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For a Vacation They’ll Never Forget Send Your Clients to South Africa JOAN GONZALEZ


ep, you’re right, South Africa is a long way from home. However, it is also one of those lifetime experiences your clients will cherish forever and be chomping at the bit for a chance to return. The country covers a large, diverse area and it is almost impossible to visit and experience it all on just one fantastic trip. With a stubborn determination to succeed both as a great place to live and a fascinating country for visitors, South Africa gave birth to South African Airways 75 years ago. The airline is a Star Alliance member and, “The World’s Most Awarded Airline to LUCILLE SIVE Africa.” Mr. Marc Cavaliere, SAA’s Executive Vice President North America, based in Ft. Lauderdale, also wants to remind agents that they have a number of code share flights that allow passengers to travel seamlessly on flights operated by other airlines. SAA offers a series of special vacation packages for individuals and groups to South Africa from both the United States and Canada, handled by Lucille Sive, president of Lion World Tours and who also handles South African Vacations. ( She has a long list of award-winning 5-star hotels and lodges that she features in her programs. For toll free calls from the U.S, dial, 888-722-4872 and from Canada, 800-668-9968. For in-depth information about the various properties, check the website: itin-specials.htm. A magnificent creation, South Africa was spewed out of a series of volcanoes millions of years ago. It is a land with great stone mountains, miles of fertile hills and deep valleys, bottomless diamond and gold mines, blankets of wild flowers, superb wines and great nature reserves where elephants, lions and zebra roam and herds of graceful impala leap and play. It is great for bird watching, with hundreds of bird species in not only Kruger Park but in Botswana and Zimbabwe. Two oceans, the Atlantic and the Indian wash its coastline,

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converging at Cape Point, a short, spectacular drive out of Cape Town.

It’s Not All About Animals Believe it or not, South Africa has other diversions beside its huge game reserves. Soccer is said to be, “gripping the nation!” Other sports gaining in popularity include cricket, rugby, tennis and of course golf, although golf has been around awhile. But the big news is that South Africa will be holding the 2010 World Soccer Cup event in June and July. The final championship match will be July 11. Get bids in early for seats and accommodations as 500,000 people are expected to show up. The country is already working on how to provide transportation to the games. However, there will be special “fan parks,” where fans without tickets can safely watch the 64 World Cup matches in secure areas on high definition big screen televisions. Food and beverages will be available and also public transportation. It is really expected to be one big party in the park with D Js and bands. The tourist board and others involved have literally left no stone unturned, even providing charter flights for those who can’t find close-in accommodations. And if all the accommodations on land are full, there will be luxury cruise liners waiting at sea. The country can’t be any more accommodating than that!

South Africa’s Parks South Africa is truly one of the most fantastic places on earth. It has many interesting national parks, including Kalahari Gemsbok National Park, Augrabies Falls, Marakele, Richtersveld, Vaalbos, Golden Gate Highlands and of course, the famous Kruger Park. South Africa differs from East Africa in game sighting. East Africa has open plains where you can see large herds at great distances. In South Africa, you must really game spot. Impala are all over the place, but for some of the other game, their camouflage is almost complete and you must be sharp of eye. It is amazing how even an elephant can blend in with the side of a rock mountain. Brochures on all the parks are available from the tourist offices.

South African Airways There’s no better way to get to South Africa than • Travel World News


An experience not to be missed, is the cable car ride up the famous Table Mountain that forms a backdrop for the city of Cape Town.

on the country’s own airline, South African Airways, that has service from the U.S. to South Africa with daily departures from Washington D.C. (Dulles) and New York (JFK) to Johannesburg, with same day connections to more than 20 cities in Africa. The airline flies Airbus A-340 aircraft, one of the most modern on the airwaves and also one of the most comfortable for its passengers. Premium class has fully-flatbed seats and in economy more legroom than many other airlines, with 34 inches of seat pitch. And, to keep passengers entertained on the long haul, there is individual on-demand entertainment systems with movies, television shows and music channels. Meals are so good that it is the first airline to be granted honorary membership in the South African Chefs’ Association. The airline and the country, “aim to please,“ and it certainly does.

SAA Vacations, 888-722-4872, Travel World News •

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From left to right: Nicole Jarrell; Zachary Jarrell; Terry von Guillaume, President, Destinations Southern Africa; Sthu Zungu, President, South African Tourism, North America.

South African Tourism (SAT) kicked off its campaign for the 2010 FIFA World Cup™ with events in Chicago promoting South Africa as tournament host. World-renowned soccer superstar Lucas Radebe—Global 2010 Ambassador, and Zakumi, the official 2010 FIFA World Cup™ mascot, was on hand, as well as South Africa’s Ambassador to the USA, H.E. Ambassador Welile Nhlapo. SAT and U.S. Youth Soccer launched a Web video contest, a nationwide “dance call” for youth soccer teams to perform the soccer-inspired Diski Dance. Grand prize is a trip to South Africa for all 12 players of the team plus the coach and one parent for each player prior to the World Cup, where they’ll compete against South African youths of similar age. The contest was launched September 26 at a Major League Soccer match of the Chicago Fire versus Toronto FC at the Toyota Park Stadium. At the pre-game FireFest, attendees received thundersticks branded with the contest URL. Fans registered entries for the SA trip (courtesy of official World Cup operator Destination Southern Africa), had their faces painted in South African colors, and practiced with the Joffrey dancers. On September 28, SAT in conjunction with the South African Consulate General, hosted a ‘South African Update’ for leaders of the SA community, Chicago’s City Hall, representatives from the business and leisure tourism industry in South Africa and the US, friends of South Africa, and the Chicago-based travel trade and consumer media. Khaled Elkhatib, Director of International Relations for the City of Chicago, delivered a proclamation from Mayor Richard M. Daley establishing September 25–29 as “South Africa 2010 FIFA World Cup™ Days.” Sthu Zungu presented Mr. Elkhatib with a framed Bafana Bafana jersey signed by Lucas Radebe for the Mayor. South African Tourism, 800-593-131,,,, 36 • NOVEMBER 2009

NEW CAPE ROYALE LUXURY HOTEL & RESIDENCE INTRODUCED The Cape Royale Luxury Hotel & Residence is the newest South African luxury client member of Preferred Hotels & Resorts. The Cape Town jewel, centrally located and set against the iconic outline of Table Mountain, provides an enclave of refinement in the vibrant city, from its elegant facade and entrance to lavish designer suites. Added to the luxury package is the Equinox spa, incredible rooftop vistas, and 1800, the city’s hottest new restaurant. A special offer currently allows guests to stay for three nights and pay for two or stay for seven and pay for five through December 15, 2009. Additionally, guests will receive the following complimentary extras: a welcome drink on arrival, transfer within approximately a three-mile radius, wireless Internet, an Equinox Spa voucher, and stay and breakfast for children under 16. Bookings may be made through a Preferred tour operator partner. Cape Royale Luxury Hotel & Residence,

CAPE TOWN PIONEERS RESPONSIBLE TOURISM CHARTER The Executive Mayor of Cape Town, Alderman Dan Plato, along with major tourism associations, has signed a Cape Town Responsible Tourism Charter. Associations that signed the Charter with the City are the Federation of Hotel Associations of South Africa (FEDHASA); the Southern African Tourism Services Association (SATSA), representing the private sector of the region’s incoming tourism industry; the Southern African Association for the Conference Industry (SAACI), representing the interests of conference organizers and venue owners; and Cape Town Tourism. Mariette du Toit-Helmbold, CEO of Cape Town Tourism, commented on the significance of the Responsible Tourism Charter, “Ours is a city of contrasts. Cape Town has made its mark internationally as a premier tourist destination and boasts incredible natural beauty and good infrastructure. This is juxtaposed with social problems and poverty that are directly related to our colorful past and troubled history. The tourism sector in Cape Town is well placed to lead in terms of responsible practice and can make a real difference in Cape Town by implementing small changes to the way we live and do business. We must invest in solid, practical and firm principles of ethical behavior, management and lifestyle, balancing the fragile state of our climate, communities and the natural environment with the need to grow the tourism economy to address poverty and unemployment.” With 255 days to the kick-off of the 2010 FIFA World Cup in June 2010, a Green Goal program has been put in place to ensure an environmentally responsible event. Cape Town Tourism Board, • Travel World News

AFRICA &BEYOND GIVES MORE AND TAKES LESS BY DOING WELL FOR ENVIRONMENTS After 18 years of pioneering luxury responsible tourism, &Beyond has shown it’s possible to make meaningful improvements to the planet while delighting guests. A new system has been launched to measure the company’s eco overheads—each lodge is challenged to reduce the negative impact of operations while doing more to improve living conditions of neighboring communities. Some impressive &Beyond accomplishments over the past year include the planting of 2,500 trees, a drop in Co2 emissions (lowering use of generators, fuel and petrol), 1,200 hectares added to &Beyond Phinda Private Game Reserve, reintroduction projects of cheetah, leopard, giraffe, black rhino and duiker and translocation of suni, Guar, buffalo, elephant, rhino and reedbuck, with 62 leopards now collared and monitored in KwaZulu-Natal. In addition, water access has been improved for 19,000, with 75 community ablution and sanitation facilities built, beds and facilities provided for 1,000 orphaned children, facilities improved at four health clinics and housing built for seven doctors and nurses. &Beyond guests contribute to the company’s conservation strategy, making meaningful differences to sustainable community empowerment, thus enabling &Beyond to ‘do well by doing good.’ &Beyond,

round trip airport/lodge transfers, one night in Cape Town at More Cape Cadogan plus two free nights, a Peninsula tour, three nights in Sabi Sands Game Reserve at Lion Sands River Lodge with spectacular game viewing in “big five” country, and six breakfasts/three lunches/three dinners. Few urban centers anywhere can match Cape Town’s setting along the mountainous Cape Peninsula spine, which slides into the Atlantic Ocean. A ride in a cable car to the top of Table Mountain, a ferry journey to Robben Island, or a meandering tour through the Winelands will leave no doubt this is a must highlight on any African vacation. At the Lion Sands Game Reserve, travelers will enjoy an astronomy surprise in the evening, interesting and informative bush walks, morning and evening game drives, a fascinating Hippo Tour, safari lunches and an assortment of wildlife lectures.

A typical day starts with an early rise and a light snack before departing on an activity, with a stop for a snack and tea/coffee en route. Upon return to camp (normally about three hours later), guests enjoy a sizeable brunch. Free time is ample during the heat of the day for a siesta or a dip in the pool. Mid-afternoon tea, cakes and savories are served, before departure for the afternoon activity, with a stop for cocktails en route. On return to camp, a sumptuous dinner is enjoyed. It’s advisable to contact a Destination Specialist at Swain for more details and the best available airfare. The trip must be booked by January 15, 2010, with travel completed by January 21, 2010. Swain Tours, 800-227-9246,, safariandthecity.asp,

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‘SAFARI AND THE CITY’ PLANNED BY SWAIN TOURS Swain Tours is offering an exciting “Safari and the City” tour priced from $2,999 (deluxe, land only) for seven days/six nights, organized for specific travel dates during the period October 1 to December 19, 2009 and also January 10–31, 2010. Travelers save $290 per person with this package price. Destinations are Cape Town and the Sabi Sands Game Reserve. The itinerary includes meet and greet service on arrival, Travel World News •

With Continuing Service To Johannesburg Only award-winning South African Airways offers daily non-stop service from Washington (Dulles) to Dakar and direct to Johannesburg. And with 180-degree completely lie-flat business class seats and more legroom in economy, you can see why we’ve earned more awards as “Best Airline to Africa” than any other carrier.

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Pictured left to right: Karen Hoffman, Tanzania Tourist Board USA; Eloise Parker, Journalist and 2009 TTB Media Award Winner; Honorable Samia H. Suluhu, Minister of Tourism, Trade & Industry, Revolutionary Government of Zanzibar; H.E. Ombeni Y. Sefue, Ambassador to the United States for the United Republic of Tanzania; Eddie Bergman, Executive Director, Africa Travel Association.

H.E. Ombeni Y. Sefue, Tanzania’s Ambassador to the United States, presented the 2009 Tanzania Tourist Board Print Media Award to journalist Eloise Parker at the African Travel Association’s (ATA) Fourth Annual Presidential Forum held at the Kimmel Center of New York University on September 25. Ms.



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Parker was honored for her firsthand account of reaching the summit of Mt. Kilimanjaro, which appeared in the New York Daily News print and online edition. Tanzania National Parks (TANAPA), Africa House of NYU, and South African Airways cosponsored the event. Hon. Samia H. Suluhu, Minister of Tourism, Trade & Industry, Revolutionary Government of Zanzibar, presented a speech on behalf of H.E. Jakaya Mrisho Kikwete, President of the United Republic of Tanzania. Other participants in the forum were the Honorable Baba Hamadou, Minister of Tourism of Cameroon, His Excellency Dr. Kaire M. Mbuende, Ambassador and Permanent Representative, Permanent Mission of the Republic of Namibia to the United Nations, Honorable Anna A. Kachikho, MP, Minister of Tourism, Wildlife, and Culture of Malawi, Her Excellency Dr. Inonge Mbikusita-Lewanika, Ambassador of the Republic of Zambia to the United States, His Excellency Dr. Oldemiro Baloi, Minister of Foreign Affairs, and the Honorable Obiageli Ezekwesili, Vice President, Africa Region, World Bank, Washington, D.C. Tanzania Tourist Board,

TANZANIA TO CONSTRUCT MONUMENT AT ARCHAEOLOGICAL SITE The Government of Tanzania will construct a monument and podium to preserve the archaeological site where the first species hominid Zinjanthropus boiesei skull was discovered by Dr. Mary Leakey in 1959—Olduvai Gorge, part of the Ngorongoro Conservation Area in Northern Tanzania. The announcement was made at the 50th Anniversary of the Gorge at the Arusha International Conference Center. The five-day event was attended by more than 200 delegates and scientists from around the world. The architectural rendering was developed by Ardhi University and submitted to the Ministry of Natural Resources and Tourism to be completed in 2011. In the five days of the Golden Anniversary celebration, a number of papers on the hominin fossil, (Palaeoenvironment at Olduvai, Stone Ages, Rock Arts, and Cultural Resource and Heritage Management) were presented and discussed by delegates. The discovery of Zinjanthropus boisei at Olduvai Gorge, together with the oldest existing footprints at Laitole (3.6 million years of age), further verifies that the origins of the human species was in the Ngorongoro Conservation Area in Tanzania, and not in Asia as previously thought. In keeping with the significance of this information, Olduvai Gorge is now known as “The Cradle of Mankind,â€? while Laetoli holds the only undisputable evidence for human bipedalism.Olduvai Gorge has continued to attract tourists and yield scientific findings that have added more value to the records of human evolution. The significance of Olduvai and Laetoli has led to the elevation of the Ngorongoro Area Conservation to be nominated as a World Heritage site in 2008 to incorporate both natural and cultural outstanding universal values. Tanzania Tourist Board, • Travel World News

AFRICA RUSSIAN BILLIONAIRE OWNER OF LONDON’S CHELSEA FOOTBALL CLUB CLIMBS MT. KILIMANJARO Russian billionaire Roman Abramovich, owner of London’s premier league Chelsea Football Club in England, scaled Africa’s highest peak, Mt. Kilimanjaro Abromovich arrived at Kilimanjaro International Airport on a 200-seater chartered Boeing 747 with only six people on board and was met by Cyril Chami, Tanzania Deputy Minister for Trade and Industries, before being driven to Arusha’s exclusive Rivertree Country Inn where he spent the night. The billionaire started the six- or seven-day ascent to the summit of the mountain that followed the Lemosho route on the western slope of the mountain via Western Breach Wall. At the end of his first day of climbing, Mr. Abromovich slept at Mti Mkubwa before continuing his journey in the early morning, spending his second night at Shiri One, before stepping up to Shiri Two the following day. Mr. Abramovich is the primary owner of the private investment company Millhouse LLC. Prior to the financial crisis, he was considered to be the second richest person living within the United Kingdom. Tanzania Tourist Board,

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OMONG’WE TRAVEL TO OFFER 2010 WORLD CUP PACKAGES Omong’we Travel & Tours, a travel company based in Dar Es Salaam, Tanzania has finalized plans to offer 2010 World Cup tour packages during the time of firstAfrican World Cup to be staged in South Africa in June and July 2010. The clients can customize their vacations by choosing a combination of safari to endless plains of Serengeti, worldfamous Ngorongoro Crater, Lake Manyara or Tarangire National Parks, climb Mount Kilimanjaro or visit white-sandy beaches of Zanzibar. The Tanzanian tour package can then be combined with South African tour packages in order to provide end-to-end travel experience to clients. To facilitate the travel arrangements for its clients, Omong’we Travel & Tours has entered into an agreement with XL Turners Travel, one of the most respected travel management companies in South Africa. XL Turners Travel can arrange for airport transfers, South African domestic tourism activities, hotel reservations, local airline, ferries and rail reservations. Omong’we Travel,,; XL Turners Travel,

SPECIAL $100 PER PERSON DISCOUNT FROM ZARA TANZANIA ADVENTURES Zara Tanzania Adventures invites travelers to experience the trip of a lifetime— with a Kilimanjaro climb and a Safari for the ultimate African holiday. For a limited time, Zara is offering a $100-per-person discount on its amazing Trekking and Safari Packages. Package 1 consists of 13 days total, a seven-day Kilimanjaro climb and a five-day Safari. Package 2 is a total of 11 days: a six-day Kilimanjaro climb with a four-day Safari. And Package 3 is also 11 days— with a five-day Kilimanjaro climb and a five-day Safari. At booking, travelers need to mention promotion code ZaraTS. The special discount is available for bookings made by December 31, 2009. Hikers and animal enthusiasts continue to recognize Zara value, as treks and safaris are packed with people from around the world. In terms of guest numbers, Zara is Tanzania’s No.1 Kilimanjaro outfitter and one of Tanzania’s biggest safari operators. Four value packages include the following itineraries: Package 1, Trek Machame/Safari Serengeti, 13 days; Package 2, Trek Machame/Safari Tarangire, 11 days; Package 3, Trek Marangu/Safari Serengeti, 11 days; and Package 4, Safari/Cultural Tour Zanzibar, 18 days. Years of experience and knowledge with qualified climbing guides and safari tours in Tanzania assures infinitely memorable experiences, with safety, efficiency and reliability built in. With 88 registered Kilimanjaro guides and a fleet of 4x4 Land Rovers, 4x4 mini buses, and 4x4 Land Cruisers (all equipped with viewing roofs), Zara is ready to lead safari adventures and climbs to the top of Kilimanjaro. English, German and Spanish-speaking guides share their knowledge and stories of the incredible Tanzania Game reserves and intimately know the many routes up the legendary mountain. Zara Tanzania Adventures, 866-550-4447,, • Travel World News

AFRICA 2010 FIFA WORLD CUP—SOCCER AND THE BIG FIVE WITH CORDIAL TOURS A great opportunity to visit Tanzania—the Land of Kilimanjaro, Serengeti, Ngorongoro and Zanzibar during 2010 FIFA World Cup, is now being offered by Cordial Tours and Travel Services Ltd. These two travel companies will join together to present the big five of soccer and the big five of Tanzania within the same day. Travelers may choose one to four days of fantastic game safaris at Serengeti and Ngorongoro, watching the big five of Tanzania, spend two days for beach leisure at Zanzibar, the Island of Species, or take at least five days climbing the roof of Africa, Kilimanjaro. More information about this fabulous opportunity is available on the Cordial Tours website. Cordial Tours,

THE SOCCER FEVER EXPERIENCE IN NAMIBIA FOR 2010 AND BEYOND When it comes to preparing for the 2010 Soccer World Cup in Southern Africa, no other destination serves tourists like Namibia. Only two hours of direct flight away from Cape Town and Johannesburg, Namibia offers excellent facilities for soccer professionals, and those who want to break away to ‘another’ world inbetween games. With an average of 300 sunshine days per year, teams are guaranteed to find optimal opportunities to practice in the clean, fresh,

open air. Both the altitude and weather in Windhoek and Walvis Bay are similar to those of Johannesburg, Polokwane, Rustenburg and Cape Town respectively. Windhoek is a modern, cosmopolitan city with a population over 350,000. It has several conference centers, for those who want to combine business with pleasure. Soccer professionals have a choice of over fifty sports being practiced in Namibia for keeping fit. The city also boasts two major soccer stadiums for practice— Independence Stadium where major international soccer matches are hosted, and Sam Nuujoma Stadium where Premier League matches are played on synthetic turf. World-class medical services and state-of-the-art medical equipment and technology are available in Namibia for those who may need care, as well as top-class transportation and communication infrastructure across the country. The Namibia Football Association (NFA) became a member of footballs’ world governing body FIFA, shortly after Namibia’s independence in 1990. Namibia’s team, the Brave Warriors, play on a regular basis on the international circuit. Soccer is a game that pulls together the various cultures of Namibia, especially when world tournaments such as a Soccer World Cup are played, and one will find spectators watching the game all over in sports clubs and pubs in Namibia, cheering their favorite teams, and celebrating wins. Namibia Tourism Board,

Specialists in tours of


The coolest experience in the hottest destination ~~~~~~~ Travel World News •




Shown left to right (back row): Unknown; Ogo Sow, Radio Journalist, ATA Board Member; Dr. Kaire Mbuende, Ambassador and Permanent Representative, Permanent Mission of the Republic of Namibia to the United Nations; Dr. Oldemiro Baloi, Minister of Foreign Affairs, Republic of Mozambique; Karen Hoffman, Senior Vice President, Bradford Group, ATA Board Member; Jane Thompson, Consultant, Bradford Group, ATA Board Member; (front row) Dr. Yaw Nyarko, Director, Africa House, New York University; Ambassador Ombeni Sefue, Ambassador of the United Republic of Tanzania to the USA; Obiageli Ezekwesili, Vice President, Africa Region, World Bank; Edward Bergman, Executive Director, Africa Travel Association; Anna Kachikho, MP, Minister of Tourism, Wildlife, and Culture, Republic of Malawi; Baba Hamadou, Minister of Tourism, Republic of Cameroon; Samia Suluhu, Minister of Tourism, Trade & Industry, Revolutionary Government of Zanzibar; Doris Wooten, ATA Vice President, ATA Board of Directors; Amadeu Leitao Nunes, Minister Counsellor, Trade Representative, Embassy of Angola to the U.S.

The Land oof Legendary Teranga and Beautiiful Touristic Sites...Welcome!

SENEGAL Senegal Tourist Office Phone: (212) 695-9630 Email:

website: 42 • NOVEMBER 2009

The Africa Travel Association (ATA) held its fourth annual Presidential Forum on Tourism at New York University’s Africa House in September. Co-sponsored by South African Airways (SAA) and Tanzania National Parks (TANAPA), the forum focused on how tourism can drive economic growth even during challenging economic times. “Whether it’s fostering economic growth through foreign exchange earnings and increasing state revenue—or improving people’s well-being in the areas of, job creation, income distribution and regional development, or even changing perceptions, Africa’s tourism industry requires attention, investment and partnership,” ATA Executive Director Edward Bergman said in his welcoming remarks. Tanzanian Ambassador to the United Nations Obmeni Sefue then presented the Tanzania Tourist Board’s 2009 Print Media Award to journalist Eloise Parker for her coverage on summiting Mount Kilimanjaro. Speaking on behalf of Tanzania, a country that currently holds ATA’s rotating presidency, Ambassador Sefue also spoke about the role ATA can play in improving tourism on the African continent. World Bank Vice President of the Africa Region, Obiageli Ezekwesili delivered an opening statemen, which set the stage for the panel discussion that followed, much of which centered on introducing each country as a unique travel destination and the role that tourism plays in each economy. Ezekwsiili also spoke about the need to build a tourism sector driven by economic and social considerations rather than political ones. Africa House Director Dr. Yaw Nyarko moderated the discussion featuring Dr. Oldemiro Baloi, Minister of Foreign Affairs of the Republic of Mozambique, Baba Hamadou, Minister of Tourism of the Republic of Cameroon, Anna A. Kachikho, MP, Minister of Tourism, Wildlife and Culture of the Republic of Malawi, Samia H. Suluhu, Minister of Tourism, Trade & Industry of the Revolutionary Government of Zanzibar, Dr. Kaire M. Mbuende, Ambassador of the Permanent Mission of the Republic of Namibia to the U.N., and Dr. Inonge Mbikusita-Lewanika, Ambassador of the Republic of Zambia to the U.S. In three years, the forum has become a highlight on the diplomatic and travel industry calendars, taking place in parallel to the UN General Assembly meetings in September. In 2006, Tanzania’s and Nigeria’s heads of state launched the inaugural event; in 2007, Tanzania’s and Cape Verde’s heads of states delivered the keynote addresses. They were joined by ministers from Benin, Ghana, Lesotho, and Malawi, as well as representatives from Rwanda and the Africa Union. In 2008, ministers from Tanzania, Zambia and Malawi participated. This year, over 200 participants from the travel trade industry, media, diplomatic community, African diaspora, business sector, non-profit world, and academia and hospitality studies participated. Africa Travel Association (ATA),, • Travel World News



Creating unique experiences for discerning clients is the promise of Extraordinary Journeys, launched less than a year ago by safari veteran Marcia Gordon and her daughter Elizabeth. Rather than focusing on the elegance or price point of hotels and lodges, the team begins with the experience that their travelers want to have, and weaves a collection of camps and lodges into a coherent, exciting safari package. Combining Marcia’s 30 years of experience in the travel industry specializing in East and Southern Africa, with Elizabeth’s great organizational skills and savvy sense of what the younger market wants, the team has already opened a branch in Paris. Marcia and Elizabeth intensify client pampering. There are no set itineraries. They incorporate a range of activities and experiences into every itinerary. For the two hard-working ladies, the art of travel planning is the ability to match the lifestyles and aesthetic of each client to the exact properties that will be the most unique and interesting for them. Normally, if she thinks her clients are daring, Marcia likes to mix things up a bit with a night or two of adventure – such as sleeping under the African night sky speckled with stars… in a comfortable bed with a soft duvet and fine linens—followed by nights in a luxury lodge with fine décor, delicious wines, gourmet food and a relaxing spa. But regardless of the type of accommodation, Marcia is unrelenting in her insistence that guides be well-informed, entertaining, and receptive to wishes of her clients. For families or couples looking for the perfect island in the Indian Ocean, Marcia’s favorite is Wilderness Safaris North Island— accessible only by helicopter and catering to the privileged few. For the many honeymoon couples that contact her, Marcia loves to begin or end the safari with a fabulous beach experience. Mozambique is the perfect culmination to a trip through South Africa as it is only a short flight away. Her favorites are Marlin Lodge and the new Azura island retreat, which pairs well with the boutique experiences of Southern Tanzania. Marcia is able to offer generous commissions to agents. Extraordinary Journeys,

La Mamounia in Marrakech is fully open following extensive design restoration led by internationally-acclaimed Jacques Garcia. “An icon of Marrakech, La Mamounia is the incarnation of Moroccan identity and a true jewel among international hotels,” said Didier Picquot, General Manager of La Mamounia. La Mamounia has hosted the “who’s who” of international royalty, politicians, celebrities and the jet set. Its name can be traced back to the eighteenth century, starting with King Sidi Mohammed Ben Abdellah. At the time, it was customary to offer one’s sons a house and a garden located outside the Kasbah as a wedding gift. La Mamounia is located on the site of the King’s gift to his son, Prince Moulay Mamoun. Today the garden, noted for its ancient olive groves and wide array of flora, covers almost 20 acres. Winston Churchill declared the site to be, “the most lovely spot in the whole world.” Fashion design team Terre & Ciel Conseil recently sewed the final buttons and sequins on La Mamounia’s tailor-made staff uniforms that clothe all 777 employees. Over 170 different exquisitely detailed uniforms have been hand-made in Europe and embroidered in Morocco for every hotel role, including distinctive designs for airport collection staff, bellmen, concierge, F&B staff, guest services and garden staff uniforms. Two clay tennis courts are available for guest play within the gardens. International tennis legend Henri Leconte is developing Tennis by Henri Leconte, offering clinics and classes throughout the year at La Mamounia, as well as several exhibition matches between himself and other global tennis stars. The hotel has been symbolic of traditional Moroccan hospitality and a classic example of the great age of grand hotels. Room rates start at $775 (based on the conversion rate at time of release). La Mamounia,

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Tourism Minister Hon. Najib Balala has announced the appointment of a Robert Muriithi Ndegwa as the new Managing Director of the Kenya Tourism Board. Mr. Ndegwa, 46, is the current Managing Director of the East African Cables (Tanzania Ltd), which he successfully turned around from near collapse after a year of taking charge in 2006. The company paid dividends to shareholders for ROBERT MURIITHI the first time in ten years of operation. Prior to that, he served as Marketing Development Manager of Magadi Soda Co. ltd and of Firestone East Africa, and earlier was head of Marketing for Kenya Post Office Savings Bank (Post Bank). He holds a Masters degree in Business Administration and has made a distinguished career in the field of marketing and public relations—critical in the stewardship of a tourism marketing agency. He was rated the best MBA student in marketing at the University of Nairobi for three straight academic years. Kenya Tourist Board, (agents-only site), (consumer site)

Nick Aslin has been associated with high-end tourism to Zambia for almost two decades as the Managing Director of Norman Carr Safaris, Zambia’s oldest and most established safari company. With the industry’s bigger names getting involved in Zambia as well, the destination is now quite sought after. Nick saw a niche opportunity with no independent ground handlers capable of compiling and overseeing a trip throughout the country. Launched in September, his new company Zambian Ground Handlers has plenty of interest already. He and his assistant Maggie Mwale work from a small office in Lusaka, Zambia’s capital city. They visit camps throughout Zambia regularly in order to maintain up-to-the-minute knowledge of their product. The company offers assistance and advice with trip planning; personalized airside meet and greet service on arrival, displaying the client’s logo if required; the booking and coordination of all air and land transfers, and also the booking of accommodations throughout Zambia—with excellent negotiated commission rates. Zambian Ground Handlers,

JXc\jXe[I\j\imXk`fejF]ÔZ\j`eEfik_8d\i`ZX$:_`ZX^f#?fljkfe#Cfj 8e^\c\j#E\nPfib#Kfifekf#MXeZflm\i%:Xcc(/--B<EP88@I(/--,*-$0))+ 44 • NOVEMBER 2009 • Travel World News


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The Africa Travel Association (ATA) joined Adventures in Travel Expo (ATE) as a major industry partner in presenting Destination Africa to travel industry professionals interested in learning more about Africa at a special workshop at ATE’s travel show at the Jacob Javitz Convention Center on Saturday, October 10. At the workshop, Africa’s leading travel experts representing North (Egypt), South (South Africa), East (Tanzania) and West Africa (Senegal) highlighted their region’s unique and diverse travel offerings and spoke about current trends and forecasts for the future. ATA industry members then presented special vacation packages, tours, flights and offers to the American consumer. SITA World Tours, the workshop sponsor, provided a holistic view of Africa as a travel destination for American tourists and travelers. Workshop speakers included Achma Asokan from Group Systems America, Inc., a company representing over twenty Africa-based airlines; El Hadji Aziz Gueye, Director of the Senegal Tourism Office; Karen Hoffman, the Tanzania Tourist Board Representative; Dean Jacobberger, Manager of Trade Relations at South African Tourism; El Sayed Khalifa, Director of USA & Latin America at the Egyptian Tourist Authority; Lloyd Murray, President of Palace Travel; Charlie Newton, Senior Sales Director of SITA World Tours; and Kathi Scott of South African Airways Vacation. Edward Bergman, Executive Director of ATA, moderated the event. Africa Travel Association (ATA),, Travel World News •

Come fly to Timbuktu and back again! Our Mali-based company specalizes in cultural and adventure programs throughout our country, plus Benin, Burkina Faso, The Gambia, Ghana, Guinea, Mauritania, Senegal and Togo. Owner-guided tours trace the history and mystery of West Africa, offering experiences of a lifetime! Contact us now —we promise 24-hour or sooner response to inquiries: Tel: (221) 77 510 15 18 & (223) 7646 6124 Fax: (223) 20 28 52 32 Email: &


WE’LL PUT YOU ON THE RIGHT TRACK! APTA is recognized as the foremost Travel Trade Association for the Promotion of Tourism to the Continent of Africa and its islands. Join us and connect with hundreds of fellow Travel Counselors, Tour Operators, Tourism Boards, Airlines, and other Suppliers for unique and invaluable information on travel to Africa.

Your APTA Membership Includes:

r Educational Dinner Programs r Guest Speakers r New Sales Tools r Destination/Product Presentations r Networking Opportunities r Access to Informative Website r Member Supplier List on Website r Special Discounts r Invitation to Annual Travel Show “Discover Africa” r Quarterly Newsletter Subscription and Submissions r Unique Educational Opportunities Let us put you on the right track! Visit or




A dynamic redesigned logo for Air Mauritius is breathing new life into the visual identity of the country’s national airline. This November, it takes off— with the Airbus A340-300, its new

livery, going into service. Last year its cabin interior was completely reconfigured, with new lie-flat seats in business class as well as a new design scheme inspired by local colors. The company also reinforced its collaboration with Air France to offer passengers a wider choice of destinations. “We are delighted to have our ‘modernized icon’ in flight and to see the brightly colored stripes of our flag in the air. After nearly a year since we redesigned our paille-en-queue logo, we are very proud of

TO AND FROM USA 1-877-359-0999 1-800-518-7781 1-866-933-5963 1-877-625-2942 1-800-537-1182 1-800-742-3006 1-888-359-8228 1-866-322-5561 In cooperation with transatlantic partners from many US gateways.

Call the toll-free numbers to make reservations. 46 • NOVEMBER 2009

the result. Our aim is to renew the livery of the whole fleet in the next two years. This gives an impetus to our all-round efforts to re-energize the company,” declared Manoj R K Ujoodha, G.O.S.K, CEO of Air Mauritius. Air Mauritius,,

APTA ANNOUNCES DISCOVER AFRICA AND FOCUS ON AFRICA 2010 This is an opportunity to meet the trade representatives of various airlines, lodges, camps and tourist boards and to network with industry colleagues who travel, sell and specialize in Africa. Supported by numerous APTA corporate sponsors, each host chapter will present their own “unique” version of Discover Africa. The Discover Africa Road Show will be preceded by Focus on Africa in New York City. APTA corporate members are invited to exhibit in the APTA pavilion at the Jacob Javits Center in New York City. On February 25, visitors are invited to join the Focus on Africa “Launch” sponsored by the North East APTA Chapter. This event will include dinner, networking and a trade show. The next day will feature the Focus on Africa Conference. The cost to participate includes both events: $1,500 per APTA Corporate member. There will be a 15percent discount if paid in full by December 1. Discover Africa 2010—Corporate members who participate in Discover Africa will have a tabletop display area during the trade show portion of this event. The dates and host chapters are as follows: March 2, San Diego; March 4, Northern California; March 9, Midwest (Chicago); and March 11, Florida (Fort Lauderdale). The cost to exhibit at each venue is $700. A 15-percent discount is offered to APTA corporate members who exhibit at all four venues and pay in full by 1 December 2009. Association for the Promotion of Tourism to Africa (APTA),, • Travel World News



Titus Naikuni was recently honored when receiving the 2009 Aviation Achievement Award during a conference held at the Addis Ababa Hilton Hotel. The honor was bestowed upon the Kenya Airways chief executive by his counterpart from Ethiopian Airlines during the award-giving ceremony, which crowned the three-day meeting. In attendance were representatives of the African Union’s Civil Aviation Commission, ICAO, AFRAA, and IATA,

among others. The theme of this year’s conference was “Air Transport in Africa—One Continent, One Strategy.” Kenya Airways,

SAFARI PRICES DROP ALMOST 30 PERCENT WITH 2AFRIKA, INC. PROMOTION 2AFRIKA, INC. and its preferred airline partners Virgin Atlantic Airways, United Airlines, Continental Airlines, Kenya Airways, South African Airways and Turkish Airlines have combined forces and launched a unique Fall East African Safari promotion. African safaris have a reputation for delivering exclusive experiences often with high price tags; travelers typically don’t know how to save money when venturing into the unknown territory of safari planning for Africa. Thanks to 2AFRIKA, INC., that’s changing. The established safari tour operator based in New York City specializes in “Keeping Africa Affordable” with its preferred airline partners. 2AFRIKA has announced a Fall East African Safari promotion offering 21 safaris to Kenya, Tanzania, Rwanda, and Uganda with discounts up to 30 percent. With these prices, it’s possible to safari within the giant continent to experience firsthand its untamed beauty at a budget price. “I’m thrilled about this Fall East African Safari promotion, which will motivate travelers to follow their dreams and make the commitment to visit my magnificent continent,” says Kenneth R. Hieber, founder and President of 2AFRIKA, INC. “I have spent a lot of time negotiating the 2010 safari prices to Kenya, Tanzania, Rwanda and Uganda, and this is one travel deal travelers cannot afford to miss, particularly when you consider that African safari prices increase by at least 7.5–10 percent every year. Analysts are already predicting increases in travel and we’re seeing that starting to come into effect. Yet 2AFRIKA, INC. has worked hard to create this Fall East African Travel World News •

Safari promotion and keep 2010 safaris lower for a limited time only.” 2AFRIKA’s Fall East African Safari promotion prices run through December 4, 2009, and are available for any of the 2010 Kenya, Tanzania, Rwanda, and Uganda safaris showcased exclusively through 2AFRIKA’s website. The deals are for travel during anytime in 2010, and must be reserved, confirmed and paid for within the select dates. “We all like to save money and I expect this promotion to be as big as those we have previously launched,” Hieber says. “Considering what you’re getting for the price, this is a very valuable opportunity in terms of just how affordable these priceless experiences actually are.” 2AFRIKA, INC., 866-462-2374,

GOWAY’S AFRICAEXPERTS RELEASES SPECIAL EDITION 2010 BROCHURE Goway’s AFRICAExperts 2010 Travel Planner is a special Goway 40th Anniversary edition featuring the top selling travel ideas for Africa and the Middle East, several new travel experiences plus a timeline of significant events that have impacted travel to Africa over the last 40 years. “This new brochure is our most comprehensive yet with over 170 independent and escorted travel ideas,” claims Moira Smith, General Manager for the specialist Goway division. Some of the new travel experiences introduced for 2010 include:A new 21-day Middle East Treasures Holiday of a Lifetime due to increased interest in the Middle East. This comprehensive, fully escorted tour includes the highlights of Egypt, Jordan and Israel and offers many special experiences that are unique to Goway. Prices start from $7,799 per person sharing from Toronto. Three Southern Africa itineraries for families offer special activities for children (Little Paws, Fun in the Sun, The Big “7”: Whales, Sharks and the “Big 5”). These were introduced as multi-generational travel is on the increase as parents and grandparents take their children along. Prices start from $1,740 per person. Victoria Falls, Hwange and Lake Kariba: a six-night itinerary including two nights in Victoria Falls, two nights Hwange and two nights Lake Kariba, the perfect extension to a South Africa vacation. Prices including return flights from Johannesburg start from $2,642 per person. The East Africa Safari is a comprehensive and competitively priced 14-day itinerary that takes in all the highlights of Kenya and Tanzania. Prices start from $4,638. Six- and seven-night unique Nile cruises on luxurious Dahabiyas. These upscale sailing boats carry just 16 people, ensuring a unique and exclusive experience. Prices start from $2,178 for a sixnight cruise. Goway’s AFRICAExperts, 800-245-0920,, NOVEMBER 2009 •


Visit Tanzania, before and after the FIFA World Cup, for your once in a lifetime experience of the world's natural wonders.

November 2009 Africa Section  

The November 2009 Africa section of Travel World news

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