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O

A Sweet

pportunity For Franchise Information call

407-248-6400 5966 Lakehurst Dr. Orlando, FL 32819 www.schakolad.com


Our Story Schakolad

What Makes the Schakolad Concept Unique?

(pronounced shaq-oh-LAD) — a

"What Makes the Schakolad Concept Unique?" Schakolad Chocolate Factory is a hands-on business – which means that the chocolate is made, molded and sold at each location. It is as fresh as you can get. The creamy, decadent flavors and divine aromas tell the story. As a Schakolad chocolatier, we will teach you the pure art and specialized production of chocolate confectionery. You will learn and master the techniques and skills to create award winning truffles, exotic chocolate covered fruits, mouth-watering clusters and an extensive line of exquisitely designed custom pieces. The final product is a reflection of the quality of the brand, the elegance of the packaging and the personality of the chocolatier. Schakolad has an aggressive strategic marketing approach that reaches out to six different markets:

combination of “Schaked” and “Chocolate” – is a name associated with three generations of chocolate making. Baruch Schaked, founder of Schakolad, has been a chocolatier since 1969. He began his career as a chocolatier in Argentina while working for his father-in-law, Gustavo Bar, owner of one of South America's largest chocolate factories. Mr. Schaked traveled extensively through Europe to participate in courses and seminars at prestigious schools, where he mastered the art and science of chocolate making. His experiences paid off in the form of numerous first-prize truffles at the Fontainebleau

Retail

Chocolate Festival, including his internationally acclaimed

Hotels

raspberry truffle.

Weddings Corporate Clients

And, that is just the beginning of the story.

Fountain Rentals

The Schaked’s chocolate adventure really got its sweet start when

Corporate Events/Birthday Parties

Baruch Schaked announced that he was selling his chocolate shop in South Florida in order to retire. His son, Edgar, determined to keep the family’s passion alive, scrapped his engineering career to

The billion dollar industry Chocolate has historically been a reliable money-maker. There are no global figures compiled, but US annual sales are estimated at $13 billion, and world sales exceed $40 billion. Americans consume 12 lbs. of chocolates each year.

continue the family legacy. In 1995, the first Schakolad Chocolate Factory opened inWinter Park, Florida.

Franchise Growth

After four years of developing a time-tested, proven business model, Schakolad began franchising their unique system. The

Year

U.S. Franchises

Foreign Franchises

Company Owned

Schakolad secret is both in their family recipe passed down three

2006

32

2

0

Generations and in the art of handcrafting fine European-style

2005

29

2

0

chocolates on premises using only the freshest ingredients.

2004

26

3

0

2003

15

3

1

2002

9

3

1

2001

2

1

1

Schakolad Chocolate Factory © 2005


The Ideal Candidate

The Ideal Location

Schakolad is a hands-on business, both inside and outside the store. A successful owner understands and is committed to superior customer service, interacting within the community and an owner/operator mentality. Owners should be outgoing, driven to succeed and detail oriented. Our corporate strategy targets six markets, so it is important that owners should either have experience in, or have a natural ability for, marketing and sales. The optimal balance is 50% of time spent in the retail store and 50% outside the store on marketing or sales calls.

An integral part of the success of a Schakolad store is to ensure that you are located in a high traffic area. Ideal locations would be on the main street – a walking/shopping in small towns, outdoor shopping/lifestyle centers and high-profile grocery-anchored community shopping centers, Parking/Access Convenience and Visibility are essential for both new and return customers.

Investment The complete cost to open a Schakolad Chocolate Factory store is $110,000-$150,000 (depending on the location) and it includes the franchise fee. You will receive over 45 years of experience in the chocolate business, license to use the Schakolad Chocolate Factory name, training in Orlando and at your location, assistance on production procedures and store set-up, and future updates on new products and marketing strategies to make your new venture a success.

Typical stores range between 1,200 and 1,600 sq. feet. In some special locations they might be smaller. Many Schakolad stores offer our specialty coffee beverages, Schako Latte™ (chocolate drinks made with real chocolate), the Schakolad Fondue Fountain experience and fresh gelato that comes in up to six flavors. Our handmade chocolate, beverages and gelato prove to be a great combination – drawing customers throughout the day and into the early evening. We do recommend creating a comfortable seating area with café tables and/or elegant sofas which make it more attractive for customers to spend more time in the store enjoying the Schakolad experience.

The initial franchise fee is $30,000. The monthly ongoing license fee starts at $600 and the monthly marketing fund fee is $100.

System for Success Schakolad provides franchisees with two levels of outstanding support: Before you open the store we provide you with:

After you open the store we will provide you with:

Selecting a Location We provide you with recommended guidelines for selection and are available to assist in lease negotiations

Support The Schakolad promise is that we are available to you 24/7 for questions, suggestions or advice.

Operation’s Manual We have designed a comprehensive Operation’s Manual which will prove to be your right-hand guide to production, operation and marketing. Updates are added on a regular basis.

Research and Development As part of our system you will benefit from the relationships that we have with our vendors and the new products that we test and put on to market. Our standards are extremely high – you can be confident that we have done due diligence to ensure that you get the best products, services available.

Store Layout We will provide you with a store layout, design and help you negotiate with a local general contractor for the construction of the store. Pre-Opening Advertising/Marketing We provide you with a check-list of marketing strategies to “get the word out” prior to you opening your doors. Advertising support comes in the form of custom signage, flyers, ads, radio promotion and invitations for your Grand Opening. Training Our training is extensive. One week of training at our Corporate Headquarters and One week at your store location. While at your location, we will also train your staff.

Communications Our internal intranet communications system is a way of allowing us to share up-to-theminute information with the franchise body. It also increases your opportunity for success by allowing you to share and interact with other owners on a daily basis.

Schakolad Chocolate Factory © 2005


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