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TravisBead Work | Winter 2013/14


Be|winter 2013/14

Following our sabbatical in 2013 when John and Roze both took a break from TravisBead to work on other projects, we’ve been delighted with the workload since returning in early October. Fortunately most of pre-2013 clients were happy to know we are back and we’ve enjoyed working with them again over the last few months. In that time we have also started working with some new clients whose work is featured in the following pages. We are keen to grow our client list in 2014, so take a look at the things we do and let us know if you have a project that you need help with. Get in touch on 01908 231401 or email info@travisbead.com We look forward to hearing from you soon.


DEALING WITH DESIGNERS

Are you responsive? The rise and rise of smartphones and tablets has meant that many more of us consume the web on our mobile devices and you are sure to have noticed that lots of web sites are responding to the size of your screen. No longer do they look the same on your desktop, tablet and mobile. And this is causing much debate, headaches and chin rubbing from business owners, designers, developers and just about everyone that uses the web. So what is responsive design? Responsive Web Design is a web site is made using fluid proportion-based grids, to adapt the layout and image content to the viewing environment. As a result, users across a broad range of devices and browsers will have access to a single source of content, laid out so as to be easy to read and navigate with a minimum of resizing, panning, and scrolling. Sounds good doesn’t it? But there are divided opinions on this and most revolve around the rush to do it has led to lots of bad design and implementation. The mobile web user is having to learn a whole load of new conventions when it comes to mobile surfing. The traditional layout: navigation at the top, two, three or four columned layout and the general overview of a company’s wares that you get with a “large view” is lost in responsive mobile. So, you may have even less time to attract the users attention on a mobile. The argument against responsive goes that all mobile devices have “pinch and zoom” facilities which make traditional website accessible anyway, maintaining the users expectation of the interface. There are cost implications as all this clever design and coding takes longer to achieve. But, and it is a big one, Google loves responsive. It will return responsive sites higher up it’s search rankings when you are “Googling” on a mobile device. So that is potentially the big one for the business owners out there. Personally we feel that it is down to design, planning, development and then user testing. There are some good adaptive sites out there, the BBC does a pretty good job and as we use our devices more and more the quality of mobile site design will inevitably improve or sites will lose their users and have to respond!


Be|winter 2013/14

Geddes Consulting Telecoms Consultant TravisBead have been working with Phase Marketing on the implementation of the Geddes Consulting brand since October. From White papers, Powerpoint presentations, art direction and devising a series of diagrams to illustrate complex topics.


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Be|winter 2013/14


FFEI Software Imaging Systems TravisBead worked with FFEI to develop a concept for a new product to be launched at the UK’s largest packaging show. The idea of transformation was born out of the products ability to transform the workflow of the packaging design by keeping them in native Adobe applications whilst doing their packaging pre-press. In an industry dominated by screenshots this was a refreshing departure that went down well at the show and has been used across the product suite.


Be|winter 2013/14

With infographics being a popular way to interpret information with the rise of social media sharing. Here are a couple we’ve done recently. XPS Facilities Management XPS do a lot of thing, so the infographic was the obvious choice to demonstrate them, beats a long bulleted list! FFEI Software Imaging Systems Highlighting the many benefits of the Graphium digital printer in bright, colourful, well ordered graphics.


Be|winter 2013/14

Choice Magazine Publishing Choice Magazine is a general interest magazine for the over 50’s. Their strapline “Get the most out of life’ effectively sums up the magazines style and the website had to mirror this. We used the printed magazine as a starting point


for the design we developed a complimentary style, even replicating the fonts using webfont replacement. In a text heavy site the ordering and signposting was a priority. So we have endeavoured to keep it clean and well laid out, with each section having a key colour from the complimentary palette. The backend of the site was coded using a PHP framework that allows Choice to add new stories on a monthly basis.


Thanks

See you again soon.

TravisBead 611 South Eighth Street Central Milton Keynes MK9 3DE 01908 231401 info@travisbead.com www.travisbead.com www.linkedin.com/in/travisbead www.twitter.com/travisbead

Š2014 TravisBead


Travisbead Be Newsletter Winter 2013/14