COMMISSIONING FOR CONVERGENCE – A FOCUS AT SHEFFIELD including K eynote from Frank Rose, author of The A rt of Immersion 8 / 9 June 2011
13 M ay 2011: T his year’s C rossover Summit, which takes place on Wednesday 8 June at Sheﬃeld Doc/Fest, will focus on commissioning and producing for convergence and how the arrival of internet-‐connected T V -‐ enabling interacLve and self, or peer, programmed T V -‐ is fundamentally altering how television is consumed, produced, commissioned and scheduled. "We launched the convergence strand in Sheﬃeld 6 years ago”, says Doc/Fest director Heather C roall, “and it has now become an integral part of the fesLval. T he numbers of delegates from the Digital and InteracLve M edia sectors aTending Sheﬃeld is growing every year. Some of the best speakers in the ﬁeld are on the panels. Crossover Summit and Doc/Fest is becoming a wonderful place for documentary makers to meet digital media collaborators who are looking to team up and produce crossplaVorm work." Crossover Summit will include a number of keynote, panel and session events: A keynote from W ired contribuPng editor Frank Rose (the author of T he Art of Immersion, the deﬁniLve book on transmedia): T he mass media of the past century have been restricLve by nature, with audiences conﬁned to a passive role – but that has now completely changed. T he inclusive nature of the Internet invites open parLcipaLon amongst storytellers and audiences alike, and that means puZng the audience right at the centre of the acLon in a gamelike fashion. Storytellers of every stripe will now have to learn a new grammar of storytelling, one that is only now being invented. The challenge for those working within the media industry is to keep up with these changes-‐-‐and the quesLon becomes, how can storytellers use the new possibiliLes at their disposal to their
advantage? The Commissioning for Convergence panel with M ark Atkin (Crossover), T om Koch (PBS), Kate Q uilton (Channel 4) and NicoleTe Noi (VPRO Digitaal), who will discuss how each organisaLon is pioneering smart and very diﬀerent approaches to creaLng and distribuLng convergent content that fundamentally changes the way broadcasters talks to its audiences and the audience's interacLon with content. How Digital InnovaPon is Changing O ur Media Viewing: chaired by Joanne Jacobs (Social media expert consultant) with Nick Jones (Central O ﬃce of InformaLon), James C ashmore (Google UK), and Kate Q uilton (Channel 4), who will talk about how they see the landscape changing and paint a picture of the role of technology in transforming the media entertainment industry. On the T hursday 9 June, Doc/Fest conLnues the focus with back-‐to-‐ back C rossplaVorm sessions: Big Fish Fight – MulPplaVorm Campaigning with Real Imact -‐ chaired by Adam Gee (Channel 4), plus speakers Will Anderson, Nick Underhill and Jo Haslam ( KEO Films) will look at the B ig Fish Fight mulLplaVorm campaign from concepLon to the capitulaLon of the EU Fisheries M inister; Cinema in the S treets: L ocaPon Based and Mobile Technologies – chaired by Julianne Pierce ( Blast T heory) plus speakers M aT Adams (Blast T heory), Patrick C rowe (Xenophile M edia) and Shari Frilot (Sundance Film FesLval/New FronLer) will explore how mobile devices, mulLple screens and locaLon based technologies are opening up new ways to think about cinema. Games and Brands -‐ working with brands in interacPve content -‐ chaired by P aula L e Dieu (Head of Digital, B FI) with Simon M eek (Tern T V), T ern V, Alex Fleetwood (co founder Hide and Seek), Neil Bennun, (writer), Nick R yan (composer and sound designer). T his panel will share their experLse in creaLng games, apps, online Le-‐ ins and how interacLve elements of the gaming could inform
documentary storytelling of the future. Round table -‐ Rights and Money in Transmedia -‐ with Alex Chapman (Sheridans) and James Kay (Sheridans – L ondon based transmedia lawyers). T his session (based on C hapman and Kay’s SXSW2011 talks) will look at how to maximise the eﬀecLveness of a transmedia project and propose new business models for the moneLsaLon of content through transmedia, helping aTendees walk a liTle faster and stand a liTle taller. Google Box: Do Google Do Telly? – C haired by Adam B enzine (Realscreen) with Peter B arron, Director E xternal R elaLons E MEA, and R oy Ackerman, M anaging Director Fresh O ne ProducLons, E xec Producer of Jamie's Dream School, lir the lid on the unlikely and ground-‐breaking partnership behind Jamies' Dream School. Is Google ready to help documentary makers or is the search giant surﬁng on our content? How to make a Buck on the N et – T he panel, B en L ewis, award-‐ winning writer, director), Jamie Dolling (You T ube), Andy Green (Distrify), Andrew M er ( Snag Films), and R ob M illis ( Dynamo) will look at how to make money from docs on the net. T he panel will look at some diﬀerent models -‐ self-‐distributed D VD sales, streaming, aggregators, micropayments and subscripLon and ask.. what works? What kinds of subjects in documentaries aTract online sales? Is the online audience willing to pay? Will the documentary long tail always be thin -‐ or will documentary have the “i-‐tunes moment” the music industry had a couple years ago? Cinema Journalism -‐ Filmmaking and the N ews Media – chaired by C harloTe C ook (Frontline C lub) with Danfung Dennis (war photographer and ﬁlmmaker), Inigo Gilmore (journalist, E vening Standard), David Gymiah (video journalist) and T om Happold Head of M ulLMedia, T he Guardian). T he panel will discuss the changing world of print journalism, newspapers and magazines and the need to adapt quickly to the increasing demand of readers on television, on the net, and even on their phones. In order to address this widening gap between news and technology, tradiLonal print media have begun to incorporate video and ﬁlm work to heighten, enhance,
and even stand for their work. T his panel will discuss how media outlets are commissioning and incorporaLng video and how ﬁlmmakers can ﬁnd a place, and a voice, in this medium. Cross-‐PlaVorm in the Film P rogramme The Doc/Fest ﬁlm programme also features a number of cross-‐ plaVorm Ltles – some of which are up for the Sheﬃeld Doc/Fest InnovaLon Award including: Condi2on O ne (US 2010), a mobile media technology site where leading ﬁlmmakers, photojournalists and visual storytellers create powerful immersive experiences and W elcome to P ine P oint (Canada 2011 Dirs. Paul Shoebridge, Michael Simons), a creaLve web story about the abandoned mining town of Pine Point in C anada’s Northwest territories. Other cross-‐plaVorm Ltles are : Ulrike and E amon Compliant -‐ originally commissioned for the 2009 Venice B iennale, this unique journey combines documentary elements with interacLve narraLve, to place the viewer squarely in the mindset of the R ed
Army FacLon's Ulrike M einhof or the I RA’s E amon C ollins; Remote Transmissions, the newest addiLon to the B ig Stories web-‐doc series that features collaboraLons between small town communiLes and ﬁlmmakers in residence. From villages in C ambodia baTling logging and land grabbing to C hrisLan bikers in outback Australia, this ediLon shines a light on locals coming to terms with change and working around new ways of exisLng.; In Situ, a feature length and non-‐linear web documentary shows how arLsts and thinkers can transform E urope’s urban space to change the way we live.; Boswell in Space a web-‐documentary journey which befriends the original documentarian James B oswell -‐ an 18th century writer, manic depressive, sex addict, and father of the travel journal -‐ and follow his adventures around the UK.