C HART YOUR C OURSE
A Closer Look at the Growing $35 Billion Dollar Wall Décor Market**
$35 Billion Dollar Wall Décor Market
Per item (up from $83 in 2000): Average buyer spend* Annual Sales: Consumer Total Spending Purchase one-to-three items per year: Average buyer*
Spotlight on Home Décor
Left: Essential home décor accessories
Annual sales: Nationwide (sub-set of Wall Decor Market) Average amount spent per item: Average buyer Purchase one-to-three times per year: Average buyer
* Already Framed Art Buyers Overview **Source: Art & Wall Décore Report 2003, Unity Marketing
Is This Your Idea of the Perfect Franchise Opportunity?
• A solid, 35-year track record • A well-known, respected brand name • A proven operating system • Comprehensive training and support • Firmly positioned in the booming home décor industry
Top: Beautiful photo-to-canvas products
• Potential customer: virtually every adult in the country • Low inventory required • The flexibility to be a hands-on operator or an investment owner
If it is, Then The The Grea Greatt Fra ram me Up is Perfect for You
Founded in 1971 with a franchise program that began in 1975, The Great Frame Up® is one of the fastest growing franchises in the booming Home Décor industry. Specializing in wall décor, our stores do a combined business in ready-to-hang art, decorative accessories, canvas and art prints, and quality custom framing. Own a business that’s flexible enough for you to run one or multiple stores. With The Great Frame Up®, it's your investment paired with our experience that makes this such a unique combination.
Center: Unique products for preserving memories
YOU DON’T NEED PRIOR EXPERIENCE IN HOME DÉCOR, THE ART WORLD OR CUSTOM FRAMING. You just have to be ready to commit to a great business opportunity, and our extensive training programs will help guide you into this exciting industry. Or, afford yourself some flexibility by hiring a full-time, on-site staff. It's up to you.
BE IN BUSINESS FOR YOURSELF, WITH OUR EXPERIENCE BEHIND YOU. Taking pride in decorating one’s home has become a multi-billion dollar industry*. The Great Frame Up® has a proven business model and systems in place for you to take advantage of this industry, enjoying reasonable working hours with a comparatively low investment cost for a home décor business. Our franchisees come from a variety of backgrounds. From school teachers to engineers and accountants to executives, no matter what your experience may be, our packaged business model, coupled with comprehensive training, will help you achieve your goals.
“Working with customers to design their framed art pieces is quite enjoyable. We also have a lot of fun creating shadow boxes and specialty pieces. Seeing our business grow with a strong following of repeat customers and referrals is rewarding as well.” Roger Sherwood
RETIRED PETROLEUM EXECUTIVE
*Source: 2002 Unity Marketing Report
“Franchise Concepts is responsive to my requests and everyone is very supportive.” Pam Parker
BUSINESS CONSULTANT TURNED STORE OWNER
Oak Park, IL
SOME MORE REASONS WE’RE CONSISTENTLY RANKED AS A TOP FRANCHISOR IN OUR CATEGORY. 1
Low Startup and Low Inventory Costs As you know, with some franchises the startup costs can be astronomical, so you’ll be pleasantly surprised to learn how reasonable our investment is. Franchisees have told us this gave them an important comfort zone when they first joined us.
Assistance with Site Selection, Lease Negotiation and Custom Buildout
The Combined Buying Power of 300+Stores
We have a variety of third party financing sources that are already familiar with our program, and since we’re registered with the Small Business Administration, up to 80% financing is typically available.
Our experienced startup team will work with you right from the beginning. Chances are, you’ll find an excellent location in a shopping center near where you live. Or if you prefer, you can take this opportunity to relocate to an area in which you’ve always wanted to live. We’ll help evaluate potential sites, help negotiate the best possible lease, and work with you all through the construction process. We know what it takes to make a store work, and we’ll help you get off on the right foot, right from the beginning.
Since our management group, Franchise Concepts, Inc., also owns Deck The Walls® in the U.S. and Framing & Art Centre® in Canada, our dominant industry position enables us to negotiate major discounts, not only with leading publishers, distributors and suppliers, but also with credit card providers, insurance companies, Yellow Pages and more.
Professionally Prepared, Proven Marketing and Merchandising Programs
Our Area, Regional and National Meetings
Our franchisees receive a full range of professionally produced marketing and merchandising materials – the kind you can’t afford as an independent business owner. You’ll receive our direct mail programs, our year long series of in-store merchandising programs, a link to your store’s individual website via The Great Frame Up website, in-store window and point-of-sale signage and displays, plus Yellow Pages assistance. In addition, our “Best Seller Lists” will give you an ongoing, industry-wide view of what’s hot and what’s not.
To help you stay current on all aspects of the industry and to help you get to know your fellow franchisees around the country, we hold valuable seminars, workshops and idea-sharing sessions at our area, regional and national meetings, plus ongoing education workshops throughout the year.
Our Satellite Store Program
Many of our franchisees have chosen to expand their business into additional locations through this unique program. Since your main store will already have all the equipment you need, your additional store(s) can be very cost-effective, with the actual labor being done in your main store. This will make expansion a very affordable and extremely attractive option for you.
The Flexibility to be as Active in the
NEXT STEPS If you’re looking for a rewarding business in a booming industry – a business with a respected brand name, a proven operating system and strong support programs – you won’t find a more exciting, more flexible opportunity than The Great Frame Up®. For more information, please call: 1-800-543-3325, or come see us online at www.tgfufraninfo.com. We look forward to hearing from you.
Day-To-Day Business as You Choose
Some of our franchisees love coming into their stores everyday. It gives them the opportunity to spend time in a creative atmosphere, surrounded by customers who have come in by choice and who enjoy being there. However, a lot of our other franchisees simply chose The Great Frame Up® because it’s a great business opportunity, and they’ve hired a manager to conduct on-site operations. With The Great Frame Up®, you can have it either way. And that’s what makes this, as we said, a perfect opportunity for nearly anyone!
“Like a lot of people, I got tired of corporate politics, and I wasn’t able to spend as much time with family as I wanted to. Now I can spend every morning with my kids before school and I’m able to volunteer more. Quality of life is very important.” Dave Macer
CPA TURNED MULTIPLE STORE OWNER