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Run of Site - Chron.com Houston

Pre-determined Geo Zones or Zip Targeted

DMA Targeted Standard Run of Site

(Requires 10 or More Zips)

Pricing Model

Standard Run of Site

Standard 300x250 Above the Fold

CPM

$

6

$

10

$

14

$

35

Standard 728x90 Above the Fold

CPM

$

5

$

9

$

12

$

32

Standard 300x250 Below the Fold

CPM

$

3

$

7

$

6

$

20

Ad Unit

Chron.com Tablet Device Targeted

Run of Site excludes Cars, Homes, Jobs, LaVoz, Healthzone and FuelFix. Run of Site Custom Targeting Custom Targeting Type

Pricing Model

Additional CPM

Advanced Audience Targeting (Behavior/Demo) CPM +

Additional $6.00 to Run of Site or Hearst Media Exchange Only

CPM +

Additional $2.00 to Run of Site or Hearst Media Exchange Only

(Please refer to your planner for targets and demos.) Section Retargeting (ROS or HME only)


Section Targeted Ad Unit

Ad Size

Pricing Model

Standard Sections*

Sub Sections**

Home Page

Standard 300x250 Above the Fold

300x250

CPM

$

12

$

11

Sold at SOV

Standard 728x90 Above the Fold

728x90

CPM

$

10

$

9

See SOV Calendar for Availabilty

Standard 300x250 Below the Fold

300x250

CPM

$

5

$

3

*Local, US & World, Sports, Business, Entertainments and Lifestyle **Excludes Cars, Homes, Jobs, LaVoz, Healthzone and FuelFix. Contact your planner for rates.

Minimum of $250 per week to run a campaign and no line item less than $150. Custom Targeting for ROS and Section Ads Custom Targeting Type

Pricing Model

Additional CPM

DMA Targeting (Except Homepage)

CPM +

Additional $4.00 to above CPM

Expandable Ads (User Initiated, Section Front Only)

CPM +

Additional $1.50 to above CPM

Dayparting

CPM +

Additional $3.00 to above CPM

Synchronized Ads - 300x250 and 728x90

CPM +

Additional $3.00 to above CPM

In-Banner Video

CPM +

Additional $3.00 to above CPM


High Impact Placements (See Below for Section Levels) The placements below 100% SOV of the Homepage. See calendar for other SOV distributions. Type

Pricing Model

Home Page

Standard Sections

Sliding Billboard

CPD

$

8,500

Peelback

CPD

$

12,500

Floating with 300x250

CPD

$

10,000

Reskin with 728x90 and 300x250

CPD

$

16,500

100% Share of Voice - 728x90

CPD

$

5,000

100% Share of Voice - 300x250 Roadblock - 100% Share of Voice - 728x90 and 300x250

CPD

$

5,000

CPD

$

13,000

Sub Sections

Consult the High Impact - SOV Calendar or refer to the Digital Planning Team

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