1314 Smith VC Prezo

WE MAKE GREAT DAYS BETTER / LOGO / AUTHENTIC SINCE 1965 LOCK-UP + The challenge here is creating a lock-up that’s clean enough to make sure the important sentiments of the brand are conveyed clearly but interesting enough to cross all COTs + It’s not a given that these statements need to be in the Antenna font family; recommended yes, but required? no. + I do like how the quik skate lock-up is clean, but can be textured to give it a little attitude in the right space. + We should avoid the woven label look like Vans and Sanuk. + While these examples are mostly rectangles it could be in a circle or another shape. + The message cant be lost in design. Readability is key.