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Raphael Harfaux


Why is it important to produce videos for my organisation? How could I convince my colleagues that we need to produce videos?


Let’s think about the different ways I could use videos‌


Let’s think about the different ways My organisation could use videos… •

Inform people about our organisation.

Inform people about a specific action/event we’ve been running.

Promote a future event.

Inform people about a subject.

Campaign.

Build our organisation’s reputation.

Teach skills and support people.


Do I need lots of money?


Do I need lots of money? •

Camera: £150-200

Tripod: £20-25

Editing software: free to £800

Sound recording: Tascam is from £80

Should I buy a video camera or a photo camera?


I have no time to produce videos…. …what can I do? •

It doesn’t have to be complicated.

Someone else can do it.


How can I create a good video?

1) Planning my video #1. Think strategically! •

Why do we need a video?

How will we use it and where?

What our target is?

What effect do we want the video to have on viewers?

What is the message we want to get through?

How long do we want your video to be?


How can I create a good video?

2) Planning my video #2. The Script


How can I create a good video?

3) Planning your video #3. What do I need? •

What is our budget?

What material do I need and do I have?

Crew needed?

Shoot location?

Which people should I interview?

Do I need some special authorisation?

Shoot date?


How can I create a good video?

4) D-day : Rules for a good video. Images: •

Select the highest quality I can have on my camera for recording.

Shoot images that are clear in their meaning.

Try to have various shoots.


How can I create a good video?


How can I create a good video?


How can I create a good video?


How can I create a good video?


How can I create a good video?


How can I create a good video?

“A wheelchair user can’t use the underground, because there is a gap between the train and the platform.”


How can I create a good video?

4) D-day : Rules for a good video. Images: •

Select the highest quality you can have on your camera for recording.

Shoot images that make sense. 3 different kinds of information : feeling/emotion, action/gesture, context.

Try to have various shoots.

Don’t move when you film.

Be careful with the light!

Produce short clips.


How can I create a good video?

4) D-day : Rules for a good video. Interview: •

Prioritize originality and authenticity…

… but prepare interviewees.

Should the interviewee look at the camera?

Can I only get the sound?

How should I film the interviewee?


How can I create a good video?

4) D-day : Rules for a good video. Sound: •

Be careful with the quality of the sound!

Be careful with the wind and background sound.

Clap!


How can I create a good video?

5) Time to edit! •

First have a look at all my footage.

Look at the software: One or two lines for editing?

Look at my script.

Sort and select the interviews.

Keep some space for the narrative bit and other messages (logos…).

Add my other clips.

Always select clips where there is action.

Think about transitions

Work on the sound levels.


How can I create a good video?

5) Time to export your video. Which format? •

Windows: .WMV .MP4

Mac: .MOV

DivX.


Editing software:

Free editing software •

WINDOWS: Windows Movie Maker

Paying options •

Adobe Premiere Pro : £750

Adobe Premiere Element 12 : £65.00

Pinnacle : around £80.00

IMovie: £10.49

Final Cut Pro : £199.99

Other special effect software

MAC: Motion 5 : £34.99

WINDOWS: After Effect : around £900

As an organisation, you can get all Adobe Suite for £15/month


Think ACCESSIBILITY! •

Subtitles / Sign language

YouTube can help me!

Audio description.


How to promote my video? •

Use it as much as we can.

Add it on an online sharing platform: YOUTUBE, Vimeo, Dailymotion.

Embed my video on our website, blogs and other online

platforms. •

Email people.

Promote it regularly on our social media.


And after? How to make your video a powerful tool for offline action? Every video should tell people what you want them to do. •

“Join us”

‘’Donate’’

‘’Subscribe to our YouTube Channel’’

‘’Watch another video’’

‘’Visit our website’’

Youtube : youtube.com/nonprofit


How to assess the success of my video?

Is it all about the number of views?


How often should I produce and publish videos?


@transportforall @raphaelharfaux raphael@transportforall.org.uk

Power Up - Using videos to promote your workshop  

by Raphael Harfaux - Transport for All.

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