Hospitality Industry: Tod Wizie.com llc
Hotel Booking Engine ď ˝
It is now high time for the hotel business professionals to do a thorough research on the latest industry trends and chalk out their marketing strategies accordingly. To help marketers understand the industry functions from the core, we would be discussing some important trends that will have drastic impact on the industry operations: International Vacations: With the concept of globalization getting impetus, leisure travelers are more inclined to go for vacations in international destinations. In the US, there are multiple destinations that attract billions of travelers every year, mostly from the foreign lands. Among the third world countries, India is in the forefront to attract international visitors from diverse regions of the globe. As cultural diversity is the basic reason for the surge of such tourists, it is suggested to the hotel property owners to focus more on local cultures.
Travel Technology Solution Go Green: Majority travelers prefer green and ecofriendly lodgings. Recent surveys revealed that approximately 70% of the tourists are willing to pay an extra amount when it comes to eco-friendly lodging. Though the research finding may be speculated as a way for hotels to attract more consumers, it also poses challenge before them. To install eco-friendly appliances that comply with LEED (Leadership in Energy and Environmental Design) standards, the hotels must first ensure good revenue returns. To balance this, the hotels may reduce complementary services, so that the budget can be used to install more such appliances.
Worker Retention Rate ď ˝
The hospitality industry is one of the largest employment giving sectors in the world. Along with permanent staff, it gives employment to part-time workers too, who after gaining some experience leave the hotel in search of some better opportunity. The low wages and long working hours are the most significant factors for low retention rates. However, to cope up with the situation the industry gurus are now considering measures to retain skilled workers and minimize long working hours â€“ via http://www.wizie.com/Hotels.htm
Mobile Devices ď ˝
Of new mobile devices being purchased, the smartphones represent more than 50%. According to some researches, there will be around 50 billion connected devices in circulation by the end of 2020. In 2013, smartphone searches for holiday deals are greater than that of desktop searches. As more people are going mobile, the hotels need to develop more mobile friendly applications and hotel booking engines to reach their target consumers. Mobile based hotel booking software make it more easy and convenient for the consumers to search, evaluate and book their hotels, even while on the go â€“ via www.wizie.com
Social Media Platforms ď ˝
Some international surveys indicate that holiday deals recommended by friends over social media networks influence the decisionmaking process of most travel consumers. Attractive photo sharing, positive reviews by existing consumers and recommendations create a great deal to generate more business. Thus, a positive social media presence becomes crucial for hotels to attract todayâ€™s tech savvy globetrotters.
Travel Technology Service
Today’s smart travelers crave for savory food varieties and not for celebrity chefs. While in the past it was almost a trend to employ celebrity chefs to bring F&B business, today’s travelers aren’t focused much on the chefs in the kitchen as they are focused on the food served on their table. The factor on which most of today’s leisure travelers focus is of healthy and organic food and diet restrictions. To bring more F&B business, the hotel professionals can show from where the vegetables are coming from. This allows the guests to connect more with the foods and the hotel’s overall experience.
Hotel Booking Syste m ď ˝
The hotel business has witnessed a great change over the years. Digital media marketing, mobile friendly hotel booking systems, customized services and ecofriendly lodging are some of the primary areas of concern that the hotel marketing professionals must focus on to sustain in the business.
Published on Oct 5, 2013
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