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Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


TRANSMEDIASPHERE

Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


Transmediasphere: Bio + Overview

Consultancy

Training

Networking + Transmediology

Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


Presentation Overview

What is Transmedia and how is the Audience changing?

What is the impact of Transmedia on Brand Design and Evaluation?

Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is a Storyworld and how is the Audience changing?

WHAT IS  TRANSMEDIA?

Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is a Storyworld and how is the Audience changing?

Narrative (Story)

Multiple ‘Events’

Event

Communication (Telling) Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is a Storyworld and how is the Audience changing?

A space  where  each  Event   (touchpoint)  moves  the  theme  /   brand  and  audience  forward  

Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is a Storyworld and how is the Audience changing?

AUDIENCE

Transmedia

CONTENT (touchpoint)  

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is a Storyworld and how is the Audience changing?

MULTIPLE AUDIENCE   MEMBERS  

CONTENT

The current  engagement   with  content  in  in  this   direc:on  

Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is a Storyworld and how is the Audience changing?

IMPACT OF  SOCIAL  MEDIA   ON  THE  AUDIENCE  

CONTENT

Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is a Storyworld and how is the Audience changing? IMPACT OF  THE  NEED  FOR  CROSS-­‐ MEDIA  CONTENT  

IMPACT OF  SOCIAL  MEDIA   ON  THE  AUDIENCE   Touchpoint  

Touchpoint CONTENT   (main)  

Touchpoint

Transmedia

Touchpoint ADIPAT  VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is a Storyworld and how is the Audience changing? IMPACT OF  BOTH  SOCIAL  MEDIA  AND  CROSS-­‐MEDIA   DESIGN  ON  CONTENT  

Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is a Storyworld and how is the Audience changing?

FIRST SHIFT    

AUDIENCE

CONTENT (touchpoint)  

The NEW  engagement  with   content  in  both  direc:on  

Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is a Storyworld and how is the Audience changing? Theme ‘Ecology’  

SECOND SHIFT    

AUDIENCE

CONTENT (touchpoint)  

Structural shi=  from  NARRATIVE-­‐driven  to  THEME-­‐driven   content      

Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is a Storyworld and how is the Audience changing?

For Each  Touchpoint:   •  Audience  ExpectaUons   •  Brand  Value  /  Theme  

Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is a Storyworld and how is the Audience changing?

What is  the  ‘NEW’  model?

Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is the impact of Cross-media on Storytelling?

SAME STARTING  POINT:  STORY

Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is the impact of Cross-media on Storytelling?

DIFFERENT END  POINT:   STORYWORLD  EXPERIENCES

Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is the impact of Cross-media on Storytelling?

Old Model

Narrative

Linear Narrative Story Creation

Content Focus

Passive Audience Content Consumers Designed Story structures

Transmedia

New Model Multiplatform Narrative Storyworld Creation

Experiences

Communication

Engagement Focus

Active Audience Content Creators Theme Ecologies ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is the impact of Cross-media on Storytelling?

KEY EXAMPLES

Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is the impact of Cross-media on Storytelling?

DARK KNIGHT:    ‘Why  So  Serious’  Campaign  

Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is the impact of Cross-media on Storytelling?

COLLAPSUS:

Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is the impact of Cross-media on Storytelling?

CONSPIRACY FOR  GOOD:  

Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is the impact of Cross-media on Storytelling?

ROBOT HEART  STORIES:  

Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is the impact of Cross-media on Storytelling?

HIGH RISE:  

Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is the impact of Cross-media on Storytelling?

TIPP-­‐EX &  OLD  SPICE:  

Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is the impact of Cross-media on Storytelling?

Key Drivers in using Transmedia to measure and design narratives: Experience Design and measurement

‘Big Data’ as a storytelling tool

Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is the impact of Cross-media on Storytelling?

Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is the impact of Cross-media on Storytelling?

WITHIN A  STORYWORLD:     DATA  IS  STORY  &  STORY   BECOMES  SOFTWARE  

Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is the impact of Cross-media on Storytelling?

UNDERGROUND:  ‘Using  Cross-­‐media  Storyworlds  to  hunt   ghosts  on  the  London  Underground’    

DRIVER: What  does  it  mean  to  be  alive?   Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is the impact of Cross-media on Storytelling?

Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is the impact of Cross-media on Storytelling?

Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is the impact of Cross-media on Storytelling?

Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


Impact for Brand Insight

Transmedia “Crea<ng  content  around   your  brand  /  storyworld   rather  than  about  it”  

Transmedia

Brand / storyworld

Audience

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is the impact of Cross-media on Storytelling?

Seeing NARRATIVE  AS  DATA     in  order  to  enable     STORY  AS  SOFTWARE  

Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


Transmedia

ADIPAT VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  

TRANSMEDIASPHERE @ FILMTERACTIVE  

Key slides from main presentation by ADIPAT VIRDI: info@transmediasphere.com @transmediology

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