Issuu on Google+

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Where are you from?

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US Immigrants

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Trends in Immigration Growth

number of people

persons obtaining legal permanent resident status

8 million 6 million 4 million 2 million

20

30

1820

40

50

60

70

80

90

00

10

1900

20

30

40

50

60

70

80

90

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08

2000

United States. Department of Homeland Security. Yearbook of Immigration Statistics: 2008. Washington, D.C.: U.S. Department of Homeland Security, Office of Immigration Statistics, 2009. IN Y O UR FACE

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Generation 1.5

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Culture shock follows on directly as a result of changes which occur to one's value systems - to the new ideas in one's new country. The term "culture sh was coined by Kalvero Oberg in a 1954 report published by Bobbs-Merrill, in which 5 distinct stages of culture shock were identified. All people experien same feelings of strangeness when travelling to or living in another country and this process has a cause, symptoms and resolution.

Arc of Immigration Process

1

2

3

HONEYMOON PHASE

REJECTION PHASE

REGRESSION PHASE

RECOVERY PHASE

excitement great expectations positive mindset

confusion

moving backward

inaccessibliy

remembering home country

sense of ease acceptance appreciation of differences

feeling of crisis

surrounding oneself in home culture

4

http://www.lossesintranslation.com/stages-of-immigration.php

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The Problem

Most young immigrants experience culture shock when they move to US, contributing to complexity in forming of their multicultural identity and the harboring of negative emotions such as sadness and loneliness. IN Y O UR FACE

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Exploratory Research

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Generative Research

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Generative Research

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Culture Shock

At first I felt very bitter about Americans, and hated them for thinking they are 'better' than us. I started distancing myself from white kids and formed strongly negative stereotype towards them. IN Y O UR FACE

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Multicultural Identity

I define myself as Korean, but I'm not part of the mainstream.

I'm not really American either. IN Y O UR FACE

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Negative Emotions

When I came to US, I didn't understand what was going on. I like to talk a lot, but for a year, I didn't talk much.

I hated this year. IN Y O UR FACE

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Negative Emotions

My personal 'dark age' lasted from 7th grade to 10th grade. The more I felt miserable in the US, the more I missed Korea.

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Observations

many participants had emotional difficulties when they first arrived here most appreciated the chance to reflect on their unique story positive energy surrounding creation of a self-portrait

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Sense of Belonging

“Self-worth can arise only when an individual is grounded in community.”

SELFA C T U A L I Z AT I O N

NO R MAN KUN C ON M A SL OW ' S H I E R A R C H Y OF N EED S

ESTEEM

LOVE & BELONGING

SAFETY

PHYSIOLOGICAL

IN Y O UR FACE

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Synthesis of Needs

a forum for self-reflection about identity and culture a safe and welcoming social atmosphere during cultural transition a sense of belonging and recognition

IN Y O UR FACE

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Solution

metaStar

a space for exploration of culture + identity

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System Overview system components

My Star a visu aliz ation tool identity map + timeline personal profile information

MY STAR

UNIVERSE

IN Y O UR FACE

FORUM

Who am I?

UNIVERS

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System Overview system components

Universe n etwo rk n avigati on system-generated matching views of network activity

MY STAR

UNIVERSE

IN Y O UR FACE

FORUM

Who else is like me?

UNIVERSE

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System Overview system components

Forum in terest-based conversati ons user-generated matching organization for physical meet-ups

MY STAR

UNIVERSE

IN Y O UR FACE

FORUM

How can I connect with others?

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s ua liza t i o n t ool

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net w ork na vi g a t i on

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in ter est- based co n v er s

System Overview how the system needs matching system-generated matchingaddresses useruser-generated

y map + timeline al profile information

views of network activity

organization for physical meet-ups

ENCOURAGES s elf -ref lec t i on

MY STAR

CREATES a s e n se of home

IN Y O UR FACE

UNIVERSE

FORUM

INCITES so cial in ter actio n

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Persona

Chun Hei Age 14, 8th grade Born in Seoul, Korea Moved to Ohio

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Video Sketch a scenario of use

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Service & Social Aspects how service meets social SE R V ICE

SOCIAL

M Y STA R Identity map visualization tool Motivates self-reflection and fosters appreciation of peers

Improves confidence

UNIVER S E network navigation Unique visualization and algorithm motivates sustained interest

Encourages serendipitous social "meetings"

Offers a safe place to carry cultural conversations

Encourages initiation of physical meet-ups

FORU M interest-based conversations

IN Y O UR FACE

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Stakeholders advertisement model: current state

ADVERTISERS COMMUNITY FRIENDS FAMILY NEIGHBORS

LOCAL BUSINESSES ORGANIZATIONS CORPORATIONS

TEENS AGED 13-18

MULTICULTURAL IMMIGRANTS GENERATION 1.5 THIRD-CULTURE KIDS

OTHER AMERICAN TEENS

CLASSMATES TEACHERS LANGUAGE TUTORS GUIDANCE COUNSELORS

SCHOOLS

IN Y O UR FACE

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Stakeholders advertisement model: future state

metaStar

COMMUNITY

a space for exploration of culture + identity

enhances teens’ sense of belonging

TEENS AGED 13-18

FRIENDS FAMILY NEIGHBORS

MULTICULTURAL IMMIGRANTS GENERATION 1.5 THIRD-CULTURE KIDS

ADVERTISERS

LOCAL BUSINESSES ORGANIZATIONS CORPORATIONS

OTHER AMERICAN TEENS

CLASSMATES TEACHERS LANGUAGE TUTORS GUIDANCE COUNSELORS

SCHOOLS

IN Y O UR FACE

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Stakeholders non-profit model: current state

COMMUNITY

POTENTIAL CUSTOMERS

CHURCH GROUPS

FRIENDS FAMILY NEIGHBORS CLASSMATES TEACHERS

GOVERNMENT GROUPS

MULTICULTURAL IMMIGRANTS GENERATION 1.5 THIRD-CULTURE KIDS

TEENS AGED 13-18

SCHOOLS NON-PROFIT COMAPANIES GRANT MAKERS

OTHER AMERICAN TEENS

FOUNDATIONS

IN Y O UR FACE

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Stakeholders non-profit model: future state

POTENTIAL CUSTOMERS

CHURCH GROUPS

metaStar

GOVERNMENT GROUPS

a space for exploration of culture + identity

SCHOOLS

enhances teens’ sense of belonging

NON-PROFIT COMAPANIES

TEENS AGED 13-18

COMMUNITY FRIENDS FAMILY NEIGHBORS CLASSMATES TEACHERS

IN Y O UR FACE

MULTICULTURAL IMMIGRANTS GENERATION 1.5 THIRD-CULTURE KIDS OTHER AMERICAN TEENS

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Usability

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Usefulness competitive analysis

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GENERAL PUBLIC

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· Facebook anyone

S E R V ICE

· Twitter anyone

· Flickr

photographers

· student.gov students

· collegeblender college students

NON-PROFIT

FOR-PROFIT

· metaStar young immigrants

· TCKid.com

third culture kids / families

· ExchangesConnect foreign exchange students

SPECIFIC AUDIENCE

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Desirability

This project gave me an idea of how to look back on who I am.

We are taking these home, right?

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Culture shock follows on directly as a result of changes which occur to one's value systems - to the new ideas in one's new country. The term "culture sh was coined by Kalvero Oberg in a 1954 report published by Bobbs-Merrill, in which 5 distinct stages of culture shock were identified. All people experien same feelings of strangeness when travelling to or living in another country and this process has a cause, symptoms and resolution.

Arc of Immigration Process

2

3

REJECTION PHASE

REGRESSION PHASE

1

2

3

4

HONEYMOON PHASE

REJECTION PHASE

REGRESSION PHASE

RECOVERY PHASE

excitement great expectations positive mindset

confusion inaccessibliy feeling of crisis

moving backward remembering home country surrounding oneself in home culture

sense of ease acceptance appreciation of differences

http://www.lossesintranslation.com/stages-of-immigration.php

IN Y O UR FACE

FIN AL CO N CE P T P R E S E N TAT IO N | 33


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Service Model & Flow advertising model Advertisers

Stakeholders

metaStar

L OC A L B U S I N E S SE S ORG A N I Z A TI ON S CO R P OR A T I O N S

USERS MARKETING CHANNELS IMMIGRANT ORGS SCHOOLS

SERVICE PROVIDER development + maintenance + support

$

FINANCIAL BACKING continuous advertising revenue

IN Y O UR FACE

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Service Model & Flow non-profit model

USERS

MARKETING CHANNELS

SERVICE PROVIDER initial investment + subscription

$ IN Y O UR FACE

SOFTWARE DEVELOPER design + maintenance

$ FIN AL CO N CE P T P R E S E N TAT IO N | 35


G RA D U AT E D ES I G N S T U D I O 2 | FIN AL CO N CE P T P R E S E N TAT IO N | 28 AP R 2010

Thank you!


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MyStar View

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Universe View

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Forum View

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Forum Detail

IN Y O UR FACE

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Business Model Alternate

REVENUE SOURCES

SERVICE PROVIDER

STAKEHOLDERS

SMART-TEXT ADS

USERS

metaStar

ADVERTISING PLAN

a space for exploration of culture + identity

GOVERNMENT SCHOOLS COMMUNITIES FAMILY

LOCAL “FORUM” SPONSORS

BRANDED IMAGE BANKS

IN Y O UR FACE

FIN AL CO N CE P T P R E S E N TAT IO N | 41


metaStar Final