NEW BUSINESS By Michael W. Byrnes, Jr.
When advisors start their own businesses, they often underestimate the importance of building an exceptional marketing strategy. Whether it be a wirehouse advisor going independent, an IAR transitioning to an RIA, or some other type of transition, creating the foundation for the new brand is vital to achieve future success. Imagine if you built a three-story house and then realize the foundation has to be replaced because it was not constructed properly. It ends up being much more work than if it was done right from the startâ€Ś and in some cases it is easier to just tear down the house and start again. This is a common lesson advisors learn if they rush to get started with their business and do not invest the resources in the groundwork of their firmsâ€™ brand.
Build a Solid Foundation
This article is intended to be a blueprint of how to get started building a brand strategy, and in some cases, www.transitions-mag.com
Business Management for Independent FInancial Advisors