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The Tampa Bay Times is the market’s leader in reaching Tampa Bay’s financial service users.

REACH OF TAMPA BAY FINANCIAL SERVICE USERS Sunday newspapers Financial Services Customers Checking account Savings account Debit card ATM card Online banking Online bill paying Home mortgage Auto loan Money market account IRA (Individual Retirement Account) 401k plan Certificates of Deposit (CDs) Home improvement loan or home equity loan

Tampa Bay Times

837,700 788,100 600,300 558,600 448,400 347,800 305,800 245,700 243,600 183,500 170,800 168,900 125,700

44% 44% 43% 41% 45% 44% 43% 46% 47% 50% 48% 50% 49%

64,700

45%

Tampa Tribune 487,100

25%

461,300

26%

364,100

26%

324,500

24%

267,200

27%

223,100

28%

193,000

27%

158,100

29%

139,000

27%

112,800

31%

113,500

32%

92,100

27%

98,700

38%

47,000

32%

SUNDAY REACH OF TAMPA BAY KEY FINANCIAL SEGMENTS TOTAL INVESTORS

49% 28%

Times

Tribune

ANY FINANCIAL SERVICE

43%

25%

Source: 2012 Scarborough Report (Release Two, August 2011-July 2012)/Metro

Times

REACH OF TAMPA BAY INVESTORS Sunday newspapers

Tampa Bay Times

Tampa Tribune

Total Investors

487,700 250,200 197,800 189,200 125,700 111,800 109,500

282,100

28%

141,400

28%

127,200

31%

103,500

29%

98,700

38%

76,300

32%

73,600

33%

Stocks or stock options Mutual funds Money market funds Certificates of Deposit (CDs) Second home or real estate property Bonds

49% 49% 48% 53% 49% 46% 49%

Source: 2012 Scarborough Report (Release Two, August 2011-July 2012)/Metro

For more information about the Tampa Bay market, contact your Times representative! Call 800-333-7505 or visit www.tampabay.com

Tribune

SELF-EMPLOYED/ SMALL BUSINESS OWNERS

45%

23%

Times

Tribune

Source: 2012 Scarborough Report (Release Two, August 2011-July 2012)/Metro


Tampa Bay metro area bank deposits among top institutions

16% Bank of America

LESS THAN 1% The Northern Trust Bay Cities Bank PNC Bank C1 Bank Florida Bank BankUnited American Momentum Bank Cadence Bank CenterState Bank of Florida 1st United Bank Cornerstone Community Bank Heritage Bank of Florida Gulfshore Bank Florida Capital Bank Florida Traditions Bank Pilot Bank Sunshine State Federal S&L First Bank Platinum Bank First Citrus Bank Homebanc National Association EverBank Hancock Bank

14%

15%

Raymond James

Wells Fargo

13%

SunTrust

5% 4% 2%

1%

Regions Bank

BB&T

Fifth Third Bank

Third Federal S&L USAmeriBank The Bank of Tampa JPMorgan Chase Bank

Intervest National Bank TD Bank Synovus Bank

8%

Source: FDIC, deposits as of June 30, 2012

TAMPA BAY METRO AREA BANK SHARE BY COUNTY County

# of Locations

Deposits ($000)

Market Share

Pinellas

315

$29,009,336

48.00%

Hillsborough

313

$23,511,144

39.00%

Pasco

116

$5,492,651

9.00%

42

$2,265,910

4.00%

Hernando Total

786

$60,279,041

Bank of America Wells Fargo Bank Raymond James Bank SunTrust Bank Regions Bank BB&T Fifth Third Bank Third Federal S&L USAmeriBank The Bank of Tampa JPMorgan Chase Bank Intervest National Bank TD Bank Synovus Bank The Northern Trust Bay Cities Bank PNC Bank C1 Bank Florida Bank BankUnited American Momentum Bank Cadence Bank CenterState Bank of Florida 1st United Bank Cornerstone Community Bank Heritage Bank of Florida Gulfshore Bank Florida Capital Bank Florida Traditions Bank Pilot Bank Sunshine State Federal S&L First Bank Platinum Bank First Citrus Bank Homebanc National Association EverBank Hancock Bank

# of Locations

Deposits ($000)

100 89 1 101 78 46 43 5 11 9 47 6 17 13 2 5 23 15 8 9 8 9 10 8 6 3 2 3 3 4 5 11 3 5 5 3 12

$9,929,995 $9,333,237 $8,277,621 $7,864,231 $4,998,628 $3,016,490 $2,292,172 $1,181,507 $1,073,032 $1,039,232 $930,084 $923,046 $860,368 $684,274 $562,844 $526,743 $444,787 $396,711 $388,615 $362,178 $302,955 $274,868 $237,406 $233,070 $220,503 $220,451 $188,694 $176,522 $175,336 $172,484 $170,500 $168,925 $165,561 $160,521 $158,251 $156,893 $141,586

Source: FDIC, deposits as of June 30, 2012

For more information about the Tampa Bay market, contact your Times representative! Call 800-333-7505 or visit www.tampabay.com

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