Page 1

The Official Publication of the Hawaii Automobile Dealers Association

2016 1st Quarter Edition

Why Auto Dealers Matter... see story on page 8

Kauai new car dealerships. Note: Kauai’s Grand Hyatt will be the site for the 2016 HADA convention.

Also in this Edition...

2016 First Hawaiian International Auto Show March 18-20,2016 page 11

HADA dealers lunch with Bob Lutz

page 14

Bill van den Hurk greets Rep. Cynthia Theilen at Dealer Day at the Capitol. page 20



It started with hydrogen, and the idea that a car could not only take its passengers in a new direction, but the entire world. A car that could lead the way to a greener, more sustainable future. This is that car. Introducing the all-new Mirai, the ďŹ rst hydrogen-powered fuel cell vehicle from Toyota. After more than twenty years of rigorous testing, the Mirai is ready to safely drive the alternative fuel movement forward.

the all-new mirai fuel cell vehicle from toyota . To learn more about hydrogen fuel cell technology and the safety innovations of the Mirai, visit


Find your next dream car here. The premiere, local online auto marketplace. Browse thousands of new, used and certified pre-owned vehicles from local private sellers and Hawaii dealers. Simplify your car shopping experience with our easy and interactive website. Powered by

Hawaii Automobile Dealers Association 1100 Alakea Street, Suite 2601 Honolulu, HI 96813 (808)593-0031 • Fax (808)593-0569

2015-2016 HADA 2012-2013 irectors Officers & DirectOrs President resident P Bill van den Hurk Mike Niethammer President resident-Elect P -elect Brian Bill vanKitagawa den Hurk Vice ice President President V Eric Fukunaga Secretary ecretary s Wayne DeLuz Joe Nicolai Treasurer reasurer t Kenny Ching John Uekawa NADA Director nada director Stan JoeMasamitsu Hanley Hawaii Director Hawaii director Jackie De DeLuz Wayne Luz Maui Director Maui director Damien Farias Damien Farias Oahu Director oaHu director Stan Masamitsu Stan Masamitsu Oahu Director oaHu director Morrie Stoebner Morrie Stoebner

An Interim Solution The association is working with City and County of Honolulu officials to be on the same page with regard to prioritizing the auto industry’s and driving public’s need for speedy, accurate and efficient electronic vehicle registration. It seems that the process is going at a gradual process, while a brisk process is what most feel is needed right now. Lines at DMVs continue to pose problems for everyone. That’s why dealers have proposed an interim solution that brings electronic vehicle registration for USED cars online quickly, while the City and County officials continue to work on the multiyear task of reshaping the City’s antiquated computer network system. The HADA-proposed interim solution asks that City officials authorize use of the current online Fleet-Dealer/Registration process that is in place and working for new vehicles, and adapt it, with what we understand is minimal programming needed, to also allow electronic transfer of registration for dealer-owned used vehicles—which are already in the dealer’s name. The efficient, electronic transfer of vehicle registration to used vehicle owners’ names, from computer terminals located in admin offices in auto dealerships, would dramatically speed up the transfer and registration process.

Oahu Director oaHu director NickJackson Cutter Jack

Dealers are problem solvers. Dealers, and our customers, Hawaii’s driving public, need the help of the City right now.

Oahu Director oaHu director Mark Benson Dan Keppel

HADA continues to fully support the complete kiosk-based system at DMV sites and dealership sites that City officials are creating and which will be possible for transfer of vehicle registrations in 2-3 years (while being useful for annual registration renewal for vehicle owners in a shorter period of time).

Kauai Director Kauai director Ryan Mackey Dan Mackey At Large Director at large director Keoni Hansen Hansen Keoni At Large Director iMMediate Past President Marc Cutter Nick Cutter Immediate Past President

HADA STAFF Mike Niethammer

Because of the years of programming development needed for DMV and dealership-based kiosks to offer full transfer capabilities, we respectfully ask City officials to implement the currently in-place electronic F-D/R system for used vehicles at this time. Bill van den Hurk 2015, 2016 HADA president

Executive Director

HADA DaveSTAFF Rolf Executive Director Dealer Services Manager DaveCochard Rolf George

HawaiiDealer is designed & published by Custom Publishing Design Group, Inc.® 800.246.1637 • To advertise in an upcoming issue contact Sara Russell, 800.246.1637 ext. 315 or e-mail

HawaiiDealer is published quarterly by the Hawaii Automobile Dealers Association, 1100 Alakea Street, Suite 2601, Honolulu, HI 96813 Phone: 808 593-0031 Fax: 808 593-0569 Email:



Fast approvals. Zero drag. If you’re ready for a bank that can boost your business, yes, we can help. • Speedy response times • Competitive rates • Easy, secure online processing

Member FDIC

FHIB-30881_7-75x10_v6.indd 1

2/12/16 11:48 AM

Our Mission Statement:



Exceed Dealer’s Expectations! We Provide Our Dealers the Highest Profits in Hawaii

For More Information Contact: Linda R. Fisher, President Phone: (714) 612-6176 • E-Mail:



BRAND NAME. Close more deals with a name your customers trust: Allstate. A top brand such as Allstate gives you the advantage of a well-known, 30-billion-dollar company with 30 years of F&I and underwriting expertise. So get Allstate Dealer Services and put the power of a leading brand to work at your dealership. Visit

Call Rosalie J. Middleton from Western Insurance Hawaii to add Allstate to your product lineup.

808-722-5491 Allstate Dealer Services is a marketing name for Pablo Creek Services, Inc., ERJ Insurance Group, Inc. (d/b/a American Heritage Insurance Services), the dealer services division of American Heritage Life Insurance Company (Home Office:Jacksonville, FL), Northbrook Indemnity Company (Home Office: Northbrook, IL) and First Colonial Insurance Company (Home Office: Jacksonville, FL). Each of these entities is a member of the Allstate family of companies. Š 2012 Allstate

Why Auto Dealers Matter Note: The following is an email I received from an NADA membership official after I mentioned on the phone that it was a joy and a privilege for me, at HADA, to work with auto dealers. “It has something to do with working together…. and something to do with working to create a better country,” I said. Lyn Withers, said things much better than I did, in the email she sent as a follow up: Hey Dave, I found the little set of notes I jotted down about dealers. I was thinking on the question of why dealer should join and participate in a national organization like NADA, which can seem removed from their day-to-day and local issues. It came down to supporting efforts to advocate on their behalf in the regulatory, public affairs and industry relations sectors at a national level.

MSRP Customer Incentives


Model Options

Dealer Incentives

And why would they do that? Because they are problem solvers. They tend to be people who are proactive in confronting issues.

Protection Plans

Lease vs. Buy

In my experience, they share certain characteristics as a group. They’re hard-working , energetic and dynamic. They’re patriotic. They believe in the American dream and strive to live it out. They’re builders. They’re pragmatic dreamers.

Dealer Installed Options

Yes, they can be competitive – but they are often competing not just against the other guy but to better themselves.

Extended Waranty


Insurance Financing

Yes, they are often driven to succeed – but it’s in every arena of life, not just financially. Most of them have very high standards of personal conduct – and little tolerance for slackers, whiners or cheats. The public can be wary and distrustful of car dealers. A few bad apples crop up in every industry. On my own part, I’ve gained a great deal of respect and even admiration for them as a group over my time at NADA. Just a few thoughts, Dave. I’m still thinking on it. Hope one or two words spark an idea for you. — Lyn Withers Lyn Withers is the NADA Membership Coordinator. She added, however, that this is a personal opinion she shared in an email. We at HADA, much appreciate Lyn giving HADA authorization to reprint it.


When our Founder, Jim Moran, started JM&A Group over 37 years ago, he envisioned a culture that would champion integrity, honesty and trust, a family of associates who lived by the values of Communication, Cooperation and Consideration, and a place where customers are the #1 priority. We’ve worked hard to live up to his expectations and are proud to say our culture is at the root of our strength and success today.

Culture Unites Us! At JM&A Group we understand how to run a business - large or small - where employees are treated as family. We know the importance of community service and giving back. And, we know that the bottom line is important too. That’s why we are here - in the islands - to help you with the best solutions for your business. We know the car business and the value of a unique culture. So, whether it’s in F&I, Sales or Service, our team of automotive professionals will help you maximize your store’s potential - all while maintaining that special, aloha spirit.



A division of



Call our local team

(800) 553-7146 Online at



JM Family is a diversified automotive company ranked on the FORTUNE® 100 Best Companies to Work For® list, its seventeenth consecutive year. © 2015 Jim Moran and Associates, Inc.



Connect, Collect, and Conquer. Join Dealertrack and in booth 1124C for the ultimate NADA experience.

It begins when you discover new enhancements that unite and streamline every aspect of your marketing and operations.

And it culminates with the power to drive transformative results across your digital dealership in 2016 and beyond.

It continues when you collect your pass to the epic dealer appreciation party, as well as an iPad Mini 4 or gift card after you demo our solutions.*

To start your NADA experience, visit and sign up for your demo.

*The Dealer Appreciation Party is open to and Dealertrack clients only. iPad and gift card quantities are limited. Conditions and restrictions apply. For full rules visit

All HADA members and a guest are invited to VIP Preview Night, at the First Hawaiian International Auto Show, 6:30 to 8 p.m. Thursday, March 17, 2016 at the Hawaii Convention Center. Invitations with RSVP request were mailed in February.

The latest automotive technology will be featured in exhibits of 350 cars and trucks HONOLULU, Hawaii - More than 350 of the newest cars, crossovers, trucks, SUVs, luxury cars and classics will add to the family fun at this year's First Hawaiian International Auto Show, held Friday, March 18 through Sunday, March 20 at the Hawaii Convention Center. The annual event is the ideal setting for showgoers to fuel their automotive passion while researching some of the hottest new models and in-car technology, all in a no pressure environment. From plug-in electric vehicles to a dazzling collection of ultra-high-end exotics, everyone's dream car will be on display over the weekend! Several pre-production and 2016-model-year vehicles will also be on display including the Toyota Mirai Fuel Cell Vehicle, All-new 2016 Toyota Prius, 2016 Chevrolet Camaro and Colorado (Motor Trend’s 2016 Car of The Year and Truck of The Year), 2016 Hyundai Tucson, and 2016 Jaguar F-Pace. The auto show is the only place on the islands to get up-close and hands on with these new vehicles. The Multi-Million Dollar Exotic Vehicle display will feature some of the most unique, fastest - and not to mention most expensive vehicles, from Ferrari, Maserati, Lamborghini and Bentley, courtesy of JN Automotive Group. These high-end models feature sticker prices well into the six figures, can rocket to 60 mph in under 3.5 seconds and offer an escape from the ordinary commute.

Showgoers will also have the chance to explore all of the new technology currently being offered on automobiles. Significant upgrades in safety, entertainment and convenience features have made new models more sophisticated than ever. From 360-degree cameras, crash avoidance systems and inflatable seatbelts to massive multimedia screens, integrated smartphone Apps and even the ability to open the rear hatch by just waving your foot, the auto show is the perfect place to get the scoop on the latest technology making commutes safer and more enjoyable. Several battery electric vehicles and hybrid-electric vehicles will be on display including models Kia, Hyundai, Nissan, Chevrolet, Ford, Toyota, and others. Following are the details on additional special promotions: • Car Club Displays - Eye candy, including rare collections of antique vehicles from the Aloha Region AACA, Mustangs, Corvettes, Volkswagens, and tricked-out Supras will be stopping traffic as they collect oohs and aahs this year. • Free Pizza Sampling - Visit the gazebo to sample a variety of pizza offerings on all show days, served hot by Papa John's. • Military Two-Fer Day - On Saturday only, all Department of Defense - reservists, National Guard and retired with a military ID can gain admission "Two for the price of One": Buy one $8 military admission with a military ID & receive a second military admission free, with a second valid military ID. Must present two military IDs at the box office. Not valid with any other offer.


• Shop at Ala Moana Center, then Visit the Auto Show - Present a receipt from any merchant and get $2 off one adult admission. Valid all show days. • FREE Subscription to Motor Trend Magazine - Showgoers will receive a FREE one-year subscription to Motor Trend magazine just for attending. Simply sign up at the auto show and receive 12 issues of the world's #1 automotive authority direct to your mailbox. The First Hawaiian International Auto Show will be open to the public Friday, March 18 through Sunday, March 20, at the Hawaii Convention Center in Honolulu. The First Hawaiian Bank continues as the auto show's title sponsor. The auto show is also sponsored by the Hawaii Automobile Dealers Association and the Honolulu Star-Advertiser and produced by Motor Trend Auto Shows, LLC, the nation's largest auto show producer and part of TEN: The Enthusiast Network. Automotive technology continues to improve the safety and entertainment value of vehicles. Attendees visiting the 2016 First Hawaiian International Auto Show will get a first-hand look at these innovations. Rated as some of the most popular with consumers, these technological advancements are currently available in select new model vehicles: • Inflatable Rear Seat Belts - When these new air bag seat belts deploy, they provide added protection for both children and adults in the back seat. (Available in several models from Ford) • Accident Avoidance Sensors - State-of-the-art sensors monitor other vehicles around the car, as well as the driver's reactions to preemptively prepare for collisions, and in some cases, prevent them. In addition, some cars are now equipped with radar-guided cruise control to minimize rear-end accidents and chime alerts to wake sleepy drivers. (Available in select models from Acura, BMW, Ford, Mercedes-Benz, Infiniti, Toyota, Subaru and more) • Smartphone Applications - With smartphones quickly overtaking the mobile market, auto manufacturers have developed Apps to integrate with their product. Many of the Apps enable owners to lock/unlock doors, check tire pressure and even remotely start the vehicle. Some electric cars, like the Nissan LEAF, enable drivers to check the car's charge through the App as well. (Available in select models from Chevrolet, Ford, GMC, Nissan and more) • Pushbutton Gear Selector - With many automatic transmissions now being electronically controlled, the old analog shift lever is quickly becoming unneeded. Shifting into gears can be accomplished with the push of a button or twist of a knob. This new spin on an old concept frees up center console space by providing buttons to engage park, neutral, reverse and forward gears. (Available in models from Acura, Ram, Chrysler, Jaguar, Land Rover and more) • Parking Assist - Ideal for drivers who struggle with parallel parking, sensors maneuver the vehicle into a parking spot with the push of a button. (Available in several vehicles from Ford, Lexus, Toyota, Chevrolet and more) • Hands-Free Power Liftgate/Trunk - The latest twist on remote vehicle access uses neither a keyfob control nor a pushbutton. Rather, the owners burdened with baggage can engage the avail-


able power- operated liftgate or trunk via a simple kicking motion with one's foot under the rear bumper (provided the vehicle's keyfob is in a pocket or purse). The same process closes the hatch or trunk. (Available on select vehicles from Ford and Mercedes-Benz) • Built-in WiFi - From inside a car, weather, navigation, show times, email and even gaming are just a click away. Passengers can surf the web from their laptops while the car is moving and drivers can access the Web from the navigation screen while the vehicle is parked. (Available in several Audi, BMW, Chevrolet, Chrysler and Ford vehicles) • Natural Language Voice Activation - Voice-recognition technology continues to improve, and is available in a greater variety of languages. Natural language voice activation is designed to recognize normal speech patterns, allowing the driver or vehicle occupants to issue commands outside of a predetermined list of specific words and phrases, or to compose messages that communications systems can convert into text and send to a recipient. (Available on models from Chevrolet, Ford, Kia and more) • Engine Start-Stop Systems - To improve fuel economy, automakers are installing start-stop systems in many hybrid models, and they are catching on for non-hybrid models as well. The system automatically shuts down and then restarts the engine to minimize idling, improving fuel economy by anywhere from 5 to 15% and reducing emissions. (Available on select models from Chevrolet, Ford, Toyota and more) • Inductive Charging - In addition to a variety of ways to connect with mobile phones and other devices inside the passenger compartment, manufacturers are looking at ways to keep such electronics charged without having to plug them into an outlet. The new inductive wireless charging system allows drivers to simply set electronic devices in a specified charging zone to keep the juice flowing. (Available in select models from FCA, Chevrolet, Toyota and more) Many of these technology options can be found in vehicles displayed on the auto show floor. For more information on a specific vehicle or technology, please speak with a manufacturer representative at the show or visit a local new car dealer. For the second year in a row, Soderholm Mobility, Inc. will showcase the latest in adaptive driving equipment with a fullfledged Mobility Booth! Show hours are Friday noon to 10 p.m., Saturday 10 a.m. to 10 p.m. and Sunday 10 a.m. to 7 p.m. Admission is $10 for adults (13 and older), $8 for military (with any D.O.D. ID), $7 for senior citizens (62 and older) and FREE for children 12 and younger. Save time and money, purchase E-tickets in advance at and receive a $1 discount off regular adult admission. Discount coupons are available while supplies last at Oahu branches of First Hawaiian Bank. Additional information can be found on the official auto show website,




Manheim Hawaii

SERVING HAWAII’S AUTOMOTIVE INDUSTRY FOR OVER 25 YEARS Dealer Consignment | Simulcast | | Manheim Export Kelly Blue Book |

DID YOU KNOW? 7 out of 10 Dealer cars sell through the lanes at Manheim Hawaii. | 866•Manheim ©2014 Manheim, Inc. All rights reserved. Manheim BUY. SELL. WIN and the M logo are trademarks of Manheim, Inc.

Bob Lutz, with lei at center of table, shares stories and insights regarding the auto industry with HADA dealers and museum officials.

Dealers enjoy lunch with renowned GM, BMW, Ford, Chrysler, and Fisker auto executive Bob Lutz

Pacific Aviation Museum officials, who have enlisted the help of renowned auto exec Bob Lutz for the museum’s fundraising efforts during the period of the commemoration of the 75th making the attack on Pearl Harbor, asked Hawaii new car dealers to join the famed former U.S. Marine jet aviator and longtime auto executive for international automakers for lunch at the Pacific Club January 28, 2016. At 85 years old Lutz began by saying he thought that he was “the oldest jet fighter pilot in the world.” He owns a Czechoslovakian fighter jet, which he still flies regularly.

Supporting Hawaii’s Auto Dealers Since 1992 Refer & Earn

Earn a $10 gift card with each referral that receives a QUOTE! Call our dedicated dealership hotline: Mon - Fri 7:30am-5:00pm or Sat 9:00am-1:00pm.

DTRIC Drive Now™ Policy

Get customers insured immediately with a guaranteed 30-day auto insurance policy for $230, convertible to a 6 or 12 month policy.

Great Customer Benefits

With programs such as Deductible WipeOut™ and Home Auto Advantage customers save on protecting their new investments.

Refer and get a $10 Gift Card


Neighbor Islands 1(877)791-9049 Toll Free | 14

15-CPB-0093 Hi Dealer Mag.indd 2/2/15 8:32 AM - 1 -

(Cyan) (Magenta) (Yellow) (BlacK)

Providing exceptional service for you and your clients.




Vice President & Manager Ph: 544-3731 Fax: 532-4200

Vice President, Dealer Center Ph: 544-5282 Fax: 532-4200

Assistant Vice President, Dealer Center Ph: 544-5284 Fax: 532-4200

We have the loans that get your clients in your cars and out the door. Contact us today to see how our auto loans can work for you.





Member FDIC

Matsumoto & Clapperton Advertising Client: Central Pacific Bank Pub: Hawaii Dealer Magazine Size: 7.675” x 4.9”

The Enterprise Way

Serving with Aloha in Hawaii since 1994.

Date: 2.2.15 Job# 15-CPB-0093 Run date: 1st Qtr. 2015 Mtls: PDF-X/1a

Pick-up subject to geographic and other restrictions. ©2013 Enterprise Rent-A-Car E01923 11.13


Hotel Reservations are now open for the 2016 HADA Convention Kauai Convention Chair, Ryan Mackey, encourages everyone to make reservations early as only a limited number of rooms are available at discounted HADA rates. They are offered on first come, first served basis. The 57th Annual HADA Convention will be held Oct. 13 -16, 2016 at the Grand Hyatt Kauai Resort and Spa on the beach in Koloa, Kauai. Ryan has obtained a special HADA block room rate. Please go to the HADA website ( to register. Just click on the link in the convention story to make your hotel reservations. The convention registration itself, and golf and tennis registration materials will be sent out in June. Again, please book your rooms early. It’s an exquisite hotel, with extraordinary golf courses nearby and championship tennis courts. We’re looking forward to an extraordinary 2016 HADA convention. Much thanks also goes to Byron Hansen and Pete Luke, for chairing the golf tournaments. They will be assisted by help from the Hawaii Association of Broadcasters. And much thanks too, goes to Bob Gardiner, for again hosting the tennis tournament.


Beautiful waterfalls and gardens grace the lazy river that allows swimmers, even those just treading water, to traverse the area in one of the world’s greatest pools.

Stunning oceanside

views rim part of the nearby course.

Fine dining at 7

restaurants exemplifies the Grand Hyatt’s 4-star-plus experience. Some HADA convention goers to Kauai will likely remember the “Fantasy Island” waterfall in the TV show of the same name. Kauai’s famed Spouting Horn is nearby abound from the exquisite guest rooms.

Beach view Beautiful artwork

throughout the hotel adds to the special experience at the extraordinary hotel.

Shipwrecks Beach Poipu is a long stretch

of golden sand fronting the Grand Hyatt Kauai.

An inviting

Jacuzzi alongside the meandering pool river.


We’re charging faster than ever all across O‘ahu Fast charging electric vehicles, that is

Do l e Pl a nta ti o n 64-1550 Ka m e h a m e h a Hw y.

Ko‘ola u Cent e r 47-388 Hu i Iwa Street

Hawa i‘i Ka i 6640 Hawa i‘i Ka i Dri v e

Kap o l e i Co mmons 4450 Kap o l e i Pa rkwa y

The Hawaiian Electric Companies’ electric vehicle fast charger program is well underway. In 2015, Hawaiian Electric installed four utility-owned and operated fast chargers at locations around O‘ahu and we are looking for more sites for 2016, including on Hawai‘i Island and Maui. Your business could be on the map. Hawaiian Electric Companies will operate the equipment at no cost to the host for installation, maintenance, or electricity. Want to participate? Call (808) 543-GoEV or email


LAW ÂŽ Hawaii F&I Library

Reynolds Document Services is developing a new library of F&I compliance documents, designed for Hawaii dealers under the high standards of the LAW brand. Stay tuned for further developments! Standard Forms | Common Defenses | Managed Risk | Streamlined Processes For more information, contact Cliff Hall at 559.285.9393 or

Š 2016 The Reynolds and Reynolds Company. All Rights Reserved. 2/16


HADA dealers and senior managers join Hawaii legislators for

Dealer Day

The association was able to provide House members who came up to Room 329 a hot Kakaako Kitchen plate lunch after the unexpectedly long House floor session. A smiling HADA executive director, Dave Rolf, sixth from left, was happy to see the extra plate lunches arrive in time to serve the many House members who came, following the large turnout earlier by Senate members and staff who picked up lunches for legislators who couldn’t stop by because of extended committee hearings. L-R, Rep. Jo Jordan, Speaker of the House Joe Souki, Rep. Bob McDermott, Rep Lynn DeCoite, Rep Isaac Choy, Dave Rolf, Rep. Sylvia Luke, Rep. Richard Onishi, Rep. Tom Brower, Rep. Bert Kobayashi, Rep. Kaniela Ing, Speaker Emeritus Calvin Say, and Rep. Henry Aquino.

Dealer Day at the State Capitol was a huge success this year. We ordered 160 lunches, but ran out and had to emergency order 70 more, which arrived hot, and just in time for the House members, who had a longer-than-expected floor session. All in all, some 230 Kaka'ako plate lunches were enjoyed by legislators, their staff members, dealers and senior management in Room 329. The HawaiiDealer was distributed earlier to all legislative offices along with an invitation to Dealer Day at the State Capitol. Dealers delivered a reminder by going door-todoor on all floors to all the legislators' offices. The House session went long, but dozens of House members came up afterwards to enjoy a plate lunch. City and County of Honolulu officials brought their new DMV kiosk which will soon be providing remote online vehicle renewal and other services.


Much thanks goes to HADA president Bill van den Hurk, Sherilyn Kajiwara, the City’s Director of Customer Services, all HADA dealers and senior managers, and all the legislators and staff members who came for the HADA-sponsored event. Dealer Day is the largest business organization event held each year at the Capitol. Much thanks to Joe Hanley, who, as president in 2003, started the tradition. Speaker Joe Souki arranged for the room for HADA. House Sgt. at Arms Kevin Kuroda coordinated with the Capitol staff. Maui Senator Roz Baker made the announcement about Dealer Day on the Senate Floor, and Representative Gene Ward made the announcement about Dealer Day on the floor of the House of Representatives. Much good food, and many good conversations were enjoyed by dealers and members of the Hawaii House and Senate.

at the State Capitol

Dealer early arrivals at 11:30 a.m. enjoyed their Kaka’ako Kitchen plate lunch while awaiting legislators who were in session.  

230 P l at e

L-R Sen. Will Espero, Sen. Suzanne Chun-Oakland and Sen. Kalani English examine the City and County of Honolulu’s DMV kiosk.

Lunches Served Sen. Roz Baker examines the DMV kiosk pre-production demo model. Her sponsored bill, SB233 in the 2015 legislative session provided that the City Director of Finance may develop initial vehicle registration and vehicle transfer of registration through an electronic vehicle registration which allows the processes to be facilitated through remote sites, like kiosks for DMV customers at DMV locations, and kiosks (or admin office terminals) at Hawaii dealerships. City and County of Honolulu’s Keith Ho is shown at left.


L-R, Bill van den Hurk discusses the City’s new DMV kiosk with Sherilyn Kajiwara, the City and County of Honolulu’s Director of Customer Services.

L-R, Rep. Angus McKelvey, with Mike Niethammer. Rep. McKelvey was the House sponsor of the HADA-initiated EVR bill to reduce

lines at DMVs by allowing dealers to use online register and transfer registrations for used cars. Rep. Scott Nishimoto, and Mike Niethammer. Hansen and Rep. Cindy Evans.


Rep. Lauren Matsumoto and Keoni Hansen.

Keoni Hansen and Rep. Ty Cullen.

L-R, Ryan Takata, and Aiyez Dean.


L-R, Russ Wong, Rep Derek Kawakami, Keoni

L-R, Mike Niethammer and Rep. Marcus Oshiro.

L-R, Dane Wicker, from Sen. Dela Cruz’s staff, who helped coordinate the Keep Hawaii’s Heroes campaign is shown with Stan Masamitsu and Dave Rolf

L-R, Rep. Tom Brower, Dave Rolf and Rep. John Mizuno

L-R, City and County of Honolulu’s Melvin Tomas and Precious Binas,

Sen. Suzanne Chun-Oakland, Keith Ho, City and County of Honolulu deputy director of the department of information and technology, Sen. Kalani English and Sen. Will Espero.

Rep. Richard Creagan, M.D., considering HADA comments on the message found in the HawaiiDealer.

L-R, Rep. Tom Brower, shares a comment about the floor session to the enjoyment of Speaker Souki, Dave Rolf, Rep. Richard Onishi and Rep. Bert Kobayashi

L-R, Rep. Aaron Johanson, and Rep. Justin Woodson.


AFIP Certification

BOOT CAMP SPECIAL PRICING FOR HAWAII AUTO DEALERS State and Federal Consumer Regulation Education for Sales Managers, Desk Personnel and F&I Practitioners

Knowledge of the Rules Backed by Personal Accountability Works! To earn the AFIP Certified Professional in Financial Services diploma, certification candidates must score 80% or higher on the 150-question federal exam, 25-question state test and 25-question ethics module —and sign the AFIP Code of Ethics. The certification exam is administered under controlled conditions.

Certification training for Basic, Senior and Master Levels

Regional Two-Day Boot Camps conducted by the nonprofit

Association of Finance & Insurance Professionals


plus shipping

Certify in two days!

As an AFIP Industry Member, Special Pricing includes:

Course materials

Two-days of live, local instruction

Convenient meeting facilities

Break refreshments and lunch

Proctored exam on site

Dates: May 10 & 11 in Maui May 12 & 13 in Honolulu To ensure that all qualified personnel can attend, contact:

Krystal Collins

(817) 428-2434, ext. 949

* $250 registration fee for candidate with AFIP Certification Study kits purchased in the past 12 months. 0216-BCSP_HI

L-R, Mike Chigami, Kenny Ching, Russ Wong, Rep. Mark Nakashima, Mark Benson and Mary Benson. Morikawa

Rep. Ken Ito, Heather Cutter and Sheri Rolf

Michael Stoebner and Rep. Dee

Michael Stoebner, Sen. President Ron Kouchi, Russ Wong, Brad Nicolai


Gene Ward, Aiyez Dean, Ryan Takata, Mike Niethammer, Keoni Hansen. Note:  Rep. Ward earlier made an announcement on the House floor acknowledging Dealer Day in Room 329.

Rep. Cindy Evans and Kenny Ching.

L-R, Stan Masamitsu and Rep. Mark Hashem


Your Dealership Compliance Management System (CMS)

Vendor Solution

Compliance Management System Establish Compliance Responsibilities Employee Training Review and Audit Corrective Action Consumer Compliants



Our solution integrates with Reynolds CRM, Route One, Dealertrack and ADP.

Rep. Bert Kobayashi, standing in front of the HawaiiDealer magazine poster comments on the public art HADA often shows on Dave Rolf and Senator Brian Taniguchi; who helped initiate the Art at the Capitol event.

the covers. Yamane.

Dave Rolf and Rep. Henry Aquino discuss hydrogen fuel cell vehicles.


Stan Masamitsu and Rep. Ryan

L-R Rep. Ken Ito, Stan Masamitsu and Rep. Jarrett

L-R, Ryan Takata, Aiyez Dean, Rep. Greg Takayama, Mike Niethammer.


Protecting Our Customers' Assets Protecting Our Customers' Assets Serving & Supporting Hawaii’s Auto Dealers Since 1976 Serving & Supporting Hawaii’s Auto Dealers Since 1976

Need Answers?

An Independent Insurance Agency Specializing in:









hada A


Phone: (808)537-1970 Phone: (808)537-1970

Vehicle Service Contracts Vehicle Service Contracts GAP Protection Programs GAP Protection Programs Homeowners Insurance Homeowners Personal AutoInsurance Insurance Personal Auto Insurance Dealer Enhancements Dealer Enhancements Group Life and More! Group Life and More!



Full Dealer Package Full Dealer Package Garage Liability Garage Liability Property Insurance Property Insurance Physical Damage Physical Damage Workers Compensation Workers Compensation Employment Practices Liability Employment Practices Liability



Cavanah Associates, Inc. Cavanah Associates, Inc. An Independent Insurance Agency Specializing in:

Your HADA Info Resource






growth engine Accelerating business performance with a range of financial solutions for Hawaii dealers. Rolf Sorenson | 310.990.5108 |

The power of global connections For marketing disclaimer, visit

28 AD-08-13-1091_A.indd


9/16/13 1:47 PM

STREAMLINE FINANCING. ACCELERATE SALES. Reach more buyers, sell more cars and fund loans faster with CUDL and CUDL AutoSMART by CU Direct.

Point-of-Purchase Lending

Mobile & Online Auto Shopping


Reach a nationwide network of 1,100 credit union lenders.


Reach in-market credit union members.


Access pre-approvals, get instant decisions on loans, and receive fast funding.


Showcase your inventory on credit union websites and mobile devices.


Simplify workflow with two-way DMS integration.


Share unlimited photos and technical specifications for each vehicle.


Drive revenue through backend products and flat fee income.


Free marketing materials and support.

Get started today! Call Andrea Hussey-Leong at 808.782.4960 or visit Mahalo! CU Direct proudly serves 65 dealers and 20 credit unions on all four major Hawaiian islands: West Maui Community FCU • Kauai Government EFCU • OTS EFCU Aloha Pacific FCU • Big Island FCU • HawaiiUSA FCU • Hawaiian Tel FCU • Honolulu Fire Department FCU • West Oahu Community FCU • Hawaii Schools FCU • Pearl Hawaii FCU Kauai Community FCU • Maui FCU • University of Hawaii FCU • Hawaii Central FCU • Hickam FCU • Hawaii State FCU • Maui County FCU • Valley Isle Community FCU • Honolulu FCU


Covering Data thru June 2015

Volume 14, Number 3

Hawaii Auto Outlook


Sponsored by: Hawaii Automobile Dealers Association FORECAST The Official Publication of the Hawaii Automobile Dealers Association

2015 4th Quarter Edition

2015 Convention Edition

Maui hawaii’S StatE DEalEr Of thE YEar see story on page 8

Other Stories in this Edition...

The 56th HADA Convention s October 8-11, 2015 Fairmont Kea Lani s Wailea, Maui

2015 Sales predicted to be up 4.3%

Big 8

page 17

Surf’s (Sales’r) Up...

Stephanie Mew, 2016 State Teacher of the Year, receives use of a KIA Soul. Aloha Kia’s Russ Wong made the presentation at Washington Place. page 23

Pent up demand. The average age of vehicles on the road is still at extremely high levels. Following five years of well below average sales, the new vehicle market has only recently moved above trend line levels. We think that based on cyclical factors alone, the market recovery still has legs. Labor market is improving. Total employment has moved steadily higher for the past five years, while the unemployment rate has declined. There are also some recent signs that wages and incomes are finally starting to move higher. Some economists remain concerned about sluggish growth in the labor force and lingering under-employment, but the outlook for jobs and incomes has improved.


e you on a ui M

Total Jobs are up, from 3,949 LY to 4,215 TY (total, all 75 dealerships)


PAPERLESS HADA efforts to help the counties design and implement electronic vehicle registration are underway after SB233 passed.

On the Trade Pact—Reserve Currency is the Key Easy!


Online HADA Convention Registration For Sponsorship, Convention, Hotel & Golf Visit

Annual Trend in State Market

Let’s Ride! 60,000


Hawaii’s show scores high on Motor Trend’s auto show benchmarks.


th 0 The56th 56HADA HADA Convention Convention


2009 11

Market Summary

Other Stories in this Edition...



42,463 35,576 32,649

Register at 10,000

Easy online registration go to .....

Consumer sentiment. Most measures of consumer sentiment have improved recently, but there is still a pervading sense of uneasiness among many U.S. households. Median household incomes have been stagnant for decades, while many still feel that high quality, good paying jobs are difficult to find. This nagging sense that things are not as good as they should be, will likely prevent many potential purchasers from buying a new vehicle.



HADA president Bill van den Hurk

Insufficient household savings. Leading intoHouse the financial of Souki greets Speakercrisis Joseph 2008, households had amassed record debt.Dealer After several of during Day at years the Capitol deleveraging, the debt burden has eased significantly. However, the February 12, 2015 majority of U.S. households have insufficient savings for retirement, See pictorial feature and it will take considerable time to build these nest eggs. As a result, on pages 8 – 15 households will need to devote a chunk of disposable income toward savings instead of retail spending (which includes automobiles).

(Page 8)

54,095 48,705

40,000 30,000

Rising interest rates. After several years of hovering near zero, it appears as though interest rates are on the rise. It’s not likely to be an abrupt, upward march, but it’s inevitable that they will drift higher. Higher interest rates lead to increasing monthly finance and lease payments, which puts a drag on new vehicle sales.

Hawaii Auto Outlook



Oct. 8-11, 2015 Fairmont October 8-11, 2015 Fairmont Kea Lani Historical Data Source: IHS Automotive. Kea Lani, Maui Wailea, Maui

Sales continue upward for 2015 2011 2013 3.7% 2012 improvement

predicted for the year


2015 First Quarter

Dealer Day at the Capitol

Key factors holding back new vehicle sales

Incentive to upgrade. In almost every way, today’s new car and trucks are far superior to vehicles that came out just five years ago. But it’s the introduction of advanced safety features (i.e, mitigation braking, lane alert, smart cruise control, blind spot monitoring, rear-view cameras, etc.) on mainstream, non-luxury brand vehicles that will give a boost to sales for many years to come. These safety-related technologies will provide a strong motivation for consumers to trade in their current vehicles for new ones.

2015 First Hawaiian International Auto Show



2015 was a special year for HADA

Key factors providing a boost to new vehicle sales

Other Stories in this Edition...

Other Stories in this Edition...

Hada’s HADA’s 56th annual convention ties the record for attendees, 240. page 12

Let’s Ride!

Publication of the Hawaii Automobile Dealers Association

2015 Summer Edition

Positive factors slightly out-weigh negatives; slower growth expected in 2016

HADA Logs in on TPP

New light vehicle registrations

JOhn UEkawa

e Official State Market Predicted to Increase 4.3% from 2014 toT h2015

The Official Publication of the Hawaii Automobile Dealers Association


The Official Publication of the Hawaii Automobile Dealers Association


2015 Forecast

The graph above shows annual new retail light vehicle registrations in the state from 2008 thru 2014 and Auto Outlook’s projection for 2015.

YTD '14 thru June 26,860

YTDAUTO '15 SALES % Chg. thru REV June UP '14 to '15 27,955 4.1%

Car Light Truck

12,996 13,864

12,667 15,288

Domestic European Japanese Korean

5,369 2,704 16,975 1,812

5,624 4.7% 20.1% 2,990 10.6% start for 10.7% A running 2015 17,369 2.3% 62.1% 1,972 New vehicle 8.8% registrations 7.1%

Source: IHS Automotive.

-2.5% 10.3%

Hawaii Auto Outlook

Mkt. Share YTD '15

45.3% 54.7%

were up 18% in the last quarter of 2014.


First Hawaiian International Auto Show, March 13-15 …features 350 new cars and trucks including the first hydrogen fuel cell electric vehicle to be offered in Hawaii


Which comes first, the chicken or the egg? Answer: Both. Simultaneously. HADA supports bill for government fleet hydrogen fueling station, which can jump start the transition to the new clean fuel.

Domestic brands consists of vehicles sold by GM, Ford, FCA (excluding FIAT), and Tesla.

Advertise In The HawaiiDealer Established under HADA president Charlie King in 2002, the HawaiiDealer is a quarterly magazine that provides information on the activities of HADA members to a wide audience, including the membership of the Association, key employees at the dealerships, legislators, city council members, Hawaii media, the Congressional Delegation, and many Hawaii sister organizations.

Also see the HADA website at

Young Brothers: HADA (2/16) • 7.75”w x 3.187”H (1/3H)


young BroTherS iS proud To Serve haWai‘i‘S communiTieS

yearS of Service To our iSlandS

12-Weekly SailingS from o‘ahu

Photo: Kalaupapa Peninsula, Moloka‘i


Kaua‘I: 2 times a week MoloKa‘I: 2 times a week lāNa‘I: 1 time a week MauI: 3 times a week KawaIhae: 2 times a week hIlo: 2 times a week

Your Neighbor Island Partner

For your interisland shipping call us at 808-543-9311. Neighbor Islands toll-free at 1-800-572-2743.


From Ship to Showroom

Pasha Hawaii Proven Automotive Logistics solutions, backed by over 60 years of experience. A full range of valueadded services is available to Hawaii dealers and rental car companies for vehicles transiting to and from the West Coast of California and Hawaii. The only Pure Car Truck Carrier Service between Hawaii and the Mainland, with fully-enclosed decks for maximum protection of your vehicles. • Hawaii (808) 538-2130 • California (951) 837-6485

In a word, we’re driven. For decades, Matson has supported Hawaii’s auto dealers as both a friend and partner. We have more sailings, more often, to and from Hawaii than any other carrier. The Hawaii Auto Dealers Association can rely on Matson to continue its proud tradition of providing regular, reliable delivery of automobiles and outstanding service, including up-to-date technology for vehicle status reporting and tracking. And after 130 years of service to the islands, members can continue to count on Matson to deliver.

For more information, call our Customer Support Center at (800) 4-MATSON or visit

Profile for Traveler Media


2016 Q1 Edition of the official publication of HADA


2016 Q1 Edition of the official publication of HADA