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O p p o r t u n i t y

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SH Franchising, LLC 8601 LaSalle Road Suite 208 To w s o n , M D 2 1 2 8 6 Ph: (800) 760-6389 Fx: (410) 453-6175 Franchise@seniorhelpersusa.com w w w. s e n i o r h e l p e r s u s a . c o m

This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York and/or respective filing states. Such filing does not constitute approval by the Department of Law or any other state agency.

A timely and rewarding business opportunity that lets you make a difference in your community... and in your own life.


History The History

Tony Bonacuse, CEO and COO “When I sold my human resources company to start Senior Helpers, it was because I knew the demographics proved there was a need for services like those we offer. In fact, I saw it first hand within my own family, as my own grandparents required more and more assistance at home. I recognized there truly was a need for in-home help for seniors everywhere.” Peter Ross, President and CMO “As a senior executive working with Fortune 500 organizations, I have focused on how to significantly grow business units that I have managed. When I evaluate opportunities, I look at the market conditions and demographics. What attracted me most to Senior Helpers are the market conditions and demographics which support a significant growth opportunity as well as making a difference in the lives of the clients and families we serve.”

Senior Helpers–

A trusted and respected organization that takes a responsible role in supporting our clients’ families, our employees, and our community.

Former business associates with executive backgrounds in sales, human resources, and marketing, Tony Bonacuse and Peter Ross have joined forces to create the Senior Helpers network. First incorporated in 2001 Senior Helpers and its dedicated group of caregivers assist seniors on both U.S. coasts. Now, the Senior Helpers franchise program represents an excellent opportunity for business investors seeking to manage their own business, while at the same time providing necessary care and assistance to seniors in their own communities.


History The History

Tony Bonacuse, CEO and COO “When I sold my human resources company to start Senior Helpers, it was because I knew the demographics proved there was a need for services like those we offer. In fact, I saw it first hand within my own family, as my own grandparents required more and more assistance at home. I recognized there truly was a need for in-home help for seniors everywhere.” Peter Ross, President and CMO “As a senior executive working with Fortune 500 organizations, I have focused on how to significantly grow business units that I have managed. When I evaluate opportunities, I look at the market conditions and demographics. What attracted me most to Senior Helpers are the market conditions and demographics which support a significant growth opportunity as well as making a difference in the lives of the clients and families we serve.”

Senior Helpers–

A trusted and respected organization that takes a responsible role in supporting our clients’ families, our employees, and our community.

Former business associates with executive backgrounds in sales, human resources, and marketing, Tony Bonacuse and Peter Ross have joined forces to create the Senior Helpers network. First incorporated in 2001 Senior Helpers and its dedicated group of caregivers assist seniors on both U.S. coasts. Now, the Senior Helpers franchise program represents an excellent opportunity for business investors seeking to manage their own business, while at the same time providing necessary care and assistance to seniors in their own communities.


Companionship Offering a continuum of care for seniors who desire to remain independent at home. THE SERVICES Distinct. More than a companion care company, Senior Helpers provides full in home personal and companion care to seniors, including help with daily tasks such as light housework, meal preparation, errands, transportation, medicine reminders, meal planning, and Alzheimer’s care. The distinction lies in the fact that Senior Helpers care may also include dressing, bathing, and personal hygiene assistance, when necessary – a benefit not all senior care providers offer. Offering a continuum of care (beyond basic companionship) puts us at the forefront of the industry and gives us a strategic advantage in the marketplace.

THE CAREGIVERS Qualified.

To ensure a higher level of quality care, Senior Helpers caregivers are all fully-screened, with thorough criminal background and reference checks, and are hired as Senior Helpers employees rather than independent contractors. Each caregiver is also insured, bonded, and often licensed. Experienced in senior care, whether professionally or with their own families, our caregivers are knowledgeable and caring, and strive to establish and maintain more personal, rather than strictly service, relationships with clients. This dedication to quality and experience provides ample benefits and a sense of security to both seniors and their families.

THE PROCESSES AND PROCEDURES Personalized. Even on the business side, Senior Helpers focuses on providing more personalized attention – something not all senior care companies do. Individual in-home assessments and initial nursing assessments by contracted registered nurses are some of the important components of the Senior Helpers process. We are dedicated to providing customized solutions and ensuring we manage each client's needs appropriately, every step of the way.

Flexible. Senior Helpers also knows it is important to provide flexible and convenient payment options. Whether on a private-pay basis, or by coordinating with Medicaid and other long-term care insurance programs, we go the extra mile to work out appropriate options for all our clients.


Companionship Offering a continuum of care for seniors who desire to remain independent at home. THE SERVICES Distinct. More than a companion care company, Senior Helpers provides full in home personal and companion care to seniors, including help with daily tasks such as light housework, meal preparation, errands, transportation, medicine reminders, meal planning, and Alzheimer’s care. The distinction lies in the fact that Senior Helpers care may also include dressing, bathing, and personal hygiene assistance, when necessary – a benefit not all senior care providers offer. Offering a continuum of care (beyond basic companionship) puts us at the forefront of the industry and gives us a strategic advantage in the marketplace.

THE CAREGIVERS Qualified.

To ensure a higher level of quality care, Senior Helpers caregivers are all fully-screened, with thorough criminal background and reference checks, and are hired as Senior Helpers employees rather than independent contractors. Each caregiver is also insured, bonded, and often licensed. Experienced in senior care, whether professionally or with their own families, our caregivers are knowledgeable and caring, and strive to establish and maintain more personal, rather than strictly service, relationships with clients. This dedication to quality and experience provides ample benefits and a sense of security to both seniors and their families.

THE PROCESSES AND PROCEDURES Personalized. Even on the business side, Senior Helpers focuses on providing more personalized attention – something not all senior care companies do. Individual in-home assessments and initial nursing assessments by contracted registered nurses are some of the important components of the Senior Helpers process. We are dedicated to providing customized solutions and ensuring we manage each client's needs appropriately, every step of the way.

Flexible. Senior Helpers also knows it is important to provide flexible and convenient payment options. Whether on a private-pay basis, or by coordinating with Medicaid and other long-term care insurance programs, we go the extra mile to work out appropriate options for all our clients.


Opportunit

Informed. Our territories are determined utilizing a state-of-the-art demographic analysis process. With the latest statistics and accurate analysis, we are able to identify a greater number of potential clients in franchised territories than any other senior care provider in the industry.

Effective.

Senior Helpers plays an important role in providing needed care to a growing group of seniors who require in-home care. THE DEMOGRAPHICS You constantly hear and read about America’s aging population. The numbers at left prove the trend. A U.S. government commission recently concluded that “the need for Home- and Community-Based Services (HCBS) will grow substantially owing to the desire for seniors to age in place.”

In 1900, the senior population was less than 5% of the total U.S. population. Numbering 35 million seniors, that percentage grew to 12.4% by mid-2002. By 2030, the senior population will double to 70 million, or 20% of the U.S. population.2

Currently, nearly 20% of seniors have significant long-term care needs. The study also indicates that by 2020, the number of senior households is expected to grow by nearly 53%, with more than 80% of seniors expected to still be homeowners. Their in-home needs will grow, as well, with the number seniors with disabilities expected to continually increase.3

THE BENEFITS Established. The Senior Helpers program is already established on both the East and West coasts of the U.S., which means we have the necessary experience and capabilities to support our franchisee network.

Affordable. As a franchisee, you’ll find that running a Senior Helpers business does not require a lot of overhead costs and large office space, and that internal staffing needs are very reasonable. A Senior Helpers franchise can easily operate out of a small, even shared executive suite, from 150 to 300 square feet of office space.

Senior Helpers has created a Sales Blueprint that provides a step-by-step process that you can utilize to generate qualified referrals from third parties (i.e., case managers, rehabilitation centers, nursing homes, hospitals, etc.). This blueprint allows you to leverage a number of referral sources, and helps you maximize available opportunities in your territory. And, simply put, the Senior Helpers sales process is easier and more effective. With the support of personal in-home assessments, fully screened and qualified caregivers, and customized care plans, it’s easy to demonstrate the Senior Helpers difference, and our focus on quality and customer satisfaction, to your potential clients.

FOR YOU, THE FRANCHISEE Rewarding. You may have previous experience working with seniors, running a staffing firm, or other related operational experience. But, most importantly, if you have strong sales and organizational skills, and a dedication to personal relationship building, the Senior Helpers franchise may be perfect for you. As a Senior Helpers franchisee, your primary responsibilities will include conducting in-home client assessments, interviewing potential caregivers on an ongoing basis, and managing the business aspects of the franchise. The rewards can be huge. And, best of all, you’ll be able to run your business with confidence, knowing you have the experience and support of the Senior Helpers organization behind you.

1. Proxix, Inc. 2. A report delivered to the U.S. Congress by the Commission on Affordable Housing and Health Facility Needs for Seniors in the 21st Century. 3. Ibid.

Why Senior Helpers?

• A growing need in a growing market • An experienced team • An efficient and effective business system • A rewarding opportunity


Opportunit

Informed. Our territories are determined utilizing a state-of-the-art demographic analysis process. With the latest statistics and accurate analysis, we are able to identify a greater number of potential clients in franchised territories than any other senior care provider in the industry.

Effective.

Senior Helpers plays an important role in providing needed care to a growing group of seniors who require in-home care. THE DEMOGRAPHICS You constantly hear and read about America’s aging population. The numbers at left prove the trend. A U.S. government commission recently concluded that “the need for Home- and Community-Based Services (HCBS) will grow substantially owing to the desire for seniors to age in place.”

In 1900, the senior population was less than 5% of the total U.S. population. Numbering 35 million seniors, that percentage grew to 12.4% by mid-2002. By 2030, the senior population will double to 70 million, or 20% of the U.S. population.2

Currently, nearly 20% of seniors have significant long-term care needs. The study also indicates that by 2020, the number of senior households is expected to grow by nearly 53%, with more than 80% of seniors expected to still be homeowners. Their in-home needs will grow, as well, with the number seniors with disabilities expected to continually increase.3

THE BENEFITS Established. The Senior Helpers program is already established on both the East and West coasts of the U.S., which means we have the necessary experience and capabilities to support our franchisee network.

Affordable. As a franchisee, you’ll find that running a Senior Helpers business does not require a lot of overhead costs and large office space, and that internal staffing needs are very reasonable. A Senior Helpers franchise can easily operate out of a small, even shared executive suite, from 150 to 300 square feet of office space.

Senior Helpers has created a Sales Blueprint that provides a step-by-step process that you can utilize to generate qualified referrals from third parties (i.e., case managers, rehabilitation centers, nursing homes, hospitals, etc.). This blueprint allows you to leverage a number of referral sources, and helps you maximize available opportunities in your territory. And, simply put, the Senior Helpers sales process is easier and more effective. With the support of personal in-home assessments, fully screened and qualified caregivers, and customized care plans, it’s easy to demonstrate the Senior Helpers difference, and our focus on quality and customer satisfaction, to your potential clients.

FOR YOU, THE FRANCHISEE Rewarding. You may have previous experience working with seniors, running a staffing firm, or other related operational experience. But, most importantly, if you have strong sales and organizational skills, and a dedication to personal relationship building, the Senior Helpers franchise may be perfect for you. As a Senior Helpers franchisee, your primary responsibilities will include conducting in-home client assessments, interviewing potential caregivers on an ongoing basis, and managing the business aspects of the franchise. The rewards can be huge. And, best of all, you’ll be able to run your business with confidence, knowing you have the experience and support of the Senior Helpers organization behind you.

1. Proxix, Inc. 2. A report delivered to the U.S. Congress by the Commission on Affordable Housing and Health Facility Needs for Seniors in the 21st Century. 3. Ibid.

Why Senior Helpers?

• A growing need in a growing market • An experienced team • An efficient and effective business system • A rewarding opportunity


Commitment

With our full support and "fast start" pre-opening package, you'll be able to hit the ground running as soon as you complete the required week-long franchise training session.

THE FRANCHISE SUPPORT SYSTEM As you commence operations in your market, we will also help you broaden your business base and differentiate your business from other senior care service providers, by helping you identify and market to state agencies and insurance companies. You'll be able to reach a wider group of potential clients than by simply targeting the private pay sector. Plus, you'll benefit from our full line of franchise support tools, such as: K Our “Generations� software, which helps manage all aspects of your business, including client intake, caregiver background information, client scheduling, and integrated payroll processing K A thorough operations and procedures manual, detailing recommended recruiting, hiring, and staffing procedures, and everything else you need to know to run your Senior Helpers business K Materials (such as brochures, pre-approved ads, artwork for direct mail, radio scripts, etc.) and recommendations for effective client marketing, including our proprietary Sales Blueprint which will help you fully develop your territory K A comprehensive internet site and web-based intranet containing a support forum to allow you to get questions quickly answered and share ideas K On-site assistance as you start your operations, ongoing training programs, phone and online support, and periodic site visits


Commitment

With our full support and "fast start" pre-opening package, you'll be able to hit the ground running as soon as you complete the required week-long franchise training session.

THE FRANCHISE SUPPORT SYSTEM As you commence operations in your market, we will also help you broaden your business base and differentiate your business from other senior care service providers, by helping you identify and market to state agencies and insurance companies. You'll be able to reach a wider group of potential clients than by simply targeting the private pay sector. Plus, you'll benefit from our full line of franchise support tools, such as:

K Our “Generations� software, which helps manage all aspects of your business, including client intake, caregiver background information, client scheduling, and integrated payroll processing K A thorough operations and procedures manual, detailing recommended recruiting, hiring, and staffing procedures, and everything else you need to know to run your Senior Helpers business K Materials (such as brochures, pre-approved ads, artwork for direct mail, radio scripts, etc.) and recommendations for effective client marketing, including our proprietary Sales Blueprint which will help you fully develop your territory K A comprehensive internet site and web-based intranet containing a support forum to allow you to get questions quickly answered and share ideas K On-site assistance as you start your operations, ongoing training programs, phone and online support, and periodic site visits


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THE NEXT STEPS

Contact us for more information on our franchise program.

By filling out and submitting an application, you are on your way to discovering the requirements – and the benefits – of becoming a part of the Senior Helpers network.

Start making a difference in your community Business Card to Go Here.



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