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2013 Digital Advertising • 2013 Digital Product Line Up: – – – – –

OCRegister.com Mobile (m.ocregister.com) Yahoo! Email Newsletters Special Sections and Targeted Pubs


Why OCR Digital? The Quality of our Audience! • Audience & Traffic (2013, 3rd Quarter): • Reaching 487,137 or 22% of Orange County adults monthly. • Average Monthly Page Views: 11,106,124 • Average Monthly Unique Visitors: 2,675,767 • Audience Insights: • 31% higher median household income than the average Orange County adult • Comfortable with using the internet for daily use, such as online shopping and banking • Entertainment serves as a key part of their active lifestyles


Standard Ad Units: 728x90 Leaderboard and 300x250 Big Box


High Impact Ad Unit: Wallpaper + Pencil Pencil

Wallpaper

Wallpaper


High Impact Ad Unit: Sliding Billboard Sliding Billboard Ad Starts at 940x300

Ad Closes to 940x30 After 9 seconds


High Impact Ad Unit: Bottom Page Anchor Bottom Page Anchor Ad Starts at 940 x 150

Ad Closes to 940 x 30 after 9 seconds


High Impact Ad Unit: 300 x 600

300x600


OCRegister.com: Section Front Takeovers


Mobile Site: m.ocregister.com


2013 Digital Rate Card


Yahoo! (Audience Extension) • Target your audience by: – Sections – Content – Behavior

• Popular ad units: – – – –

250x300 728x90 160x600 425x600

• Extend reach to 80%+ in OC. • Sell into markets outside of OC.


Email Newsletters Newsletters: – – – – –

Jobs (weekly) Arts (weekly) Real Estate (Monthly) Entertainment (Monthly) Ad mail (any date)

Popular Ad Units: --300 x 250 and 728 x 90* --Text Only *display ads are static only


Targeted Pubs: New Ad Unit (Digital Blow-In Card)

Orange County Register Media Kit  
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