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TABLE OF Contents CHAPTER

08 — 11

CHAPTER 1. NEW IDENTITY New Brand New Logo

14 — 23

CHAPTER 2. Identity System Main Logo Mark Logo Anatomy Background Color Uses Size Charts Inappropriate Uses

26 — 31

CHAPTER 3. visual System Color System Typography Standard

34 — 73

CHAPTER 4. Future prospects Brand Universe

3


VISUAL standards GUIDE

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CHAPTER

5


VISUAL standards GUIDE

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CHAPTER 1

CHAPTER

new identity

New Brand New Mark

7


VISUAL standards GUIDE

TRANSCEND WORLDWIDE ASPIRATIONS

8


CHAPTER 1

NEw Brand

new identity

9

TWA has maintained its history with passenger safety and new flight records. From now on, TWA aims for a new vision with the spirit of a pioneering company. What we consider an inconceivable future is not far away. TWA wants to play an important role in shaping and preparing the future. To accelerate past our imagination towards a new reality, we will explore advanced futuristic technology and revolutionary science. Progressive attitudes for experimental attempts and extended industry lead to a better life.


VISUAL standards GUIDE

new logo

10

Through the Visual Development Process, we established our new brand concept that upgraded us into our further attributes. TWA's new logo includes all the TWA keyword concepts, such as pioneer, unlimited, and bold. It also represents keyword images based on our brand's mission. Our new logo expresses the advanced visual approach. It will be applied to all our brand systems according to the brand standard guidelines.


CHAPTER 1

new identity

11


VISUAL standards GUIDE

12


CHAPTER 2

CHAPTER

Identity System

Main Logo Mark Logo Anatomy Background Uses Size Charts Inappropriate Uses

13


VISUAL standards GUIDE

main logo mark

14

The TWA logo has to include two elements. The signature and wordmark need to always be together for official logo format. The signature and the wordmark feature a few diagonal lines create an overall triangle shape that points up giving a feeling of upward movement. The three corners of the triangle represent the three keywords: pioneer, unlimited and brave. A harmonious combination of these two elements creates a perfect main logo.


CHAPTER 2

SIGNATURE

SYMBOL

WORdMARK

identity system

15


VISUAL standards GUIDE

logo anatomy

16

Anatomy of our new logo structure shows at a look such as the space between the symbols and wordmark clearly, and the angles of the logo shows the ascending upward direction. Through the logo anatomy, either positive and negative space appears obviously. The clear space has been established to ensure the visibility and effects of the logo. It enhances the legibility.


CHAPTER 2

17

identity system

X

X

10X

X X 30

X

3.25X

X

6X

X


VISUAL standards GUIDE

background color uses

18

Background colors and graphics can either standout or compete with a new logo. Various background colors give different feelings. Some colors are a good match with our logo. The logo put on a white background is perfect. High contrast or too low chroma backgrounds are not acceptable because they make it hard to recognize the logo.


CHAPTER 2

identity system

19


VISUAL standards GUIDE

size charts

20

Size charts help us use the proper size in different versions of designs. The diverse logo size will be applied depending on the purpose, for example, digital media, print, or environments and so on. Be sure to check this size chart before using the logo.


CHAPTER 2

Width 10–50 (Inches / Height)

5–10 (Inches / Height)

2–5 (Inches / Height)

0–2 (Inches / Height)

21

identity system

Symbol + Wordmark

Symbol

Wordmark


VISUAL standards GUIDE

inappropriate uses

22

The logo has elements that must follow guidelines precisely. The consistent and correct application of the logo is important. Always follow the standards presented in these guidelines. The guidelines show the examples of inappropriate uses of our logo. For example, on the bottom right corner on the photo background, the logo is illegible. Missing elements, wrong composition, deformed shape and so on are unacceptable.


CHAPTER 2

23

identity system

Drop Shadow

Outline

Stretch

Rotation

Missing Element

Squash

Incorrect Color Use

Different Position

Photo Background


VISUAL standards GUIDE

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CHAPTER 3

CHAPTER

Visual system

Color System Typography Standard

25


VISUAL standards GUIDE

color system

26

The color system works for our brand. It consists of a main color palette and a secondary color palette. These colors are used for each appropriate purpose. The main color palette will be utilized in the overall design. The secondary color palette uses more flexible situation. The color system is expressed by PMS, CMYK, RGB and Hex codes for divergent environments.


CHAPTER 3

PMS

7687C

PMS

27

visual system

7682C

PMS

179C

CMYK 100 / 85 / 15 / 0

CMYK 65 / 45 / 5 / 0

CMYK 0 / 90 / 95 / 0

RGB

30 / 71 / 142

RGB

101 / 131 / 185

RGB

239 / 65 /41

HEX

1E478E

HEX

6583B9

HEX

EF4129

PMS

432C

PMS

444C

PMS

663C

CMYK 10 / 0 / 0 / 90

CMYK 5 / 0 / 0 / 60

CMYK 0 / 0 / 0 / 10

RGB

55 / 61 / 66

RGB

120 / 127 / 132

RGB

230 / 231 / 232

HEX

373D42

HEX

787F84

HEX

E6E7e8


VISUAL standards GUIDE

typography standard

28

Typography is one of the most important parts of a visual standard. It can convey our brand feeling. Selecting the typography, which fits our new brand was a challenge. The chosen typeface for the new TWA is Industry, Roboto and Roboto Mono. These typefaces are in harmony. The modern and organized feeling is suitable for the image of our new brand.


CHAPTER 3

29

visual system

Industry INC

ABCDEFGHIJKLMNOPQRST UVWXYZ 1234567890!@#$%^&*()

Roboto Regular

A B C D E F G H I J K L M N O P Q R STU V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )

Roboto Mono

A B C D E F G H I J S T U V W X Y Z a b k l m n o p q r s t 1234567890!

K c u @

L M N O P Q R d e f g h i j v w x y z #$%^&*()


VISUAL standards GUIDE

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CHAPTER

31


VISUAL standards GUIDE

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CHAPTER 4

CHAPTER

Future prospects

Brand Universe

33


VISUAL standards GUIDE

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CHAPTER 4

Brand Universe

future prospects

35

TWA keywords are pioneer, unlimited and brave. Our new mission is to transcend boundaries innovate and exceed limits. It is to accelerate the transformation of imagination into reality, we explore advanced technology and revolutionary science with progressive experimentalism. Future prospects of our new brand are in each of the three areas: physical, mental and emotional boundaries.


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Brand chart Mental EV 01 EN 01

PR 03

EX 01 ED 02

SE 01 EX 03

PR 02 PR 04

EN 02

EX 02 PR 01 EX 04

Physical

ED 01

SE 02

CO 01 EV 02

Emotional

CO 02


future prospects

Experience

Environment

Service

Event

Co–branding

Education

PR 01

Extreme Aviation

Pr

ex

en

se

ev

co

ed

PR 02

Autonomous Car

Pr

ex

en

se

ev

co

ed

EX 01

Spacecraft Sector

Pr

ex

en

se

ev

co

ed

EX 02

Aspirational Astronaut

Pr

ex

en

se

ev

co

ed

EN 01

Underwater Challenge

Pr

ex

en

se

ev

co

ed

EN 02

Endless Power

Pr

ex

en

se

ev

co

ed

SE 01

Bio Life Lab

Pr

ex

en

se

ev

co

ed

EX 03

Big Data Center

Pr

ex

en

se

ev

co

ed

EV 01

Innovation Expo

Pr

ex

en

se

ev

co

ed

EX 04

Brave Champions

Pr

ex

en

se

ev

co

ed

EV 02

Motivational Speakers

Pr

ex

en

se

ev

co

ed

SE 02

Ask Anything

Pr

ex

en

se

ev

co

ed

CO 02

Worldwide Support

Pr

ex

en

se

ev

co

ed

PR 03

Timeless Gear Lab

Pr

ex

en

se

ev

co

ed

CO 01

Clever Earth

Pr

ex

en

se

ev

co

ed

PR 04

Survival Kit

Pr

ex

en

se

ev

co

ed

ED 01

Unlimited Pioneers

Pr

ex

en

se

ev

co

ed

ED 02

Bright Future

Pr

ex

en

se

ev

co

ed

Brand list

technology

Exploration

Research

Social

Experimental

Educational

37

Product

CHAPTER 4


VISUAL standards GUIDE

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technology

Extreme Aviation [Pr 01]

Extreme Aviation develops high–speed airplanes. This is the fastest speed airplane ever in the world. TWA researches to make high–speed airplanes. The upgraded transportation will have a new record for speed and decrease operating time. Extreme Aviation is efficient transportation. In the past, high– speed vehicles were not common transportation because of the price and fuel efficiency, but our Extreme Aviation can become common transportation. Passengers can save time, energy, and money.

Similar to: Extreme Aviation is similar to North American X–15, Bell X–2 Starbuster and Lockheed SR–71 Blackbird, which are the fastest aircraft in the world. These hold the current world record for the fastest manned aircraft. Our Difference: Extreme Aviation is for customers. The majority of airline companies have flight speed limits for customers, but we will set a new law by demonstrating safety and a new record. Fulfills Our Mission by: This is related to our mission of transcending speed boundaries. Extreme Aviation breaks time and price barriers, and transport customers at top speed.


CHAPTER 4

Autonomous Car

future prospects

39

TWA reinvents autonomous cars, which have high quality engines.

[Pr 02]

Autonomous Car focuses on the driverless operating system. The autonomous car field has been steadily developed and many companies have tried upgrading the mechanical system. However, we can make autonomous cars with the best engine system with our own technology. We believe that we can be on top in this field. Self–driving is not only for convenience, but it also can be used for movement problems of the disabled.

Similar to: Tesla, Toyota, Volvo and other companies also already have started producing an autonomous car, but our car engine is incomparably powerful. Our Difference: We will graft an airplane engine system into the car. The existing speed and operation time are incomparably fast compared to a standard car's engine. Fulfills Our Mission by: Autonomous Car goes beyond the prejudice that drivers are always there. It transcends people’s expectations. This is not limited to the car industry and this improves the car’s engine performance by using the airplane engines.


VISUAL standards GUIDE

40

exploration

Spacecraft Sector [ex 01]

Spacecraft Sector designs creative spaceships. This is a new area in the industrial design field. The aerospace industry is one of the most popular fields in the future and it has much potential to extend. We not only manufacture spacecraft but also focus on the design. We must care about the design of the exterior and interior. Space Sector concentrates on not only aesthetic design but also technical design. Design technology can be applied later in the construction, operation, and maintenance of a product.

Similar to: Spacecraft Sector will cooperate with NASA, SpaceX, Boeing, Masten Space Systems and so on. Our Difference: We combine advanced manufacturing and stylish design to create the best spacecraft. People can be at the spacecraft frontier with creative design. We can also collaborate with the industrial designers and mechanics. Links to: This links to Aspirational Astronaut. The astronauts will go to planet riding this new style design spacecraft. Fulfills Our Mission by: Space Sector transcends the conventional concept of just making a machine. This proves that spacecraft also can be stylish and creative.


CHAPTER 4

Aspirational Astronaut [ex 02]

future prospects

41

Aspirational Astronaut is a program to train and educate astronauts to go to planets that have never been visited before. Space travel is a new form of futuristic travel. Many people have dreamed of going to space at least once. Brave Astronaut offers an opportunity to become an astronaut and get a chance to explore mysterious space. We have divergent environments for training. Trainers will receive hard training in various environments. For example, underwater, oxygen free, zero gravity, rotating space and so on. We will simulate space as much as possible.

Similar to: NASA in U.S., Yuri Gagarin Cosmonaut Training Center in Russia and Tsukuba Space Center in Japan have astronaut training systems their own. Our Difference: Aspirational Astronaut will provide the real chance to become an astronaut. This is a program that can become a true astronaut through training. The astronauts who successfully complete the training go to space to explore a mysterious planet, which is called Vulcan. Links to: The trainers of Aspirational Astronaut will ride the spacecraft, which is designed by Space Sector. Fulfills Our Mission by: Aspirational Astronaut program aims for transcending the physical boundaries and pioneering hidden planets. The pioneers will create records in history for future generations. This accelerates the transformation of imagination into reality.


VISUAL standards GUIDE

Underwater Challenge [en 01]

42

Underwater Challenge builds submarine tunnels in the deepest places. Building submarine routes worldwide is an innovative project. We will construct the longest and deepest submarine tunnels. Submarine travel will become common in the future. Upgrading transportation is challenging, but it shortens travel time. Usually riding in a submarine is expensive, but we offer a reasonable price for people.

Similar to: The Gotthard Base Tunnel is a railway tunnel through the Alps in Switzerland. This is the world's longest and deepest rail tunnel. Our Difference: Nobody has been to the deepest parts of the ocean yet. TWA's Underwater Challenge wants to explore the ocean depths to reach new places. Fulfills Our Mission by: We pioneer a place where no one has visited and build a new place. We want to successfully complete untested trials so far.


CHAPTER 4

Endless Power

future prospects

43

Endless Power is a sustainable gym.

[en 02]

Endless Power offers energy–efficient equipment for exercise. There is connected system between athletic equipment and electric energy. The operating time of all exercise equipment is determined by the person's momentum. The more quickly many people move, the more electricity they generate, and the electricity operates the athletic equipment. This can prevent energy wastage and is also effective for physical training.

Similar to: Green Fitness Studio and Sacramento Eco Fitness are sustainable gyms. We also have the same purpose as these gyms. Our Difference: Our Endless Power uses not only sustainable materials for all exercise equipment, but also electronic systems operated by using the equipment. Our system is sustainable. Links to: By introducing a new concept exercise facility, we consider our earth and think about physical activity of people. Endless Power links to Clever Earth. Fulfills Our Mission by: Endless Power is associated with transcending physical boundaries, one of the core part of our Brand.


VISUAL standards GUIDE

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research

Bio Life Lab [se 01]

Bio Life Lab is a laboratory that conducts experiments to treat incurable diseases. Bio Life Lab researches and experiments with biology and biotechnology. The lab stands for predicting the biology industry, which will become popular in the future. Biology and biotechnology can be useful for all life on earth. The industry includes genetics, immunology, neuroscience, etc. By expanding the biology and pioneering new fields, we can bring more powerful means to help humanity and next generations.

Similar to: Bio Life Lab is the same research subject as Biological Industries. Our Difference: We integrate our range of studies into rare disease. We help unlock the secrets of diseases such as cancer. Fulfills Our Mission by: We find unlimited solutions that can treat incurable diseases through endless research. We will save many people from suffering diseases on the planet. Our solutions will be a great heritage for next generations. Bio Life Lab goes beyond bio–human limitations. We hope that as many people as possible will be cured by our intellectual experimentation.


CHAPTER 4

Big Data Center

future prospects

45

Big Data Center analyzes and manages data documents.

[en 02]

Researching and collecting information are essential in the world. Big data lab offers great resources to be supplied to a diverse industry. The analyzed data from the center is not only for science development but also for cybersecurity. Cybersecurity systems are crucial for media because they relate to crimes and terror. All important information has to be saved in secure storage. Big Data Center prevents cyber terror before our competitors with our collected data. This is a useful countermeasure against dangerous situations.

Similar to: Big Data Center is similar to IBM Security, RiskIQ, and Maas360. They protect businesses using a customized enterprise security portfolio to disrupt new threats. Our Difference: IBM Security, RiskIQ, and Maas360 do not change the system configuration often and risk information exposure. We establish a complete defense solution through regular inspections. Fulfills Our Mission by: Big Data Center pioneers the cybersecurity fields specifically and sets up a solid system. TWA controls the worldwide DATA with the advanced technology.


VISUAL standards GUIDE

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Social

Innovation Expo

Innovation Expo is a science and technology a awards forum.

[ev 01]

Innovation Expo is an annual science and technology forum at a convention center. Future–oriented people participate in this club and they share the information of future business ideas and make a community. We provide knowledge from specialists and scientists to share their expertise and insights from across multiple industries. It is a great opportunity to meet experts and receive prizes for the best professionals.

Similar to: The National Science and Technology Forum and Sustainable Development forum are similar concepts. They offer the latest in science content, teaching strategy, and research to enhance and expand professional growth. Our Difference: In our Innovation Expo, there is an award for ‘Pioneer of the Year’. Every year’s winner will receive funding for research, invention or business. This award is an intense competition for the futurists. Fulfills Our Mission by: Some people will focus on the ‘Pioneer of the Year’. It is self–motivated and exceeds their limits to achieve the prize. It also leads people’s interest in science and technology fields.


CHAPTER 4

Brave Champions

future prospects

47

Brave Champions is an extreme sports competition.

[ex 02]

Brave Champions is for extreme sports challenge. Brave Champions is an annual international competition, which has an Olympic–style tournament. The competition venue is always changing, so this competition can be held all over the world. The players can hold world records. Extreme sports are not ordinary sports. They are much more dangerous than other sports. Through this competition, participants can overcome their physical limitations and win a fight against themselves. They feel a sense of accomplishment.

Similar to: X Games, Red Bull Cliff and Diving IGSA World Championship are extreme sports competition. X Games, which is one of the most famous competitions comes in Winter and Summer editions in sports like skiing, snowmobiling, biking, and skateboarding. Our Difference: Extreme sports competition is not well known to people. We focus on advertising the extreme competition. Our main game is Wingsuit flying, which plays extreme sport with the simplest equipment. Fulfills Our Mission by: Our Brave Champions is a competition in which participants must surpass physical limits. They constantly train and prepare themselves to participate in this competition.


VISUAL standards GUIDE

Motivational Speakers

48

Motivational Speakers is a speech conference.

[ev 02]

Participants’ speeches give inspiration to each other. The speech should be finished within 10 minutes. We enthusiastically believe that various stories have potential, so we want to give chances to as many people as we can. People can change their life with impressive speech. The speech topics are divergent such as they can give predictions concerning new business fields, dynamic experiences, and others.

Similar to: It’s similar to the Tedtalks and The Moth, which are organizations devoted to spreading ideas. Our Difference: Mostly Tedtalks presents are experts and powerful influencers, but everyone can participate in Motivational Speakers with their ideas and experiences. We care about even small stories. Fulfills Our Mission by: Motivational Speakers influences each other and leads interest about the future. This can broaden the scope of their thinking and go beyond creativity. This helps people to have a future–oriented attitude.


CHAPTER 4

Ask Anything [se 02]

future prospects

49

Ask Anything is a weekly podcast, which aims to share knowledge and solve questions. Ask Anything is a media channel for announcing the current issues with fascinating interviews about science and technology in the world. Ask Anything also updates the trend in science and technology industry. We analyze data as well and answer people’s questions, and answers can come up with unexpected ideas. We are also interested in small questions and listen carefully.

Similar to: 60–Second Science and Science Friday also update the newest developments in science. Our Difference: We link science to history to provide popular culture, and useful knowledge in our lives. In the question time, we can answer any eccentric questions like driving a car without a wheel or breathing without oxygen. Links to: Knowledge sharing is very helpful for acquiring infinite information. The more information you get, the more you can see the new areas from different perspectives. Fulfills Our Mission by: There are no limits for the knowledge boundaries. We push the knowledge boundaries and extend a range of intelligence.


VISUAL standards GUIDE

Worldwide Support [co 02]

50

Worldwide Support is a foundation that works for diverse people all over the world. Worldwide Support is fundraising to support research labs and institutes around the globe. We advocate for change and connect people worldwide to knowledge, experience, and resources to help them achieve their dreams, no matter where they live. Everyone has the right to realize their dreams. Every individual dream is precious and valuable.

Similar to: We work for organizations such as UNICEF and the UN. Either children and adults can be supported. Our Difference: A person who is supported by Worldwide Support must connect with another person later on. With the link to sponsorship, more and more people can study and fulfill their lives. Fulfills Our Mission by: Worldwide Supports allows people to overcome their own circumstances and to demonstrate their dreams and abilities. There is no limit to the right to dream. TWA helps the people to get chances to acquire knowledge, experience and experiment.


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future prospects

51

experimental

Timeless Gear Lab [pr 03]

Timeless Gear Lab invents and experiments customized sustainable gear. Timeless Gear Lab invents the sustainable materials and creative forms of futuristic gear. We focus on productivity and practice. We also include the product features that people want because usually the gear is hard to customize. We produce customized gear for customers. Customized gear can enhance consumer satisfaction and often lead to really awesome products, depending on the creative idea of the consumer. Those creative items can be produced by our brand later on.

Similar to: Timeless Gear Lab can collaborate with sports brands such as Patagonia, North Face, Columbia and so on to create upgraded gear. Most of the products for hiking, traveling, adventure and camping are made of synthetic materials. Our Difference: We concentrate on the development of sustainable materials. Combining sustainable materials and customized gear service can provide customers with more optimized items. Links to: Timeless Gear Lab links to our Clever Earth. TWA considers customer satisfaction and our environment as well. Fulfills Our Mission by: Timeless Gear Lab transcends common products materials and services by exploring advanced technology with progressive experimentalism.


VISUAL standards GUIDE

Clever Earth

52

Clever Earth develops electric propulsion to save our earth.

[co 01]

Clever Earth strives for environmental conservation methods. For nature’s future, we concentrate on developing sustainable energy and reducing greenhouse gas emission by developing electric propulsion. Electric propulsion will be a part of the environment division. We keep trying to upgrade its performance and have a unique way we have not tried elsewhere. This method is also designed to be widely used. We want as many people as possible to be interested in our planet.

Similar to: Cooperation with environmental groups such as WWF, Greenpeace, and the United States Environmental Protection Agency can be more effective. Our Difference: Recruit volunteers to study electric propulsion. Labs or centers can participate in these experiments for electric propulsion. Fulfills Our Mission by: We use electronic propulsion not only for mechanical purposes but also for environmental purposes. The advanced types of electric propulsion devices that take advantage of their unique features and boost their efficiency works for protecting nature. This connects to TWA’s mission of “Transcend boundaries, innovate and exceed limits.”


CHAPTER 4

Survival Kit

future prospects

53

Survival Kit is a new form of nutrition in the future.

[pr 04]

Survival kit is a set that we can take when we meet natural disasters or go to space. The kit has essential tools and food for survival in extreme environments. The food will be produced by 3D printing. It doesn't requiring cooking and can be used in everywhere regardless of the temperature and environment. The nutrition and flavor of the new food is much better than before. The new nutrition is impervious to temperate change, so it grows well everywhere even in extreme situations.

Similar to: Now, Foodini, BeeHex and NASA can make the 3D printed food, but it should grow only at a certain temperature because of plastics melting point. Our Difference: Our new 3D printed food is possible to grow on all planets. Links to: Survival Kit can be used in our brand Aspirational Astronaut. The astronauts will bring this kit when they go to planets that have never been visited before. Fulfills Our Mission by: Survival Kit is a solution that transcends the existing problems that can not be solved for a long time by exploring advanced technology and revolutionary science through experiments.


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Educational

Unlimited Pioneers [ed 01]

Unlimited Pioneers is a mentor program that builds personalized careers. Unlimited Pioneers coaches adults in career development with personal and group teaching. Participants can improve social skills such as presentations, networking, and future business knowledge. This program provides a chance for all people who are interested in future business. It is important to be prepared for a successful business, and we need someone to give advice.

Similar to: This is similar to Career Advice, Insala, which are mentor programs. Our Difference: The program offers intensive training to build up physical strength. The training will be useful for achieving the success, and overcoming the limitations of physical fitness as well. Fulfills Our Mission by: We think that mental training is important, but physical training is also very important for building a career. Unlimited Pioneers continue to push the two boundaries and help develop talent.


CHAPTER 4

Bright Future

future prospects

55

Bright Future is a science and technology institute.

[ed 02]

People will learn useful science and technology knowledge, and they can attend lectures. The lecture of Bright Future is open to everyone. It covers expert levels and people who are not specialists can easily participate in these lectures. Lecture topics can be taught slightly differently depending on age. We have additional classes for children as well. We hope that more and more people will be able to take these lessons and become accustomed to science and technology.

Similar to: It is similar to other academies that teach knowledge, such as Institute for Scientific Analysis, Open Technology Institute and so on. Our Difference: Our Bright Future certifies people who can develop in this field. We keep supporting and encouraging their invention. Fulfills Our Mission by: It is related to our brand mission. We transcend the boundaries of knowledge levels by providing knowledge and information.


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CHAPTER 4

exploration

future prospects

57

Aspirational Astronaut [ex 01]

Aspirational Astronaut is a program to train and educate astronauts to go to planets that have never been visited before. Space travel is a new form of futuristic travel. Many people have dreamed of going to space at least once. Brave Astronaut offers an opportunity to become an astronaut and get a chance to explore mysterious space. We have divergent environments for training. Trainers will receive hard training in various environments. For example, underwater, oxygen free, zero gravity, rotating space and so on. We will simulate space as much as possible. Similar to: NASA in U.S., Yuri Gagarin Cosmonaut Training Center in Russia and Tsukuba Space Center in Japan have astronaut training systems their own. Our Difference: Aspirational Astronaut will provide the real chance to become an astronaut. This is a program that can become a true astronaut through training. The astronauts who successfully complete the training go to space to explore a mysterious planet, which is called Vulcan. Links to: The trainers of Aspirational Astronaut will ride the spacecraft, which is designed by Space Sector. Fulfills Our Mission by: Aspirational Astronaut program aims for transcending the physical boundaries and pioneering hidden planets. The pioneers will create records in history for future generations. This accelerates the transformation of imagination into reality.


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CHAPTER 4

experimental

future prospects

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Timeless Gear Lab [pr 03]

Timeless Gear Lab invents and experiments customized sustainable gear. Timeless Gear Lab invents the sustainable materials and creative forms of futuristic gear. We focus on productivity and practice. We also include the product features that people want because usually the gear is hard to customize. We produce customized gear for customers. Customized gear can enhance consumer satisfaction and often lead to really awesome products, depending on the creative idea of the consumer. Those creative items can be produced by our brand later on.

Similar to: Timeless Gear Lab can collaborate with sports brands such as Patagonia, North Face, Columbia and so on to create upgraded gear. Most of the products for hiking, traveling, adventure and camping are made of synthetic materials. Our Difference: We concentrate on the development of sustainable materials. Combining sustainable materials and customized gear service can provide customers with more optimized items. Links to: Timeless Gear Lab links to our Clever Earth. TWA considers customer satisfaction and our environment as well. Fulfills Our Mission by: Timeless Gear Lab transcends common products materials and services by exploring advanced technology with progressive experimentalism.


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CHAPTER 4

Educational

future prospects

69

Unlimited Pioneers [ed 01]

Unlimited Pioneers is a mentor program that builds personalized careers. Unlimited Pioneers coaches adults in career development with personal and group teaching. Participants can improve social skills such as presentations, networking, and future business knowledge. This program provides a chance for all people who are interested in future business. It is important to be prepared for a successful business, and we need someone to give advice.

Similar to: This is similar to Career Advice, Insala, which are mentor programs. Our Difference: The program offers intensive training to build up physical strength. The training will be useful for achieving the success, and overcoming the limitations of physical fitness as well. Fulfills Our Mission by: We think that mental training is important, but physical training is also very important for building a career. Unlimited Pioneers continue to push the two boundaries and help develop talent.


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Sources

CHAPTER

web research / Photography

www.pexels.com www.nasa.gov www.cnn.com www.dell.com www.jacksonvilletours.net www.stcharles.ca www.dailyvideo.watch www.wsj.com

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Academy of Art University School of Graphic Design Spring 2018 GR 604: The Nature of Identity

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