groups nationally. Flagler College is currently in the process of setting up an AIGA student group.

Challenge

Design and build a website for the AIGA Flagler College Student Group, using WordPress as a content managemnet system, where students can go to find information pertaining to upcoming events and membership information, all in an effort to increase membership and participation.

Solution

The boxes on the homepage that show AIGA News and AIGA Insight are pulled dynamically from RSS feeds hosted on the national AIGA website. Events can be added easily as posts to the website.


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FEEDING AMERICA

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Background

Feeding America is a United States based not-for-profit organization. It consists of a nation-wide network of more than 200 food banks and food rescue organizations that serve virtually every county in the United States as well as Puerto Rico. It is the nation’s leading hunger-relief charity.

Challenge

Create an ad campaign that raises awareness about the hunger problem in America and directs viewers to the Feeding America website.

Solution

The ads illustrate the prevalence of hunger in the United States and suggest that everyone can do something about it. This is accomplished interactively, having the viewer physically alter the ad, by pulling down on the tab, which changes the image from trash to food.


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YOU

FIND OUT HOW AT

.ORG

YOU

CAN MAKE A DIFFERENCE

CAN MAKE A DIFFERENCE

FIND OUT HOW AT

FIND OUT HOW AT

.ORG

.ORG

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REFRESH MAGAZINE

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Background

Refresh is a proposed magazine for design professionals in the fields of Architecture, Graphic Design, Interior Design and Industrial Design that focuses on sustainability.

Challenge

Create a magazine for design professionals and creatives focusing on sustainability in the design world.

Solution

The name ‘refresh’ was chosen because it conveys a meaning of sustainability and style. The typeface was designed to give the masthead of the magazine a custom, recognizable look. This project also involved building the masthead out of straws.


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abcdefghi jklmnopqr stuvwxyz 40


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ARCHITECTURE GRAPHIC DESIGN INDUSTRIAL DESIGN INTERIOR DESIGN 42

ARCHITECTURE GRAPHIC DESIGN INDUSTRIAL DESIGN INTERIOR DESIGN


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BLUE JACK BREWERY

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Background

Blue Jack Brewery is a microbrewery in Gainesville, FL. They name their beers after historical and pop-culture figures.

Challenge

Design the company’s brand and create packaging for a four-pack carton.

Solution

The acorn used to brand brewery is symbolic of the Blue Jack Oak, which shares its native Southeastern land with the microbrewery. Illustrations and taglines were created for each beer. The artwork is printed directly onto the bottles instead of using paper and glue.


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WHAT’CHU DRINKIN’

willis

I’VE HAD IT WITH YOUR MONKEY-FLYING HANDS ON MY MONDAY-TO-FRIDAY

BEER

ACCIO BEER

OH COME ALL YE

THIRSTY

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SOLIO

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Background

Solio is a company that makes solar powered, universal device chargers. They have three different models of solar powered chargers. The Classic, the Mono and the Rocsta.

Challenge

Conceptualize and design a magazine ad campaign for Solio solar chargers to be shown in such magazines as Sports Illustrated and Wired.

Solution

The appearance given to the ad campaign is meant to be techy, yet outdoorsy. The graininess of the photographs as well as the type choices, were made to support this look. The tagline, “Take Charge... Outdoors� is a double entendre which implies that the device empowers the user by providing the ability to both conquer obstacles and to power mobile devices.


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Hedron | The Work of Travis McKinney