The Official Publication of the Hawaii Automobile Dealers Association
2016 Summer Edition
Q: Will dealers operating in the blind bring down State Tax Revenues? A: Yes
See Story Page 8.
Registered vehicle data, which has not been available for 10 months is now slowly starting to ďŹ‚ow. See Hawaii Auto Outlook pages 20, 21, 22, and 23.
Also in this Edition...
HADA provides featured presentation for visiting Japan Auto Dealers Association page 14
HADA board discusses convention plans and other agenda items. See story on long lines at DMVs. page 27
Come to Kauai. Learn whatâ€™s ahead for the auto industry at the HADA 57th Convention Oct. 13-16 page 12
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Hawaii Automobile Dealers Association 1100 Alakea Street, Suite 2601 Honolulu, HI 96813 Â‡)D[
2015-2016 HADA 2012-2013 OFFICERS & DIRECTORS PRESIDENT RESIDENT P Bill van den Hurk Mike Niethammer PRESIDENT RESIDENT-ELECT P -ELECT Brian Bill vanKitagawa den Hurk VICE ICE PRESIDENT V PRESIDENT Eric Fukunaga (ULF)XNXQDJD SECRETARY ECRETARY S Wayne DeLuz Joe Nicolai TREASURER REASURER T Kenny Ching John Uekawa
Level heads, clear thinking, and hard work are all involved in the discussions on CFPB I joined Nick Cutter, Dave Rolf, and Senator Brian Schatz at the Senatorâ€™s Honolulu office August 24 to discuss the issues surrounding the Consumer Financial Protection Bureauâ€™s March 2013 Guidance on dealerassisted financing. The issues surrounding so-called disparate impact discrimination are complex. Facts are facts. NADA dealers and HADA dealers have shown that CFPB was wrong on the facts. The material was presented to Senator Schatz, with a request for help.
NADA DIRECTOR NADA DIRECTOR Stan JoeMasamitsu Hanley
It now has been shown, for example, that CFPB research was wrong on establishing the race of the car buyer 41% of the time with regard to African-Americans. The CFPB acknowledges its research in this area had errors 20% of the time.
HAWAII DIRECTOR HAWAII DIRECTOR Jackie De DeLuz Wayne Luz
HADAâ€™s dealers attending the Washington Conference September 21-22, will join 400 dealers from all 50 states, in meetings on the Hill to work with their respective members of Congress.
MAUI DIRECTOR MAUI DIRECTOR Damien Farias 'DPLHQ)DULDV OAHU DIRECTOR OAHU DIRECTOR Stan Masamitsu Stan Masamitsu OAHU DIRECTOR OAHU DIRECTOR Morrie Stoebner Morrie Stoebner OAHU DIRECTOR OAHU DIRECTOR NickJackson Cutter Jack OAHU DIRECTOR OAHU DIRECTOR Mark Benson Dan Keppel KAUAI DIRECTOR KAUAI DIRECTOR Dan Mackey AT LARGE DIRECTOR AT LARGE DIRECTOR Keoni Hansen Hansen Keoni AT LARGE DIRECTOR IMMEDIATE PAST PRESIDENT Marc Cutter Nick Cutter IMMEDIATE PAST PRESIDENT
HADA STAFF Mike Niethammer
HADA is asking Senator Schatz to join in supporting a bipartisan bill, S.2663, that will correct the flawed process. Bill van den Hurk 2015, 2016 HADA president
Advertise In The
HawaiiDealer Established under HADA president Charlie King in 2002, the HawaiiDealer is a quarterly magazine that provides information on the activities of HADA members to a wide audience, including the membership of the Association, key employees at the dealerships, legislators, city council members, Hawaii media, the Congressional Delegation, and many Hawaii sister organizations.
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Also see the HADA website at www.hawaiiautodealer.com
HADA DaveSTAFF Rolf EXECUTIVE DIRECTOR 'HDOHU6HUYLFHV0DQDJHU Dave Rolf *HRUJH&RFKDUG
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HawaiiDealer is published quarterly by the Hawaii Automobile Dealers Association, 1100 Alakea Street, Suite 2601, Honolulu, HI 96813 Phone: 808 593-0031 Fax: 808 593-0569 Email: firstname.lastname@example.org
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Behind this milestone is the industryâ€™s fastest Yes. We help turn shoppers into buyers with speedy credit approvals and competitive UDWHV3DUWQHUZLWKXVDQGOHWČ‡VFKHFNRÎ?DOO\RXUEXVLQHVVPLOHVWRQHVWRJHWKHU It all starts with Yes. Call our Dealer Center at 844-3860.
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Q: Will dealers operating in-the-blind bring down the State’s tax revenues? A: Yes. “When you are an auto dealer ler and you don’t have vehicle registrastration data, you naturally get more conservative,” said one of Hawaii’s largest dealers. Indeed, ﬂying in the blind, for auto dealers, has caused some inventories to get out of synch. Also, the non-availability of vehicle registration data has shut down some bonus payments to Hawaii dealers. One auto manufacturer, which regularly made bonus payments to Hawaii franchised auto dealers totaling hundreds ds of thousands of dollars for their franchised dealers is holding up the payments ts because the registered vehicle owner information is not available by month forr a 10-month period starting October 1, 2015. 15. Finally, auto manufacturers, who rely on motor vehicle ownership name/address contact information from all the States, gathered by companies like Experian and IHS Automotive, likely have been prevented from sending out some safety recall notices to vehicle owners in Hawaii who purchased vehicles from parties other than the automaker’s franchised dealers or hadn’t serviced their vehicle with a franchised dealer of that make. In the opinion of some in HADA, the unavailability of registered vehicle owner data, is causing a slowdown in the Hawaii auto industry sector, and this slowdown, if it becomes more serious, will lead to a slowdown in other sectors in the state, since new vehicle sales are a harbinger of what’s to come in the Hawaii economy. Here’s the background. State registered vehicle owner information was shut down during the period October 1, 2015 to July 3, 2016 because the State of Hawaii ofﬁcials and Experian and IHS Automotive ofﬁcials did not reach an agreement on specifics listed in the contracts for use of this data. State law places restrictions, relating to individual privacy, on the use of vehicle ownership data. Resolving the issues surrounding those restrictions apparently was at the root of the State’s hold up on the release of this data for these past 10 months.
to Hawaii’s registered vehicle Previously, access a information, for companies like Experian and owner inform IHS Automotive Automoti (formerly R.L. Polk Co.), had been renewed for 14 years in a row, since 2002. regularly renew Concerns Concern about use of data have caused some states to review their previous agrees ments with data-gathering companies. State of Hawaii ofﬁcials, for many years, have restricted the release of registered vehicle owner name/address ccontact information for uses other than sspeciﬁcally authorized uses like facilitating the mailing of safety recall notices, in and the production of non-personalan information statistical reports. info should be noted, that auto manufacturIt sh ers, not dealers, are required by federal law to: 1) mail out the notices to owners of their th i make k off vehicles, if the registered vehicle owner information for those vehicles is available, or 2) to reach out to customers through other available means when the registered owner contact information is not available. Release of registered owner name/address information for statistical reports is authorized, as long as speciﬁc owner name and address information does not appear in the reports and is not released by the contracting companies. There was much discussion with the data companies involved in ironing out the issues surrounding statistical and other reports. Previously all uses of the data were included in one state contract with the data companies. This past year, however, state ofﬁcials chose to separate the single data contract into ﬁve contracts. This separation led to lengthy negotiations with the data companies, whose business models were based on the totality of the multiple uses. The data companies say that speciﬁc vehicle owner name and address information remains kept under strict control, as in previous years. continued on page 11
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“Flying in the blind, without registered vehicle data, has caused problems for Hawaii’s auto dealers. Those problems have hampered sales, and hampered sales have resulted in reduced state tax revenues.” – Dave Rolf
continued from page 9
Non-personal-information products like CarFax reports, statistical reports on the auto industry, culling reports that allow auto manufacturers to cull their safety recall mailing lists—removing the names of all owners who have subsequently sold their vehicles, are all produced by these companies, using the data. The name/address contact information on vehicle owners is also used by ofﬁcers of the courts in some class-action proceedings relating to the auto industry. Letters to the governor were sent by HADA, by the Alliance of Automobile Manufacturers and a letter has been authorized by the Motor Vehicle Industry Licensing Board, to facilitate a resolution of the issues surrounding the release of the data. After 10 months, the updated vehicle owner name/address information needed by auto manufacturers to mail safety recall notices was sent to IHS Automotive on July 3, 2016, and, we later learned, was to be sent to Experian shortly thereafter. Provision of the month-by-month information still remains a problem, however. The City’s IT Department erases and overwrites its data storage regularly. The State of Hawaii ofﬁcials have now authorized the release the month-by-month vehicle registration data, but this data is said to be no longer available. This causes a serious problem for dealers of one auto manufacturer, which pays bonuses to dealers based on new vehicles registered in the State.
Since the monthly registered vehicle owner data for October, November and December 2015 is no longer available, the bonus money—usually paid by the manufacturer to their dealers by now—is held up because of the non-availability of the registered owner information, categorized into speciﬁc months needed for payment. This missing monthly data problem will likely continue for this manufacturer and its dealers through several months in 2016. The registered vehicle owner data, for many months this year, we understand, is not available because of the erasing and overwriting of the stored monthly data. There are methods of retrieving this data, but there are additional costs involved in this process, according to Sheri Kajiwara, the City and County of Honolulu’s Director of Customer Services. In the meantime, dealers are adapting as best as they can. And the data is now starting to ﬂow again, since the contracts are signed. If a retail auto industry slowdown did indeed occur, caused by dealers implementation of overly-conservative business marketing tactics during the period dealers were ﬂying in the blind, then serious steps must be taken immediately to prevent a reoccurrence of this or other avoidable delays on that which is needed by Hawaii businesses, like auto dealers, for the efﬁcient ﬂow of commerce.
Online HADA Convention Registration For Sponsorship, Convention, Hotel & Golf Visit www.HawaiiAutoDealer.com
Come to Kauai
. w h a n t r â€™ s d a j u e a s t u p t h e ro L
The 57th HADA Convention October 13 -16, 2016
Grand Hyatt Kauai Resort and Spa Koloa, Kauai www.HawaiiAutoDealer.com
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The HADA presentation to the members of the Japan Auto Dealers Association was a the Hyatt Regency hotel in Waikiki April 14, 2016.
The “Rings Game” a business learning game away part of the 2-hour presentation.
Cars Section was presented.
The Honolulu Star-Advertiser’s
The eucalyptus tree illustration capped off the presentation.
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Reducing lines at DMV would make a big difference that isn’t readily obvious to the casual observer
his is a story about Hawaii auto dealers’ proposal to reduce lines at DMVs. It starts with a story that tells of an even bigger picture about the success that Hawaii can experience with everyone working together. In 2008, the Hawaii auto dealers produced a now-famous graph. Around the islands it is euphemistically called The Golden Gate graph, because its up and down curves resemble the iconic San Francisco bridge. The graph shows the dealers’ predictions for new vehicle sales in Hawaii. These predictions that have been surprisingly accurate over the years.
Eight years ago the dealers’ graph showed an accurate prediction of when the ﬁrst hydrogen fuel cell electric vehicle would be brought in to Hawaii, 2015. Many government planners, however, seem caught by surprise. The hydrogen car’s arrival, however, had been accurately predicted on the dealers’ graph, with an 8-year advance notice. Other predictions on the graph show new vehicle sales staying in a healthy average range over the next ﬁve years in Hawaii, corresponding to the healthy range for auto sales in the U.S. based on national economists’ ﬁve-year projections through 2021. Hawaii will likely operate in a healthy economic period over at least the next ﬁve-year period. After that period, there are some real challenges. When will the problem occur? The period around 2023 is the period when people in Hawaii will start realizing the employee retirement pension fund didn’t grow at the predicted rate of growth and money thus will not be available to fully fund pensions going into the future.
The dealers’ Golden Gate graph makes good planning possible. For example, Hawaii dealers showed, eight years ago, that electric vehicle adoption could reach about 4,500 vehicles by the end of 2015--a surprisingly accurate prediction. The number was achieved by these dealers importing the vehicles into their inventories, at their cost, and investing in signiﬁcant charging infrastructure. That healthy electric vehicle number is good news for the environment. That big number of EVs is very good news for electric companies too, whose product is used to propel these vehicles. As the electric companies transition to renewable sources, this renewable fuel will be made right here in Hawaii, instead of imported. Government ofﬁcials don’t often take to predictions made by businesses. The Federal Trade Commission, for example seems to think that new car dealers won’t invest in what it takes to sell electric cars. That hasn’t been the case in Hawaii. FTC ofﬁcials expressed such feelings at a January 19, workshop held in Washington D.C. this year.
Auto dealers are perhaps the ﬁrst group to point out this hard-to-accept information. They do so, even with the criticism they are bound to receive for providing that information, so that steps can be taken now to avoid these problems in the future for our public workers…and for that matter, all workers in the country. One of those steps, auto dealers feel, is to see everyone work together on solving Hawaii’s problems. With regard to the long delays experienced at DMVs, for the registration and title transfer of a dealership’s customers, it has become clear that some government ofﬁcials have not taken dealerships’ concerns which have been expressed on behalf of the dealerships customers, to heart. Honolulu DMV, by taking nearly two weeks to process customer registration and title paperwork dropped off by the dealerships, was creating genuine problems for the dealerships’ customers. Dealership title clerks were being unfairly blamed by the dealerships’ customers for the DMV’s long delays in registration and title processing—delays which are outside of the dealership title clerk’s control.
Rather than ﬁnger-pointing at DMV, Hawaii dealers forwarded a plan to the Honolulu DMV that showed how to create efﬁcient online electronic processing of registrations and title transfers for used cars. The online system has been in place for years, for new cars, but the problems and delays seemed to always relate to used cars. The dealers’ offer was to “work together” with DMV to make the process as efﬁcient as possible in handling dealership customers’ paperwork. The improved process, paid for in large part, if not completely, by third-party service provider companies employed by the dealers, would reduce lines for everyone at the Satellite City Halls. Because dealers would no longer have to stand in line to process over-the-counter transactions on behalf of their customers, when the main DMV drop-off point is backed up by two weeks, as it has been recently, the lines for other customers (non-dealerrelated transactions) would be reduced. After several years of rejected requests to the Honolulu DMV to allow this change to take place, dealers approached Hawaii state legislators, and worked to pass Senate Bill 233, in 2015, which authorized the Honolulu County Director of Finance to implement electronic vehicle registration for used vehicles. This authorization would, in effect, apply to all four counties, since Honolulu manages the mainframe computer for all the county DMVs in the state.
Maui legislators played a key role in passing the bill. The recent 3-month closing of the main Maui DMV building because of roof problems, would have seen delays in Maui vehicle processing speeded up, if the electronic vehicle processing, proposed by auto dealers had been implemented in Honolulu, and the online system thus could be used by all the other counties. The 15% projected reduction in lines at DMVs may not seem like much, but that would be enough to smooth the ﬂow for non-dealer-related transactions, at DMVs, and reduce the intense workload for DMV staff to a more manageable level. Such a positive change, affected at no to minimal cost to the Counties, would demonstrate how business and government can work together to solve problems for customers—both the dealerships’ customers, and the county DMVs’ customers. The fact that no progress has been made on the used vehicle online registration now for almost 16 years shows a lack of willingness by City and County of Honolulu government ofﬁcials to work with businesses in solving problems for Hawaii. Dealers feel that if we can work together to solve problems at DMV we can work together to solve even bigger problems in Hawaii.
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Weâ€™re charging faster than ever all across Oâ€˜ahu Fast charging electric vehicles, that is
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The Hawaiian Electric Companiesâ€™ electric vehicle fast charger program is well underway. In 2015, Hawaiian Electric installed four utility-owned and operated fast chargers at locations around Oâ€˜ahu and we are looking for more sites for 2016, including on Hawaiâ€˜i Island and Maui. Your business could be on the map. Hawaiian Electric Companies will operate the equipment at no cost to the host for installation, maintenance, or electricity. Want to participate? Call (808) 543-GoEV or email GoEV@hawaiianelectric.com.
LAW ÂŽ Hawaii F&I Library
Reynolds Document Services is developing a new library of F&I compliance documents, designed for Hawaii dealers under the high standards of the LAW brand. Stay tuned for further developments! Standard Forms | Common Defenses | Managed Risk | Streamlined Processes For more information, contact Kyle Madison at 619.577.0527 or Kyle_Madison@reyrey.com
ÂŠ 2016 The Reynolds and Reynolds Company. All Rights Reserved. 5/16
Covering Data thru May 2016
Volume 15, Number 1
Hawaii Auto Outlook
Sponsored by: Hawaii Automobile Dealers Association FORECAST
State Market Posts Small Gain So Far This Year New retail registrations increased 2.4% thru May of ‘16; annual total predicted to exceed 58,000 units
Below is a list of four trends in the Hawaii new vehicle market. Following each is Auto Outlook’s prediction on whether the trend is likely to continue, or fade out.
54.3% a year earlier. And the truck trend is even more evident when looking back several years. Light truck market share has increased by more than 10 points from 2012.
Trend #1: New vehicle sales are increasing State new retail registrations were up 2.4% during the first five months of this year. This followed the 5.7% increase from 2014 to 2015. Between 2010 (the low point in the downturn) and 2015, the state market improved by 75%.
Will this trend continue or fade out? Barring a significant spike in gasoline prices, the trend should continue. Consumers have made it clear that if gas is affordable, light trucks (especially SUVs and pickups) are their vehicle of choice. There’s obviously a limit to how high truck share can go, but we think it can sill move higher.
Will this trend continue or fade out? We think it will fade out. Sales are likely reaching their peak. Further, significant improvement in sales seems unlikely. However, we do not believe that a precipitous decline is in the cards. Strong consumer affordability, advanced age of cars on the road, and dramatic improvements in today’s new vehicles should keep the market strong. Trend #2: Truck sales are booming Light truck market share in Hawaii hit 59.3% during the first five months of 2016, up from
Trend #3: Luxury car sales are falling New luxury car registrations in the state declined 26% during the first five months of this year versus a year earlier, while the overall market was up. Will this trend continue or fade out? It should continue. Obviously, consumer preferences for light trucks are hurting luxury car sales, but there is another force at work here: advanced safety features and connectivity op-
Manufacturer Market Share - YTD 2016 thru May
Hyundai/Kia, 6.5% Honda, 15.6%
Trend #4: Consumer affordability is strong Consumer affordability for new vehicles remains at very strong levels. The average monthly new vehicle payment as a percent of disposable personal income has been at very low levels for a long time, which has provided sustainable momentum for the new vehicle market. Will this trend continue or fade out? It should continue. Although interest rates might move marginally higher during the next 12 months, personal incomes are improving. In addition, increasing incentives have kept a lid on vehicle prices which should combine to keep a new vehicle purchase within reach for a significant number of consumers.
Mazda, 2.5% Subaru, 3.0% BMW, 3.3%
tions, once restricted to luxury cars, are now available on mainstream offerings. This “trickle down” of high tech features has negated some of the tangible benefit of purchasing a luxury car.
YTD '15 thru May 22,773
YTD '16 % Chg. thru May '15 to '16 23,315 2.4%
Mkt. Share YTD '16
Car Light Truck
Domestic European Japanese Korean
4,494 2,433 14,277 1,569
4,826 2,139 14,821 1,529
7.4% -12.1% 3.8% -2.5%
20.7% 9.2% 63.6% 6.6%
Source: IHS Markit.
Ford, 8.1% Nissan, 10.9%
Data source: IHS Markit.
Domestic brands consists of vehicles sold by GM, Ford, FCA (excluding FIAT), and Tesla.
Hawaii Auto Outlook
MARKET TRACKER: QUARTERLY RESULTS
MARKET TRACKER: HYBRID AND ELECTRIC VEHICLES
State Market Up 4.1% in 1Q ‘16
Hybrid/Electric Share is 4.8%
QUARTERLY ALTERNATIVE POWERTRAIN MARKET SHARE (includes hybrid and electric vehicles)
Percent Change in State and U.S. New Vehicle Market 8.0%
10.0% State U.S.
% change versus year earlier
4.0% 5.0% 2.0%
T dl Trendline 4.0%
Q3 '15 9.7%
Q4 '15 5.0%
Q1 '16 4.1%
Q2 '16* 0.6%
Data source: IHS Markit.
Alternative powertrain market share has trended lower over the past three years, but increased slightly from the First to the Second Quarter of 2016.
2.0% Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 '13 '13 '14 '14 '14 '14 '15 '15 '15 '15 '16 '16*
*State figures for 2Q ‘16 include April and May only.
Data source: IHS Markit.
*State figures for 2Q ‘16 include April and May only.
MARKET TRACKER: STATE MARKET VERSUS U.S.
Car Market Share Falls to 40.7%
Hawaii Auto Outlook
Percent change in registrations YTD '16 thru May vs. YTD '15
Passenger car market share YTD '16 thru May
Domestic brand market share YTD '16 thru May
Published for: Hawaii Automobile Dealers Association 1100 Alakea Street, Suite 2601 Honolulu, HI 96813 Phone: 808-593-0031
Top 10 brands and market share YTD '16 thru May First
Covering data thru May 2016
Published by: Auto Outlook, Inc. PO Box 390 Exton, PA 19341 Phone: 800-206-0102 EMail: firstname.lastname@example.org Editor: Jeffrey A. Foltz
Reproduction, including photocopying of this publication in whole or in part, is prohibited without the express permission of Auto Outlook, Inc. Any material quoted must be attributed to Hawaii Auto Outlook, published by Auto Outlook, Inc. on behalf of the Hawaii Automobile Dealers Association, and must also include the statement: “Data Source: IHS Markit.” Unforeseen events may affect the forecast projections. Consequently, Auto Outlook is not responsible for management decisions based on the content of Hawaii Auto Outlook.
Copyright Auto Outlook, Inc., August 2016
Source: IHS Markit
Hawaii Auto Outlook
LONG TERM TRENDS
Small Increase Predicted for State Market in 2016 Market expected to increase for sixth consecutive year The graph below provides a long term perspective of trends in the Hawaii new retail light vehicle market. It shows historical registrations from 2007 thru 2015, along with Auto Outlookâ€™s forecast for 2016. State New Retail Light Vehicle Registrations - 2007 thru 2015, 2016 Forecast New retail light vehicle registrations
Key Trends 60,000
Between 2010 (the low point during the market downturn) and 2015, state new retail light vehicle registrations have increased by more than 24,000 units an increase of about 75%!
50,000 40,000 30,000 20,000 10,000 0
Data source: IHS Markit.
The market was up 5.7% last year versus 2014, and Auto Outlook is predicting a 2% increase this year.
Kauai and Big Island Markets Post Biggest Gains This Year Oahu market increased by less than 1% The table on the right provides a summary of each of Hawaiiâ€™s four retail light vehicle markets. The table is divided into four sections. Market Summary shows total new retail light vehicle registrations during the first five months of 2015 and 2016 and the percent change. The second and third sections show Light Truck and Detroit Three market share. The fourth section shows market share figures for the top 10 selling light vehicle brands in the state. The top rated county in each category is shaded. Kauai had the largest percentage increase, up 10.2%. Detroit Three market share was highest in Kauai (26.3%) and lowest on the Big Island (19.1%).
New Vehicle Markets Summary Local Markets Hawaii Kauai Market Summary YTD 2015 thru May 2,614 883 YTD 2016 thru May 2,826 973 Percent change 8.1% 10.2% Light Truck Market Share YTD 2015 thru May 61.1% 68.3% YTD 2016 thru May 65.4% 73.4% Change (share points) 4.3 5.1 Detroit Three Market Share YTD 2015 thru May 17.4% 24.3% YTD 2016 thru May 19.1% 26.3% Change (share points) 1.7 2.0 Market Share for Top 10 Selling Brands in State - YTD 2016 thru May Toyota 33.7% 32.6% Honda 14.9% 13.7% Nissan 11.8% 8.8% Ford 7.4% 12.2% Chevrolet 3.0% 6.9% Kia 7.2% 8.8% Subaru 5.3% 3.1% Lexus 0.8% 0.5% Hyundai 2.2% 3.4% Mazda 1.4% 1.5% Data source: IHS Markit.
2,838 2,952 4.0%
16,438 16,564 0.8%
61.1% 64.4% 3.3
51.3% 56.5% 5.2
24.0% 25.1% 1.1
19.1% 19.9% 0.7
27.8% 17.8% 11.6% 11.7% 5.0% 2.9% 3.2% 1.8% 1.3% 1.0%
27.5% 13.7% 10.0% 7.3% 4.9% 3.3% 2.5% 3.5% 2.9% 3.1%
Hawaii Auto Outlook
Hawaii New Retail Car and Light Truck Registrations
Annual Totals for 2014 and 2015 Registrations Market Share (%) 2014 2015 % change 2014 2015 54,039 57,094 5.7
Cars Light Trucks
Domestic Brands European Brands Japanese Brands Korean Brands
10,629 5,496 34,101 3,813
11,276 5,695 36,092 4,031
6.1 3.6 5.8 5.7
19.7 10.2 63.1 7.1
19.7 10.0 63.2 7.1
0.0 -0.2 0.1 0.0
4,494 2,433 14,277 1,569
4,826 2,139 14,821 1,529
7.4 -12.1 3.8 -2.5
19.7 10.7 62.7 6.9
20.7 9.2 63.6 6.6
1.0 -1.5 0.9 -0.3
Acura Audi BMW Buick Cadillac Chevrolet C/D/J/R Total Chrysler Dodge Jeep Ram FIAT Ford GMC Honda Hyundai Infiniti Jaguar Kia Land Rover Lexus Lincoln Mazda Mercedes MINI Mitsubishi Nissan Other Porsche Subaru Tesla Toyota Volkswagen Volvo
861 485 1,613 109 239 1,904 3,435 236 1,245 1,329 625 119 4,310 477 7,589 1,858 285 31 1,955 142 1,608 59 1,883 1,271 441 124 5,734 185 194 1,443 86 14,571 855 173
714 490 1,633 148 153 2,280 3,561 258 1,152 1,416 735 105 4,392 545 7,851 1,717 297 36 2,314 181 1,760 72 1,585 1,352 499 118 5,957 124 223 1,696 119 16,109 904 159
-17.1 1.0 1.2 35.8 -36.0 19.7 3.7 9.3 -7.5 6.5 17.6 -11.8 1.9 14.3 3.5 -7.6 4.2 16.1 18.4 27.5 9.5 22.0 -15.8 6.4 13.2 -4.8 3.9 -33.0 14.9 17.5 38.4 10.6 5.7 -8.1
1.6 0.9 3.0 0.2 0.4 3.5 6.4 0.4 2.3 2.5 1.2 0.2 8.0 0.9 14.0 3.4 0.5 0.1 3.6 0.3 3.0 0.1 3.5 2.4 0.8 0.2 10.6 0.3 0.4 2.7 0.2 27.0 1.6 0.3
1.3 0.9 2.9 0.3 0.3 4.0 6.2 0.5 2.0 2.5 1.3 0.2 7.7 1.0 13.8 3.0 0.5 0.1 4.1 0.3 3.1 0.1 2.8 2.4 0.9 0.2 10.4 0.2 0.4 3.0 0.2 28.2 1.6 0.3
-0.3 0.0 -0.1 0.1 -0.1 0.5 -0.2 0.1 -0.3 0.0 0.1 0.0 -0.3 0.1 -0.2 -0.4 0.0 0.0 0.5 0.0 0.1 0.0 -0.7 0.0 0.1 0.0 -0.2 -0.1 0.0 0.3 0.0 1.2 0.0 0.0
333 179 742 60 70 871 1,371 94 482 519 276 34 1,805 203 3,134 694 98 23 875 66 737 42 626 583 239 56 2,430 46 98 738 70 6,122 374 54
311 219 561 76 42 1,112 1,375 94 432 554 295 52 1,873 237 3,342 611 105 11 918 79 658 21 593 510 201 48 2,421 39 90 697 88 6,646 311 68
-6.6 22.3 -24.4 26.7 -40.0 27.7 0.3 0.0 -10.4 6.7 6.9 52.9 3.8 16.7 6.6 -12.0 7.1 -52.2 4.9 19.7 -10.7 -50.0 -5.3 -12.5 -15.9 -14.3 -0.4 -15.2 -8.2 -5.6 25.7 8.6 -16.8 25.9
1.5 0.8 3.3 0.3 0.3 3.8 6.0 0.4 2.1 2.3 1.2 0.1 7.9 0.9 13.8 3.0 0.4 0.1 3.8 0.3 3.2 0.2 2.7 2.6 1.0 0.2 10.7 0.2 0.4 3.2 0.3 26.9 1.6 0.2
Year-to-date thru May for 2015 and 2016 Registrations Market Share (%) YTD '15 YTD '16 % change YTD '15 YTD '16 Change 22,773 23,315 2.4
1.3 -0.2 0.9 0.1 2.4 -0.9 0.3 0.0 0.2 -0.1 4.8 1.0 5.9 -0.1 0.4 0.0 1.9 -0.2 2.4 0.1 1.3 0.1 0.2 0.1 8.0 0.1 1.0 0.1 14.3 0.5 2.6 -0.4 0.5 0.1 0.0 -0.1 3.9 0.1 0.3 0.0 2.8 -0.4 0.1 -0.1 2.5 -0.2 2.2 -0.4 0.9 -0.1 0.2 0.0 10.4 -0.3 0.2 0.0 0.4 0.0 3.0 -0.2 0.4 0.1 28.5 1.6 1.3 -0.3 0.3 0.1 Source: IHS Markit.
Information about Hawaii Auto Outlook We are pleased to resume the production of the Hawaii Auto Outlook newsletter. Release of the reports were delayed for several months due to prolonged negotiations between the Hawaii DMV and automotive data processing companies. New vehicle registration data covering the Fourth Quarter of 2015 was supplemented by sales data provided to IHS Markit by automobile manufacturers. Figures for June 2016 were incomplete and will be presented in future releases of Hawaii Auto Outlook.
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Kudos for a job well done! The biggest winners? The car-buying public. The Association of Finance & Insurance Professionals ĹžĹ—Ĺ?ÇŻĹšĹ˜ĹžÇŻĹ˜ĹšĹ™ĹšČąČąČŠČąČąÂŠÄ™Â™ÇŻÂŒÂ˜Â–ČąČąČŠČąČąÂ?ÂŠÂ&#x;Â’Â?ÇŻÂ›Â˜Â‹ÂŽÂ›Â?ÂœÂ˜Â—Č“ÂŠÄ™Â™ÇŻÂŒÂ˜Â–
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A HADA Tribute to Congressman Mark Takai who died July 20, 2016
rom the many scripture readings at his memorial services both at the Capitol and the Presbyterian Church of Honolulu, it was clear that Mark Takai was what many would call a man of faith.
He was known as a family man. A military man. A congressman. A leader during his Pearl City High School years, his University of Hawaii student government president and athletic letterman swimmer years, his military years, his twenty years in the state legislature, and his time during his ﬁrst term in the U.S. House of Representatives. The many speakers, including those from the legislature and Congress, at the memorial services, made frequent mentions of Mark’s wife Sami, son Matthew, and daughter Kaila. Many in HADA may remember when Congressman Takai, brought his family members to the 2015 First Hawaiian International Auto Show to see the Mirai— a hydrogen fuel cell electric vehicle—and presented a Letter of Commendation to acknowledge auto dealers’ participation in helping Hawaii transition to clean energy in transportation. To this day, HADA executive director Dave Rolf, carries in his pocket, a commemorative coin stuck to commemorate a Hawaii National Guard event that was held at the Hawaii Convention Center, and chaired by Lt. Col. Takai, that included a special sponsorship by HADA. During the memorial service at the Capitol, Adjutant General Arthur “Joe” Logan, mentioned Mark’s military service in Afghanistan, and added that Mark had volunteered for the emotionally tough duty, back home, of visiting Gold Star families—those family members who had lost a son or daughter in that conﬂict. From all the tributes offered at the memorial services it was clear that Mark Takai was held to be, for many, a very special person. HADA, and the many who knew him, will much miss his presence. Our memory of the Congressman will be this: Mark Takai always acted with a desire for everyone to be successful.
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Need Answers? www.HawaiiAutoDealer.com
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HADA Board Addressed Many Issues in 2016
he members of the HADA board of directors have had a plateful this year. Issues addressed included: U Reviewing plans for the HADA convention on Kauai, Oct. 13-16, sponsorships, and the invitation to NADA chair Jeff Carlson to speak at the General Meeting U Reviewing plans for the 2016 First Hawaiian International Auto Show, March 18-20 and VIP night invitation to Governor Ige for remarks. U Reviewing plans for Dealer Day at the State Capitol February 11, 2016 It is noteworthy that the above three events comprise the largest of their kind as in: U The largest three-day business event in Hawaii (the HADA convention) U The largest paid public event in Hawaii (the First Hawaiian International Auto Show) U The largest business event at the Capitol (Dealer Day at the State Capitol) The HADA board also coordinated requests for our Congressional delegation to help with revising the Consumer Financial Protection Bureau’s ﬂawed 2013 Guidance on dealer-assisted ﬁnancing. The board also authorized a letter to Governor Ige
YEARS OF SERVICE TO OUR ISLANDS
requesting resolution to the State’s non-renewal of contracts with data companies, an issue that left dealers ﬂying in the blind with regard to motor vehicle registration data, from October 1, 2015 until the issue was partially resolved July 3, 2016. The board held a special meeting to set policy regarding SB2525 which proposed to change the deﬁnition of motor vehicle dealer in the Hawaii Revised Statues, among other deﬁnition changes. The board and all HADA dealers assisted in raising $20,000 in 20 HADA member donations to the HADA PAC during this primary election period (2014-2016). All in all, the CFPB issue, the Safety Recall Issue, and the Electronic Vehicle Registration issue, the HRS Deﬁnitions issues, and the Lack of Registration Data issue made for a full year amid HADA’s regular activities at the legislature and working with members of Congress, helping with AUTOCAP resolutions relayed by Channel 2’s ACTION LINE, coordinating a car for State Teacher of the Year, coordinating Hawaii Auto Tech Scholarships (HATS) and more.
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2016 Q2 Edition of the official publication of HADA