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DIGITAL ADVERTISING IN THE SEATTLE/TACOMA MARKET


The Right Digital Products For Your Campaign


DIGITAL SOLUTIONS – SEATTLETIMES.COM

Banner Ad Campaigns Maximize Visibility With A Mix Of Positions  Perfect for branding with a consistent message  Schedules available Run of Site or in targeted categories including News, Business, Sports, Entertainment, Living, Travel, and Opinion

 Static or Rich Media formats  Rates starting at $5.00 CPM (as low as $3.75 with contract) 728x90 Top of Page Leaderboard

Expandable to 728x300 (expands down)

300x600 Half Page Tower

Also available as 160x600 or 300x250

300x250 Medium Rectangle

Expandable to 300x500 (expands down)


DIGITAL SOLUTIONS – SEATTLETIMES.COM

Home Page Dominance

Increase Brand Awareness by Owning the Front Page of the Pacific Northwest’s Most Visited News Site

o Exclusively own the SeattleTimes.com Home Page for an entire day. You are the ONLY advertiser to grace the page on the day of your dominance in the 728x90 AND 300x600 (or 300x250 & 160x600) positions

o The 728x90 position above the Seattle Times

masthead is available only with the Home Page Dominance package

o 365,000 average page views for any given day –

providing you with over 730,000 impressions across both positions

o With the Home Page being the “gateway” to our entire site, be the first advertiser our readers see when they visit SeattleTimes.com

Daily Program Opportunities $4,000  100% ownership the Home Page 728x90 and 300x600 positions for an entire day Monthly Program Opportunities $15,000  100% ownership of the Home Page 728x90 and 300x600 on four days of the month

Home Page Dominance Program includes (1) 728x90 ad unit and (1) 300x600 ad unit


DIGITAL SOLUTIONS – SEATTLETIMES.COM

Home Page Add-On: Wallpaper Command Attention with an Interactive Eye-catching Wallpaper

o Available as an add-on to the Home Page Dominance package

o Allows for a truly eye-catching ad in a very high impact and visible position

o Provides a powerful way to reach readers with a 100% exclusive presence

o Drives traffic to your website with a fully CLICKABLE ad environment

o Increases the creative effectiveness of the Home Page Dominance ads on the same page

Home Page Wallpaper Daily Rate: $5,000


DIGITAL SOLUTIONS – SEATTLETIMES.COM

Home Page Sliding Billboard Leave a Lasting Impression on our Readers o Exclusive Premium Placement for an Entire Day o 100% Share of Voice on the Home Page o 365,000 Impressions Daily (average) Pencil Banner 960 x 40 10 Second Sliding Billboard or User Initiated (Click to Expand) Expands to 960 x 300

Enhanced: User-Initiated Expanding (960x40 to 960x300) $2,500

Premium: Sliding Billboard (960x300 for 10 Seconds, then 960x40) $5,000


DIGITAL SOLUTIONS – SEATTLETIMES.COM

High Impact Interstitials Make an IMPACT on our readers •Performs an average of 50x BETTER than standard banner ads (CTR)

o Interruptive o Live for 15 seconds, automatically retracts

o Optional Companion ad add-on

(suggested 728x90 or pencil sponsor bar)

o Exclusive - 1 advertiser per week/per section

o Clickable o Rich Media compatible o Flat Rate based on Monday – Sunday buy

o Capped – 1 view per unique per day

keeps the impact strong, and the readers engaged

PRICING: Local News: $6,000 National News: $2,500 Sports: $5,000 Entertainment: $5,000


DIGITAL SOLUTIONS – SEATTLETIMES.COM

High Impact Geo-Targeting Reach The Customers Who Matter Most To You  Get optimal results by delivering banner ads on the SeattleTimes.com website to only your target audience in a specific geographic area  Choose your markets by ZIP code, DMA or State

 Capture a larger Share of Voice on our website or by reaching out even further with our network of digital affiliates in order to saturate your chosen markets  Combine multiple banner ad sizes and positions to grab the attention of a broader customer base  Economical rates starting at only $10.00 CPM (as low as $8.75 with contract)


DIGITAL SOLUTIONS – GOING BEYOND SEATTLETIMES.COM

Mobile Products

Put Your Message Directly In Front of the Customers Most Likely To Shop at Your Locations

Hyper Local Mobile Solution

o Complementary Product o Ability to Target down to a 2 mile radius o Run of Network (RON) Inventory (2 mile radius) o Category/Audience targeting (5 mile radius) o Click to: Call, Map, Site Accurate Targeting – “Geo Fencing”

o We use nearly 100% GPS (Lat/Long) o 80% App vs. 20% Web Impressions

Pricing

o $12.00 CPM Run of Network (Radius, DMA, City or ZIP) *Note minimum investment of $1500/monthly per campaign ensures that your campaign will have strength and impact


acebook Advertising Facebook is a social network that has more than 800 million active users (75% outside the U.S.). 50% of the users log-in on a daily basis. Overall, users spend over 700 billion minutes per month on Facebook. The average user is connected to 80 community pages, groups, and events. Targeting Various targeting options are available through Facebook. Geo -- Choose to target by state, zip, or city with a 10, 25 or 50 mile radius. Gender -- All/Male/Female Interested In -- All/Male/Female Relationships -- Single/Engaged/In a Relationship/Married Languages -- Various Likes -- Target Facebook users by their interests. On a profile page, users list activities, music, teams, political, etc. in which they partake and enjoy. These are added as “or” statements, not “and.” Education -- College Graduate/In College/In High School Workplaces -- Target users who work at Specific companies or organizations. Cost Per Click (CPC) - $.70


Market Research


DUPLICATION

The Seattle Times Delivers

In print and online: a powerful 1-2 punch for advertisers

The Seattle Times Exclusive (1 Week) Print Audience Cumulative Reach

963,400 adults

Duplicated audience reached by both The Seattle Times (1 Week) in Print and 7 days on the Seattle Times Online Network

271,400 adults

The Seattle Times Online Network Exclusive (7 Day) Online Reach

261,200 adults

Note: The Seattle Times cumulative reach over one week includes 5 issues (M-F) and 1 Sunday; Seattle Times Online Network includes: seattletimes.com, NWjobs.com, NWautos.com, and NWhomes.com over 7 days. Base: SeattleTacoma DMA (3,757,400 adults); Source: 2011 Scarborough Report, Release 2.


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Who You Will Reach

SEATTLE TIMES ONLINE NETWORK Seattle Times Online Network Demographics

Seattle Times Online Network Scores High Indices on the Following Audience Attributes of Online Adults:

Men

52%

Young Professionals*

190

Women

48%

College Graduate

160

Adults Ages 18-54

77%

Postgraduate

163

College-educated

80%

Employed Full-time

125

Hold Professional/Managerial Positions

42%

Hold Managerial Positions

139

Household Income $50K+

69%

C-Suite Executive

185

Homeowner

69%

Household Income $100K+

147

* Ages 25-39, College Grads in Manager/Professional Occupations. Source: 2011 Scarborough Research, Release 2 and ComScore’s Plan Metrix, March 2012


DIGITAL SOLUTIONS – SEATTLETIMES.COM

The Seattle/Tacoma DMA Is Online

Invest your digital advertising dollars in one of the nation’s top Internet markets U.S. Average

79.3%

Top 15 Designated Market Areas by Percent of Adults with Internet Access

Source: 2011 Multi-Market Scarborough Report, Release 2; Base: Top 50 Designated Markets Areas in the U.S. How to read: The index is a measurement of a group’s propensity to display a particular behavior. A score or 100 indicates average propensity.


DIGITAL SOLUTIONS – SEATTLETIMES.COM

Seattle/Tacoma DMA A Technology Hotbed with Local People Who Embrace It We are the market leader for lightning-fast broadband speeds 1st for overall technology performance and for broadband speeds among cities with a population of 500K or more @ 11.7 Mbps Source: International Broadband Data Report, FCC, May 2011

We are online all the time 80% (nearly 3 MILLION) adults in the Seattle-Tacoma DMA are online every week. 75% of all adults spend AT LEAST 1 hour online, with 1,231,000 adults logging on for at least 10 hours each week. Source: 2010 Scarborough Report, Release 2

We use the internet to shop

90% of Western Washington adults admit to shopping online (either researching or purchasing) in the last 6 months. Source: Nielsen Netratings @plan Fall 2009

We are a technology hub! Microsoft, Amazon, Zillow.com, RealNetworks, Clearwire, and Nintendo of America! We’ve got big business headquartered here, with more companies setting up shop in the Northwest every day. According to the Puget Sound Business Journal, WA State has 16 companies on Inc. Magazine’s fastest-growing 500 list. We embrace technology SeattleTimes.com reaches 25% of Western Washington adults each month who say they are the first to try new gadgets, or who feel very comfortable with technology. Our site also reaches 488,100 Western Washington adults each month who believe the Internet saves them time and money when shopping. Sources: comScore Plan Metrix (Jan-April 2010) Bases: U.S. Online Adults (169,979,000 adults ages 18+)

We RESPOND to online ads

Online Publishers Association suggests that 46% of readers respond to online ads on local newspaper websites. In this case, “respond” means BUY, RESEARCH or VISIT a physical location for the advertiser. Source: Joint Study conducted by the Online Publisher’s Association and Jupiter Research: “Local Online Media – From Advertising to Action” (August 2008)


Seattle Market Overview A Key Target Market | 2013

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The typical Seattleite Rank Behavior

Behavior in the SeattleTacoma DMA

Index

1

Drank specialty coffee (past 7 days)

150

2

Does 10 or more eco-friendly activities on a regular basis

200

2

Drank any Whiskey (past 30 days)

150

2

Bought airline tickets online

140

2

Paid more for eco-friendly products and services

139

2

Arranged travel (airline tickets, reservations) online

138

3

Contributed money to an environmental organization

152

4

Spent $3,000 or more on landscaping (past 12 months)

141

5

Went camping (past 12 months)

176

6

Owns or leases Hybrid vehicle

149

2011 Scarborough, Multi-Market Survey, Release 2

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12th in population, but 6th in things that matter Your success depends on far more critical economic factors than population size. Seattle provides clout where it counts. Make your marketing soar in the market that redefines the Top 10. 2012 Rank

San Fran

Wash DC

Boston

New York

Los Angeles

Seattle

Philadelphia

Chicago

Atlanta

Dallas

Houston

Population

6

7

10

1

2

12

4

3

8

5

9

Median Household Income

2

1

3

1

8

6

7

5

9

10

11

Median Household Effective Buying Income*

1

2

3

4

6

5

7

8

10

9

11

Median Home Value

1

3

5

2

4

6

7

8

9

10

11

Any Foreign Travel

1

2

4

3

5

8

7

6

11

10

9

2

1

3

5

4

8

4

7

9

10

11

2

1

3

5

4

6

8

7

9

11

10

1.5

1.7

3.5

3.8

5.8

6.2

6.7

6.8

9.5

10.0

10.5

Own Investments Valued $50k+ Average Consumer Spending by Household DMA Average Position**

The Top Markets by Potential Based on Key Factors

1: San Francisco

3: Boston

5: Los Angeles

7: Philadelphia

9: Atlanta

2: Washington D.C.

4: New york

6: Seattle

8: Chicago

10: Dallas

11: Houston

*Effective Buying Income is after-tax, discretionary income **Average position calculation does not include population Source: 2012 Nielsen

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Seattle–the future is now 

Seattle ranked as the top large city in both the economic potential and infrastructure categories in the “American Cities of the Future” report

Business Insider ranks Seattle as the #2 Hottest American City of the future and says it is the best place to be a young professional

Forbes ranks Seattle #1 out of the 51 largest metro areas in the U.S. for high-tech growth in 2011

 

Seattle is the nation’s #2 digital city Seattle is recognized by Kiplinger’s as the #2 city for young adults. Cities were screened for high starting salaries, cost of living and college grads

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Seattle: Nation’s 3rd best economy The highest-ranked areas have had rapid, consistent growth in both size and quality for an extended period of time. The lowest ranked areas have been in volatile decline for an extended period of time. Policom has created economic strength rankings since 1996.

The nation’s top 5 of all 366 markets

1.

Washington, D.C.- Arlington, VA-Alexandria, WV

2.

Des Moines – West Des Moines, IA

3.

Seattle-Tacoma-Bellevue, WA

4.

Nashville – Davidson – Murfreesboro – Franklin, TN

5.

Austin, Round Rock San Marcos, TX

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10 best cities for the next decade Kiplinger’s latest search for top cities focused on places that specialize in out-of-the-box thinking. “New ideas generate new businesses.” This year Kiplinger’s evaluated U.S. cities for growth and growth potential.

U.S. cities growth & growth potential

1.

Austin, Texas

2.

Seattle, Washington

3.

Washington, D.C.

4.

Boulder, Colorado

5.

Salt Lake City, Utah

6.

Rochester, Minnesota

7.

Des Moines, Iowa

8.

Burlington, Vermont

9.

West Hartford, Connecticut

10. Topeka, Kansas

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WA added 63,000 jobs in past 10 years 

Seattle ranks #1 in high-tech sector job growth; the Seattle area has seen the most growth in technology jobs in the country.**



CNBC ranks Seattle #7 for overall job creation due to fast growing companies like AVI Bio Pharma, Zillow.com and Dendreon, along with reliables Boeing, Amazon and Microsoft.

*According to U.S Bureau of Labor Statistics, Employment Security Department **According to Forbes/Praxis Strategy Group

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Seattle is a magnet for high tech companies 

Geekwire reports that Washington State is the most “app intense” state, with the highest percentage of app related jobs.

Amazon.com, which is based in the South Lake Union area of Seattle, has added more than 2,000 jobs. A number of new office projects are under way and queued up that will position the internet retailer to beef up its work force.

Google filed plans for 840-person expansion near Seattle. Google also intends to renovate its North Creek Parkway offices to accommodate further expansion.

 

Facebook doubles its Seattle presence. Tableau Software continues to grow; adding 300 jobs.

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Boeing growth and commitment 

Boeing dominated the 2012 Farnborough Airshow with $35.6 billion in new orders

Boeing employment in Washington has exceeded 80,000 workers for the first time in nearly a dozen years

Boeing said employment at its Renton 737 plant will swell by roughly 1,200 over the next couple of years as it boosts production.

Boeing to build new jet-delivery center in Everett

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Seattle ranks 9th best retail market for 2011      

JC Penney renovated Northgate Mall store

City Target opened in downtown Seattle this summer

Nordstrom Rack to open new Northgate Mall location in November 2012

 

H&M opened new store in Alderwood Mall

Kate Spade opened in Pacific Place West Elm opened first Washington store Guess? opened at Pacific Place Emilie Sloan opened at Pacific Place

Nordstrom Rack opened at Westlake Center in March 2012

Walmart opened 2 Bellevue locations

Source: “ChainLinks/Terranomics Retail Power Rankings for 2011

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The 2nd largest newspaper on the west coast The newspaper Fas-Fax report September 2011 for major metros shows The Seattle Times newspaper moving from a rank of 19th to 18th for daily circulation nationally. The same report shows The Seattle Times Sunday newspaper moving up from 21st to 19th for circulation nationally.

Amongst the top ten markets

Readership penetration

Ranked 5th for weekday readership penetration Ranked 6th in Sunday readership penetration

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More than 260K unique visitors than the nearest local online competitor STC Online Network

827,800

KING5.COM

564,000

KOMONEWS.COM

446,000

SEATTLEPI.COM

328,700

THENEWSTRIBUNE.COM

309,500

KIROTV.COM

230,700

Q13FOX.COM

163,700

THEOLYMPIAN.COM

154,000

HERALDNET.COM

81,500

THESTRANGER.COM

72,000

28%

19% 15% 11% 11% 8% 6% 5% 3% 2%

Base: Seattle-Tacoma DMA (2,924.000 online adults) Source: ComScore Media Metrix Local Market report (March - August 2011); R2 2011 DMA newspaper penetration report. Note: STC Online Network includes SeattleTimes.com, NWjobs.com, NWautos.com and NWhomes.com.

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