VICTORIA DE GIRÓN AGRIBUSINESS ENTERPRISE
More than 50 Years Exporting Citrus with a Tropical Flavor
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onsidered the largest citrus producer in Cuba, the Victoria de Girón Agribusiness Enterprise, covering an area of 500 km2, has a portfolio of export products whose main strength is focused on the accentuated flavor of its fruits, the use of raw materials that do not come from genetically modified organisms and that come from its own plantations, where the use of agrochemicals is increasingly limited. The above is supported by the SGF (Sure Global Fair) with participation in the Fruit Risk Assessment Program for Pesticides (FRAPP). Persian variety limes, Cuban avocados, hot peppers of the Habanero Chile variety, white and pink grapefruit juices, as well as excellent tropical nectars of mango, guava, pineapple, orange, grapefruit and their combination with banana, packed in Tetra Pack format, also enhance the export portfolio. Fruit preserves are part of the products that are sold in the domestic market and to Cuba’s entire hotel network, through the sales branches, using transportation from the same enterprise, which guarantees delivery on time. Founded in 1967, it already has more than 35,000 cultivable hectares where citrus and
fresh mango represent the majority of the plantations. A fruit processing industry, two processing plants, its own cold store located in the Port of Matanzas (96 km from the Enterprise) with storage capacity (including freezing and conservation) for 5,000 tons with HACCP (Hazard Analysis and Critical Control Points) and certifications according to the ISO 9001: 2015 standard, contribute to guaranteeing the quality and traceability of the productions. More than 50 years exporting to the European market, in addition to experience with other destinations such as Canada, support the productive and commercial activity of the Victoria de Girón Agribusiness Enterprise, located in Jagüey Grande, Matanzas province, just 191 km from the Mariel Container Terminal, 160 km from Havana’s José Martí International Airport and 120 km from Varadero’s Juan Gualberto Gómez International Airport. CONTACTS San José Factory, Torriente, Jagüey Grande Matanzas, Cuba director@citrovg.cu dir.comext@imporvg.cu Telephones: +53 45 986315 / +53 5209 6101 artistic rock that had nothing to do with the essences of U.S. rock. If for the average Cuban to mention Led Zeppelin was to talk about something as great as The Beatles, saying Pink Floyd is the prelude to a deep introspection on those cult groups that make up the Temple of the Gods of British rock. To speak of records such as Dark Side of the Moon, Wish You Were Here and The Wall, is to refer to a vibrant popular music that, for its greater enjoyment, demands to be listened to with the same respect and attention as so-called classical music. The same happens with Jethro Tull, a British group that managed to fuse Saxon folklore with rock tones to recreate the so-called Art Rock. On the other hand, a cult British group for rock lovers in Cuba is Yes. Made up of virtuous instrumentalists who have consolidated the complexity of British rock in the upper echelons of the genre, we had the privilege of having one of its members perform in
our main theaters in 2005: keyboardist Rick Wakeman. I hope this tight synthesis on the footprint of British rock music in Cuba helps to understand that the existence of a statue of John Lennon in a park that bears his name, is not at all the pretext to attract tourists, but was erected in perpetual homage to one of the most relevant contemporary musicians. In the same way, the fact that the Yellow Submarine club was opened just meters from Lennon Park not only means the homage of Cuban rockers to the work of The Beatles, but to the entire enormous stylistic universe of rock, preferably British, with covers of classics that delight our visitors. I’m certain that not too far back in time, the Yellow Submarine will become for rock in Cuba what Ronnie Scott is for jazz in London, and along those lines we direct our efforts in the Best Cultural Center of Cuba, thus named by our clients.
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