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KA’ANAPALI cart BUSINESS MODEL (MOBILE CART)


KA’ANAPALI cart BUSINESS MODEL (MOBILE CART) CART PROFILE: Maui Wowi Hawaiian’s Ka’anapali cart is designed to take the products to the consumer at indoor and outdoor special event venues. It is a fully self-contained serving cart that is NSF certified and meets all health department requirements for mobile operation. Additional equipment packages provide full support for coffee program, water sales, three compartment sink, and refrigeration. • •

Portable generator for outdoor venues or events 150-200 amps of power

GENERAL SITE GUIDELINES: • • • • • • • • •

Ballparks / Stadiums Convention Centers Zoo / Theme Parks Race Tracks Air Shows Fairs and Festivals High School sporting events Street festivals Anywhere there are people!

ESTIMATED INITIAL INVESTMENT Ka’anapali Kiosk Opening Inventory Trailer Insurance

TOTAL

AVERAGE 25,000 5,000 7,000 1,000

HIGH 30,000 9,000 9,000 2,000

38,000

50,000

(All cost are estimates for the 1st unit, actual cost may vary)

NOTE Optional Coffee Equip Avail Blend, coffee, and supplies To transport kiosk Liability


EVENT TRAILER BUSINESS MODEL


EVENT TRAILER BUSINESS MODEL TRAILER PROFILE: Maui Wowi Hawaiian’s Event Trailer is designed to take the products to the consumer at indoor and outdoor special event venues. It is a fully self contained unit with the ability to prepare and serve our full product line. The unit has onboard freezer and refrigeration for storage of product as well as a generator to supply your own power source. Two separate serving window open to provide maximum sales opportunities.

GENERAL SITE GUIDELINES: • • • • • • •

Ballparks / Stadiums Convention Centers Race Tracks Air Shows Fairs and Festivals High School sporting events Street festivals

ESTIMATED INITIAL INVESTMENT Event Trailer Opening Inventory Insurance

TOTAL

AVERAGE 75,000 5,000 1,000

HIGH 85,000 9,000 2,000

81,000

96,000

(All cost are estimates for the 1st unit, actual cost may vary)

NOTE Semi-custom Blend, coffee, and supplies Liability


NON-TRADITIONAL BUSINESS MODEL (fixed-kiosk)

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NON-TRADITIONAL BUSINESS MODEL (fixed-kiosk) SITE PROFILE: • •

60 to 220 square foot footprint Custom build to fit

GENERAL SITE GUIDELINES: • • • • • • • • •

Locate near #1 entrance to mall or at entrance to food court Locate near children’s traffic areas in malls — play areas, pet stores, photography studios, etc. Locate in malls (common areas) with sales per square foot in excess of $350 and 90% occupancy. Multi-tenant office building lobby—5,000 [plus] people plus public access Hospitals—300 [plus] beds with adjoining medical building College campus (student unions)—population of 15,000 Health Clubs—800 [plus] workouts a day Airports – heavy foot traffic Coffee and smoothies with exclusives to limit competition

ESTIMATED INITIAL INVESTMENT

Equipment/Kiosk Opening Inventory Turnkey Fee

TOTAL

AVERAGE 65,000 6,000 17,500

HIGH 115,000 12,000 21,500

88,500

148,500

(All cost are estimates for the 1st unit, actual cost may vary)

NOTE Support for full product line Blend, coffee and supplies


DRIVE-THRU BUSINESS MODEL


DRIVE-THRU BUSINESS MODEL SITE PROFILE: • • •

8,500 square foot lot for ingress/egress and dual service lanes Building size 300-650 square foot 200 amps of power

GENERAL SITE GUIDELINES: • • • • • • • •

Locate on “drive to” side of street Locate on retail pads with adjacent grocery and drug store co-tenants Locate near commuter jump points and transit stops 30,000 cars per day minimum if commuter site only High visibility signage opportunity in time to enter location Direct frontage, multiple curb cuts, multi access points Less commuter traffic if location has high volume of traffic through out the day due to shopping center, schools, etc. Locate on large retail center parking lots and draw from center traffic and surrounding traffic flows

ESTIMATED INITIAL INVESTMENT Equipment Construction Opening Inventory POS System Signage Turnkey Fee Miscellaneous small wares TOTAL

AVERAGE 65,000 40,000* 6,000 7,500 15,000 17,500 2,000

HIGH 85,000 200,000** 12,000 13,000 30,000 21,500 2,000

153,000

363,500

* Assumes refurbishment of existing location ** Assumes build out of complete structure (All cost are estimates for the 1st unit, actual cost may vary)

NOTE Support for full product line Building/utilities/drive lanes Full product line POS for each window Plus drive-thru monitors, head sets


Retail Business Model

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Retail Business Model SITE PROFILE: • • •

400 to 1200 square foot space End-cap with ability for drive-up window preferred 200 amps of power, 3 phase 42 breaker panel

GENERAL SITE GUIDELINES: • • • • • • • • • • •

High foot traffic locations Close proximity to office complexes Highly visible retail corridors Demographics for 1/3/5 mile radius; Populations of 9,000,/25,000/ 41,000 Average Household Income of $55,000/$62,000/$67,000 Total Households = 4,000, 11,000 and 17,000 Strong “daily needs” shopping areas – grocery stores, drug stores Unobstructed store signage and visibility from street No product restrictions In or adjacent to market areas with suburban development flows - schools, YMCA, health clubs, etc. Flexible floor plans allow nearly any location to be tailored to a Maui Wowi Café

ESTIMATED INITIAL INVESTMENT Equipment/Décor Construction Turnkey Fee Opening Inventory POS System Signage Miscellaneous small wares TOTAL

AVERAGE 75,000 120,000 17,500 6,000 7,500 10,000 2,500

HIGH 115,000 300,000 21,500 12,000 12,000 30,000 5,000

238,500

495,500

(All cost are estimates for the 1st unit, actual cost may vary)

NOTE Leasehold improvements Full product line


Maui Wowi Business Models July 2008