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Transmedia

ADIPAT  VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


TRANSMEDIASPHERE

 

Transmedia

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Transmediasphere: Bio + Overview

Consultancy

Training

Networking + Transmediology

Transmedia

ADIPAT  VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


Presentation Overview

What is Transmedia and how is the Audience changing?

What is the impact of Transmedia on Brand Design and Evaluation?

Transmedia

ADIPAT  VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is a Storyworld and how is the Audience changing?

WHAT  IS  TRANSMEDIA?

Transmedia

 

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What is a Storyworld and how is the Audience changing?

Narrative (Story)

Multiple ‘Events’

Event

Communication (Telling) Transmedia

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What is a Storyworld and how is the Audience changing?

A  space  where  each  Event   (touchpoint)  moves  the  theme  /   brand  and  audience  forward  

Transmedia

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What is a Storyworld and how is the Audience changing?

AUDIENCE  

Transmedia

CONTENT   (touchpoint)  

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What is a Storyworld and how is the Audience changing?

MULTIPLE  AUDIENCE   MEMBERS  

CONTENT  

The  current  engagement   with  content  in  in  this   direc:on  

Transmedia

ADIPAT  VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is a Storyworld and how is the Audience changing?

IMPACT  OF  SOCIAL  MEDIA   ON  THE  AUDIENCE  

CONTENT  

Transmedia

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What is a Storyworld and how is the Audience changing? IMPACT  OF  THE  NEED  FOR  CROSS-­‐ MEDIA  CONTENT  

IMPACT  OF  SOCIAL  MEDIA   ON  THE  AUDIENCE   Touchpoint  

Touchpoint   CONTENT   (main)  

Touchpoint  

Transmedia

Touchpoint   ADIPAT  VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is a Storyworld and how is the Audience changing? IMPACT  OF  BOTH  SOCIAL  MEDIA  AND  CROSS-­‐MEDIA   DESIGN  ON  CONTENT  

Transmedia

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What is a Storyworld and how is the Audience changing?

FIRST  SHIFT    

AUDIENCE  

CONTENT   (touchpoint)  

The  NEW  engagement  with   content  in  both  direc:on  

Transmedia

ADIPAT  VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is a Storyworld and how is the Audience changing? Theme  ‘Ecology’  

SECOND  SHIFT    

AUDIENCE  

CONTENT   (touchpoint)  

Structural  shi=  from  NARRATIVE-­‐driven  to  THEME-­‐driven   content      

Transmedia

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What is a Storyworld and how is the Audience changing?

For  Each  Touchpoint:   •  Audience  ExpectaUons   •  Brand  Value  /  Theme  

Transmedia

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What is a Storyworld and how is the Audience changing?

What  is  the  ‘NEW’  model?

Transmedia

 

ADIPAT  VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is the impact of Cross-media on Storytelling?

SAME  STARTING  POINT:  STORY

 

Transmedia

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What is the impact of Cross-media on Storytelling?

DIFFERENT  END  POINT:   STORYWORLD  EXPERIENCES

 

Transmedia

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What is the impact of Cross-media on Storytelling?

Old Model

Narrative

Linear Narrative Story Creation

Content Focus

Passive Audience Content Consumers Designed Story structures

Transmedia

New Model Multiplatform Narrative Storyworld Creation

Experiences

Communication

Engagement Focus

Active Audience Content Creators Theme Ecologies ADIPAT  VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is the impact of Cross-media on Storytelling?

KEY  EXAMPLES

 

Transmedia

ADIPAT  VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is the impact of Cross-media on Storytelling?

DARK  KNIGHT:    ‘Why  So  Serious’  Campaign  

Transmedia

ADIPAT  VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


Transmedia

ADIPAT  VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


Transmedia

ADIPAT  VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


Transmedia

ADIPAT  VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is the impact of Cross-media on Storytelling?

COLLAPSUS:  

Transmedia

ADIPAT  VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


Transmedia

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What is the impact of Cross-media on Storytelling?

CONSPIRACY  FOR  GOOD:  

Transmedia

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Transmedia

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What is the impact of Cross-media on Storytelling?

ROBOT  HEART  STORIES:  

Transmedia

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Transmedia

ADIPAT  VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is the impact of Cross-media on Storytelling?

HIGH  RISE:  

Transmedia

ADIPAT  VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


Transmedia

ADIPAT  VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is the impact of Cross-media on Storytelling?

TIPP-­‐EX  &  OLD  SPICE:  

Transmedia

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What is the impact of Cross-media on Storytelling?

Key Drivers in using Transmedia to measure and design narratives: Experience Design and measurement

‘Big Data’ as a storytelling tool

Transmedia

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What is the impact of Cross-media on Storytelling?

Transmedia

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What is the impact of Cross-media on Storytelling?

WITHIN  A  STORYWORLD:     DATA  IS  STORY  &  STORY   BECOMES  SOFTWARE  

Transmedia

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What is the impact of Cross-media on Storytelling?

UNDERGROUND:    ‘Using  Cross-­‐media  Storyworlds  to  hunt   ghosts  on  the  London  Underground’    

DRIVER:  What  does  it  mean  to  be  alive?   Transmedia

ADIPAT  VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is the impact of Cross-media on Storytelling?

Transmedia

ADIPAT  VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is the impact of Cross-media on Storytelling?

Transmedia

ADIPAT  VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is the impact of Cross-media on Storytelling?

Transmedia

ADIPAT  VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


Impact for Brand Insight

Transmedia   “Crea<ng  content  around   your  brand  /  storyworld   rather  than  about  it”  

Transmedia

Brand / storyworld

Audience

ADIPAT  VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


What is the impact of Cross-media on Storytelling?

Seeing  NARRATIVE  AS  DATA     in  order  to  enable     STORY  AS  SOFTWARE  

Transmedia

ADIPAT  VIRDI   @transmediology   info@transmediasphere.com   www.transmediasphere.com  


Transmedia

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TRANSMEDIASPHERE @ FILMTERACTIVE